How can coaches build a thriving practice without falling into the trap of exhausting marketing strategies?

As entrepreneurs, we often chase fast results through high-speed marketing—funnels, paid ads, and launches. But have you ever considered that success might come from a different approach? Instead of transactional tactics that lead to burnout, what if authentic connections were the key to a sustainable business?

In this episode of Success Genius, I sit down with Mark Butler, bookkeeper, fractional CFO, and money coach, to explore the power of “slow marketing.” We discuss how building genuine relationships, rather than chasing quick conversions, can create a coaching practice that not only thrives but also feels more fulfilling.

Join us as we unpack the difference between “tortoise marketing” and “hare marketing” and how choosing patience over pressure can lead to long-term success. If you’re ready to shift from exhausting strategies to meaningful connections, this episode is for you.

Topics covered in this episode include:

Why traditional high-speed marketing can lead to burnout
How slow, relationship-based marketing can build a sustainable coaching business
The hidden challenges of funnel-based strategies—and why they don’t work for everyone
The power of genuine connections in attracting long-term clients

Curious about how to create a thriving coaching practice without the stress of high-pressure sales tactics? Tune in now and discover a different way to grow your business—one authentic relationship at a time.

Resources Mentioned:

To Hire Mark For Bookkeeping Services: https://letsdothebooks.com/

Office Hours With Mark: https://officehourswithmark.com/

Get The Book: https://book.neillwilliams.com/book

Learn More About TEAM90: https://neillwilliams.com/team90

Book A Team Turnaround Call: https://neillwilliams.com/team-turnaround-call

Contact Us: support@neillwilliams.com

If you’re loving what you’re learning on this podcast every week - the simple high-impact habits, tools and mindsets to optimize your whole body focus, motivation and energy - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts.

The Slow Marketing Method: How Real Connections Create Sustainable Success

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