Host: Carrie Tuttle
Guest: Michael Dargie

Michael Dargie, the author of 'Brand Jitsu' and someone I call the ‘Professor of Brand’, shares insights on branding, storytelling, and leadership. If you have sensitive ears, find earmuffs! He doesn’t hold back the raw truth of what you need to know to find your brand DNA, which is everything below the surface.

I was so happy he referenced specific examples of how leaders he works with got really clear on why they do what they do and how that translates into purpose and meaning for their teams. In over 20 years working with companies to find their brand essence he has boiled the process down to the four fundamental questions you need to ask to find the truth that lies underneath the outward expression of a brand.

Michael discusses common mistakes entrepreneurs make, the transformative power of branding, and the role of silence in effective communication. He also reflects on his creative process and the challenges of writing, while offering valuable advice for aspiring leaders. Listen for the very cool metaphor he shares from scuba diving.

QUOTE-WORTHY MOMENTS:

"Truth matters." "The fun lives below the surface." "Don't be afraid of silence."

EPISODE HIGHLIGHTS:

Branding is about understanding the deeper DNA of a business. Leaders must articulate their 'why' to connect with their teams. Rushing to launch a brand can lead to mistakes. Transformative branding stories can redefine a business's identity. Truth in branding resonates with audiences and builds trust. Silence can be a powerful tool in communication. The creative process involves patience and reflection. Branding should be integrated into every aspect of a business. Finding inspiration often comes from real-life experiences. Effective leadership is about navigating change and uncertainty.

LINKS FROM EPISODE:

Michael Dargie on LinkedIn: https://www.linkedin.com/in/michaeldargie/

Michael’s Website: https://www.michaeldargie.com/

Instagram: https://www.instagram.com/michaeldargie/

Make More Creative website: https://www.makemorecreative.com/

Podcast: https://www.therebelrebelpodcast.com/

BrandJitsu™ "Move Your Brand From 'Meh' To Memorable" https://brandjitsu.com/

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