Host: Carrie Tuttle Guest: Dr. Noelle Seybert

Settle in and listen to a data scientist and millennial leader with the confidence to sport hot-pink hair.

In this episode of Suits & Sneakers, Dr. Noelle Seybert shares her insights on the ever-changing landscape of leading a social media team in higher education.

With a doctorate in business with an emphasis on quantitative marketing from George Fox University, I appreciated Noelle’s perspective on balancing data-driven decision-making with gut instincts and the role of metrics in evaluating performance.

Noelle is a firm believer in the importance of human connection in leadership and in the socials and offers valuable resources for social media management. She talks candidly about the reality of social media pressures and the importance of prioritizing your mental well-being.

When she talks about the challenges of navigating generational differences in the workplace, take notes!

QUOTE-WORTHY MOMENTS:

"The data never lies, statisticians do."

"I pour what I've learned throughout the years into [my team]. So then hopefully they're the next domino and can do the same when they become leaders.”

“It’s huge when a leader shows vulnerability, especially on social. What's your team or your business doing that you can also make relatable?”

EPISODE HIGHLIGHTS:

Social media management requires a strategic approach, not just creativity.

Self-promotion is essential, especially for women in leadership.

Leaders should humanize their presence on social media.

Generational differences impact workplace dynamics and motivations.

Balancing data with gut instincts is crucial for effective leadership.

Metrics should inform decisions but not dictate them entirely.

Learning from mistakes is a vital part of leadership growth.

Social media has transformed career trajectories and interactions.

Setting boundaries is important for mental health in social media roles.

Authenticity is key to effective leadership and team success.

LINKS FROM EPISODE:

Noelle Seybert on LinkedIn: https://www.linkedin.com/in/noelleseybert/ University of Colorado Boulder website: http://colorado.edu

Books and resources mentioned:

Generations, Jean M. Twenge, PhD https://amzn.to/48U5KDw

Now, Discover Your Strengths, Marcus Buckingham & Donald C. Clifton, PhD https://amzn.to/4eGQb3k

Social Media Examiner: https://www.socialmediaexaminer.com/

Girl Power Marketing: https://girlpowermarketing.com/

Note: We use affiliate links for recommended resources and might receive a few cents if you choose to buy something.

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Leading Social Media is a Multi-Generational Task with Dr. Noelle Seybert