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Alyssa
Welcome to Sustain this, a podcast where we discuss mindful consumption, personal style, and the quest for living a more intentional life. I'm Alyssa, a sustainable stylist.
Christina
And I'm Christina, a shopaholic turned minimalist. Ish.
Alyssa
And I'm Sina, a color consultant and.
Christina
Slow fashion style coach.
Alyssa
Together we will unpack the nuances of what it really means to be a conscious consumer and find more joy in what we have right now. So grab your tea, your coffee, or whatever floats your boat and join us in the conversation.
Paige Pritchard
Let's go. Yay.
Alyssa
Yay. What does our identity have to do with our spending habits? And how does a mindset shift around money and finances change the way we consume? In a world where fashion is so inexpensive and so easily accessible, how can we maintain a healthy relationship with our clothes and our budget? We're so glad you asked. Today we are talking to Paige Pritchard, a spending coach who helps women stop impulse purchasing and overspending. Paige discovered her passion for helping women develop healthier spending habits through her own personal struggles with impulse shopping when at age 22, she blew through her 60k salary after graduating from college. By uncovering the root cause of her shopping and making a commitment to develop healthier spending spending habits, she was able to turn her financial situation around completely in her 20s by paying off 40k of student loan debt, cash flowing her MBA, becoming a homeowner, and building a multiple 6 figure investment portfolio, all before turning 30. We are so excited for you to hear this conversation. Let's get into it. Welcome everyone. I am so excited. I know Christine is excited.
Christina
I know we have a really cool guest.
Alyssa
Oh, my God. We're both having kind of fangirl moments.
Christina
Yeah.
Alyssa
We have Paige Pritchard today on the podcast from Overcoming Overspending. Paige, you have like a huge TikTok Instagram accounts. You talk to, particularly women, about transforming their spending habits to something that is not so destructive and toxic into something that is more healthy, like having a healthy relationship with our spending and our finances. Can you talk to us, like, for.
Christina
For.
Alyssa
For people who don't know who you are? Can you talk to us about your transformation story from debt impulse spending to empowering women?
Paige Pritchard
Yeah, no, I would, I would, I would love to. I mean, it's a huge reason of why I do what I do today is just from my own origin story and having this be something that I personally struggled with in the past and through my own path to find solutions to this, like realizing that, you know, you know, before me there was really not Anyone talking, like, specifically about this issue of, like, struggling with your spending habits and overspending and going into debt and going into credit card debt because you're spending too much and you're shopping too much. So my origin story, it's. It's a while ago, it's. It's more than a decade ago. But if you've heard Christina's story, it's very similar and that we kind of like, we kind of heard your story. I'm like, there's a lot of similarities between our two stories. We get each other. Yeah, exactly. And that's why, like, me and Christine, the first time we talked for, like, we understand each other. But it was right when I graduated from college. It was really the first time that I had, like, any sort of money that I was making, you know, any type of real money other than just being like a broke college student. I was making $60,000 a year. My very first job out of college was selling cars at a car dealership. So there's that. I went and got a four year degree to sell cars. So that was fun. Um, but I had $40,000 of student loan debt at the time. I had no savings. And I actually ended up, you know, getting a job back in the town that I grew up in, in the Dallas, Texas area, which is where my parents still were. And they were like, listen, we know you have debt, we know you have no savings. You're making real money now. Why don't you come and live at home for a year and really save, really make a debt in these loans and really just kind of spend a year building like this solid financial foundation for yourself and then you can kind of like go from there. I graduated early and so a lot of my friends, like, were still in, like, they still had one more year left of college. And so I was like, okay, well, I'll do this for a year. And then once everyone graduates, like, then I can go and move out and like, move in with all my friends again and do all that. And the long and short of it is I essentially did the opposite of that. There was no saving, there was no paying down debt. I remember going to the mall, like the really nice mall in Dallas, Texas, it's called north park, where they have all, like, you know, and to me at the time, these were like the epitome of like, nice. Like, they had an anthropology, which I had never. I know, which at the time, I mean, listen, in 2011, anthropology was like, it. Okay, yeah, yeah, it was like anthropology and Nordstrom and J Like, all these places that I had never been able to shop at before in my life. And I grew up in a, you know, I would say an upper middle class area, but my family was always kind of like, on the lower end of that. And so it's. It was kind of like this weird thing. I'm definitely not saying that I grew up, like, poor or impoverished or whatever, but it's. And I talk about this a lot in my work. It's kind of this weird psychological thing where, like, I always noticed growing up that, like, I was always kind of at the bottom of like, our own socioeconomic kind of bucket or, or ladder, which even though it's like you are doing well, it doesn't like, feel like you're doing well because you're looking around at all of my friends who, like, their parents are taking them to, like, like I said, the anthropologies. And I remember in middle school it was like, limited to, right? Where it's like, all my friends go shop at limited to. And my mom was like, sorry, we're going to Sears. Like, we can't like, afford limited to. So it was like, I'm talking a lot about this because the psychology of, like, my story plays a lot into it. I didn't recognize that this is, like, what was happening at the time. Like, of course, I was 23. I had no conscious awareness that this is actually what was happening. Now that I do what I do and I'm like, removed from it, I can clearly see a lot of what was happening. But it was, it was this time in my life where I felt like I was really stepping into, like, what a corporate girl should be. And I felt, like, so cool and so, like, powerful that I could, like, shop at these places now. And even though I was showing up to a car dealership every day with, like, a bunch of men who, like, truly, I don't think, gave two thoughts to what I was wearing. It was this moment where I felt like, oh, my gosh, like, look at me. I have so much power. Like, I truly felt like I was like, living like the devil wears product. Yeah, the devil. Worst product. You know, like, showing up to a car dealership every day. So essentially, the long and short of it is I spent. I spent all of my money at the end of that year. My salary, less taxes, and health insurance because all of my other expenses were covered via either living at home with my parents or I was also given a car to drive as a part of working. It wasn't my car, but you Know, they paid for the gas, they paid for the insurance. So when I say I had virtually no expenses, like, other than paying taxes and health insurance, it's like, I. That truly was the case.
Christina
Yeah.
Paige Pritchard
And I spent it all. I spent it all. Like, at the end of that year, it was, like, $45,000 was, like, in my closet across, like, clothes. It was pretty much anything that I could, like, wear clothes, handbags, accessories, shoes. And I got to the end of that year, and it was time to move out. My parents were like, okay, like, time to go. And I couldn't afford to. I couldn't afford to move out. I couldn't afford the security deposit on a new apartment. And my parents are looking at me like, what do you mean?
Christina
Like, yeah.
Paige Pritchard
And did you not save any of this? Did you not put any of this towards your loans? Because even though I was living at home, like, my behavior got very, like, secretive where, like, I would go shop on my lunch break, and then I would wait until my parents went to bed at night, and then I would bring in all the shopping bags from that day and kind of just, like, stash. And, like, you know, I was 23. My parents weren't like, coming into and, like, going through my closet, Like, I think they kind of knew, like, oh, yeah, like, Paige is making some money now, and, you know, she's buying herself some things and, like, whatever, but they had no idea the extent of it. And so that was the moment where I was, like, you know, similar to Christina, where we kind of both had our, like, oh, moments where I'm like, I cannot live my life like this. I can't keep spending my money like this. I will be broke for the rest of my life. But then, like I said when I went out and I started looking for solutions of why I was doing what I was doing, why I was shopping so much and using shopping as, like, an emotional crutch. Like, the advice was just terrible. It was like, just stop.
Christina
Yeah, it's also, like. It's like, just stop and you're stupid, like, messaging. Yeah, there's some shame, for sure. Yeah.
Paige Pritchard
Like, I used to, like, the people that it was coming from, I just, like, could not relate to because it was just coming from, like, a bunch of, like, older men who, like, you know, just. Just the whole, like, just stop. You know, the whole, like, avocado toast latte kind of conversation that's, like, very prominent in the personal finance world. And I also kind of started to realize, too, that, like, 80% of why I did what I did like, had absolutely nothing to do with money. It was like self confidence. It was what I thought, having all of this stuff said about me. It was like the significance in the stuff that I was buying. And so I kind of realized, okay, over the next, like decade, I really started to dive in, like personal development, money, personal finance, learning all that I could about it. Met my husband in the process, he had a ton of student loan debt from his schooling. Combine those two together, it was well over a hundred thousand dollars of student loan debt, credit card debt. And so over the next decade, between the two of us, we paid off well over six figures of debt, you know, built up savings, bought our first home, did all that. But again, I want to be very clear, like, you hear that in a story and our minds go to like, oh, that happened so fast. That was like a decade of time. Okay, so I'm, I'm collapsing all of that into, you know, 10 years. And I think that's something with money and personal finances, we think like, oh, like, once I know this stuff, like, the results should just happen like very fast and very quickly. And oftentimes it's like, no, no, this is like, this is a lifetime's worth of like, transformation. But that's when I, about a couple years ago is when I started overcoming overspending. Because I had been talking about money on the Internet, like very casually a long time. My full time corporate job, it was just something that I kind of gained an interest in and a passion for. And I was like, well, I'll start an Instagram page. I'll start talking about money, see if anyone cares. And I was talking about everything related to money, like making money, buying a house, like just all the different silos of money. But spending was the one area that kept coming up, like over and over and over. But like in secret, like, people would DM me or they would email me, like none of this was happening, like out in the open. And people would be like, hey, like, I'm in $10,000 of credit card debt because, you know, I'm spending too much and I'm shopping too much, or I think I'm like developing a shopping addiction or like I'm hiding debt from my partner or like, you know, whatever, and can you help me? And I kind of just had this realization of like, oh, okay, first of all, this is a massive issue for people, especially in the last, like five or 10 years. This has always been an issue for people. But I think that when you start to compound in social media advancements, in technology and how much. Just how much, like, fast fashion and Amazon has changed the way that we shop and consume. The pandemic was huge for people. A lot of people really kind of got into shopping with the pandemic when we were getting checks and we couldn't leave our homes. And so I was like, it's an issue. People are suffering in silence. No one's talking about it. And also, nobody really has any solutions for this other than, like, I said, like, just stop. Which, from my own personal experience, I know is not only not helpful, but, like, so frustrating to hear when you're, like, really, really struggling with this. So I was like, I will be the one to run through the brick wall and be the person to kind of, like, talk about this and actually come up with, like, a process that works and helps and dives deeper than just numbers and money and budgets. And that's how overcoming overspending was born.
Christina
Amazing. Yeah, See, we. We. We get each other.
Alyssa
Yeah, you guys are, like, never parallels.
Christina
I was like, oh, my God. Like, okay, so, yeah, definitely not alone. If you struggle with the same. There's, you know, there's more of us out there. So, yeah, I think it's such an inspiring story. And how did you come to realize that a lot of your relationship with money had nothing to do with money at all? Like, where did you realize that, oh, this is. This is me and how I'm perceiving myself against the world and, like, what I should have and where I should be at. And, like, how did you realize that you were using shopping as an outlet to try to get it?
Paige Pritchard
Yeah, well, I think it was kind of like, when I would do well, I think gaining awareness, especially around your shopping and consumption habits, over, like, why you're doing the things that you're doing. And I want to say this, there's, like, stages of awareness, and oftentimes when you're kind of in the beginning of starting to kind of get that little inkling inside of you where you're like, I think my shopping and my spending is going too far. This is definitely creating negative consequences in my life, not only with my money, but, like, outside of my money. It's harming my relationships. It's, you know, it's cluttering up my. My environment. Like, just my closet's bursting at the seams, and my home is just, like, filled with stuff that, like, I haven't even unboxed or I used once and then never again. So it's like you start to see, oh, wait, this is Impacting my money and my finances and also areas of my life that again are non financial have nothing to do with my money. But like I said, those three stages of awareness. The first stage of awareness is when you have awareness after the fact. Like after you've spent money or you've bought something, maybe you've bought it impulsively, maybe you overspent and you put it on a credit card and you know you don't have the money for it. Kind of doing like a postmortem in a sense and like going back and looking and just asking yourself the question, why did I make that choice? What was happening and what was going on either in my mind, like, because oftentimes it's, it's one of two things going on. It's either thoughts that you're having. Oftentimes I call these like green light thoughts or permission giving thoughts where you're having thoughts that kind of like justify the impulse purchase or justify the overspending choice where you're like, it'll be fine, I'll figure out how to deal with this later. Or you start kind of doing like the girl math, right? Where you're like kind of doing the girl math justifications. Or you're like, you know, YOLO is one that I hear a lot where it's like, oh, I'm just gonna do what I want or like I deserve it or like I work really. Like you kind of have those like permission giving thoughts. And then also like, what was going on and happening emotionally? Like, were you having a really bad day? Were you feeling insecure? Are you going through a breakup? And you, and you kind of wanted to use this to kind of just like, there's so many things that could possibly be happening, right? But it's just evaluating what was going on in my mind and what was I feeling in the moment when I made this choice. Because those two things kind of show you like A, the psychology behind why you're doing what you're doing and B, like how so much of what we do is emotional with our money. And oftentimes when you're kind of doing that evaluation, you'll find that like the money has like the money and the math and the numbers has like nothing to do with it, right? It's all about like, how is this going to make me feel? How do I think I'm going to get to be able to portray myself after I have this clothes Is like such a big one of this of like, yeah, us thinking that, you know, simply the act of like Buying a piece of clothing is going to, like, transform us into, like, this, like, totally new person, right? And so when you kind of start to really, like, have awareness, even if you're. Even if you're at the stage where you're having awareness after the fact, like, awareness is awareness, right? Wherever that awareness is coming in, it will start to show you, like, what's really going on up here and in here that's driving the decisions that you're making.
Alyssa
What are the other two stages? Oh, sorry.
Christina
Oh, I was, like, so curious.
Paige Pritchard
I'm like, oh, what are the other two? This is.
Alyssa
No, no, go for it, Christina.
Christina
Oh, I was just to say, like, how. How you talk about how, you know so much of it is emotional, but I think we always try to sort of logic our way into fixing the problem and just like, just be. Let's just be left brained and really kind of stoic about it and logical and practical. But I think we often ignore the emotional side and almost try to suppress it. And I feel like that's why it can. It almost feels like this hamster wheel. Like, you do. You do well for a little bit and then you kind of like two steps forward, one step back. Or like, it can be a very frustrating process to overcome overspending or address your impulse buying or just kind of that emotional relationship with shopping. So how do you get people to connect with that emotional side? Because it is such a difficult, like, I think that's what. Even when we're shopping, it's. We're trying to suppress those emotions, you know?
Paige Pritchard
Yeah, well, that's such a good question. But I do want to say something that you touched on, Christina, that I think is so important is that this truly is. Like, if this is something that you struggle with. And I don't say this to, like, discourage anybody. I say this because I think it's just helpful to have realistic expectations. If this is something that you struggle with, this is truly going to be a lifelong commitment that you are going to have to make. Because, like, a lot of times what I think is, like, when people come to me, whether they're like, you know, starting to listen to my podcast or like, join my program or whatever they think, like, oh, okay, well, I'm just gonna, like, work on this for, like, a short period of time and then I'll be able to, like, check the box that I've done this, and then I'll, like, never have to worry about it again. And I want to say that, like, your health is. Your money is kind of like, your health in that you would never just be like, okay, well, I'm gonna go to the gym every day for the next 30 days. And then after I do that, I'll never have to go to the gym again. Like, health box checked for forever. Like, it's not like that with money. It's very similar to your health, but we think about money as, like, checking a box. Like, oh, great, I made a budget check. Oh, great, I did this check. Oh, great, I got myself out of credit card debt. Check. I have worked with women who have been in and out of the credit card debt cycle five, six, seven times. And they're like, I keep doing this. I keep repeating this cycle. Every time I get myself out, I think like, oh, problem solved, problem fixed. Like, I did it two years later, they're right back where they started. So it is, like, that's why it's called, like, overcoming. As in, like, it's. It's. It's always something that you're going to be working on and efforting. But the emotional piece of it, like, tapping into the emotional side. It's so key to realize the role that emotions play in why you're buying what you're buying. Emotions are going to. Like, I. I always use the analogy that emotions are like the gas that you put into your car to make it go. So, like, the emotions are like the fuel that is driving everything you do, everything that you don't do, and also every desire that you have. Like, when you can realize, the only reason that I want the things that I want is because I, at the end of the day, I desire the emotional experience that I think I'm going to be able to access and feel once I have this thing. And that could be anything. It could be clothes, but it could also be a house, a car, it could be a partner, it could be a job. It could be a certain salary, it could be a certain net worth. I mean, this is something that's very well studied in psychology. It's called the arrival fallacy. But it's just this notion of, like, when I get either to a certain milestone in life or when I get a certain amount of stuff, like, when I get my wardrobe to a certain state. I hear this so often with the woman that I work with, with fashion. They're like, I just need that one more piece. I just need that one more piece in my closet. Like, once I get that, like, final staple piece, then I'll be done. Then I'll be done. Like, no more. Yes. No such thing as you know that's not true, right? That's right.
Christina
Yeah.
Paige Pritchard
Like, it's not true because it's just this, like, you know, I. I always kind of say they're like the evil two stepsisters. You have the arrival fallacy, and then you have something else that's called hedonic adaptation. You guys have probably heard of this. It's just kind of this notion, like, sometimes they refer to this, too, as the hedonic hamster will, but it's just kind of this notion that we have the arrival fallacy that's always pushing us and pushing us. Okay, one more thing, one more thing. Once I get the next thing, then I'll finally be happy and content. And then you have hedonic adaptation over here, which is essentially where what was once extraordinary becomes ordinary. Right? So, like, the piece that, like, you get that you're like, oh, my God. I just. I, like. I love this. Like, of course it feels great. It feels amazing. You get to buy it, you get to bring it into your wardrobe. You get to wear it. But you guys have probably seen this, and I certainly see this with my. With my own wardrobe. It's like, even the pieces that you love, like, as enough time goes by, they just kind of, like, lose the excitement and they kind of lose the luster. Not. Not for everything, but a lot of the times.
Christina
And so what's new becomes old.
Paige Pritchard
Some.
Christina
Yeah.
Paige Pritchard
Yeah. And so it's just kind of this notion of knowing, like, oh, when these two things come together, it keeps me on this hamster wheel of, like, always chasing the next thing and then always just naturally losing sight of what I have and losing appreciation for what I have, because even the things that I have that I once, like, loved and was, like, so excited to have, and, like, oh, my God, I have to have it now, just kind of feel like blah to me. But it's just knowing this emotional piece of, like, the only reason that you want the things that you want is because of the way you think that you're going to be able to feel once you have it. I've said a lot. I'll stop there, and we can kind of go from there. But it's just like, knowing the role that emotions play is key.
Christina
Yeah. So much to impact. It is. It's like, it goes. That's what I mean. I feel like what I think what you're so talented at just communicating to people and, like, helping us all realize is, like, it goes so much further than the stuff itself. And, like, we think that we want Certain things. And again, like, we're. Yeah, you're on that hedonic treadmill. You're on that constant pursuit and that constant chase. But it's like it's never really the thing that you want when you're on that treadmill. I feel like.
Paige Pritchard
Yeah, you know, and I'll say this too, like, when I talk about emotional spending and emotional shopping, because it's, it's like a massive piece of, of my work, right? I always kind of talk about it like there's kind of two sides of the coin to it. There's. There's that side of the coin that we just talked about where it's, it's. I call it trying to buy an emotion, right? Which it's not like we're out, like when we're out shopping, we're like consciously thinking about this, right? But a question that I do like to pose to people is what emotion am I trying to buy right now? I think that spending is a way that we meet our inherent human needs, right? So, like, if you've ever taken a psychology class, like, probably the first thing that you Learn on day one is Maslow's hierarchy of needs, right? It's like Psych 101. It's like the first thing that you learn, Maslow's hierarchy of needs, which is basically just like this pyramid of our human needs, our most basic and fundamental human needs are at the bottom. And then as you go up, you kind of advance yourself. So at the very bottom, you have your physiological needs, which is just like basic shelter, basic clothing reproduction. Just like making sure that you have the basic things for survival. On top of that, you have safety and security. Making sure that you feel safe and secure and that you're free from threat. After that, it's love, safety and belonging. After that, it's self esteem. So it's like validation from other people, confidence, respect from other people. And then at the very tippy, tippy top, you have what's called self actualization, which is like becoming the best possible version of yourself that you can be, right? And when you're looking at our spending, you see all of those. You see us using our spending to meet each one of those needs to get to feel safe. Um, but especially those higher ones, right? To feel like we belong, to feel accepted. I mean, think about all the stuff that you've bought or spent money on simply because you didn't want to be the only girl that didn't have it. Like you didn't want to be the only girl that didn't have the whatever, whatever it was like the new this or the new that. How much things that we buy to just try to like buy attention and validation, right? Like we just, we want people to see us in a certain way. We want people to be able to look at us and be like, oh, look at her. Like she's the cool girl or she's so trendy or she's so stylish or she must be so successful. Reaching that like self actualization piece, like becoming the best version of yourself that you can be, right? Like aspirational spending where you're trying to kind of like buy your way into like being this version of yourself that honestly like you desire to be but you're just not yet right. And I know that can kind of be like a hard pill to swallow, but it's like you can't buy yourself to being the best version of yourself. Like a lot of that is happening within and then it's kind of like you like it's like you want it to happen within and then internally and then you want the external stuff to kind of catch up from there. So there's that piece of it. But then there's also the side of emotional spending where you are using spending and shopping as an emotional crutch where you tend to find that you do a lot of shopping when you're feeling some sort of negative emotion. And it could be anything, it could be you're feeling sad, you're feeling boredom is a huge one, you're feeling insecure, you're feeling lonely. Lonely is another big one. But we all kind of have our vices, right? And like for some people it's alcohol, for some people it's social media, for some people it's sugar. For some people, you know, it could be a list of things and for a lot of people it's shopping. And I think it's this weird thing where as a society we just don't take it very seriously, right? Like you'll get on social media and you'll see video after video after video of people like joking and like laughing about like oh haha, like my cute little shopping addiction. And it's like you don't see like anyone like, like no one's getting on Instagram and being like, oh, I'm an alcoholic, it's so funny. Hahaha. It's like we all kind of recognize like there's nothing cute about that. There's nothing funny about that. Like it's very serious. But shopping, it's like oh, retail Therapy. Like, it's so cute. It's so funny. Like, it's no big deal. And so you kind of like, we just send this like, subliminal message that, like, it's no big deal. Like, just don't worry about it. Like, it's fine. It's. It's not a problem. And so then people who are like, I think this is a problem, like, this doesn't feel good to me. It's really hurting my life. It's really hurting my money and areas outside of my money. But like, nobody really seems to think that this is like a thing or like a big deal. And so then you just kind of like shrug it off and you're like, well, I guess it's fine. Like, I mean, I, you know, because it's normalized. It's so normalized. And not only normalized, it's like over consumption. It's glamorized. Like, hello, Tick Tock. You get on Tick Tock and it's like restocks and hauls and this and that. And you. And you're like, is this normal? Like, is this how people are like living their lives? Like, this can't be. Like, it's like. I know this is kind of like a strong word, but like a lot of the, like, over consumption content you see on Tick Tock, like, it's deranged. Like, it's not normal. Like, it's like, no, no, no. Like, this is not. Like, we've lost the plot here.
Christina
Yeah. But yeah, the guest bathroom Restocks of like all the minis that you would never like, how many guests are you having over? You know?
Paige Pritchard
Yeah, I know, I know. Yeah, the ice cube collections. Oh, yeah, the ice cube. I know. Okay. I have a lot. So. Okay, I'm writing right now and I just finished writing the chapter on social media and so I had to go through and get like a lot of, like, I have a lot of like that are like, top of mind. But one of my favorite. Yeah, it's like the ice cube collections. The car restocks. Like, people like, sorry, what car? Like, sorry. Like when people like get a new car and they're like, come stock my car with me. And you're like, what? Like, where they like, they're like putting stuff in like the glove box in the glove compartment and like in the trunk. And I saw one that was a girl's. It was one of those, like faceless accounts where they don't show their faces, which this. It kind of makes sense when you understand she doesn't show her face. But she showed her 25 step hand routine.
Christina
Hand routine. Oh, my God. Yeah.
Alyssa
Like, no, this is a parody account or something. No.
Paige Pritchard
It was for real.
Christina
It was for real and.
Paige Pritchard
Or packed my family and then conveniently, it's like, everything. It's like, oh, and if you want to have a 25 set hand routine, just go to my LTK or go to my Amazon storefront. And I'm not saying there's anything bad with, like, LTK or Amazon storefronts, but it's just, like, it's just too easy. It's just too easy to, like, see this stuff. And on one, it's deliberate.
Christina
It's like, you know, like, that's the. The content is being made to specifically direct people to their storefronts instead of like, this is what I actually do. This is my routine. It could help you, too. It's like, no, this is like, come get my affiliate link, you know?
Paige Pritchard
Yeah, yeah.
Christina
So it's a little insidious. It's insidious.
Paige Pritchard
That's what I'm saying. It is. Yeah. So social media has just been like. I mean, I think, like, the, you know, sometimes people are like, do you think social media has, like, changed our spending habits? And I'm like, how much time do you have?
Christina
Yeah, yeah.
Paige Pritchard
I wrote the chapter in the book because I had, like, so much to say, and I gave it to my editor, and my editor was like, this chapter is way too long. You need to, like, cut it in half. And I was like, I don't know how I'm possibly going to do that, because I feel like every single thing I'm saying is, like, so important. And, like, people need to know. And, like, this is like, as I was writing the chapter, I was like, I could literally just write an entire book around this one topic about how social media has just completely warped our sense of, like, what is normal, you know, like, what's realistic. Like, the life that, like, the average person is living because you see it. And then, of course, it's just like, compare. It's like comparison porn. Like, that's what it is. You just. You see it and you're like, well, I'm so behind. Like, my house doesn't look like her. My closet doesn't look like hers. I don't have a perfume collection. Like. Like, it's just. It's never ending. Like, there's just. There's no end to the amount of things that you will see on social media that make you feel like you're behind or you need to catch up or, like, you also need to have an aesthetic ice cube collection now. Like, it's just. It's crazy.
Alyssa
I need to look this up. I'm sorry.
Christina
Oh, my God.
Alyssa
That's also.
Paige Pritchard
Go and search hashtags and just search like, oh, search like, ice cube restock.
Alyssa
Got it.
Paige Pritchard
That's what you should search. And you'll see.
Alyssa
I love that. Those two words together. Ice cube restock. Got it.
Christina
I also find, like, do you ever find. If you're ever kind of scared, maybe when you were doing your research for your chapter page, do you ever find that it, like, your. Your feed tries to serve you new things that you kind of showed your algorithm that you have no interest in? Like, lately, my algorithm has been showing me a lot of perfume videos, and I have never, like, I've never. I don't own any perfume. I've never searched up a perfume that I. You know what I mean? Like, that's not something that I'm into, but it's, like trying to feed me perfume content over and over again. I think with, like, this aim of, like, eventually I'll buy one. Like, if it gets exposed to me a little bit more every time, then it's like, one day in my mind, I'll think. I will think that I came up with the independent thought of, oh, let me. Let me just try fragrance. Maybe that'll be nice. And then it's like, oh, where did that. What's the origin of that? That desire that I thought that I created independently, but I. Yeah, but maybe it was fed to me.
Paige Pritchard
I know the algorithm is like, is truly so smart and so savvy. And what I always say is, like, you've just got to be savvier, like a savvier scroller than the algorithm is. My guess to that, Christina, is probably like, the algorithm knows what content that you do like, and it probably knows that other people who like, similar content to yours probably also, like, yeah, maybe like, the perfume content. And, like, just for you specifically in particular, you're just like, it's. And that's the same for me. Like, I don't own any perfume. Like, fragrance is like, it's just not my thing. It's like, it's not where I'm gonna spend. Spend my money. But I always say, like, especially with time on social media, and this can be like, the hardest, hardest thing to do because it's kind of like rubbernecking, like, on the side of the road, like, when you see a crash and you're like, okay, like, I know I should just. I know I should keep driving and I know I should, like, slow down traffic, but, like, I just, like, can't help but look and, like, look at the accident and see what happened. The algorithm, it's like if you find that you're on social media and you are getting content that feels, you're just like, why am I getting restock video after restock video or haul video after haul video? Like, if you continue to get content on your feed that you know isn't good for you and is, like, tempting you to spend, you truly have to become, like, vigilant over your algorithm. And I think a lot of us think, like, oh, we have no control over the algorithm. You're never going to have 100% control, but you actually have a lot more control than you think that you do. And so it's like, as hard as it is, don't. If you keep finding content, do not reward the content. The algorithm is like a dog, right? It's like. It's like training a dog, right? I mean, truly, it is. It's like you reinforce good behavior and you don't reinforce bad behavior. And your reinforcement is two things. It's watch time and it's interaction with content. So even you, even you leaving comments, like, even if you see like a, like a restock video and you want to leave some comment about, like, how unhinged it is, don't, don't, don't interact with the piece of content. Like, just keep scrolling. Don't, don't watch, don't interact with it, don't save it, don't share it, don't comment, don't like it. And I know this is true for Instagram and on TikTok, but another thing that you can do is there's always like three little buttons, usually, like in the corner of the screen. Like, click the buttons and you're always going to see a option that just says, not interested. So anytime, like, you see, like, Christina's example, you see something for perfume and you're like, just stop. Like, I don't want to see this content. Like, it's just, it's not for me, it's not helpful for me or whatever. Just click those three little buttons and just click not interested. And it's annoying because it slows down your scroll and like, what are we doing when we're scrolling? We're just like, scroll, scroll, scroll. Like, it's so fast. But truly, like, just telling yourself, I'm going to slow myself down and I'm truly going to train my Algorithm and I'm going to have the patience of training my algorithm. Like I would have the patience of like training a puppy, right? Of like this is going to take some time. Like they're not going to get it right away, but I just have to stick with it. And the more that I can do that, the more that I will actually be able to create a feed that feels inspiring to me and that I like that rather than just like getting on social media and then getting off and being liked, that was terrible. Like, and I feel awful because I've just been seeing content that like does nothing for me and it makes me feel worse about myself and worse about my life. And every time I get on Tick Tock, I'm just like casually dropping like a hundred dollars because every other video that I get is like a Tick Tock shop video. You know what I mean? So it's just, you've got to be like, this is what I say about social media. I'm like, you have to view social media for what it is, which is a substance. Like it is, it's a substance. It's like yeah, how you make conscious choices around your consumption, around things like caffeine or alcohol or other substances says you have to view social media in the same way of like this is a substance. And I need to be diligent and intentional about how much of this I'm actually going to allow myself to consume because it's impacting your money, your sleep, your productivity, your mental and emotional well being. Like the data, we've, we finally gotten to a point where like we have enough data to start studying this and the data is starting to come out and it's staggering like the impacts that social media have on us. So.
Alyssa
What you talked about sort of training your algorithm, but is there sort of a, an internal tip or habit that people can get into? Like you know, we talk about how we're trying to fulfill this emotional need. How do we fill the need without shopping then? Or how do we fill that? What, what do you recommend for that in terms of just building the self esteem and building that self confidence without turning towards spending it on an actual physical thing?
Paige Pritchard
Yeah, well something that I do a lot in my work is this notion of like creation versus consumption and kind of like posing this question to yourself of and I know a lot of different people talk about this, right? Like the creation versus like consumption. But we have just truly gotten to a point in our society where it's just like consumption, consumption, consumption, consumption. And we're going to Consume. Like, we have to. Like, we. Like there, there is a level of us having to consume to a certain point, but I think for a lot of people, the scales have kind of tipped way more to the side of consumption than creation. And not only consumption, but like over consuming. And when I say like, you don't need to feel bad about doing any of these things that we've talked about, like, you don't have to feel bad about spending money, you don't feel bad about spending time on social media or eating sugar or drinking alcohol. Like, none of it is inherently bad, but where you really want to be like picking up on like, okay, is this actually getting to a point where it's like not serving me and creating a net negative consequence in my life is kind of two things. The volume, the dosage, right? And that's kind of like a popular thing in science. It's like the dosage is what makes the poison, not the actual substance, right? So it's like, how much am I consuming? Am I, am I overing? Am I over consuming? And what's the intent of why I'm doing this? Like, am I doing this to escape my life? To numb emotions, to try to distract myself from something like, bigger and heavier that's going in my life that, that I truly just kind of need to be dealing with and facing, facing head on. And so really. And again, this is something that's going to be a commitment that's going to happen over a period of time. You're not just going to like flip this consumption to creation, flip overnight, but something that I kind of had to grapple with pro. It was probably like 18 months ago where I just felt like on a daily basis just kind of like blah, just like, I just couldn't really like make it through a day, like with much energy. And I was just kind of like, nothing really felt like exciting. Nothing was really like inspiring to me anymore. And I kind of started to realize it was because I was spending most of my day consuming, like, and, and I was just like, okay. I would wake up, first thing I would do, I would grab from my phone, I would, I would scroll like for a little bit in the morning and then I would kind of go and I would come into my living room and I would turn it on the TV and I would turn on the morning show and then I would go and I would eat like something like super sugary. And like, so it's just like consuming, consuming, consuming like all day. And now I have a role of creation first, consumption second. Where it's like, I love that social media, or, like, I. I just, like, I don't turn on the tv, like, just doing stuff, like where I'm spending the first part of my day creating. And I think it's just this question of, like, how do I want to be making myself feel good and where do I want to be getting my dopamine from? Because getting dopamine from a consumption activity, you get dopamine from both. You get dopamine from both consuming and creating. But the dopamine that you get from consumption, especially over consumption, when you're really doing the overing. And honestly, when you're consuming the more, like, highly concentrated, like, synthetic types of, like, sugar or social media or like, like, yeah, you get this, like, really fast rush, and then you get the crash, right? You get the sugar crash, you get the hangover, you get the spending crash. That's what people often describe to me is, like, shopping is so fun and exciting, and then I get home, and I feel like I have, like, a. Like a money. Like a shopping hangover. You know what I mean? I'm like, yeah, because that's you coming down. That's a dopamine crash, essentially, right? The dopamine that you get from Creation, it's more steady, and it doesn't come until you're, like, well into the activity, right? So, like, Christina, I know you. You're really into, like, exercise, like, working out and strength training, right? I, like, love seeing your content around that. I'm like, you're so strong, by the way. I'm like, exercise is, like, a really good example of this, where it's like, yeah, you're not getting the dopamine in the beginning. Like, you don't really feel, like, excited or, like, jazzed to do it, but probably, like, 15, 20, 30 minutes into the workout. Like, that's when you're really, like, okay, like, yeah, this feels. This feels good now, right? So it's like, with Creation activities, you're still getting dopamine, but it's like, not that, like, super, like, quick, concentrated rush of it. Yeah, it's kind of happening when you're, like, 10 or 15 minutes into it. So you kind of just have to go into it knowing, like, I'm not going to be drawn to do this. How I'm drawn to, like, eat sugar or reach for. Reach for my phone or turn on the tv. But this will feel good. I will get dopamine from this. And there's not the crash, right? It's just kind of like Your dopamine levels, they go up, and then they kind of stay at that level for, like, hours after the fact. And so when I say creation activities, here's what I mean. I'm talking about anything that's going to create a net positive benefit in your life. So it could be instead of reaching for your phone in the morning, you journal or you meditate, or you go on a walk, or you go outside and you just get some sunlight on your face, or you just go and you wake up and you go and you give your partner, like, a hug or whatever it is with money or with our shopping. It could be instead of you hopping on the website or popping into the store, whatever it is, you going into your closet and you being like, hey, let's style something. Like, Christina talks about this a lot, right? Like, and, like, let's style something. Like, let's put something together. Let's create something. Like, let's create, like, an outfit that I can put together. And, like, you'll be amazed at how good that feels and how amazing it feels, like, all throughout your day. Instead of just kind of like, the quick rush that you get from, like, the impulse purchase of the thing, and then it's fleeting and it wears off forever. So it's just this notion of, like, do I primarily do. Do I want to go through life being, like, consume, consume, consume, consume, consume, or do I want to be mostly a creator where I'm creating things, I'm creating outfits, I'm creating love, I'm creating connection, I'm creating more knowled, I'm creating more money, more intimacy. Like, it can be anything, but it's like this notion of, like, do I feel like I'm creating more than I'm consuming? You're gonna consume. You have to. It's gonna happen. But I find, like, a good balance that feels good for me is like, 70, 30, right? Where I'm like, if I can go through my day and feel like I've spent 60, 70% of my day cons or creating things, and only the other, like, 30 to 40% consuming, that's where I feel most energized. But like I said right now, if you're watching this and you're like, well, I think I'm probably at, like, the opposite of that right now. I think I'm probably, like, 80% consumption, 20% creation. Like, just over time, just try to. Just try to kind of shift those scales gradually and just try to pick one thing. I think it's really helpful to just kind of do like an audit, just go through one day how you normally would. Like, don't change anything about your day. Just live a day how you've normally been living. Like, you wake up, you reach for your phone, you like what you eat, how you move your body, the conversations that you're having, how much time you're consuming, media watching the news, how much time you're spending on social media. Just do a full audit and then evaluate, like, okay, what is the balance here of creation versus consumption? And then as you're kind of trying to, like, shift yourself, just pick one thing at a time and do one thing a week. So you're like, okay, this week, instead of reaching for my phone, right when I wake up in the morning, I'm going to leave my phone in the bathroom or I'm going to leave it in the kitchen and I'm not going to touch my phone for the first hour that I'm awake and I'm going to do some. I'm going to do something else or do nothing at all, it doesn't matter. But, like, I'm just. I'm not going to look at my phone for the first hour. And that's how you slowly start. I mean, that's how I did it, where I was like, I'm not. I know I'm not going to overhaul this overnight. It took me months. But you just kind of make that commitment to kind of shift out of that consumption and more into creation. It feels so much better.
Christina
Yeah, it does. We talk a lot about it. We kind of frame it in a way. We did, like a whole episode about it, basically. I like to call it, like, choosing your hard. So, like, getting up to go to the gym or delaying gratification or like, seeing an outfit that you saw on TikTok that you could easily just buy. We don't have TikTok shop in Canada, which I'm, like, grateful for because I've never seen what it looks like, but apparently what it makes everything, like, super easy to shop for on just one click. Buy on TikTok. But what I'm saying is the friction to do the easy thing compared to the friction of stopping that temptation or that thought in its tracks and choosing to do something else. And you have to overcome this hump of motivation and resistance. And if you're putting together an outfit, it's like, I'm not really sure what I should put together. I don't know if this is going to work. But you do it anyway. And you often will surprise yourself. And it's Just like, yeah, you're right. That. That feeling of accomplishment and you having created something and, like, using your brain in an active way rather than a passive one. I think the more we do that, the more those habits build and the more, like, confidence you build in yourself that it's like, I don't need to buy this thing that I just saw. I can do. I can go to my closet, or I can get up and go for a walk, or I can close my phone. And it's just those positive steps, and you prove to yourself each time that you did the thing and it felt good. So it's like, okay, what else can I do? What can I do next time when this is coming up? So, yeah, I think that choosing your heart and choosing the kind of. It's like the slower path and the more difficult path, but the reason that There's a reason that social media and Amazon and all of that, or you can pay for something with. By scanning your face. You know, like, there's a reason it's so easy so you can keep doing it. Right?
Paige Pritchard
Yeah. So everything has just become so, like, frictionless. Right. And so as annoying as it is, like, you know, the human brain hates obstacles or friction. And this is like, where, you know, like, Alyssa, when you were talking about, like, what are the other two phases earlier? So, like, my phases, right? So I have, like, four phases of my process, right? So the first two phases are. You know, I kind of describe it as like an iceberg analogy where, like, you have the first two phases that are, like, above the surface of the water that you can actually see. And then you have the bottom two phases that are, like, the bigger part underneath the surface of the water that you can't. But the first. Well, the. The first phase, which is what made me think about this because we were talking just about, like, introducing friction into your life and into your shopping is all about your environment. And that's where a lot of people that. That is where a lot of people start. And it's an important place to start because, you know, anyone who talks about habits talks about, like, you have to set your environment up for success. Like, if you're trying to start a new habit, you have to make it. You know, James Clear talks about, you have to make it easy. You have to make it obvious. If you're trying to stop a bad habit, you have to make it hard and difficult and cumbersome to do. And so, yes, when you're thinking about that with your shopping, looking at your environment and looking at how has My shopping just become way too easy and way too fast. And also knowing that like, like this is what you were saying, Christina. It's designed like that for a reason. I also think when you can kind of just understand that like while we're all smart and capable, we are not as smart and capable as the marketers and retailers that have teams of very smart people and multimillion dollar budgets that are literally used just to understand you on a deep level. Like, yeah, when you walk into a Target, everything is where it is for a reason. Everything is placed where it is for a reason. Everything is priced the way that it is for a reason. When you understand like you are, we're all just kind of these little like puppets that are just kind of like being used in the, in the greater scheme of their game. Like when you go into a Target, their goal is to place things in certain places and position them and certain colors and certain aisles and certain prices just so that when you leave the Target, you're spending $10 more than you would have. Because if they can do that for every single customer across every single visit, that's billions of dollars added to their bottom line every year. And so it makes complete them to put teams of people and multi million dollar budgets behind, like making the shopping experience easy and frictionless and moving you through it to where you don't even realize what's happened. Like, you went into Target for toilet paper and you're leaving with a hearth and home this and a new mug that and a new journal over here and like the little thing from like the, you know, the, the candy bag from the candy aisle. And you know you're leaving where you would have spent 15 on a, on toilet paper and now you're spending 115 on like all these other stuff. And you know, it can just be powerful when you can gain awareness and almost kind of see it for what it is, which is like, oh, I'm just kind of this little cog in their game and, and almost kind of like in a sense like rebelling against that and just being like, I'm not going to let you manipulate me. I'm not going to let you control me. And Mark, modern marketing is so sneaky nowadays. Like even this weekend I was working and I got an email in my inbox from this company, this pajama company that I buy pajamas from for my daughter, right? And it's the whole like, we miss you. You haven't shopped here.
Christina
Oh yeah, 15.
Paige Pritchard
And you know, here's you and I'm telling you, like, it. It got me for a second because I was like, I'm thinking, like, I'm like, oh, you know, you're right. Like, she does need some, you know, pajamas for ease. Like, just telling myself these thoughts that just like. Like, I. This is what I'm saying. It's a lifelong commitment. It's never over, you guys. Yeah, your brain is gonna go wherever you go. Like, yeah, you. You can work on this, and you can, you know, even me, like, I get sucked into these things. Things sometimes. But it's just like having awareness over how easy things have become, how frictionless. Whether you're talking about a store, you're talking about an email that hits your inbox, whether you're talking about an ad that you see on YouTube or Instagram. I mean, truly, it's designed to be frictionless. And it's also. Marketing has just become, like. It doesn't even feel like marketing anymore. Like, marketing used to be very, like, blatant and obvious. It was like, oh, here's a billboard with a celebrity on it, you know, holding this bottle of perfume, right? And now it's like, it's. It's so just like, it creeps into your email inbox, and it's. That's. You know, influencer culture is a huge thing. Like, that's. That's marketing and advertising. But it doesn't really feel like it because you're like, oh, this is just like a normal person. Like, yeah, she's just like me. You know what I mean? But it's like, no, but it's like, you know, so it's also frictionless. It's also easy. And so starting with an evaluation of your environment where you're like, where has my shopping just become way too easy and way too fast? Is it TikTok shop? Is it emails? Is it ads that you get on Instagram? Is it people? Like, you know, sometimes we forget to think or realize that people can be triggers, right? Like, you have certain people in your life that you're like, oh, she's my shopping buddy. Like, all we do is shop. Like, we don't do anything together other than shop. Like, whenever she wants to shop, she calls me up. She's like, hey, let's go. Let's go shop. And we go. So it. This isn't to say you have to, like, start, like, cutting people out of your life, right? It doesn't have to be, like, that intense or that extreme, but it is, like, just gaining awareness over, like, oh, okay, I see now. Like, I see like, how all of these factors are playing into my shopping and why it feels so fast. I mean, that's why people say to me all the time, they're like, I just. I get to, like, the end of a month, or, like, I get my credit card bill and I open it up and I'm like, how, like, when did all of this even happen? Right? Like. Like, it's just shopping has become so habitual, like, so fast, so automatic, so habitual. Like, so much of it that we do, we don't even, like, we're not even, like, doing it because we want to be doing it. We're doing it because we've literally just gotten to, like, the habit of doing it.
Christina
Yeah.
Paige Pritchard
And so just like, taking yourself off of autopilot and being like, okay, like, slowing yourself down and seeing it for what it is.
Christina
Wow. We have about five minutes left. This has been such an amazing, good conversation. Paige, we would love to have you back for a part two. I think maybe before we get to rapid fire questions, which I think are also really fun. Is there, like, what's one thing if somebody has been listening to this conversation and they're just like, okay, holy shit. Like, I really want to make a change. I'm seeing myself in a lot of what you said. Like, what's one tangible thing that a listener could take away to get started, to make real change?
Paige Pritchard
Yeah. Well, I'll say this. This is kind of like my tagline. And I think where everyone. Where you always have to start on this journey because this goes against how most of us see spending and shopping is. You have to start this journey with the awareness that spending money is a skill. Like, it is something that you do. It's an action, it's a habit, which means that it can be changed and approved upon. Because I find that 90% of people who struggle to make this change, which maybe we can talk about this, and next time I come back, we can kind of dive into the whole, like, identity conversation. Yeah. We didn't have time to talk about that today, but a lot of us, when we think about spending and shopping, it's so closely tied to our identity. And we think it's, like, who we are. We think it's a part of us. And when you hear people talk about spending and shopping, like, that's how you hear them talk about it. They're like, oh, I'm the spender, right? I'm a spender. I'm a shopper. I'm a splurger. Like, I once had somebody tell me like, shopping is in my DNA, and I'm like, it's not. It's not. But. Okay, so it's just like. But that's how we think about it, right? We think about spending, like breathing or blinking. Where, like, you come into the world and you just spend, right? You come to the world with a.
Christina
Credit card in your hand. Yeah.
Paige Pritchard
Money. And you spend it and then you die. And, like, that's life, right? It's like. And so when you come in and you think, like, not, like, not only do you not realize that this is a skill, you think it's just, like, I'm either going to be one way or the other. I'm either going to be a spender or I'm going to be a saver. And, oh, I'm a spender. So I guess I'm screwed. I guess this is just always going to be how I am, and I'm always going to struggle with this. And, you know, I'm never going to be able to get this together. Your brain is never going to work towards something that it sees as impossible. So where you have to start is this recognition that if I wanted to form any other habit in my life or break any other habit, I need to approach this in the same way of. Of knowing, like, this is just an action that I take. It's something that I do. So spending is a skill. You can get better at it. And I know that's not like, a super, like, tangible thing that you can take. It's not like, start this list or do this or whatever. But I find, like, it is, like, the most important starting point, because I can give you all the tips in the world, but if you're still stuck over here, like, I'm a spender, I'm a shopper, I'm a splurger. I'll never be able to change. Like, it's hopeless. It's useless. Like, no tip I'm going to be able to give you is going to serve you and help you long term. So you have to start with, like, okay, this is a skill. It's something that I can get better at over time. I love that.
Alyssa
I love that mindset shift.
Christina
It really is very cool.
Alyssa
Christina, do you want to do the rapid fire question? Paige, you kind of had a peek already, but I normally like to surprise people.
Paige Pritchard
But anyway, number one, I appreciate you giving me a peek. I'm not good at these rapid fire questions, so I appreciate it. I have my answers ready.
Alyssa
Okay, perfect. Perfect. What are you most excited about right now?
Paige Pritchard
Writing My book, for sure.
Alyssa
Awesome. I'm excited.
Christina
When's that coming out?
Alyssa
Yeah, I was gonna say, do you have details?
Paige Pritchard
It's not coming out until early 2027.
Christina
So it's slow, A slow process. But yeah, I. I'm gonna put it in my calendar anyway. I'm excited, so.
Paige Pritchard
Okay.
Christina
We'll definitely have you back around the time it comes, for sure.
Alyssa
Favorite money podcast to listen to.
Paige Pritchard
My favorite at the moment. It's one that's called the Broke Generation by Emma Edwards. I don't know if you'll know Emma Edwards. I. She's just fantastic. And she talks a lot about, like, if you. If you really liked this conversation today. And like, spending psychology and like, spending habits is something that you really have an interest in or you want to work in. Emma's podcast again, it's called the Broke Generation is fantastic. She talks a lot about, like, spending habits and like, the psychology behind them, similar to how I do. So.
Christina
And you have a podcast. Can you share?
Paige Pritchard
I do too. And you know what? I'll just offer one in there. It's called the podcast. And mine is. Mine is great too. It's been out for, like, almost five years at this point, so there's like 200 episodes that you can go and binge. So. But it's. It's very much like money psychology. Christina has been on twice, isn't out quite yet. So Christina's. Christina's episode, this is just always easy for me to remember is episode 100. So you can go and listen to episode 100. And we just recorded another conversation that'll be out in a couple weeks, so.
Alyssa
Okay, cool. Awesome. This is great. I'm just writing that down, so we make sure to put that in the show notes. Okay. What female creator is inspiring you right now?
Paige Pritchard
Okay. Do y'all follow Florence Given?
Christina
No, she's the chair.
Paige Pritchard
Okay. Yeah, y'all gotta follow her. She's just. She's incredible. Every video that comes across, my feed that she makes just like, hits. I'm like, oh, yeah, she pops up.
Christina
On my tick tock a lot.
Paige Pritchard
Probably seen her on your feet. Yeah, like, once you. Once you see her, she's got bright pink hair. She's. She's British, so she's got this like, amazing, like, voice and like, British accent. She's like the coolest style. And she just. She doesn't talk about anything about money, but it's. She. It's mostly just like, inspiring and empowering messages. And like every video she puts out, I'm like, yeah, I Go to. I go to my saved. Because like when, when I saw that question, I was like, huh? And I went to my saved videos and it was just like her videos, like over and over. Every video she puts out, I'm like, save, save. So she's incredible. I love her.
Alyssa
I can't wait to check her out. Okay. Yeah, you might have already answered this, but what's the first thing you do when you wake up in the morning?
Paige Pritchard
Normally it's either. Lately it's either been. I either go and work out that's like three days a week. And then if I'm. If it's not a workout day, I will write.
Alyssa
Oh, amazing.
Paige Pritchard
Yeah, I gotta, I gotta get my writing done early in the morning or it won't get done. So.
Alyssa
Okay, that's. Those are great.
Paige Pritchard
Great.
Alyssa
Yeah. I was gonna say it's like, is morning your most productive time?
Paige Pritchard
Yeah, for sure. Okay. Yeah.
Alyssa
Amazing. Your top three wardrobe staples.
Paige Pritchard
I would say just like a good like chunky knit white sweater. I've told Christina this. I have like, I have way too many. I have way too many category. Yeah. Yeah. So but for sure, just like a good like chunky white sweater. Like a good. Just pair of jeans. I got a pair a couple months ago from Quince that I'm loving. They're just like, they're super, they're super comfortable. They fit really well. I've been wearing them like just all the time. And then I would say just like a good like white pair of sneakers that you can just wear.
Christina
Classic staple.
Paige Pritchard
Yeah.
Alyssa
Nice. I love that around in those for sure. Yeah. Tell us where our listeners can find you.
Paige Pritchard
Yeah, so social media. My handles are at overcoming underscore, overspending. My podcast again, it's called the Money Love podcast and I do have a 12 month long group coaching program that's for, that's for people who like really want to come and like really dive into this and have like coaching and community and accountability. So that can be found. All the details for that can be found on my website, overcomingoverspending.com Amazing.
Alyssa
We'll be sure to include all of those in the show notes.
Paige Pritchard
Thanks. Thanks ladies. This was fun.
Christina
Yeah, it was such a great conversation. I'm always, always so inspired every time I talk to you. So it's just like, love it.
Paige Pritchard
Thank you.
Alyssa
Honestly, thanks for being here.
Paige Pritchard
I learned so much. Oh my gosh. Thank you for having me. This was such a fun. It truly like went by so fast. You guys were like, we have five minutes left.
Christina
And I was like I know we could talk.
Paige Pritchard
I felt like we Talked for like 20 minutes. But thank you for having us. Great.
Christina
Thank you. Thank you so much for joining in our conversation this week. If you're enjoying the show, we'd love it if you subscribe to the podcast on Spotify and Apple and leave us a rating and review. It's one of the best ways to support the Sustain this Podcast at zero cost to you. We're also a community led podcast, so if you have any questions for us, topic requests, or even guests you want to hear from, please send us a DM on Instagram @ Sustain this Podcast. We read all of our comments and look forward to hearing from you.
Alyssa
We hope you join us again next Tuesday where we'll talk about so much more than clothes.
Christina
Ciao.
Sustain This! Podcast Episode Summary
Episode Title: She Impulse Shopped Her Way Through a $60,000 Salary Then Overcame It All (ft Paige Pritchard of Overcoming Overspending)
Release Date: April 29, 2025
Hosts: Alyssa Beltempo, Signe Hansen & Christina Mychas
Guest: Paige Pritchard
In this compelling episode of Sustain This!, hosts Alyssa Beltempo, Christina Mychas, and Signe Hansen delve deep into the world of mindful consumption and financial wellness. They are joined by Paige Pritchard, a renowned spending coach from Overcoming Overspending, who shares her transformative journey from reckless spending to financial empowerment.
Paige opens up about her personal struggle with overspending, highlighting a pivotal moment after graduating college. At 22, with a $60,000 salary and $40,000 in student loan debt, Paige found herself spiraling into impulse purchasing:
Paige [02:32]:
"I spent $45,000 in my closet across clothes, handbags, accessories, shoes... I spent it all by the end of that year."
Living at home in Dallas, Texas, Paige had minimal expenses except taxes and health insurance. Despite her parents' advice to save and build a financial foundation, she chose to indulge in high-end shopping, leading to significant debt accumulation.
However, facing the reality of being unable to move out due to financial constraints forced Paige to confront her spending habits. This realization marked the beginning of her journey towards financial stability, paying off $40,000 in student loans, cash-flowing her MBA, becoming a homeowner, and building a six-figure investment portfolio—all before turning 30.
A significant portion of the conversation explores the emotional triggers and psychological factors driving overspending. Paige emphasizes that:
Paige [08:51]:
"80% of why I did what I did had absolutely nothing to do with money. It was self-confidence... the significance in the stuff that I was buying."
She introduces the concept of the "arrival fallacy", where individuals believe that acquiring certain items will lead to lasting happiness and self-actualization. This is coupled with hedonic adaptation, where the initial joy of a purchase fades, pushing individuals to seek new acquisitions to regain that fleeting sense of satisfaction.
Paige discusses the profound influence of social media on modern spending behaviors. She highlights how platforms like TikTok and Instagram glamorize overconsumption through content like restocks, hauls, and affiliate links, making it easier than ever to indulge impulsively.
Paige [30:09]:
"Social media has just been like... it's just too easy to see this stuff."
The relentless display of curated lifestyles and material possessions fosters a comparison culture, where individuals feel the need to keep up, often leading to unnecessary spending to match perceived social standards.
Paige outlines a multi-phased approach to breaking free from the cycle of overspending:
Understanding the root causes of overspending is crucial. Paige introduces the three stages of awareness:
Paige [16:53]:
"Emotions are like the gas that you put into your car to make it go."
Shifting focus from consuming to creating can significantly reduce the urge to spend impulsively. Paige suggests engaging in activities that foster creation, such as:
Paige [37:56]:
"Do I primarily want to consume or do I want to be mostly a creator?"
Being intentional about social media consumption can help mitigate its influence on spending behaviors:
Paige [31:56]:
"Don't reward the content. The algorithm is like a dog... train it to ignore what you don't want."
Making the shopping experience less frictionless can reduce impulse buys:
Paige [48:36]:
"Understanding that you're just a cog in their game helps you rebel against it."
Replacing the emotional void that overspending fills is essential for long-term financial health. Paige recommends:
Christina [46:39]:
"Choosing your heart and choosing the slower, more difficult path... you prove to yourself each time that you can do without shopping."
Paige Pritchard's journey from overspending to financial stability offers invaluable insights into the emotional and psychological facets of consumer behavior. Key lessons from the episode include:
Paige [57:16]:
"Spending is a skill. It's something that you do. It's something that I can get better at over time."
The episode concludes with actionable advice for listeners ready to embark on their own financial transformation, emphasizing the importance of awareness, intentionality, and perseverance.
Paige Pritchard [02:32]:
"I spent $45,000 in my closet across clothes, handbags, accessories, shoes... I spent it all by the end of that year."
Paige Pritchard [08:51]:
"80% of why I did what I did had absolutely nothing to do with money. It was self-confidence... the significance in the stuff that I was buying."
Paige Pritchard [16:53]:
"Emotions are like the gas that you put into your car to make it go."
Paige Pritchard [37:56]:
"Do I primarily want to consume or do I want to be mostly a creator?"
Paige Pritchard [57:16]:
"Spending is a skill. It's something that you do. It's something that I can get better at over time."
Paige Pritchard's Platforms:
Recommended Podcasts:
This episode of Sustain This! serves as a powerful reminder that mindful consumption is not just about controlling spending but also about understanding the deeper emotional and psychological drivers behind our purchasing decisions. Paige Pritchard's insights offer a roadmap for listeners seeking to cultivate a healthier relationship with money, fostering both intentional living and sustainable financial practices.
Subscribe to Sustain This! on Spotify, Apple Podcasts, or your preferred platform. Follow us on Instagram @SustainThisPodcast for more discussions on mindful consumption and building a more intentional life.