Creativity through the lens of the Co-Founder and CEO of 50hrs.com

"Creativity is turning thought into reality."

Claire Giovino is the Co-Founder and CEO of 50hrs.com, built around a simple belief: most leaders don’t need better productivity tools — they need to design their perfect day and remove the work that doesn’t belong in it.
Early in her career, Claire noticed that email and administrative work weren’t simply time-consuming. They were low-energy, reactive tasks that fractured attention and quietly crowded out deeper work. Email felt necessary and productive, yet it often ended up setting priorities by default. Curious about what would change, Claire began experimenting with delegation and systems, first in her own work and then alongside other entrepreneurs, to see what happened when leaders stepped out of constant inbox triage.
A pivotal moment came while working with online entrepreneur Yaro Starak. By redesigning how his inbox was filtered, handled, and responded to, Claire reduced his direct involvement with email to checking it just once a month. The shift wasn’t about efficiency alone; it changed how his days were structured and where his attention went. Claire saw the same pattern emerge again and again: as people become more successful, email multiplies, and without deliberate systems, it quietly reshapes how their days unfold.
In 2017, Claire co-founded 50hrs.com to address this problem at scale. Instead of offering surface-level organization or software tools, 50hrs.com provides human executive assistants who manage inboxes and calendars end-to-end — replying to emails, handling follow-ups, and learning each client’s voice, priorities, and decision-making over time by becoming an integral part of their business. The model is built on trust, context, and redundancy, with AI used as a support layer rather than a substitute for human judgment.
Today, Claire works with leaders across entrepreneurship, law, academia, real estate, and beyond who want their days to reflect how they think and work at their best. Her focus is helping them protect the limited hours when their attention is sharpest by removing low-leverage work that quietly drains energy and focus.

https://www.linkedin.com/in/clairegiovino/
https://inboxdone.com/

https://www.50hrs.com/

https://playbook.50hrs.com/

Send us Fan Mail