An awesome discussion about Advertising versus Organic Marketing with Mark Chapman of the I Do Society. We dove into ad spend, ad frequency, types of ads that are working and so much more! Tune in to find out just how many touch points current couples really need to turn from prospect to client!

And If you've been thinking about Google ads as a wedding pro, this episode will be extra insightful!

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In this episode of Swell Social Hour, Serena Waller and Mark Chapman discuss the complexities of advertising in the wedding industry. They explore the challenges faced by wedding vendors in navigating advertising platforms, the importance of retargeting, and how to effectively spend on ads. Mark shares insights on the necessity of multiple touch points for potential clients, the power of video content, and the impact of AI on advertising strategies. The conversation emphasizes the need for clear messaging and consistency in marketing efforts to successfully engage couples planning their weddings.

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