In this episode of Swell Social Hour, Serena Waller and Nora Sheils discuss the challenges faced by wedding professionals in a transitioning industry. They explore the importance of setting client expectations, handling feedback and reviews, and the necessity of legal protections through contracts. Nora shares her experience managing multiple businesses and emphasizes the role of technology in streamlining operations.

More about Nora: A pioneer in event technology, Rock Paper Coin co-founder Nora Sheils translates two-plus decades of wedding planning experience into a thought leadership platform that educates and inspires event professionals at all stages of their careers. Since 2018, she has been committed to bringing together event professionals and couples through a more effective, streamlined approach to the often-daunting booking process.

Nora's work has been featured in Vogue, Brides, Martha Stewart, Town & Country, and Style Me Pretty, to name a few. She has been heralded as one of the 100 Most Influential People in the Event Industry by Eventex and was a finalist for the Ernst & Young Entrepreneurial Winning Women Award. She was also named a 2023 Meeting Professional of the Year by Smart Meetings and one of America’s Top Small Business Honorees by the US Chamber of Commerce. Nora has presented to audiences including WeddingPro, WIPA, Wedding MBA, Emerge Event Collective, and many more. Nora is ready to give you concrete examples and share easy ways to level up your business!

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