Today's podcast episode is for you if you're experiencing these problems:

* You keep losing deals on price and don't know why.

* Your proposals aren't getting the conversion rate you want.

* You find yourself making reactive decisions about pricing and proposals.

Last year, I joined James Groves and Bill DeMent, owners of the Hole in the Wall Drywall Repair, on the Hole in the Wall Podcast.

We covered a wide range of topics, including my personal story, which I haven’t shared much before in the Systematic Selling Newsletter. And we really dug into a lot of the nuts and bolts of Systematic Selling, with practical sales advice you can apply immediately to your business.

So, I asked James and Bill for their permission to share this episode with you.

We talked about:

* How the right systems can transform chaotic sales processes into predictable results.

* The crucial difference between 'incumbent' and 'discretionary' businesses and how it affects your sales strategy.

* Strategic ways to use LinkedIn beyond just posting content, including an intentional and systematic approach to DMs and relationship-building.

* The importance of presenting budgets during Discovery rather than waiting for the Proposal stage.

* Why networking serves different purposes for different industries and how to use it effectively.

* A systematic approach to cold emails that focuses on helping rather than selling.

* How to establish long-term B2B relationships through strategic trust-building.

Here’s the episode with Bill and James!

Sean M. Lyden is the founder and CEO of Systematic Selling, a sales systems and coaching company for growth-minded SMB founders and owners looking to scale their sales (without the chaos).

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