
Hosted by Dr Steve Day · EN

🎙Have you ever had a great business idea stuck in your head, but struggled to turn it into something your team could actually build and execute? In today's episode, we discussed the game-changing skill of process mapping—how to transform visionary concepts into systematic, executable workflows that truly drive your company forward. I shared proven methods and frameworks, and broke down simple, standardised approaches anyone can use to visualise and communicate their ideas, whether for automations, AI, or human-driven processes. We explored the steps for mapping out sequences, triggers, accountability, and how to bridge process maps into actionable task delegation, making your systems not just clear but operational. I also reflected on years spent helping entrepreneurs unlock these tools, including personal stories with clients who finally saw their ideas come to life. So if you're ready to stop bottlenecking your business and start systemising your success, keep listening for practical steps and inspiration! KEY TAKEAWAYS 💡Learn The One Powerful Skill Every Visionary Leader Needs: Your real leverage as a leader is learning the skill of turning messy ideas in your head into clear, step‑by‑step flows others can execute. Then, actually delegating. 💡Process Maps Make Ideas Valuable: Until a vision is mapped, tested, and run by others, it’s just an idea with zero value to your clients or company. 💡Standardise How You Map: Use one simple, shared mapping standard so anyone in your team can “read the map” and build or run the system without you. Then, turn those process maps into task‑management flows that assign owners, deadlines and checklists so you can watch your ideas happen in real time. BEST MOMENTS 01:24 - 💬 “ They either get dragged into the weeds of doing it all themselves, or they get frustrated that other people just don't understand.” 06:41 - 💬 “I'll literally just interview them and pull out the entire process from them, step by step, and map it out in a very standardised way.” 07:09 - 💬 “There's a very small set of rules and very small set of symbols you need on your process map to map out 95% of any business process. You don't need all the bells and whistles.” TIMESTAMPED OVERVIEW 00:00 Intro: “Systematic Idea Visualisation Skills” 02:21 Using processing maps 04:37 Identifying key systems 08:25 Bridging process mapping across to task management VALUABLE RESOURCES To help you systemise your business and live with more purpose, presence, and peace, join our Community at https://join.sys.academy/ LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/

🎙In this episode, I introduce a game-changing free AI speech-to-text app that’s designed to save you hours each year. If you’re someone who prefers talking over typing or wants to work more efficiently, you’ll find this episode packed with practical insights. I share real-world examples of how this tool transforms daily tasks—like collaborating with team members or managing emails—turning minutes saved each day into a whopping 40+ hours a year. Whether you want to boost productivity, reduce mental clutter, or simply reclaim time for what matters most, this episode gives you the inside scoop on a tool that truly delivers on its promise. KEY TAKEAWAYS 💡Talk Instead of Typing to Think Faster and Lead Better: Talking instead of typing lets you capture ideas in real time, stay in flow, and hand your team clear, structured outputs without spending hours at the keyboard. 💡Instantly Add Voice Input to Any Workflow: Typeless brings high‑quality voice‑to‑text capability to any app – even tools like Asana that don’t have built‑in dictation. 💡Tiny Time Wins Compound Big: Shaving just a few seconds off each message by talking instead of typing quickly becomes 10 minutes a day, which adds up to over 40 hours a year you get back for leading, thinking and growing the business. BEST MOMENTS 00:36 - 💬 “I quite enjoy typing, but it's slow. I like to get stuff out of my brain without having to structure it and think about it.” 01:19 - 💬 “Sometimes it's lost in translation, sometimes I miss bits because I'm sort of trying to type and think at the same time - this app sort of gets rid of all of those hassles.” 02:00 - 💬 “I save a few seconds each and every time I do this - every 10 minutes you save each day adds up to 40 hours over the course of a year.” TIMESTAMPED OVERVIEW 00.00 Intro: “Streamlined Voice-to-Text Productivity” 01:00 Why talk instead of type 02:30 Get started with the AI Speech-to-Text App for free VALUABLE RESOURCES Ready to swap slow typing for fast, clear voice‑to‑text in any app? Get a $5 credit for Typeless Pro, use my link from https://sys.academy/tools LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/

🎙Documenting what you do in an operation manual (OM) or SOP is fundamentally the easiest way to ensure somebody else reliably gets stuff done in your business, without your involvement. The challenge is that most small businesses have literally hundreds of tasks which need to be documented, and that itself can become quite overwhelming and quite disjointed, disorganised, and messy. If you're not careful, before long, you can be in a total pickle as to what has been documented, what has not and what needs to be reviewed, etc. So, having a simple system to manage the creation and updating of your Operation Manuals, your Standard Operating Procedures (SOPs), or whatever you call them in your business, is essential. Today, I talk about how we do this in our business. It's super simple to set up - by the end of this episode, you'll be able to create something similar. KEY TAKEAWAYS 💡Updating Process Documentation Cannot be Avoided: Documenting and updating your Operation Manuals and Standard Operating Procedures never ends. As technology, regulations, and customer needs change, how your business does things also has to change; otherwise, you become inefficient. 💡Use an Operations Manual (OM) Pipeline to Free Yourself from Admin: You and your team's key experts need to focus on the work that actually makes money and drives innovation in your business. An efficient OM Pipeline ensures you don't get caught up in admin tasks. 💡Make the System Teach Itself: Use a single OM Pipeline Task Template that explains every step so even a new hire can run the process without hand‑holding. I explain exactly how I use a task manager app to do that. BEST MOMENTS 02:26 - 💬 “This is a job or task that's never going to end. As long as my business exists, as long as technology doesn't stop, which it won't do, then the way that we actually do the work in our business is going to keep changing.” 03:42 - 💬 “This process is about freeing you as the business owner and also your key staff to keep focusing on doing the high-value work, the work that actually generates either revenue or innovation in your company.” 09:00 - 💬 “This means it doesn't interrupt work. It's not lost and then forgotten about, and it's also put into place. So, when the operation manual creator has time to create this, they can go away and do it.” TIMESTAMPED OVERVIEW 00:00 Intro: “Managing Operation Manuals or SOPs” 03:42 How to build an Operations Manual Pipeline 07:02 The Perfect Process Pipeline Methodology 11:32 Operation Manual Creation and Update Process VALUABLE RESOURCES Join Our Community at https://join.sys.academy/ and start building a business that actually works for you! Also, get free access to our DIDACT Framework now—here's the link to our best Guides, Frameworks, and Templates: https://sys.academy/guides LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/

🎙 If they were giving out awards for procrastination and avoidance of admin tasks, I would win hands down, out of pretty much anybody I know. Whether it's chasing people up, responding to emails, checking my messages, or just basically doing those admin things that just back up and just annoy the hell outta you. That is where I really, really struggle. That was until I did one thing, which I am going to share with you today. Something that has been totally transformative. It's super simple and requires no advanced techniques, apps, or technology. This simple technique will help you, as a business owner, be far more productive. Especially if you're like me and you've either got ADHD, or you just struggle with getting that annoying admin stuff done. This simple framework has totally transformed the way I approach admin. It holds me accountable for doing it, but it is my team that actually makes it happen. KEY TAKEAWAYS 💡Turn Inbox Avoidance and Guilt into a Daily Win: Assign someone to handle your inbox. Every day, do a 15‑minute comms check‑in with them to cover anything that requires a decision. This quickly stops the constant background stress of ignored emails and messages. 💡Stay Accountable and Productive: Responding to emails, etc., is still ultimately your responsibility. However, someone else can easily respond to the routine things that don´t require a direct decision from you. They can assist with the rest and help keep you accountable. 💡 Build a Unified Inbox System: Combine human review, appropriate AI, a well-trained and fully enabled VA with a short daily meeting, to turn your comms admin into one simple, repeatable process. Use Steve´s free guide to get it done. BEST MOMENTS 02:12 - 💬 “What I did was simple, but it has transformed the amount of stuff I actually get done.” 04:09 - 💬 “I no longer feel this ever-increasing amount of stress from things just building up and building up and my task list getting longer and longer.” 04:46 - 💬 “I'm pulled back in, if I've got somebody there to keep me accountable, somebody is actually forcing me to basically focus on what I should be doing, I can be highly productive.” TIMESTAMPED OVERVIEW 00:00 Intro: “Conquering Admin Procrastination” 01:40 Leverage VAs and Automation 02:30 15 Minutes Focused Comms Meetings 04:19 Unified Inbox Management System VALUABLE RESOURCES Get free access to our Unified Inbox Management System Framework now—here's the link to our best Guides, Frameworks, and Templates: https://sys.academy/guides LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/

🎙 This morning, I spent a couple of hours automating a task that takes about an hour a week to do. That means going forward, we're gonna save about 50 hours a year. That's pretty cool. However, my reflection on this was not so good. Why was I the one who A, spotted this needed to be done, and B, ended up doing the automation myself? It's something I fall back into sometimes. And what I wanna talk about today is the frameworks I have put in place that should be working in my business. That needed a bit of reminding with my staff. I wanna explain what that framework is, how you can implement it in your business to ensure that your team are optimizing their tasks. And also, how to use events like this as opportunities to reinforce great behaviours and install a culture of continual improvement and systemisation within your business. KEY TAKEAWAYS 💡 Stop Being the Only Optimizer: If you’re the one spotting and fixing broken processes, your growth is capped. As the leader, your real job is to build a team and culture where everyone is always looking for better, faster, simpler ways to work. 💡 Optimize with EASE™: Get your team using a simple lens for every recurring task – Eliminate, Automate, Streamline, Enable. Ask: Do we need this? Can a robot do it? How can we make it smoother? And how do we document it so others can run it without me? 💡 Use a Simple Rule for Automation: If a task takes more than 1 hour a week, which is 50 hours a year, it’s highly likely to be worth automating. Even a few hours invested to build the automation usually pays back quickly and then keeps paying off, year after year. 💡 Make Improvement a Habit, Not a One-Off: Every month, use the EASE™ technique to optimize at least one task on your team’s board so everyone regularly reviews their own work, eliminates low‑value tasks, and finds automation and streamlining opportunities. BEST MOMENTS 04:13 - 💬 “If those people (you delegate to) aren't really mindful of what they're doing, and asking if there are opportunities for this to be either eliminated, automated or streamlined, they can end up just doing things like a robot.” 10:24 - 💬 “I've got to be sure that actually, it's not just cheap and easier and more effective just to get a human to do it, and it's not automating for the sake of automating.” 12:56 - 💬 “We eliminate, we automatically streamline, and we enable, and you can get your own copy of this so you can implement this in your business.” TIMESTAMPED OVERVIEW 00:00 “Empowering Teams for Optimization” 06:04 “Streamlining Repetitive Tasks” 08:49 “Eliminate, Automate, Leverage AI” 11:13 “Optimizing Tasks Through Automation” VALUABLE RESOURCES Get free access to our Optimize With EASE™ Framework now—here's the link to our best Guides, Frameworks, and Templates: https://sys.academy/guides LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/

🎙Today, I interview Andee Hart, the host of She Sells Differently and an ethical sales coach with 17 years of experience working in corporate sales and running her own businesses. Her approach is service-driven, starting every sales conversation not with “How am I going to close this deal?” but with “How can I help this person?” Then, the sale becomes effortless and enjoyable—a real win-win. KEY TAKEAWAYS 💡 Sell from A Place of Service: Sales get easy when the goal of every conversation is to understand and help the person in front of you, rather than “close the deal.” 💡 Only Work with the Right Clients: Saying “no” to clients that are a poor fit for what you offer protects your energy, avoids disappointment for them, builds trust, referrals, and your long‑term reputation. 💡 Launch Early: Perfectionism stalls growth. Put viable offers into the world, label them honestly as beta or founder’s rounds, and ask for structured feedback. That real‑world input is what takes a 60% product to 100% faster than building in isolation. 💡 Design Culture That Rewards Integrity: Whether in a big sales team or a small business, when rewards and recognition favour long-term customer success rather than this month’s quota, your team naturally chooses right‑fit, ethical solutions. BEST MOMENTS 06:27 - 💬 “It’s not asking for money, it’s providing them with value.” — Andee Hart 13:22 - 💬 “Face-to-face selling is very different from written communication - your messaging matters even more.” — Andee Hart 25:31 - 💬 “Only accept the right clients into your business - every wrong client you accept is a massive drain on energy, resources, and time.” — Steve Day TIMESTAMPED OVERVIEW 00:00 Intro: “Authentic, Service-Oriented Selling Insights” 04:02 Overcoming Sales Discomfort 17:30 Automating Sales Processes 32:34 Sales Culture 41:36 Launching and Improving Products VALUABLE RESOURCES Andee Hart’s List of Sales Tools for Entrepreneurs: https://andeehart.com/salestools LINKS TO CONNECT WITH THE GUEST Instagram: https://www.instagram.com/andeehart/ LinkedIn: https://www.linkedin.com/in/andeehart/ Hart Design Co Instagram Page: https://www.instagram.com/hartdesignco/ ABOUT THE GUEST Andee Hart is an energetic entrepreneur, sales strategist, and host of the She Sells Differently podcast. After turning her candle-making side hustle, Hart Design Co., into a thriving wholesale and retail business, she left her corporate sales career to pursue entrepreneurship full-time. Today, Andee empowers entrepreneurs to overcome sales anxiety and grow their businesses with integrity, grace, and confidence LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support.

🎙 If you're considering hiring a remote worker from the Philippines, or you already have a Filipino team, this episode is a must-listen. I interview Nicolas Bivero, who’s spent over a decade helping companies build teams in the Philippines. I’m also a long‑time advocate—my entire team is based there. We dig into the real‑world pros and cons of Filipino remote teams: the cultural differences you need to adapt to, and how those differences can become a huge advantage for your business. If you want to get more from your Filipino team, or you’re wondering how this could work in your company, keep listening to hear exactly how we make this work in practice. KEY TAKEAWAYS 💡 Treat Remote Hires as Core Team Members, Not Cheap Labour: If you see Filipino hires as “warm bodies” to throw tasks at, you’ll fail. Treat them as a true extension of your core team with proper onboarding, involvement, and long-term investment, and they repay you with commitment, quality, and stability. 💡 Lean into Cultural Strengths—and Manage the Gaps: Filipinos’ warmth, empathy and team-first mindset make them brilliant for customer-facing and collaborative roles. But that same desire to please can mean they say “yes” when they should push back. As a leader, you must explicitly invite disagreement, make it safe to say “no,” and coach for direct communication. 💡 Use Global Talent to Fill Dream Roles: Because Filipino talent is more affordable and more readily available, you can create roles you’d never have the budget for if you only hired in your local country. Use remote hires to accelerate growth. BEST MOMENTS 15:30 - 💬 “If you go in there with the mindset of 'we're going to do this the German way,’ you're going to fail.” — Nicolas 29:30 - 💬 “There are massive cost benefits for hiring from the Philippines, because the cost of living is significantly lower than in many countries.” — Steve 34:42 - 💬 “In Germany, there are half a million people retiring every year. There are not enough young people coming in to actually replace all those roles.” — Nicolas TIMESTAMPED OVERVIEW 00:00 Hiring Remote Workers 15:41 Adapting to Cultural Differences 29:00 Filling Skill Gaps Affordably VALUABLE RESOURCES Our flagship Recruit Right Framework: https://sys.academy/guides LINKS TO CONNECT WITH THE GUEST Website: https://penbrothers.com/ LinkedIn: https://www.linkedin.com/in/nicolasbivero/ ABOUT THE GUEST Over the last 10 years, Penbrothers has been built in the Philippines with the mission to help start-ups and SME drive growth, reduce operational costs, and optimise staffing efficiency. Penbrothers achieves this by building tailored remote teams and aligning the recruitment process to the needs of each client. By building teams in the Philippines, our clients leverage the deep, highly skilled labour pool, enabling them to scale smarter and improve their bottom line. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support.

🎙Today I’m joined by Dr Carrie Graham, who has a PhD in adult and workplace learning. We share a similar mission: helping business owners reduce stress by getting what’s in their heads into the heads of their team so they can do the work effectively and efficiently. Carrie brings an academic and highly practical approach to building training that actually works—engaging people so they complete it, understand it, and implement it. This isn’t about boring PowerPoints; it’s the opposite - it’s about using stories and smart instructional design. KEY TAKEAWAYS 💡 Design Training Around Real People: Stop building training to cover everything in your head. Focus on who’s doing the work – their job, opinion and how they have to work and live their lives. This gets their attention—what you teach lands fully, is remembered and drives better performance. 💡 Build Confidence, Not Just Knowledge: Information isn’t enough. Use small wins, feedback, and reviews to move people from “I understand this” to “I’m confidently doing it.” 💡 Use Questions and Silence as Tools: Ask better questions, then shut up. The quiet moments are where people process, connect dots, and ask for clarification. 💡 Use the Right Stories So Lessons Stick: People remember what they learn when the story feels like their world - relatable stories tie emotion to ideas, so they stick and get applied. BEST MOMENTS 00:40 - 💬 “How to communicate in a way that engages people, so they actually do the training and then implement it because they've understood it .” — Steve Day 07:09 - 💬 “When you make the content about the user, you've automatically grabbed their attention.” — Dr Carrie Graham 09:39 - 💬 “Once they get it, the goal is to not stop - help them apply … build their confidence.” — Dr Carrie Graham 42:05 - 💬 “Document everything - every step that you take. ” — Dr Carrie Graham 58:39 - 💬 “Success to me is a point when I have peace… peace of mind and peace about the work that I'm doing and the people that I'm helping, and peace in my home, so I can be my true self.” — Dr Carrie Graham TIMESTAMPED OVERVIEW 00:00 Intro—Organizational Training and Culture Expert 05:30 Tailoring training to your audience 35:38 The ERA method 50:43 “Effective Training Boosts Productivity” VALUABLE RESOURCES Dr Carrie Graham's Training Assessment: https://www.drcarriegraham.com/take-training-assessment-quiz LINKS TO CONNECT WITH THE GUEST LinkedIn: https://www.linkedin.com/in/drcarriegraham/ YouTube: https://www.youtube.com/@drcarriegraham ABOUT THE GUEST Dr Carrie Graham has spent 25+ years helping small business owners build high-performing teams without corporate-sized budgets—her ERA Training Method has delivered 90% improvement in training outcomes for entrepreneurs who need results fast. LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/

🎙 Today I’m taking you behind the scenes to share our formula for creating high‑performance job titles and opening paragraphs that actually get clicked. It’s based on a detailed analysis of over 60 job postings that generated 22,000 clicks over three years. We’ve posted more than 200 ads over eight years, but this three‑year window is where we’ve got solid stats. As you can see, I’ve had a lot of practice and now have the data that shows this job ad writing formula actually works. Today, I’m going to walk you through how we created this formula and exactly what it is, so you can start using it. Including how we used ChatGPT to run the statistical analysis that turned our guesswork into something genuinely useful for us, our clients, and you. KEY TAKEAWAYS 💡 Write From Human to Human, Not Corporate to Crowd: The best-performing ads have titles and especially opening paragraphs written “from human to human.” They are warm, conversational, and clearly from a real person to one individual, not a faceless corporation. 💡 Use a Simple, Energetic Title Formula: High-performing titles combine an attention-grabbing hook, a clear role name, tangible benefits, and a quick credibility cue, all delivered with energy and urgency. 💡 Lead With What They Want, Not What You Want: Ads that focus on what the candidate wants - benefits, purpose, belonging – consistently beat ads that simply list what the company needs or demands from them. 💡 Picture One Ideal Person When You Write: Imagine one ideal person whom you want to attract and write directly to them. That naturally pulls your tone, structure, and content in the right direction. BEST MOMENTS 03:40 - 💬 “With AI, it can be so much quicker, much more insightful, and you can actually have a conversation and get the AI to do some analysis based on whatever you want.” 09:28 - 💬 “Recruitment—it´s just marketing.” 13:38 - 💬 “Job seekers don't owe you their time, so you have to earn it fast.” 19:19 - 💬 “It's super important that the first line, or a couple of lines of that job advert, are written with intent, not just left to be whatever a HR manual says you should put into a job advert. This is like real estate, prime real estate for your advert.” 29:25 - 💬 “The job advert that speaks to the person in terms of what they want rather than what you want as the company will win every single time.” TIMESTAMPED OVERVIEW 00:00 “Job Posting Success Formula” 03:31 “AI-Powered Real-Time Insights” 07:00 Job Ad Click-Through Analysis 10:25 “Human-Centred Job Post Introductions” 18:29 “Effective Job Ad Writing Formula” 20:44 “Human Touch in Greetings” 26:56 “Targeted Writing for Hiring” 29:38 “Speak Human to Win Talent” VALUABLE RESOURCES Our Best Guides, Frameworks, and Templates—For Our Job Advert Formula: https://sys.academy/guides LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/

🎙Deciding where to put my effort into systems, automation, or AI is a critical decision as a small business owner. With limited time, energy, and team capacity, I’ve definitely gone down the wrong path before and spent months improving systems that didn’t give me the return I hoped for. My clients often tell me they’re struggling with the same thing: they know they need better systems, but they don’t know which one to fix first. In this episode, I share a simple five-point scoring system that helps you objectively compare your most important revenue-generating systems. I’ll walk you through the five metrics, show how they combine into a clear impact score, and use a real client example so you can confidently decide where to focus your systemisation, automation, and AI efforts next. KEY TAKEAWAYS 💡Quickly Identify Your Highest Impact Systems: Instead of guessing what to fix next, use Steve´s simple Autopilot Index to compare your core revenue systems and see, clearly, which one to improve first to generate the biggest ROI. 💡 Spot and Address Dangerous Key‑Person Dependencies: Learn to identify systems or processes that live solely in the head of one employee and how to put in place documentation, etc., to ensure that you are not left vulnerable should they suddenly leave. 💡 Track Progress Towards an Autopilot Business: The Autopilot Index enables you to see how “autonomous” each system actually is, right now. As well as providing a practical, monitorable target so you can move each system from improvised or manual towards optimised and largely self‑running. 💡Aim for Optimised, Not Perfect: You don’t need 100% automation. Making 80% of your processes clear and not dependent on the founder or a key individual is good enough to put most of your business on autopilot and give you back your time. BEST MOMENTS 03:14 - 💬 “This will give you a list of maybe five to seven critical systems that allow you to generate money within your business. Now the challenge is, which of those to focus on first?” 14:46 - 💬 “Certain parts of my business are totally automated. So, therefore, I can give those 100% - I don't have to look at those again, unless something critical changes.” 16:51 - 💬 “That's like the highest level of key person dependency - There is no fallback plan because no one else knows how to do it.” TIMESTAMPED OVERVIEW 00:00 Autopilot Index Scoring System Overview 05:54 “Key Person Dependency Impact” 08:06 “Short vs. Long-Term Goals” 13:04 “Building Sustained Sales Systems” 17:23 Business System Optimisation Insights 20:34 “Autopilot Index for Optimisation” VALUABLE RESOURCES SYS 153: My Journey to Maximising Profitability Using the Core Revenue Flow Framework LINKS TO CONNECT WITH THE HOST Podcast: https://www.systemizeyoursuccess.com Website: https://systemsandoutsourcing.com/ Facebook Group: https://facebook.com/groups/systemsandoutsourcing/ LinkedIn: https://linkedin.com/company/systemsandoutsourcing/ Instagram: https://instagram.com/systems_and_outsourcing/ YouTube: https://youtube.com/@drsteveday42 TikTok: https://www.tiktok.com/@drsteveday42 ABOUT THE HOST Steve moved to Sweden in 2015 and transformed how he ran his businesses—switching to a fully remote model. A former NHS doctor, with a background in computing and property investing, he now helps overwhelmed business owners systemise and outsource effectively. Through his courses and coaching, Steve teaches how to automate operations and work with affordable virtual assistants, freeing up time and increasing profits. He runs his UK-based businesses remotely with support from a team of UK and Filipino VAs, and is passionate about helping others build scalable, stress-free companies using smart systems and virtual support. This Podcast has been brought to you by Disruptive Media https://disruptivemedia.co.uk/