In this episode of Elevate: Women Leading the Way in Pharma Outsourcing, host Marianne Gissane speaks with Elizabeth Malson, an accomplished commercial executive and founder of Executive Echo, about the importance of cultivating your personal brand—especially on LinkedIn.
Liz shares her journey from corporate leadership at companies like Roche, Medtronic, and Dentsply Sirona to entrepreneurship and thought leadership, offering tangible advice for professionals ready to amplify their voices in a highly regulated industry.

How to recognize when your personal brand needs attention—and where to start
Practical strategies for building a credible, authentic presence on LinkedIn
How to navigate company policies and professional boundaries while posting online
The mindset shift from perfectionism to progress when sharing your expertise
Why “the people who are visible are the ones who win”
The power of consistency, community, and courage in professional growth

“The people who are visible are the people who win. They’re not always the best—but they’re known.”
— Elizabeth Malson, Executive Echo

Elizabeth (Liz) Malson is a seasoned commercial executive with more than 15 years of experience driving marketing and business growth in the global medtech industry, having served in leadership roles at Roche Diagnostics, Medtronic Diabetes, and Dentsply Sirona.

She is also an entrepreneur, having founded The Nanny Institute, the first online accredited college for nannies, and Executive Echo, a ghostwriting firm that empowers leaders to strengthen their personal brands through authentic storytelling.

Today, Liz helps executives and organisations harness the power of LinkedIn and personal branding to build credibility, connection, and career opportunity in an increasingly digital world.