Think networking means being transactional or self-promotional? Think again. Shelly Lombard, former Wall Street analyst and founder of Schmooze, shares her playbook for building a strategic network without feeling fake. You’ll learn how to reconnect with weak ties, build visibility on LinkedIn, and follow up in a way that feels natural, not awkward.

Ready to speak up, stand out, and lead with gravitas? Join my 6-week Women’s Personal Branding Masterclass, starting Oct 15. Register by Aug. 15 and save $250 with code EARLYBIRDFALL at TalkAboutTalk.com.

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CONNECT WITH SHELLY

Website: https://schmooze.biz/
LinkedIn: https://www.linkedin.com/in/shellylombard/
Newsletter: Schmooze https://www.linkedin.com/newsletters/schmooze-7018971677694840833/

MENTIONED IN THIS EPISODE

The Lost Art of Connecting by Susan McPherson: https://amzn.to/46d84X1
F*ck Being Humble by Stefanie Sword-Williams: https://amzn.to/46O8kfa

TRANSCRIPTION

Shelly Lombard: Reach out to those weak ties. Say every week, three people, somebody I worked with 10 years ago, I’m just gonna ping them. Hey, thought of you. That kind of thing. It’s only transactional when you’re not keeping in touch with people.

Andrea Wojnicki – Talk About Talk: If you think networking is just schmoozing at cocktail parties or collecting LinkedIn connections, you’re gonna wanna hear what my guest has to say. Shelly Lombard spent 30 years on Wall Street making high-stakes investment calls and building a career that, frankly, most people would envy. However, by her own admission, she did some things wrong.

Here’s What You’ll Learn

In this conversation that you’re about to hear, Shelly opens up about the missed relationships that could have completely changed the trajectory of her career and how she finally learned to stop believing that just doing the good work would earn her a seat at the table. If you’ve ever hesitated to reach out or worried about bothering someone, then this episode will change the way you think.

You’re gonna get practical tips to grow your network without feeling pushy or fake or self-promotional, and you’ll walk away knowing exactly what you need to do to build real relationships that open real doors. If this is your first time here, I’m Dr. Andrea Wojnicki. This is Talk about Talk, where I coach ambitious executives like you to communicate with confidence and credibility.

I also write an email newsletter that you can subscribe to at the link below if you’re on YouTube. Or in the show notes if you’re listening on any other podcast platform.

So now, without further ado, let me introduce Shelly Lombard, and then we’ll jump right into our conversation. And at the end, as always, I’m gonna summarize with three key learnings that I wanna reinforce with you.

Introducing Shelly Lombard

I met Shelly Lombard on LinkedIn, believe it or not—and let me tell you, Shelly is a force for good.

She worked on Wall Street for over three decades, and early in her career, she was one of only a handful of women specializing in investing in distressed companies. In the early 2000s, she became one of the most quoted automotive analysts on Wall Street, frequently appearing in the New York Times, Wall Street Journal, and CNBC.

After her Wall Street career, she began serving on corporate boards, including the board of Bed Bath & Beyond, among others. Shelly recently launched Schmooze, an initiative that supports and encourages professional women to build strong business networks and close the gap between where they are in their careers—and where they want to be, whether that’s a board seat, the C-suite, or a career pivot.

Schmooze offers mini masterclasses in networking—and yes, I’ve personally led one of them. Let me tell you, Shelly has created something really special. She also hosts Schmooze events that serve as an alternative to the golf outings and sporting events that men have traditionally used to build business relationships.

Thank you so much, Shelly, for being here today to talk with me and the Talk about Talk listeners about networking.

SL: I am thrilled to be here. Thank you so much for having me.

AW: I’m so excited about having the opportunity to talk to you in person. It’s virtual, but we’re one-on-one here. I really admire what you’re doing on LinkedIn.

Before I pressed record, I was sharing with Shelly how much I enjoy reading her posts on LinkedIn. She shows personality, and you can tell that what she’s doing brings her joy, and then it, in turn, brings the rest of us joy. In fact, last night I read one of her posts to my teenage daughter, and I made her laugh.

Shelly, thank you for making LinkedIn a better place.

SL: Yeah, and teenagers are tough too, so she, yeah, I’m impressed because she laughed. That made me feel good, ’cause teenagers are tough. Yeah, absolutely. Yeah.

AW: Toughest critics. Toughest critics. Yeah. Okay, so I just read your introduction, but I want to ask you, after spending over three decades in Wall Street. How did networking specifically help you succeed in such a competitive, intense environment?

The Missed Opportunities That Sparked a Mission

SL: Yeah, so you know what? What I will say is that I was not as successful as I could have been. I was not intentional about networking. I wasn’t strategic about it. I could have been much more successful if I was. I had a good run, but I would’ve been more successful. My career would’ve gone maybe in different directions, et cetera. I approached networking. I was very happenstance, half ass, oh, I like you. Let’s have lunch. But there was no really, oh, let me think through. I probably should get to know this person.

I did belong to a small group of women. At that time, there were only a handful of women doing what I was doing on Wall Street. Women on Wall Street were there. There weren’t as many of us. But what I was doing, which was investing in distressed companies, there were even fewer. So we formed a little group and we would get together for dinner, every other month or something like that.

But that was about the extent of it. And I think one reason I wasn’t more intentional is that I’m an introvert. People don’t believe that, but I am definitely an introvert, and I’m shy. So that’s different from being an introvert. I’m an introvert, and I’m shy. And then the second reason is I didn’t know any better.

Like my parents were teachers, and it was expected that you would go to college and then get a good job, and then, hopefully, stay there for your entire career. But nobody told me anything about networking or forming relationships. They didn’t know that wasn’t their world, and I didn’t figure it out on my own.

The #1 NETWORKING Mistake Smart Professionals Make—and How to Fix It with Shelly Lombard (ep.192)