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Callie Stanton
The role that we play in providing this space again, which is designed to foster that reconnection. The one thing that you can't make more of is time, right? And if you can create an experience that allows people to disconnect and genuinely reconnect, I can't think of anything that's more important than that. And to me that's what I want to spend my time and money on. And I think that that's actually such an important role that we play, you know, whether it's for 24 hours or a whole week or whatever it may.
Arielle Oken
Be welcome to Talkshop I'm Arielle Oken, a New York based interior designer, writer and editor looking to bring a little bit of magic into our homes every day. After years as a writer and editor in the interiors world, I founded my own editorial site, Fennimore Lane in 2020 and the TalkShop Interview series was born. Each week I delve into the personal experiences of the top interior designers and tastemakers around the globe. This week we're heading into the hospitality world as I welcome Kali Stanton, the Vice President of Brand and Communications for a Bearish Resorts collection. Speaking from personal experience, Auberge properties are a must visit for any design lover. Their one of a kind properties and experiences truly capture the soul of each destination. With 28 hotels and resorts around the globe, each one is unique, immersive and incredibly luxurious. Not to mention stunning. Beautiful, unique design is at the core of the Auberge experience. With over 15 years of marketing experience, Cali leads all brand communications, strategic partnerships, social media and influencer marketing for Auberge. And I am beyond lucky not only to call her a friend, but also to have the opportunity to work with her and her team on our annual Fenimore Lane Design Summit at the Mayflower Inn and Spa, an Auberge Resorts Collection property in Connecticut countryside. Prior to joining auberge, Callie spent 11 years at Nike Communications, a New York based luxury communications agency where she led the hospitality, real estate and lifestyle divisions and her first role in the industry was at the iconic Carlisle Hotel on the Upper east side. She often jokes that she feels more at home in a hotel than anywhere else in the world, so I'd say she picked the perfect career. Join me as we go behind the scenes of some of the most beautiful properties in the world as I welcome my friend Kali Stanton to the podcast.
Callie Stanton
Cali, welcome to the podcast. I'm so excited to have you on.
Thank you for having me. I'm so excited to be here and so appreciate you inviting me to be on.
For those who don't know, Callie's one of my favorite people on the planet, so I'm scared. So thrilled to have her on the show today. While we ask everyone who comes on to kick off the conversation, can you describe your style in three words or less?
Yes, I think I can keep it pretty simple. And I think I would say my style, you know, from fashion to interior design, has always been timeless. I think I always really focus on pieces that are sort of quality over quantity and that are sort of timeless and iconic and that will stand the test of time, you know, to the point where I still had pieces from high school or, you know, in my apartment that I've had forever. So I really focus on things that are timeless and classic, I think in my life through and through.
I think it's important. And it also travels between fashion. There's just such an interloping between fashion and design.
Yes, definitely. For sure.
So for those listening, can you tell us a little bit about yourself and where you are at this point in your career?
So I am senior vice president of brand for Auberge Resorts Collection, which is a leading ultra luxury boutique, boutique hospitality company. And so in that role, that means I oversee everything from PR and communications to our social media. Just launched a print journal called Auberge, which sits under me. Our creative services team that does everything from photography to collateral sits under me. All fun, exciting brand partnerships like our partnership at the Mayflower with Fenimore Lane sit under me. Of course, our properties work on partnerships too, too. And then just all just overall, like the branding and positioning of Auberge as we continue to grow and evolve our brand.
It's so amazing. And I'm always so blown away by not only how much you do, but I always tell you, I think you're so amazing at distilling the brand in such a distinct way. And I think Auberge has such a very luxe, fabulous vibe. And so much of it comes from, you know, the way you guys noodle on it, doing what you do. So I think you have the coolest job in the world.
Thank you. I tend to agree. I feel so fortunate to be in this job and also just working on this brand right now. I feel like this is just this really magical time for us. We're so fortunate that we're a privately held company, and I think that, you know, our owner has an incredible vision, and we're all so aligned in being one of a kind, and I don't think that there's any other Ultra luxury hotel group that's truly doing hotels at scale. Yeah. One of a kind, like we are. And that's just so core to our DNA. And everyone on our team is so committed to that. And the fact that each of our hotels is built almost as its own individual brand, we think that's what's resonating with the luxury consumer right now. It's certainly what's resonating with me. So definitely keeps us very busy. But the fact that every time we open a new hotel, we're building this new brand and creating a completely bespoke design. So you're never standing in one hotel, you know, of ours in Aspen and feeling like it's reminding you of a hotel of a bars in Austin, I think is just. It's really interesting and it just keeps us very busy. But we're also so passionate about it.
I know your travel schedule is truly unbelievable, but walk us through your career so far. How did you know that you were going to end up in the hospitality space? I know you always joke that you feel more at home at a hotel than anywhere else in the world, which I actually resonate with very much. But how did you sort of end up in the hospitality world?
It was honestly kind of happenstance. You know, in between my junior and senior year at Georgetown, I came to New York and interned at Bulgari and I worked in the jewelry category. And kind of my focus was really sending jewelry out to the celebrities. It was more product placement, getting that, you know, product on them, getting them photographed and getting that written about. And while Bulgari was an incredible, obviously iconic company, I just didn't feel like there was really unique storytelling to that. So I wasn't really sure I wanted to be in PR. I graduated in 2008, spent the summer traveling, always had a huge passion for travel, and moved to the city quite literally the week that everything crashed without a job. And so I didn't think that I wanted to be in PR and kind of figuring out what I wanted to do. I majored in English and art history, and this opportunity at an agency called Nike Communications came across my desk and I went and I interviewed and the president was just so brilliant. I think that the way that they story told and approached public relations at the time, which at the time was just traditional public relations. You know, Instagram was just getting started at that point.
Yeah.
And the influencer world hadn't really exploded yet, but it was just very unique. And my first client ever was the Carlisle in New York. I can't Imagine a better first client. And again, I grew up traveling. I absolutely loved hotels and I immediately fell in love with that hot. And so I stayed at the agency for 11 years, honestly wasn't necessarily planning to leave ever. Was in the process of helping them open a new office in la. So I started on the hospitality team. I built the hospitality team, that I built the real estate team. We had some tech clients who kind of built like the tech and business team out. So I worked on a lot of clients. But honestly, hospitality was always just my passion. And I loved the storytelling around the hotels. I loved that hotels. It wasn't just one dimensional, like it's food and beverage, it's wellness, it's design, it touches so many different categories. And Auberge had approached me in the beginning of 2019, I think, and I ended up starting with them about a year later. Again, didn't plan to move, but it ended up being, you know, one of the best decisions I ever made. And I think at that point in my career, I just saw that Auberge was about to be, you know, was it a brand that was about to explain explode? And they really wanted to bring me in to help awareness for. Raise awareness for Auberge, the brand. As you know, with our hotels, our hotels are always the first name, the Hotel Jerome or the Mayflower, and then Auberge is the last name. And that's basically the opposite of what any other hotel company will ever do. Because if you think of like a Four Seasons, Four Seasons London, Four Seasons Milan, you know, everybody knows Four Seasons. And to take the approach we've taken inevitably makes my job a lot harder. But quite frankly, we think that the ultra luxury traveler is more interested in that one of a kind sort of bespoke offering that is not cookie cutter or chain, which is of course the opposite of what we are. And so we made a deliberate decision that we were always going to have Auberge be the last name, but still, of course, wanted to raise awareness because we have this incredible portfolio and wanted you to know that if you love Mayflower, we also have Hotel Jerome and Aspen or Esperanza and Cabo. And so I just felt like it was this very exciting time for the brand and eventually, after a lot of conversation, decided to make the jump and just focus 100% on hospitality again, which is always, you know, what I was most passionate about? Nike Communications, where I was before and been almost five years, which is crazy. I started three weeks before COVID and it was the best decision I ever made. I mean, I pinch myself that, that I am in this job and get to work here and with the people that I work for and with it.
Really is the best team. I feel like everybody who is there just fully realizes the vision for each property and is so invested in the brand DNA of each property. And each property has its own personality and voice. And it's so fascinating how you've built out the marketing for each of these hotels. And I'm just so amazed by it. Honestly. I didn't realize. You started three weeks before COVID What was that like?
It was wild, honestly. And again, I took my time, you know, on this decision and when I finally made it, you know, really super excited. And then, yes, three weeks later, everything started shutting down. And the first thing I thought was like, you know, last one in, first one out. But, you know, I was so fortunate. First of all, another reason I came to this company is because I think I work with not only the smartest people. I think that that's a given that we have a lot of smart people in our company, but really, really good people. And my ce, me and he was like, I know what you're thinking and just know we're going to. You're, you're safe. Like if anything happens to you, something's happening to everybody else. And our owner has a long term perspective. Again, you know, that's the benefit of being a privately held company. And we're going to use this to really grow awareness for the brand and we're going to come out stronger and we're going to take a different approach. And right now we're really focused on expanding into Europe and urban markets. But at the time when I started, most of our properties were primarily in North America. A lot of properties were, you know, within driving distance when people weren't getting on planes. And, you know, we have properties on hundreds of acres with a small number of hotel rooms on it where people could be out in the open. And, you know, the number of rooms was intimate, so it didn't feel crowded. And so our brand honestly exploded in Covid.
I feel like it did. I mean, Mayflower was the first place Ben and I went post Covid because it was the only. I was so nervous. It was like the first place that I felt comfortable going. And we had like a little, like my younger daughter was, she was a little baby and I was afraid about bringing it home and I felt safe going there.
Yeah, I mean, and a lot of people sort of felt that way. And interestingly, a lot of hotel brands were taking the approach. And again, you know, we were figuring this out in real time. We shut down every hotel, and then we reopened in May. I think also the timing of our reopening was so interesting because the Mayflower was just completing its renovation with Celery Kemble. White Barn in Kenny Bunk was just completing its renovation. Jenny Wolf. A lot of our hotels, we were either opening new hotels and, you know, resort destinations and. Or a lot of our hotels under new ownership had gotten this incredible investment, and we're being relaunched at the moment. So everything ended up sort of coming together in this unexpected way. And also, just the demand for our resorts was. It was extraordinary. And when all these hotels were focused on, like, partnering with Johns Hopkins to do, like, a certification, a cleanliness certification program, we were kind of like, okay, it goes without saying that our ultra luxury hotels, we're gonna have the highest standards when it comes to that. That goes without saying. We're not gonna focus on that. And I think, again, working for a small, privately held company where you can get, you know, a yes, very quickly, I was kind of like, people aren't gonna be flying. They're gonna be driving. Let's do a car partnership with Mercedes and get the latest G Wagon, you know, dropped off at your home or your apartment, and you can jump in it. And we connected, you know, we have three properties on the east coast, so we connected the Mayflower with the Vanderbilt in Newport with White Barn Inn, Kennebunk, or, you know, on the west coast, we had hotels in Napa that you could do these amazing road trips to or, you know, through Colorado. And so I kind of wanted to take that approach of, what are people really going to be looking for? Like, they've been cooped up. They want to vacate their lives at this point, right down to, you know, their car, and just have this experience that gets them in their own backyard to see the US Again. And so people really got to know our brand in a way that I don't think that they had before. They weren't traveling to Europe that summer. And so now, of course, we're so excited to be expanding into cities and to Europe. But at the time, we were fortunate that we didn't really have to deal with any traditional city hotels that struggled for so long.
Yeah, that's so fascinating. I feel like also right during that time, as you said, Mayflower had just reopened. All of the redesigns were getting posted, and everything just sort of exploded on Instagram and social media. Now I feel like it's even more so I mean, five years in, I can't even go on Instagram without seeing no bearish property.
Well, I love to hear that we have an amazing social team.
I know the algorithm knows me, but I know that other people feel the same way. And it's really amazing how you guys invest so much into the design element of, you know, what makes these properties so unique and beautiful and special. So let's chat a little bit about that, about why design is so core to the auberge experience.
Yes, we really are a design LED brand. And that is something that, again, when I first got started, really wanted to sort of focus on that messaging and make sure that people were aware that every single one of our hotels is built from scratch. We always say from hotel to hotel, there's truly only five things that are the same from hotel to hotel hotel. And actually, I think it's four now. And that's the sheets, the pillows, the towels, and the mattress. It used to be the blow dryers, but now the blow dryers vary from property to property. And that means the design of every single one of our hotels is hyper local. It's bespoke. The type of coffee that we serve even is locally sourced and different. And again, to do that at scale the way we are is quite challenging, but that is what today's ultra luxury consumer is looking for. And I think also we approach things just so differently. We look at our hotels like private homes, and again, depending on where they are, maybe it's a private summer house or we're looking at it as a private country estate. Because we sort of approach our hotels from this perspective. I think we often select designers who are more traditionally residential designers because we want our guests to truly feel like they are at their own private home or a friend's weekend home when they're staying in our hotels. And I think that that often works best when you're designing with a residential interior designer.
So they do feel like that. When we're at Mayflower, I always say, I feel like I'm staying at my chicest friend's country house. And that's what it is. I mean, you really do feel like you're in someone's fabulous home, someone who has very keen eye for detail and has a sense of humor. And I feel like that translates through all the different properties, but in different ways completely.
And you hit the nail on the head. You know, when we were sort of writing what the Mayflower would be in this reimagination, your best friend's private country home was truly Part of what sort of that overarching positioning was. And so you'll see like Celery Kemble, who's renowned interior designer, but really traditionally for residential interior designer, our chief creative officer, Kemper Hires, wanted to work with her because he thought, you know, no one could do this hotel better than Celery and she'll make it feel so residential.
Did an unbelievable job with.
She did an amazing job. That hotel is so, so special. And, you know, we just opened the Dunlin in Kiowa river. And Amanda Lindroth, again, another traditionally does residential, did that hotel. And she has her store in Charleston. She spends half her time in Charleston. She's deeply entrenched in that community. And you know, for us, I think the hyper local component is just important. Working with designers that truly understand the destination and that will build a local experience truly speaks to the destination that you're in. And so Amanda did the Dunlen for us. You know, Ken Falk did Austin for us. Now he's done other hotels, but at the time that was the first full scale hotel he's done. So we always say Kemper is our secret sauce. And he just has such an incredible vision and picks the most extraordinary designers. And sometimes it's not just one, sometimes it's, you know, multiple designers that he chooses to work with on the properties to bring both a local and a global perspective. So the way they design is quite different than a lot of those larger traditional hospitality designers that many other companies work with.
Yeah, I mean, people really develop long term attachment relationships to these properties because people make their memories there, they get married there, they go every year with their partner, and they have a place in people's lives. They're very unique properties.
Again, since I was a little girl, I've been passionate about hotels. I, you know, my dad told hilarious stories at our wedding and one of the funniest included, you know, a hotel stay of ours. And so I feel like it's in my DNA too. And I've always had a passion for it, but I think now more than ever, one of the reasons that I just love working in hospitality is because what that travel experience means to our guests. Yeah. You know, people, especially in this world where we're all over stimulated by technology, we're on email 24 7. We're working, we're traveling. We are being set up to be disconnected, I think more than we ever have been before. And I think this even speaks to the way that we design in our hotels to sort of foster these moments where people can disconnect and reconnect. And people care less about objects now, it's more about experiences. And a lot of our travelers are, you know, high performing executives or CEOs or busy moms or, you know, people are just busy and they're disconnected. And I think the role that we play in providing this space again, which is designed to foster that reconnection, is just so. I mean, there's the one thing that you can't make more of is time, right. And if you can create an experience that allows people to disconnect and genuinely reconnect, I mean, I can't think of anything that's more important than that. And to me, that's what I want to spend my, you know, time and money on. And I think that that's actually such an important role that we play, you know, whether it's for 24 hours or a whole week or whatever it may be.
You guys also have so many new properties opening. Can you tell us a little bit about what recently opened? What's on the docket to open? I'm so excited about them.
We do, and we're so thoughtful. I think in our growth, you know, other hotel companies I've worked with before, I think we're always like we're trying to double in the next five years and that's definitely not our intention. We're trying to grow thoughtfully and the demand to be sort of these key cities like a London or a Paris or a New York. I can't wait till we get a New York hotel. Our customers love our hotels and I think our brand is resonating to the point now where when they travel, they want to know if there's no bearish there and if they can stay there. So this year and going into next year, you know, a big focus of mine is really sort of growing that brand awareness in Europe. And then also just in general, we're going into more urban markets. So we will be opening in March of next year our first hotel in Florida, Florence, called Collegio Alaquerche, which we're so excited about. It's a 16th century property and it was a learning center for over 100 years. Huge families, you know, within Florence, from like the Ferragamo family to Stefano Ricci's family attended school there. And so just in terms of it being a part of the fabric of Florence, it just has this deep history and you know, local Florentines are just so in love with the property and connected to it. So we're super excited about that and that will be a resort expression in an urban market, meaning kind of at the Gateway of Florence, you know, where you can experience all the amazing cultural gems that you would go to Florence to experience, but then also at the Gateway of Tuscany. So if you wanted to go to Chianti for a wine tasting or to have that Tuscan experience, you can have that as well. But. But it is a resort expression. So I think the idea is you would go there and you would enjoy Florence for a couple days and again, all of the rich cultural experiences there. But at the end of the day, you know, there's a pool there and there are these multi tiered baroque gardens, and it really is a destination in and of itself. So opening in a city, our next city property, and then in Florence, is something we're very, very excited about. And that, as of right now, is our only opening for next year. Stay tuned. There may be another exciting announcement soon. Shortly after that, we have London coming, which just announced over the summer, and again, could not be more excited about that property.
Yeah, they both look absolutely insane and I can't wait to see what they end up being because I just, I'm so excited to see you guys expanding into the European market and to see what sort of brand DNA comes out of each of them because they're going to be so specific, just like the ones here are, and what that story looks like for each of them. I can't wait.
Definitely. We're so excited. And again, I think from a design perspective, you know, we're working with a local Florentine interior designer at Colleggio. We're working with two different designers at Cambridge House. Cambridge House is also a historic building right on Piccadilly, right on the Green park that was formerly the In N Out club. So just a lot of local Londoners have a deep connection and nothing will be as, you know, authentically British as this hotel will be. And there will be a private members club component. And. But again, we're so thoughtful about our projects. We probably could have been in London a long time ago, but we're very thoughtful about the location, about the owner. You know, our hotels are individually owned and the owner and their perspective is so important. So I think that we're growing, but we're growing very thoughtfully and only with projects that feel right for our brand. And also we want to make sure, again, we are doing this one of a kind, design led sort of model at scale, and we want to make sure that that continues. Of course, that's our top priority. So we're Very thoughtful. In terms of our growth and timing of all of that.
What would you say to someone who hasn't stayed in Auberge property yet? What would be your, like, Gateway property? I know it's like asking to pick a favorite child.
I know people always say, what's your favorite Auberge property? And I don't have children. But I say, if I had children. I imagine it's the same question as is, who's your favorite child? It's impossible to pick one. Although it's funny sometimes I get the answer. Oh, my gosh, Come on. Everybody has a favorite child. But I truly don't. I always say, and I. I mean this genuinely. Whichever auberge property I'm in is my favorite, I think. I'm sure a lot of your listeners are, you know, LA based, NY based. So I think we're so fortunate here in New York to have two hotels that are completely different, as you can attest to. You've been to both of them 90 minutes from the city. So Mayflower is a little bit more than 90 minutes, but Mayflower in Washington, Connecticut, and Wildflower, which is in the Hudson Valley. And so those are both just super easy escapes, even for one night. Although you can probably say that that's not enough time.
Yeah, no, it's not enough time. You definitely need to do. To do a weekend at least. But they're so different, which is what's so cool.
They're so different. So, so different.
And they're not that far from each other, but you feel like you're in two different planets at both of them. And they're equally like you do, luxurious, and you feel like you're getting away to the nth degree. But they're just like polar opposites, which is so fascinating about what you guys do.
Definitely. And I mean, think about Washington, Connecticut and upstate New York are two very different places, very different vibes, very different dynamics. So of course they're going to be really different. But yeah. So for the East Coasters, I think, think those are two great properties to sort of get that first auberge experience in la. We just opened the Inn at Maddie's Tavern in Los Olivos, which is part of the larger Santa Barbara county, but it's about 45 minutes inland from Montecito. That property is super special. We have three properties in Napa. One of our newest is called Stanley Ranch, which you still need to get to. Did you ever go there? I can't remember. No, we. We pivoted to Wildflower.
Yes, I was supposed to go and then I couldn't and I was so bummed. But Ben and I eventually are going to make our way there.
You need to. That property is extraordinary. And then my husband's a surfer, so Esperanza and Chileano Bay and Cabo are two properties we go to a lot. And then actually our hotel, I just got back, we were doing this thing called the Auberge Concert Series, and we just did a concert with Leanne Rimes at the Lodge at Blue Sky.
So cool. I saw that.
That hotel is. Is truly extraordinary right outside of Park City in the Wasatch Mountains. And if you love being in nature and disconnecting and reconnecting and also just the design of that hotel is so serene and really reflective of the west in a very modern way. That is definitely, definitely one of our most extraordinary hotels. But I think, you know, we have a lot in North America and I think just kind of finding whatever is closest to you and having that first experience. And I promise, you know, once you have that first Auberge experience, you're going to be on the website looking at when you can have the next experience. And ideally, and I'm sure for most people, for longer than just a weekend getaway, because we do have so many properties that. And again, with so much to do that you leave and you're like, I didn't even scratch the surface. There's so much more and I can have a completely different experience when I come back.
Yeah, it's so true. Looking back through your career, have you had a mentor? And if so, how did they sort of help to shape your trajectory?
My mom has always just been my role model in life. I grew up in a small waspy town in, in Michigan where, like, no other mothers worked. I remember when I was younger just being like, why do you have to work? And to my mom, it was always a choice. She always, she's brilliant, first of all, and was an attorney and always wanted to have her own career and do her own thing, which was. Was just not the norm where I was from. And now it's the thing that I respect the most about her. And I think she was just so driven, the most amazing mom, but also knew that she needed a career and to be intellectually stimulated and to be fulfilled.
Yeah.
In life. And so I think I always had big ambitions growing up. So she's forever my number one role model for sure. But then I mentioned that I started my career at Nike Communications and the founder of Nike Communications is a woman named Nina Kaminer. And she is one of the most brilliant creators, creative, unbelievable brand builders I've ever met. And she really taught me. Although I do think this is in my DNA. I don't think the word no is a word that has ever resonated with me, but she really sort of gave me the confidence to never take no for an answer. And I know that sounds a little bit cliche, but.
No, but it's so important.
So important. And just to be a problem solver, like, that was just never a word that was part of our vernacular at Nike. And that's been absolutely integral to my career. And then Peter Malachi, who now is SVP of marketing Hermes, and I'm just totally in awe of what he does every day. I mean, what the brand is now versus when he started is just truly extraordinary. And he was my first direct boss within Nike. And he just really gave me the confidence to. Didn't matter, you know, how old I was or how much experience I had. Like, he really gave me the confidence to just kind of like step into my career and to basically that I could create whatever career I wanted, I could get whatever client I wanted. And I think just gave me this confidence that to push the boundaries. And I still speak with both of them, you know, weekly. I had dinner with both of them together a couple weeks ago, actually, and. And just to see what they like to see what Nina's done. Nike celebrating 40 years this year. She started the company in her 20s. Wow. Peter's been at Hermes for over 10 years. And again, if you see what they're doing, like, gosh, I mean, what an incredible case study and experiential marketing. And so I'm just so fortunate to still be super connected to them and their friends. But I also look up to them and go to them for advice constantly, which I feel really, really lucky about.
It's amazing. This is why I love talking to you, because I just feel like you're not only are you so good at what you do, but you're so passionate about what you do. And I find that so inspiring. And it's just amazing to see what you've done in the five years that you've been in Auberge and what you've done in your career prior to that.
I mean, we spend so much time working now. Like, if you're not passionate about what you're doing, I just, I can't, I can't imagine going to work, but it still is a pinch me moment. Like every morning, you know, I wake up and I'm like, I can't believe that this is my career. I never take it for granted. You know, I always feel like, you know, I want to be working twice as hard as the next person. And that's. That is in my DNA. I think that that's always who I've been as a person. And if you can find something that you're passionate about, then working that yard feels exciting and not like a chore. True.
Well, I know you're not a designer, but I think you have excellent, fabulous style. And I wanted to ask a few design questions before we wrap because I love asking them. Yeah. What do you think your home says about you?
Well, of course it's going to come back to hotels. I think that my, my home says that I love to travel. I love hotels. I have a lot of artwork that speaks to hotels and pieces that you would recognize in, you know, some of the great hotels in the world. And also that I love a good cocktail. I love a good. Is there anything better than a hotel bar? I don't think that there is.
There isn't. I love your love for Bemelman's because I love it so much too. It's like one of my places.
It's the best. It's the absolute best. Nothing better than a hotel bar.
What do you think is some of your best places to find inspiration? And that could be like, design and also job related inspiration, because so much of what you do is dreaming up ideas for all these amazing properties you work on.
Honestly, for my homes, a lot of my inspiration genuinely comes from our hotels. I think when we did that written interview, you had said, like, where are your favorite places to shop for your home? And honestly, it's my hotels. Like, you will see. It's hilarious. Our cottage on Nantucket, I took a lot of inspiration from Mayflower and Whitebarn Inn. And, you know, I'm sending celery photos of these lamps. I'm like, okay, where do I get this? Like, what paint color is this? Well, like, what about this wallpaper? And truly, like, you know, our guest bedroom in Nantucket looks like a bedroom at White Barn Inn. And then sitting area genuinely looks like the sitting area at the Mayflower. And that's amazing. Even before auberge, you know, the inspiration, like a perfectly curated hotel is how I want my home to feel. But I've been doing that for, since I moved to New York, quite frankly. And, and then, of course, social media. You know, I was lucky when I moved here. Instagram was just starting to take Off. And I forget. I don't know if I told you this. I found your work on Instagram somehow before you and I met. And I totally like, my first apartment before, you know, I had the budget to work with an interior designer was like. Like, literally copying one room that you did. Like, I think that's how I discovered what's. What's the company that does those amazing lacquered tables.
Oh, oomph.
Oomph, yes. Like, stuff like. Like finding, like that when I didn't have the budget to, you know, to work with somebody and. And taking inspiration from Instagram. Yeah. And buying that exact oomph table. And I think we're so fortunate to live in, like, the Instagram Pinterest world because.
Yeah. Because you just have access to so much information.
Access to so much information. Yes. And then you can find. And design isn't my background, and I think you can kind of hone in on, like, what is that style that you love and that resonates with you, and then you can build from there. So, I mean, I still do that today, just in terms of Pinterest boards and Instagram. So social media, you know, for that perspective, is just an amazing tool.
Yeah, I use it that way, too. First of all, that story just made my whole year.
I have to send you a picture of the table. I still have it.
I need to see. It's amazing. And I agree. And also, one of the biggest themes that we always find on the show is so many designers say that their biggest form of inspiration for their work is travel.
Yeah.
You know, experiencing being in a beautiful hotel and experiencing, just, like we discussed, like, getting out of your head and getting out of your laptop and just really, really living to the fullest and experiencing a different part of the world.
I totally agree. And in the same way that, you know, we're designing these spaces to. To foster this reconnection at our hotels, I think to take a note from that. And I'm sure you do that in your homes, too. Again, you know, our parents lived in an age where they shut their computer and their phone stayed at their office. And now we have our phones and our computers with us at all times. So creating these. These safe, serene spaces that aren't meant to, you know, have TVs or technology in them that are really meant for you to be in this beautiful space, having deep, important conversations with your loved ones. Like, what is more important than that? You know?
I love that, and it's so true. Okay, well, now I'm gonna do our rapid Fire questions. Which I'm so excited to ask you of all people because they're mostly food, drink and travel related.
Oh, good. My three passions.
Yes, I know. So what is your favorite food?
Okay, I'm in a New York strip steak era right now, so I think that with some really crispy french fries on the side.
I always love seeing what you're posting about where you're eating. And like, Callie has the best Instagram. If you don't follow her, you should. What is your favorite drink?
Skinny spicy Margarita or run Art Blanc de blanc Champagne. Obviously I couldn't. I could never just give one. It depends on the mood, the location.
Favorite film.
Any Nancy Myers films are my favorites. I have watched them over and over and honestly, of course, you know, a rom com, Everybody loves a rom com. But the interior design and just how well thought out all of those spaces are is so talk about taking inspiration from something like the inspiration from those homes is incredible. But they're such feel good movies. I do not like dark or scary. And I love all of her films. I have watched probably every 100 times.
I couldn't agree more. They're. Honestly, I feel like they're so much a part of my personal interiors DNA at this point. Yes, the interiors are so gorgeous, but they're also such a foil for the characters. There's so much detail in them and they're like. They're basically like a lead character.
They are. They are the lead character. I mean. So I have to ask, what is your favorite home of all the films?
If I had to pick one to live in, I think it would be Something's Gotta Give or the English townhouse in Parent Trap.
That one is pretty good. Mine is Cameron Diaz's home in the Holiday.
Yeah, it's a really good one.
It's a good one. I know.
Well, this question is kind of of like impossible to ask you, but what is your favorite hotel?
Definitely an impossible ask. But if I could, if I could only pick one just because of the history. And then of course, it's just one of the jewels in our portfolio. I think I would have to say Hotel Jerome. Yeah, I mean, it's Aspen's living room. It truly is. And it again, when you look at a hotel that truly feels authentic to its destination, it is Aspen. Aspen is Hotel Jerome and Hotel Jerome is Aspen. It's such a special hotel.
What is your favorite city?
New York City, obviously.
Of course.
Yes, of course, yes.
Favorite bedding?
I'm going through a biscuit home moment right now. I just Got a bunch of new biscuit bedding, and I'm loving it right now. I feel like I often like a bit more traditional and serene in my design, but I love that you can change things up with bedding. And I love all their prints and. And I just got some fun new biscuit bedding for New York and for Nantucket, and I'm just loving it. It's just fun and happy.
Yeah. And you can kind of change the mood of the space. Like, if everything else is neutral, it can give a whole new vibe there. They're also very soft.
Yes.
So soft tea or coffee? And how do you take it?
Coffee. And I do a cashew milk cappuccino, homemade cashew milk.
Favorite playlist?
Oh, I have a Nantucket playlist that I've been building that I started building in Covid and I continue to add to it. It's my own personal one that I built. I think that's my favorite to listen to. But, you know, on any given night when we're making dinner or whatever, I also love pink martini radio. That's a. That's a great one.
That's a good dinner party one too.
Great dinner party 1.
Favorite weekend activity?
Well, I travel a lot, so weekend time is usually. Is usually focused on spending time with my husband. I love the outdoors so much, so we spend a lot of time hiking and time at the beach, skiing. We, of course, travel a lot. I think we've been away the last couple weekends. But I am a nature girly, for sure. And just disconnecting and spending time in nature is my happy place. So anything outdoors is usually what I'm doing. And then to your point, we love restaurants and trying, you know, new places. So on weekend nights, you know, it's either going to one of our favorite places or trying new places. And. And I just love that.
Well, our last question that we always ask is, what is your favorite design book? And I know you have a lot of them.
I have a lot, but one I think that I come back to a lot is Beautiful by Mark Sykes. I love all of his books, but I feel like a lot of his design has those Nancy Myers elements. Has he worked with Nancy Myers, by the way?
I feel like, yes, did Nancy's house in la.
Wow. Okay. So that makes a lot of sense. And I think that's why I gravitate towards them.
That first book she wrote, the Forward.
Maybe that is how I knew that, because I knew they had some connection. I. I don't remember reading that, but that must be How I knew that. But yes, there's so many synergies and I find myself going back to that book time and time again.
Yeah, me too. All of his, his three books are just classics. Well, a final few words. What are you working on right now? Are there any amazing new projects you can talk about? I know Florence is one of them in London.
Definitely Florence extremely focused on London too. We're really, really, really excited for that. Some other projects that are coming up but are a little further out are Shore Club in Miami.
Oh, I keep singing about that. It looks amazing.
We're working with Brian O'Sullivan on that one and that one is going to be incredible. And it's definitely still a few years out, but it's a big project, so we're head down on that one. Yeah, we're probably going to have some more exciting announcements in Europe coming soon, which will keep us busy next year for sure. But yeah, I mean, really, we're focused on, I think, very, very focused on Cambridge House and Collegio Alacoerce now. And of course we just opened the Dunland. So that's our newest baby in Kiowa River. There's been nothing new in that area for so long. And I know you, you have to get down there. Like, you absolutely have to.
No, I'm dying to go. It looks so amazing.
Design lover's dream. And Amanda's just so incredible. Have you met Amanda before?
Yes. And she's so talented.
She's so talented. She's so humble in terms of like beautiful, but like functional spaces. I mean, what she did, like you just, your camera's out the whole time. I think the last time I was there, I must have taken like, like 200 photos.
Even just from the photos that I've seen from when it opened, I was like, oh my God. The attention to detail in every corner of a space is just next level.
It really is. And there's no other hotel like it. That's been really exciting. And then we're always giving love to our existing properties. You know, probably the best piece of design advice I ever received was from my mom and she was like, you know, when you're designing a space space, it's never complete. It's a work in progress. Like, you know, I'm very type A. So I remember when I moved into my first apartment in New York, I wanted to buy everything at once and I wanted to be done. And my mom was like, it's going to be so one dimensional. Like it's a living, breathing space and you want it to be layered, and you want it to continue evolving. And our hotels are very much like that. You know, we pay as much attention to that evolution of our current hotels as we do of our new hotels, which is why I think that they continue to just resonate with guests. Yes. So there's new stuff happening at all of our hotels all the time, which is exciting. It's like there's just not enough days in the year to. To get to everyone anymore. But we're just as focused on the existing portfolio as we are in our new hotels. Each one is. Is a baby, so.
Well, the last question we always ask, what is advice that you can give to someone looking to define their own interior style?
I think kind of what I mentioned, that social media has really helped me define my own interior style. So, you know, it can be intimidating to know where to start again. I started in hotels just literally taking pictures of things that I loved in hotels and then sourcing them. You know, I think when I was 22 and first moved to New York, but also Instagram was really becoming a thing, as was Pinterest.
Yeah.
And I think, like, I remember when I, you know, first started working with someone, they wanted me to define my style, and I didn't know how to articulate it perfectly, so I was like, let me just make a Pinterest board and let me save some stuff for. From Instagram. And as you start to make that, you sort of start to home in on your. Your own style. And I think eventually you can kind of describe and show what that is. I think oftentimes it's like, you know, do you like this style or this style or this style? And it's like, that feels just so. It doesn't feel bespoke. It feels like you're fitting into a box, which I don't think interior design should be something that sort of fits into a box. It should be so personal. So, yeah, Pinterest and Instagram and hotels, my hotels in particular, but hotels all over the world, I think it really helped me define that and are a good place to start. Even if it's starting with, like, a bathroom or, you know, one small space and then. And then moving out from there. And also just remembering, again, like, it's a living, breathing. Your homes are living, breathing spaces, so they can evolve. Like, you're not married to that design forever. You can change the bedding, you can change the wallpaper, you can change the paint color.
Well, Callie, this was an absolute dream. I'm so glad we got to have you on this was my number one goal for the season was getting you on. So I'm so glad that you came on and got to chat.
Oh, my gosh. Yeah. So honored to be invited. Thank you so much for having me. So fun to chat and catch up. And I can't wait to do it in real life, hopefully at one of our spas.
Yes, let's do it. And where can listeners find more about you personally and also about Auber?
So me personally, I am quite active on Instagram, as you mentioned. So I am Callie E. Stanton on Instagram And Auberge is aubergresorts.com and I think our social media channels, both for the Auberge resorts and then the properties, I think are so well done and really showcase, you know, the individuality and the unique design of, of every property. But my personal channel is basically a channel for Auberge as well. Always just kind of real time from all of our hotels, which is, which is really fun and, you know, love doing city guides and travel guides and that kind of thing when I'm in our destinations or not. So it's, it's a fun channel.
Well, thank you so much for coming on. This was the best. And I definitely will see you soon. And I can't wait.
Thanks for having me.
Arielle Oken
That's a wrap for this week's episode of Talk Shop. Thanks for listening. We'll be back next week with more thoughtful discussions and amazing guests. Follow us on Apple podcasts, Spotify and YouTube, so you never miss an episode. And of course, follow me at arielleokun. See you next week.
Podcast Summary: Talk Shop with Ariel Okin – Episode Featuring Callie Stanton
In this engaging episode of "Talk Shop with Ariel Okin: A Fenimore Lane Production," host Ariel Okin delves into the intriguing world of luxury hospitality with Callie Stanton, Vice President of Brand and Communications for the Auberge Resorts Collection. Released on December 18, 2024, this episode offers listeners an exclusive behind-the-scenes look at Auberge's unique approach to luxury, design, and brand storytelling.
Ariel Okin introduces Callie Stanton, highlighting her extensive experience in marketing and communications within the luxury sector. Callie recently transitioned from an 11-year tenure at Nike Communications to join Auberge Resorts, where she oversees PR, communications, social media, influencer marketing, and strategic partnerships.
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A central theme of the conversation revolves around Auberge’s dedication to design-led experiences. Callie emphasizes that each Auberge property is a bespoke creation, tailored to reflect its unique location and cultural heritage.
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Callie shares insights on how Auberge Resorts navigated the challenges posed by the COVID-19 pandemic. The company leveraged its private ownership structure to adapt swiftly, focusing on local markets and intimate properties that catered to travelers seeking safe and unique experiences.
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Looking ahead, Callie discusses Auberge’s strategic expansion into Europe and urban markets, with upcoming properties in Florence and London. She emphasizes the importance of thoughtful growth, ensuring each new property aligns with Auberge’s design-led and hyper-local philosophy.
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Callie shares how Auberge properties themselves inspire her personal living spaces. She credits social media platforms like Instagram and Pinterest as vital tools for defining her interior style, drawing inspiration from the meticulously designed hotels she oversees.
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In a light-hearted segment, Callie responds to rapid-fire questions about her personal tastes:
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Callie offers valuable advice for listeners looking to define their own interior style. She advocates for leveraging social media and personal experiences to discover and cultivate a unique aesthetic.
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Ariel expresses her admiration for Callie’s passion and achievements, while Callie highlights the importance of passion in one's career and the fulfillment that comes from her role at Auberge Resorts.
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This episode of "Talk Shop" provides an insightful exploration into the world of luxury hospitality design through Callie Stanton's expertise. Listeners gain a deeper understanding of how Auberge Resorts maintains its unique brand identity, the strategic growth during challenging times, and the personal passions that drive Callie's professional journey. Whether you're a design enthusiast or aspiring to carve a niche in the luxury hospitality sector, Callie’s experiences and advice offer valuable takeaways.
Listen to the full episode on Apple Podcasts, Spotify, or YouTube to immerse yourself in the fascinating conversations between Ariel Okin and Callie Stanton.