Talk Shop with Ariel Okin: Hannah Weil McKinley and Leah Melby Clinton on Career Pivots, Entrepreneurship, and Starting a Print Magazine Made By and For Women

Released October 3, 2024

In this compelling episode of Talk Shop with Ariel Okin, host Ariel Okin engages in an enlightening conversation with lifelong friends and co-founders of In Kind magazine, Hannah Weil McKinley and Leah Melby Clinton. The duo shares their inspiring journey from editorial professionals to successful entrepreneurs, delving deep into their career pivots, the challenges and triumphs of starting a print magazine tailored for modern women, and the intricate balance between motherhood and professional aspirations.

Describing Personal Styles

Ariel kicks off the episode by asking Hannah and Leah to succinctly describe their personal styles. Leah characterizes her style as "country aristocrat" (02:46), a description that immediately resonates with Ariel and the listeners. Hannah complements this by describing her style as "boy meets girl" (02:57), emphasizing a blend of masculine and feminine elements with a touch of tomboyish contrast. This exchange sets the tone for a discussion that intertwines personal aesthetics with professional endeavors.

Navigating Career Paths

Leah opens up about her unwavering passion for magazine editing, recounting her early days:

"I always wanted to be a magazine editor. ... I saved magazines under a box in my bed." (03:49)

Her journey took her from studying magazine journalism in college to making the bold move to Los Angeles in pursuit of her dreams, despite initial setbacks such as working as a manager at Abercrombie. Leah's persistence paid off as she transitioned back to New York, securing roles at magazines like More, where she learned to navigate the evolving landscape of digital content:

"I was doing more. It was kind of also my first, I think, learning where you're like, gosh, people, it's women over 40 that can buy the expensive handbags ... and no one wanted to do digital work." (05:43)

Similarly, Hannah shares her ten-year tenure at PopSugar, detailing her growth from an editorial assistant to managing multiple teams and spearheading content and commerce initiatives. Her experiences highlight the dynamic nature of the media industry and the importance of adaptability:

"Popsugar was ... growing so fast. ... there was no lack of newness or things to try and get your hands on." (10:46)

Embarking on Entrepreneurship with In Kind Magazine

The conversation shifts to the genesis of In Kind magazine, a biannual publication dedicated to authentic conversations about motherhood, career ambition, personal style, and interior design. Leah attributes much of their success to the unwavering support from their community and the synergy between her and Hannah's complementary skill sets:

"There are parts we've had to figure out ... but there's something really magical and special about that." (18:39)

Ariel praises the visual and editorial excellence of In Kind, noting how the magazine seamlessly blends personal narratives with beautifully curated interior designs. Hannah elaborates on their early challenges, such as creating collages when lacking resources for original photography, and the pivotal role of their creative director, Natalia, in refining their aesthetic:

"When Leah asked me to be a part of In Kind, she really already had a vision for the aesthetic ... the collages have given it such a life." (19:11)

Leah emphasizes the importance of consistency and showing up, even when the audience isn't immediately apparent:

"Consistency, continuing to show up for that thing that you want to build ... that was the biggest lesson." (21:16)

Content Focus: Authenticity in Design and Motherhood

A significant portion of their discussions revolves around In Kind's content philosophy—authenticity. Leah shares how they strive to present real, relatable stories that go beyond the glossy façades often seen in traditional shelter magazines:

"We want to be honest and share this with each other ... interiors can't help but be." (24:37)

They highlight features that explore the nuances of designing for children, the integration of practical yet beautiful elements in the home, and the celebration of individual styles that prioritize personal happiness over trends:

"Most kids cannot. They're kids, and that's why they're kids. ... every room should be used and filled with day-to-day activity." (25:05)

Design Philosophy and Personal Aesthetics

Hannah and Leah delve into their favorite design practices, emphasizing the importance of personal intuition and the joy of incorporating beloved items into everyday spaces:

"Nothing too precious. ... I follow my instincts." (26:17)

Leah discusses the influence of ballet and English country house aesthetics on her style, while Hannah reflects on her coastal upbringing in Maine and the impact of fashion icons like Jenna Lyons on her design sensibilities:

"Jenna Lyons ... so creative. So cool." (36:32)

Rapid Fire Insights

In a lighthearted segment, Ariel engages Hannah and Leah in rapid-fire questions, uncovering their favorite foods, drinks, films, cities, and more. Notable highlights include Hannah's affection for New York bagels with elaborate cream cheeses (39:35) and Leah's love for white wine spritzers (40:23). These personal tidbits add depth to their professional personas, showcasing their multifaceted lives.

Advice for Defining Personal Style

Concluding the episode, Leah and Hannah offer invaluable advice for listeners seeking to define their own style. Leah recommends creating inspiration boards from admired figures and identifying the emotions these styles evoke:

"Figure out whose style you like ... and think, would she wear this thing?" (46:39)

Hannah adds the importance of embracing one's instincts and dressing for personal satisfaction rather than external expectations:

"Just ask yourself, like, what do you want to wear today? ... just wear whatever feels right for you." (47:58)

Looking Ahead: Future Projects and Community Building

Before wrapping up, Hannah and Leah share their excitement for upcoming projects, including the release of issue nine of In Kind and a reader retreat in Sonoma scheduled for next spring. These initiatives underscore their commitment to fostering a supportive community and continuing meaningful conversations:

"We're working on our reader retreat in Sonoma next spring ... something so special is happening." (45:18)

Conclusion

Ariel Okin wraps up the episode by applauding Hannah and Leah's achievements and their dedication to creating a platform that genuinely reflects the lives and aspirations of modern women. This episode offers listeners a profound look into the intersection of personal growth, professional ambition, and creative entrepreneurship, inspiring them to pursue their passions with authenticity and resilience.

For more insights and to subscribe to In Kind magazine, visit inkindmagazine.com and follow them on Instagram @InKindMag.

Timestamps:

• 02:46: Leah describes her personal style.
• 02:57: Hannah describes her personal style.
• 03:49: Leah discusses her career aspirations and early experiences.
• 05:43: Leah reflects on her role at More magazine.
• 10:46: Hannah talks about PopSugar's growth and innovation.
• 12:16: Transition to discussing In Kind magazine.
• 18:39: Leah speaks about the magical synergy in their partnership.
• 19:11: Hannah on the aesthetic vision of In Kind.
• 21:16: Discussion on the importance of consistency in entrepreneurship.
• 24:37: Leah on In Kind's content philosophy.
• 25:05: Insights into designing practical yet beautiful interiors.
• 26:17: Hannah on following personal instincts in design.
• 36:32: Leah discusses her design influences.
• 39:35: Hannah's favorite food.
• 40:23: Leah's favorite drink.
• 46:39: Leah's advice on defining personal style.
• 47:58: Hannah on embracing instincts in style.