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Welcome to Talking Marketing, Episode: 66 Neil Cohen - The Marketing Therapist.

Most brands think they have a marketing problem. Neil Cohen has spent 40 years proving they have a listening problem.

From the boardrooms of Hilton, Arby's, and Sega to over 300 companies advised across three continents — the pattern never changed. Brands that struggled weren't out-spent or out-creative'd. They were out of touch with the very people they were trying to reach.

Neil calls it therapy. Because that's what it is. The diagnosis is usually simpler than anyone wants to admit — and fixing it costs far less than ignoring it.

In this episode, Neil breaks down why listening is the most underrated skill in marketing, what decades inside big brands taught him about the ones that got it right, and why the most expensive mistake a company can make is assuming they already know the answer.

For every marketer who's ever built a campaign — this one hits different.