Welcome back to TARGETED Podcast, the fastest growing podcast for men's health and success. This week, we are talking breakthroughs in sports nutrition.

Success isn't built in the gym—it starts with discipline long before anyone is watching.

In this episode, Atlas sits down with the founders of Gravity Force Sports Nutrition, Cameron Evans and Nate Mitchell, to discuss the mindset behind building a premium supplement company, maintaining elite fitness habits, balancing family life, and creating products that prioritize performance over marketing hype.

From waking up at 3:59 every morning to training for Ironman competitions, overcoming health challenges, and refusing to settle for average, this conversation explores what separates high performers from everyone else.

You'll learn:

Why discipline beats motivation

Building successful habits before sunrise

The mindset required to build a business from scratch

Entrepreneurship and leadership lessons

Why clean nutrition matters

The truth about today's supplement industry

Health, longevity and performance

Faith, family and business balance

Why consistency creates extraordinary results

How elite performers structure their daily lives

Whether you're an entrepreneur, athlete, father, coach, or simply trying to become a stronger man, this episode delivers practical lessons that extend far beyond sports nutrition.

If you're searching for a Men's Mindset Podcast focused on leadership, discipline, self-improvement, business, health, fitness, and becoming the best version of yourself, you've found your community.

But wait, there's more.

They're target - become the NIKE of the supplement world. Watch them grow.

LINKS: https://gravity-force.com/ https://www.instagram.com/gravityforcesportsnutrition https://www.facebook.com/Gravityforcesports/

LEAVE YOUR HONEST REVIEW OF GRAVITY FORCE HERE: https://share.google/lbYfoiNqvdJABce2p

CHAPTERS:

00:00 - Intro begins

01:07 - Team Gravity Force Sports Nutrition

01:27 - Say Hello to Cameron Evans

03:39 - Say Hello to Nate Mitchell

05:46 - Thoughts on Dad Bod’s and why they are bad

07:10 - Introducing the Gravity Force Sports Nutrition brand

08:39 - why some pre-workouts make your skin crawl

09:20 - The most surprising thing you found during years of research on pre-workouts available on the market today / facts about fillers

09:50 - How'd this partnership begin

10:41 - Facebook community page building communications and merging like interests

11:01 - The God factor and how faith plays a role

12:34 - Atlas’s personal 30 day test of replacing coffee with Gravity Force Pre Workout

13:11 - How Gravity Force almost didn’t happen

14:25 - Another pre workout? What’s different?

15:24 - The research journey

16:30 - The first test and what happened with an all natural pre-workout

18:31 - The results of gravity force pre-workout

19:12 - Continued testing and development

20:01 - How long does it take for Gravity Force Pre Workout to start to work = 5-15 mins

21:36 - How it’s designed to be able to take on an empty stomach

22:20 - Where is it made - It’s all American made in U.S.

23:01 - The biggest lie that supplement companies are pushing today, the R&D process uncovered “we’re underdosed”

24:26 - Why are recommended doses so high? “it’s what consumers are asking for”

25:04 - Experts living in the comments

26:11 - Why I used Gravity Force and my friends comments

27:21 - The technology war/bots

28:02 - What supplement should I buy on a tight budget, I only have $50?

29:00 - Time under tension, proven and will give results - Pre workout increases this time

29:09 - The $50 answer for training specific to outdoor activities, high heat climates, + endurance sports = electrolytes

30:20 - Why's Gravity Force Electrolytes different?

31:49 - MMA athletes praises

31:42 - Unfortunate truth about water that many new athletes don’t realize

33:00 - Vacation testimony

33:40 - Can anyone take it?\

34:10 - IV drip compared to electrolytes, how to avoid the needle

34:40 - Almost died from COVID, newly developed/available electrolytes would've worked

35:53 - Age 9-109 - real talk on electrolytes, the Costa Rica Story

36:50 - Reading ingredients from product label

37:50 - Ahman Green endorsement

40:20 - What customers don’t see?

40:53 - “There is no off switch”

42:39 - The personal / spiritual efforts needed to make this all work WITH “the no’s”

43:54 - the ups and downs of business AND how teamwork makes it easier to grow

46:51 - “We’re not done yet” “we’re not satisfied yet”

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- LEADERS-KIT.com: Leadership training, coaching, and seminars to elevate your team or business

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- SPONSOR THIS SHOW/GUEST APPLICATIONS: win@leaders-kit.com

No matter what your choices - aim for excellence and STAY ON TARGET.