In this episode, host Bill Calkins is joined by industry strategist and co-founder of A24 Consulting, Clint Albin, to discuss the artificial intelligence (AI) in the greenhouse and garden center industry. Bill and Clint explore the challenges faced by green industry businesses, including seasonal fluctuations and changing consumer behaviors and how AI can provide solutions to enhance customer engagement and streamline operations—what Clint refers to as “the front door and the overhead door”.

The conversation emphasizes the importance of integrating AI thoughtfully and creatively into existing processes, the need for immediate customer feedback and some potential risks associated with AI implementation. Clint shares insights on future Green Profit article and podcast topics related to procurement and local marketing strategies, highlighting the significance of innovation in the horticulture sector.

Some key takeaways from this episode:

AI can empower businesses of all shapes and sizes.
Our industry faces challenges due to seasonal business cycles.
Customer visits to garden centers need to be increased.
Immediate customer feedback is crucial for improvement.
AI should not be applied to broken systems.
The essence of abundance in AI can save time or make money.
A policy on AI usage is necessary for each business.
Understanding customer needs is always a key to success.

This podcast supplements an article series in Green Profit magazine.

Why You Need AI, No Matter Your Size (September 2025)