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In this episode of Tech On Demand, host Bill Calkins sits down with Susannah Ball, fourth-generation owner of Ball Horticultural Company, and Seth Reed, Ball’s Global Sustainability Manager, for an inspiring conversation about what it really means to “do better” when it comes to sustainability in horticulture.

They break down how a 120-year-old global company focuses on people, community and the planet—from aligning with the United Nations Sustainable Development Goals to empowering the launch of impactful initiatives at Ball companies around the world. You’ll hear how teamwork drives innovation, how smart sustainability can lead to resilience and why Ball chose this moment to release its 2025 sustainability report titled “Sowing Sustainability.”

Whether you manage a greenhouse or garden center, lead a team or just want to make your business more future-focused, this episode offers practical insights and plenty of inspiration to grow greener and stronger—together.

WATCH THE VIDEO VERSION!

Read the 2025 Ball Sustainability Report (English & Spanish)

Do Better! Ft. Susannah Ball & Seth Reed