In this episode, we celebrate 10 years of Suntory's popular Catharanthus series, Soiree Kawaii with the company’s North American sales and product manager Lorentina Fielding. Lorentina is the perfect person to discuss this crop because she can cover crop production based on her work with growers across the continent (and her own production experience), as well as explaining how the product fits into retail programs and home and professional gardens and landscapes. And Soiree Kawaii has a place in all of these areas as you’ll hear throughout the episode.

Lorentina also shares behind-the-scenes perspectives on product development, marketing strategies and the innovative promotional campaigns developed for Soiree Kawaii as it celebrates 10 years—including social media influencer campaigns, an ongoing cause-marketing partnership with Girls Inc. and a teaser of what you can expect from Suntory at this year’s Cultivate event in July.

Resources:

2027 Suntory Catalog: https://suntoryflowers.com/wp-content/uploads/2026/02/2027-Suntory-Catalog-web.pdf

Soiree Kawaii Series: https://suntoryflowers.com/series/soiree-kawaii-catharanthus/

Happy 10th Birthday Soiree Kawaii: https://mailchi.mp/suntoryflowers/variety-view-soiree-kawaii-turns-10?e=b4b9e987f6

Suntory Flowers E-Blast (you REALLY should sign up to receive this …): https://suntoryflowers.com/marketing/newsletters/

Girls, Inc.: https://www.girlsinc.org/