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How do you build a cybersecurity company in a world where AI is changing the rules?

In this episode, Natalie Binns speaks with Sandy Kronenberg, founder of Netarx, about how deepfakes, avatars, and AI-driven threats are reshaping the security landscape.

Sandy explains why the human layer is now the biggest vulnerability, how identity verification needs to evolve, and what organisations must do to stay ahead of increasingly sophisticated attacks.

They also discuss the rise of non-human identities, the role of compliance in driving adoption, and what it feels like to build a company in a category that is still emerging.

If you’re a founder, operator, or working in cybersecurity, this episode offers a practical and forward-looking perspective.

YouTube Description

AI is changing cybersecurity faster than most organisations can keep up.

In this episode of Tech Startup Stories, Natalie Binns interviews Sandy Kronenberg, founder of Netarx, to explore the rise of deepfakes, avatars, and AI-driven cyber threats.