Tue Oct 08 2024

Joe Pulizzi, regarded as the “Godfather of Content Marketing,” made a surprising shift from the marketing world to the realm of crime fiction. His suspenseful mystery novel, The Will to Die, is set in a funeral home. Pulizzi has crafted a gripping story about small-town secrets, sinister motives, and corruption lurking beneath the surface. We discuss the chillingly plausible scenarios that inspired his work.