What if charging less for your best work is exactly what's been keeping you broke?

In this episode of That Will Nevr Work, Maurice sits down with Joel Miller — co-founder of The Sky Floor, leap-day identical twin, and one of the most quietly contrarian voices in the digital agency world. Joel and his twin brother Alan have grown their two-person agency 15%+ every single year since 2008, hitting $500K+ in revenue without hiring a single junior team member, taking outside funding, or following the scale-fast playbook everyone else was running. What they did instead? They charged for outcomes, not hours. They chose partnerships over projects. And they said no to the clients, deals, and growth tactics that would have made them bigger but not better.

In this conversation, Joel breaks down:

Why hourly billing punishes your best work — and how to escape the trap
The philosophy of staying small on purpose and why restraint is a strategy
How "outcomes over deliverables" completely changes what you're selling
The leap-day twin origin story and what building with a lifelong partner really takes
Why strategy before execution isn't just a tagline — it's the difference between expensive wallpaper and a digital asset that actually works

This one is for every creative, freelancer, and service-based entrepreneur who knows they're worth more than their hourly rate will ever show.

🌐 Website: https://www.theskyfloor.com 🔗 LinkedIn: https://www.linkedin.com/in/joelelliottmiller/

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