Domenique Mastronardi is President of Beck's Bone Broth, a Canadian food startup bringing bone broth-based lattes to market — blending comfort, wellness, and innovation for retailers across Canada.

In this episode of That's a Food Job!, Domenique shares her journey from engineering student to co-leading one of Canada's most creative emerging food startups. She opens up about what entrepreneurship really looks like behind the scenes — navigating uncertainty, balancing structure with creativity, and learning to trust your intuition.

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CareersNOW! is Food and Beverage Ontario's multi-year workforce development initiative that is connecting students and job seekers with employers in Ontario's food and beverage processing industry for exciting career opportunities. Check out CareersNOW.ca for more information on exciting jobs, career information, industry mentors and training opportunities for professional development.

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TIMESTAMPS

00:00 – Introduction to Startup Life and Entrepreneurship in Food
01:27 – A Week in the Life of a Startup President: Strategy, Travel, and Flexibility
03:00 – Canadian vs. U.S. Trade Shows: Brand Awareness vs. Direct Selling
05:04 – How a Startup President's Role Evolves: Fundraising, Finance, and Networking
06:34 – Getting Into Retail: Why Relationships Come Before Strategy
09:04 – Navigating Uncertainty: Mindset Tools for Startup Life
10:51 – What University Actually Teaches You: Resilience, Teamwork, and Problem Solving
12:02 – From Engineering to Entrepreneurship: Transferable Skills That Surprised Her
14:14 – [Sponsor: CareersNOW!]
15:26 – Finding Your Spark: How Food Product Development Changed Everything
18:20 – Listening to Your Intuition: Why Your Hobbies Are Telling You Something
21:17 – Book Rec: EOS Traction by Gino Wickman
21:53 – Unconventional Marketing: Spice Girls, Karaoke, and Authentic Branding Online
26:06 – Vulnerability as a Strength: Building Confidence to Share Your Story
27:55 – Career Advice That Doesn't Always Land — and What Actually Works
30:30 – Skills and Habits to Build Now If You're Curious About Startups
33:39 – How to Test If Entrepreneurship Is Right for You: Incubators, Side Projects, and Startup Jobs
35:17 – Getting Co-op Positions at Startups: What You Need to Know
36:03 – How to Network Without It Feeling Forced: LinkedIn, Events, and Cold Outreach
40:07 – What's Next for Beck's Bone Broth
40:53 – Where to Find Beck's Bone Broth

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📙 Career Guides 💭 Career Advice

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CONNECT WITH OUR GUEST

💼 Domenique Mastronardi LinkedIn

💼 Beck's Bone Broth LinkedIn

🌐 Beck's Broth Website

📸 Beck's Bone Broth Instagram

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