← The Abigail Peugh Podcast
The Abigail Peugh Podcast
30. Finding Your Secret Sauce: Social Media Strategy & Video Editing Tips w/ Jera Bean
01:00:43
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- [00:05]
A
You're listening to an episode of the Abigail Pugh podcast with, you guessed it, Abigail Pugh. I'm an introverted mama who took my online business from zero to seven figures in 15 months, selling my own digital products on social media. And guess what? I did it all with my 3 year old daughter no less than 3ft away from me at all times. Now I'm bringing you everything I've learned about building a wildly profitable online business that supports your life while allowing you to truly live it. Get ready for raw, honest conversations with entrepreneurs making thousands per month selling their own digital products and people just like you who ditch self doubt to create the life they've always wanted. If you're ready to make more money, have more impact, and still have time for the things that matter most, you're in the right place. Grab your sneakers, head out on your hot girl walk, and let's dive in. Today's guest has the official title of social media educator, but I know her as the girl who taught me how to arm pit fart with a straw. And yes, I did try it after watching her reel about it. My, my daughter tried it too, and it's like one of her favorite tricks now. But she is also someone who I recently got to meet and pretty much like instantly became business besties, whatever you want to call it. Like, instantly I jived with her. I loved her. She was the same off camera as she is like on her Instagram and on her social media. And I don't know, I just love meeting people like that. So without further ado, welcome to the show, Jara.
- [01:32]
B
That was maybe one of my most favorite introductions ever. That was wonderful. I'm so happy to be here. Thanks for having me.
- [01:39]
A
Yeah, absolutely. So if you guys don't know Jara, she's on Instagram, TikTok, all the things as Jarabean. And I've always been curious, is Bean your middle name or is that just like a nickname?
- [01:49]
B
You know, I really wish it was my middle name. My middle name is the most basic name ever. It's Marie, which, like, there's so many memes about. I'm like, how are we all having the middle name Marie? So Bean is actually a nickname that my mom has always had for me. She's been jb, Jeremy and JB for, for short. So when I first actually started my Instagram account in my fitness days back in 2015, I was workout Bean. I even had an art account prior to my fitness account. That was Bean Robin. So I've always used the Bean oh, way. It just always been there.
- [02:22]
A
Yeah, I love it. It's what I call my daughter. It's. Her name's Charlie, but we call her Bean or Charlie Bean. So I was like, oh, I love that so much. It's such a cute nickname.
- [02:30]
B
It is. It's a good one.
- [02:31]
A
So I'd love to kind of hear how you got started in all this. I know, like, you do so much. I've seen you do, like TikTok, like trainings for the TikTok team, like Microsoft, all these big things. And I feel we were talking before this podcast. Like, Jarrah has done so many different things, but ultimately she is a social media educator. I feel like that, like, overarches everything she does. So how did you kind of get into this world?
- [02:58]
B
That is a great question. And it has been a twisty turny path, which I think is so cool because we're always on twisty turny paths. We never know how one thing is going to lead to the next, and that's what it's been. So to kind of give you an overview, I have always been creative. Like in high school, middle school, creative writing was always my thing. I always liked art. So when I went to college at usc, I decided to become a fine art major and I had an emphasis in graphic design. So upon graduating, I freelanced, I worked for startups. And then if we fast forward a little bit, I was still in my graphic design days. But this is around kind of 2013, 14, 15. I found myself in a not so great phase. There were several things compounding on top of each other. So, for example, I realized at the time I was struggling with social anxiety. So fortunately I started to see a therapist that. But that was a big thing. I didn't really have a lot of solid friendships and I found myself at a job that was extremely manipulative. I parted my hair one day, I was at a Wii work and there's like a little bald patch on my head from hair falling out. And I'm like, oh, that's not good.
- [04:18]
A
Not a good sign.
- [04:19]
B
I bring all this up to really set up how social media began for me, which was April 4, 2015. I remember the day very specifically because I needed this, like, positive force in my life. And I don't know if I necessarily labeled it at that at that time, but obviously there was something working to kind of push me towards a positive outlet, which was fitness. So I downloaded this workout program, bbg by kayla@zenis, created that Instagram account April 4, 2015, to hold myself accountable as I did this program. And that just changed everything for me. I fell in love with fitness. I fell in love with social media. I started to grow a following pretty quickly, which back then, I mean, today it's a huge deal, but back then it was like a really, really big deal. Um, I became like, within a year, became an Adidas global ambassador. When, like, the influencer thing started to get more popular and like, become an actual real thing, I became a soul cycle instructor. So fitness was my thing. I did end up leaving the fitness world in 2018 to pursue more of a lifestyle content creation influencing. But it really was kind of this lost period where I no longer had fitness as my main identifier. And that was like, what defined me for so many years on social media. But once again, this kind of rockiness led to something solid. So at the end of 2019, hired a business coach, and that's how I began to develop my social media coaching and education business. So that was like, day one. At the end of 2019, I launched in early 2020 a group coaching program called the social media Saloon. I ended up running that for three. I had seven cohorts. It was a really successful program. Retired it for the time being, but there might be something coming back in the group coaching program area. But just the last thing I'll throw in there to give context is Covid, of course, happened in 2020 and we're all at home. And that's when I first started my group coaching program. So I was promoting on stories as I do the things I'm doing and shared my program, shared the results and people started to notice. So I started to get invites to speak in other people's group programs. I started to get invites and requests to speak at digital conferences. And so 2020 was the intro to, like, the launch of my speaking career, but it was all digital. But then since I had that foundation of like digital speaking, I've never said that before, when things started to open back up, that turned into more in person. So fast forward to today. I'm a social media coach, educator, speaker. I work with people one on one. I have group programs, I have courses, speaking workshops, presentations, you name it. So that's. That's me in a somewhat nutshell. That was a long nutshell.
- [07:08]
A
No, I love it. I always love knowing a little bit about, like, who you're listening to. It's fun to see, like, where you came from. And side note, Jarrah was at the Stan store, Mastermind, Million Dollar Mastermind. And she was a speaker there as well. And I don't think I've ever like, been as glued to someone.
- [07:27]
B
Oh, thank you.
- [07:28]
A
I don't know. It was just like so interactive. And like I said in the intro, she just. Jarrah is the same person online as she is in person. Like obviously better in person because you see her and like just feel her energy. But I, I just loved it. And we're going to talk a little bit about what she talked about at the stand store Mastermind. I convinced her to talk about it here too, because it's, it's literally so good. And I just had never heard that perspective and it all made so much sense. But I'm curious, like a little bit kind of nosy. What part of your business do you is like the highest revenue generator? So like, I know you do speaking. I know you do some digital products. I know you do Group Pro. Like you do a lot of different things. And like, she does a lot of like paid sponsorship things too, like influencer style. But like, which one is the. Would you say is like the biggest revenue driver, I guess, or what brings in the most revenue?
- [08:21]
B
Yeah.
- [08:22]
A
I don't know why it took me so long to say no.
- [08:24]
B
No, it's, it's so to give like a little perspective, I think it's helpful to hear. I would say from 2016 to 2022, brand partnerships hands down. So even when I had pivoted into what I do now, I would say brand, oh, maybe, you know, maybe up there with some other stuff, but it was still super, super high. Things have really changed for me with brand partnerships, not with my doing, like, not by my choice. They have really decreased since 2023. Some other creator friends say the same thing. Other people aren't, aren't experiencing that. Some people get a ton of stuff. So I'm very glad that I don't have all my eggs in one basket, which is actually what originally propelled me towards seeking something else in that 2019 year of like, oh my gosh, am I going to be, you know, a 50 year old doing brand partnerships? Maybe it's possible, but I want to secure something else.
- [09:17]
A
Yeah.
- [09:18]
B
So that has really decreased. And I would say while I was running the saloon for those three years, that was definitely the highest thing now very transparently, for about gosh, I would, I wanted to say one year. It's probably been closer to two years now that I've really kind of taken a step back to reconfigure my life, reconfigure my business because things became wildly Unsustainable, like burnt out to a frickin crisp, like the lowest of lows. And I'm like, I can't go on like this anymore. So I'm still very much in that. I wish I was further along in terms of like, oh, I have it all figured out now, but I'm rebuilding my product suite. I'm going to launch a group coaching program hopefully in 2025 that's more sustainable for me and also better for my students as well. All of that is to say is I feel like things are a little bit, I guess, up in the air at the moment. And because of that, you know, I would like my programs and courses probably to be the biggest revenue driver, but because I'm in this somewhat in between period, I guess I would say it's most likely the speaking in the workshops that are the biggest at the moment.
- [10:28]
A
Yeah. And I feel like I've seen a lot of those over the past year and it's so cool to see someone like, who kind of had the burnout and had a lot. I mean, your dad passed away, right? And just a lot. And it's. I like remember seeing you going through that and I'm like, I don't know how she's sustaining, like group program where you're, you know, you're really, you dive into your people and you really like, I saw your real saloon when it was going and I remember thinking like, this is the coolest thing ever. I'm pretty sure I have screenshots of your branding because I was like obsessed with it and I loved it and it wasn't necessarily my vibe. But I remember telling my designer, like, I love how like, her personality is like deeply rooted in her branding. And I love, like, your home doesn't match your branding perfectly, but like your.
- [11:13]
B
Home, it kind of does.
- [11:14]
A
Well, kind of. It does actually. It's just like you can feel it in you. But I do remember thinking like, oh my gosh, as she was going through all this and she had some stuff going on with her dog, which she is like a dog mama and loves her dog. And like, just like so much going on and seeing that you were able to find a different way to kind of make your business keep running where you could show up, teach the workshops and leave and the work was done. And that's, that's not how it is with group programs at all. Yeah, it's very like, you're very involved and they're great and you can get your students really good results. But can you kind of Tell us a little bit. Just talk us through kind of how you got through that burnout. I know you're still. I feel like you're still getting through it.
- [11:55]
B
Yeah.
- [11:55]
A
And I love seeing you kind of get to the other side and like, even seeing you in person, just. I don't know, I felt your energy of, like, okay, she's almost through this. But I know a lot of people are going through, like, hard life things and burnout, and I don't know, I'd love to hear a little bit about what you've been doing to get through it because. Yeah, this hurts a lot. It is.
- [12:15]
B
It's. It's so hard. And you're right. I, um, I. I have to give myself a little bit more credit. Like, I, I think I just said something to the effect of like, I. I wish I had it a little bit more figured out. It's been two years, but I've also had, as you've hinted at, a really tough couple of years. Um, you know, my. My dad passed the year prior. My soul dog, Thatcher, AKA Spicy Grandpa, passed. Uh, actually the day after my dad passed. We had to put our other dog, Wooly, down. And it's just been like loss after loss on top of all of the burnout as well. So I need to have a little bit more grace with myself that.
- [12:52]
A
It's a lot.
- [12:54]
B
So in terms of sort of figuring this out and breaking through it, it's. It's not something that's happened instantly. It's. I think, you know, sometimes we expect ourselves to snap out of it or figure it out in a week or feel better tomorrow. Like, it. Things take time. And I want to give permission to anyone. Whether you're struggling with burnout or loss or whatever it may be, it's okay if things take time. You're not doing it wrong. If you're healing or recovery or change or transformation is taking time.
- [13:27]
A
Yeah.
- [13:28]
B
So for me personally, I actually sought out a decent amount of outside help. I'm someone I really like coaching and having someone help me. And so I actually worked with two people. One, his name is Nick. He's here in Austin. And the other is Lex. And one is more of kind of mindset life coach. And I would say the other one is kind of more mindset businessy life. So they're very different. And it was a great mix of really reframing so much for me and tuning into my values and what really matters and putting myself first instead of putting work as like the be all, end all. So that's been really, really helpful. And even just little things, like, it sounds so simple, but just getting out every day and walking my dog in the. In the. Or taking a painting class and expressing myself creatively, like finding these pockets either every day like that walk with my dog or finding little things that are pockets within, you know, the month, like the painting class, to detach myself from work and really kind of figure out who I am. Because I've been very, I don't want to say detached. I think I've been like disconnected from that for a while. So it's been a rediscovery of who I am. And perhaps it's even been more than that. More of that rather than actually just like the business. It's been more focused on on me if I had to really choose one.
- [14:55]
A
Yeah. And I feel like as entrepreneurs, we, it's very easy to like get caught up and have our whole identity be in our business, how much money we're making, like all these things. And I find that the longer I'm in business, obviously, yes, like you have to make money. Money really helps relieve a lot of stressors. But like, it is not an end all, be all thing. And your happiness and your joy in life is just as important. And I know for me, you know, my first year in business with this business, it was like my yes year and I'm glad I did it. Like, I said yes to everything and it was an amazing year. And like I hit insane revenue goals and all these things and it was insane. But after that, my second year, I was like, this is my no year. Like 2024 has been a year of no. And for me personally, saying no is really hard. Like, I. So hard for me, I hate letting people down. I love what I do. I love helping people. But ultimately I had to say, like, I have to have a no year because I'm going to run myself into the ground. And it's, you know, it's just not. It's not fair to my family, it's not fair to me, it's not fair to my students. Like, I want to be the best I can be for all of them. But in order for that to work, like, like I have to say no to things. And it's been an amazing year. It's been a hard year. It's been like so much learning that I wasn't expecting to happen. But at the end of the day, you have to take care of yourself first. And in entrepreneurship, I feel like that's the first thing to like, go out the Door. And it's like, you know, stop thinking about your feelings and just do it. And I'm like, I will never be. I'm a soft coach. Like, I'm mentor, educator, whatever you want to call it. Like, I am a soft girl. I'm like, if you are in a place where you can't handle this, like, don't push yourself to do this yet. Like, there's a time and a place. Like, I just, you know, open the doors to my boot camp. I only open it once a year. And this mom was like, I just had my baby. And I'm like, I really want to do this, and I'm so excited. And I told her. I was like, if you can't commit to this right now, like, it's. It's okay. Like, it's okay to, like, be home with your baby and, like, enjoy that time and then come back when you're ready to, like, go all in and start this. But, like, it doesn't have to be right now. And she didn't end up signing up. And I was so glad because I'm like, that's a lot right after you give birth to a baby. And I never want. I want people to work hard. And obviously, I'm a, you know, strong believer in that there are times to push and there are times to hustle, but it can't be something that when you're hustling, like, you have to continue hustling when you need a break for your business to keep running. So, yeah, I felt like a big tangent, but no.
- [17:33]
B
And I literally just had someone message me. She's like, I joined this other program about creating courses. I am studying for my master's. I have a nine to five and a side hustle. Should I buy your course? Because I really want to, like, you know, just go for it. And I'm like, I mean, I love the motivation, but I was like, listen, like, you know, my course, is there, like, going anywhere? Yeah. Like, maybe just focus on what you have now versus over. Like, I don't want you to overload yourself and you can buy it another time. Like, there's no rush. So I think it's really. Well, we obviously have the perspective of what that burnout and constant yes. Feels like. And then I think it also speaks to our integrity of, like, we really want the best for people and don't want to just sell a program. We want it to be the right time and fit into their life in a way that's not completely overwhelming.
- [18:20]
A
Yeah. And I feel like this Kind of. This kind of shows that there is a big shift happening in, like, the digital market or digital products. You know, online courses, coaching, all that space is that people don't just want information anymore. They want help implementing. They want help, you know, doing the dang thing, not just buying another course that's going to go in their graveyard of courses and they're never going to use. So if you're listening to this and you're creating a digital product right now or a course or anything, like, think about that. Because education is everywhere, and I still think it's relevant and people need it, obviously, but, like, finding ways to make it so that your offer stands out in a way that they actually implement it. They actually are able to do it. And it's not just like, hours and hours and hours of education that it's going to be hard for them to implement, because that's stressful.
- [19:09]
B
It is.
- [19:10]
A
It's stressful to, like, have all this information in your brain and not know what to do with it. Like, it's. It's a lot. And I feel like that sometimes I'm, like, reading a book or listening to a podcast, and I'm like, I have no idea what to do with all this. So then I kind of, like, go the other direction. I'm like, I'm only listening to podcasts that are entertainment. Like, I'm not.
- [19:30]
B
Yeah.
- [19:31]
A
Not reading business books. Like, I'm listening to Call her daddy. That's, like my favorite podcast. Yeah. And it's like zero percent business. Like, it's.
- [19:40]
B
It's just got to turn your brain off sometimes.
- [19:43]
A
You really have to. But. Okay, so I kind of talked about this a little bit at the beginning, but Jarrah is kind of known for finding your secret sauce and using that, you know, in your marketing as a personal brand, as a, you know, an educator, content creator, whatever you kind of call yourself. There's so many different terms to call people who sell stuff online using social media, basically. But you talked about this at the Stan Mastermind, and it was like kind of finding your secret sauce. And I feel like you're the perfect example of this. Like, Jarrah is funny, and she pulls that into her marketing, and she's goofy. And what I loved about her training and everything we're going to talk about today with finding your secret sauce is that it's not going to look the same for everyone. 1. And there's a lot of people that, you know, being funny isn't their thing, but they're really sarcastic. And I'm like, cool. Pull that into your brand. Like, that is hilarious. So talk to us about finding your secret sauce and using that in your marketing to convert more people. Because I feel like you're so, you're so good at this and I love it.
- [20:46]
B
Thank you, thank you. I really appreciate that. And do we have like three hours for me to talk about this? Because I could go on. So I will try to pick out the most, most important parts. Okay, so here's the thing. So when I first started teaching coaching social media, this is like the first round of the social media saloon, authenticity, back in 2020 is. It was a thing where we were talking about like, we've always been talking about this word authenticity. And what I would say, which I think a lot of people used to say and still say is essentially, yeah, be authentic. Show up authentically. Like share authentically. Be your authentic. And what I found by like the end of the first, and I think probably by the end of the second round is that it's really incomplete advice. It's well intentioned because, sure, yeah, show up authentically, I love that. But when you tell that to someone and then they go to sit down and think of ideas or they go to press record or whatever it may be, there's a huge block because how do you actually show up authentically? We have to take the real life version of you and somehow translate it to a digital version and something in that transfer either just doesn't even go or doesn't feel right, whatever it may be. So I noticed this really big block for a lot of people. What I started to do was develop a framework for showing up authentically that could easily be translated into social media content. And, and I don't even. Like I was still even tweaking the framework this year. Like probably for three years now it's been in sort of revisions as I apply it and see how people's brains work and all that. But where it's at right now, it's called the four quadrants of secret sauce.
- [22:33]
A
Okay, you guys, this is the time to go get a pencil, a piece of paper, write this down. You're going to want to write this down. If you're listening to this while you're driving, you can totally keep listening. But I would make a little mental note of the time so that you can come back and take some notes because this is, this is like life changing shit. Like, this is amazing and I loved it so much. So keep going.
- [22:54]
B
Love it, love it. Yes, highly suggest taking notes here, but yeah, yeah, this is this is the thing that always resonates people with people quite a lot. So the four quadrants of secret sauce, if you imagine like a rectangle and we've chopped it up into four equal quadrants, there is foundational secret sauce, there's present secret sauce, professional and light hearted. And what each of these quadrants does is make this concept of authenticity more tangible and then therefore more actionable on social media. So to give you a high level overview of what they are. Foundational secret sauce focuses on the past. So we're looking towards the past and we're asking ourselves, what are the moments, pivots, challenges, achievements, chapters that have had a profound impact on us and really shaped us into who we are today. For example, opening up this podcast, I shared a lot of foundational secret sauce about being a graphic designer and, you know, social anxiety and pivoting into social media, like all that kind of stuff, that's foundational secret sauce. Then if we move on, we have present secret sauce, which is as it sounds, it's focusing on the present moment. So what are the things that make you, you, you right here, right now as a human being? And as with all things, there can be quite a range. So it can be the fun, you know, light hearted things. For example, you love to go to the farmer's market on the weekend. You have dogs and you speak to them in a weird voice. You like a certain kind of snack. You watched a movie and it made you cry. This is literally what I put on my stories today. It's your energy, it's your personality. At the same time, it can also be the shitty things you're going through. You could be dealing with a lot of anxiety, or maybe there's a loss you're experiencing and you have a lot of grief. It's. It's you in the moment. And little side note, some of your present day secret sauce can actually then become foundational secret sauce as well. So a little tip that these quadrants are fluid. Nothing has to necessarily stay in those confines. Then we move on to professional secret sauce. Professional secret sauce is crucial. I will say. This is the one that people tend to struggle with the most. But once you get it, whoo. This is like, I think just the key to really standing out in your business. So professional secret sauce is less about what you do as a business owner or an entrepreneur or a marketer, whatever it may be, and it's more of how you approach things, how you see things. It's your specific lens, it's your philosophy, perspective, frameworks. If you think about it, for example, social media coach, there's me and I don't know, maybe there's Julie. There's so many people out there teaching social media. But there might be something that I express in my content. For example, I have an emphasis on like sustainable growth and personal branding and authenticity. And don't get me wrong, I love trends, but also very much using your voice in your content as well versus Julie. She might be all about like the virality and the trending sound and like the quick cuts and all these things. And those two things give off very different vibes. They're very different approaches and different philosophies. So it's really tuning into. Okay, yeah, there's the things that you do, but what's the lens through which you, you see those things and do those things in your business? So that's professional. And then we move on to light hearted, which, I don't know, maybe my favorite one. Personally, we already hinted at some of my light, light hearted secret sauce with the, the armpit farts. That's usually what I'm known for most in my light hearted quadrant. And it is as once again as it sounds, I try and label these to be as obvious as possible. So light hearted can be the funny, goofy, wacky, silly. But I also like to emphasize it doesn't have to be funny to be light hearted. It might just be kind of something random or even somewhat mundane in your day. And why I'm emphasizing that is that oftentimes it's these little things that happen that might not be funny but you share them. And it's this connection point, it's this pathway of connection that I like to call it. So for example, I don't know, maybe you're drinking decaf coffee, it's just. And you, you share that. Or maybe, you know, I was in the bathroom, I guess this one's kind of funny. But like I was on the toilet and a freaking like huge grasshopper landed on me and scared the out of me.
- [27:17]
A
Like, dude, it was so huge happened to you.
- [27:22]
B
I know I'm like literally sitting on the toilet and this thing falls on me and I flip out and like I put a photo of it on my stories. It's like the, like the, the size of my thumb. It was wild. Anyways, that's a little obviously on the silly side. But these things that just kind of happen in your day that you might think, oh, that happens to everyone or everyone knows about this or what I hear hear the most is no one's going to care about this. But what I find is when we share the everyday, the routine, the mundane, or the silly, wacky, goofy, those are oftentimes the thing that they get the most response because they're the most relatable or people have something to connect with and say something about that. So those are our four quadrants. Foundational, present, professional, light hearted. And this gives you the structure of these different ways for through which you can show up authentically. And the last thing I'll say before I shut my mouth, because I can go on for a long time about this, is that this also gives you choice. I think so often people think that in order to show up authentically, it requires them bearing their soul and sharing every nook and cranny of their life. And that's simply not the case. So you can choose. Like I always go to this example because it just seems relevant. Like if someone's a lawyer and they are showing up on social media, they might not want to really share too much present secret sauce about their family and their weekends. They might not really want to share much light hearted, but foundational and professional. Like heck yeah, for a lawyer that's perfect versus someone who is a mindset coach. They might feel a little bit more comfortable dipping their toe into all four. But maybe for whatever reason they really turn up the dial on foundational and they do a little bit of light hearted, but they're just turning it up ever so slightly and not leaning super heavy into that. So you have choice and there's also choice within each quadrant for how much you are emphasizing that quadrant as well.
- [29:18]
A
I love that. I love the choices because I feel like there's a lot of people who kind of need to have a, you know, like a lot of structure with social media, but then they feel boxed in and I'm like, I love having loose structure, right? Like I have goals and depending on if I'm in a growth phase or if I'm, you know, just maintaining and nurturing, like there are different phases of your business and like your social media growth and you will act differently based on your goals there, right? So what would you say if someone said, okay, I am trying to grow right now? Do you do like, like content, colors, like what do you recommend for people if they're trying to grow, let's say using Instagram? What would you tell them?
- [30:04]
B
What would I tell them? So I think the place I would want to start is an open mind of experimentation. Because if I was to just look at things very in a very Black and white way, which I never do, but we'll just go with it for a moment. We would, I would most likely come to the conclusion and say, okay, well, we gotta kind of play the game a little bit. We gotta play to the algorithm, which I'm not a big fan of, but we gotta just acknowledge, you know, what the truth is. And so, yeah, you got it. So if we're playing to the algorithm, that means, yeah, we're checking out trending audios, we are doing perhaps shorter videos, we're jumping on trends. We're probably leaning a little bit more into text overlays that kind of instantly give someone an idea of what's going on or there's an emotion provoked or something with within three seconds we know what's going on. That would be like my black and white approach. And then of course, consistently so, you know, posting if we're in a growth phase at least four times, if not five, maybe up to seven. I'm not ever going to tell anyone to post multiple times a day. I think that's too much. But here's like my caveat. So I really prefer experimentation because that allows us to not just apply this cookie cutter approach of what I just described, which could work. But for example, I've been working with the client for several months now and her best performing content is her talking to camera content with no audio. Some of them are 60 seconds, some of them are 90 seconds. But hands down, those are the ones. If you historically look over the last few months, do the best. But there's no way we would have come to that conclusion if we didn't experiment with different formats.
- [31:47]
A
So let me ask you with that girl, was she good at those when she first started it?
- [31:51]
B
So here's the thing. I actually think she has. I told her from the start, I'm like, you have something, there is something about your personality. There's like this spark there that grabs you in and like kind of makes you lean in a little bit. So I do think she had that from the start. Her process though, for creating those videos was a mess. Like she would just record and talk forever and then spend hours editing it down because she had like 20 minutes of footage. So she wasn't really putting it together and optimizing her process in a way. So that was one of the biggest things to figure out. But she did have that spark to begin with.
- [32:28]
A
I will say I feel like some people have that, like talking to camera and when you do lean into that more. But if you don't like you don't have to lean into that. Like, you can lean into what you're good at. And I've had people literally grow their account with, like, hardly ever talking to camera. I always tell them I think it's important just to connect with people and for them to hear your voice. But, like, you can do voiceovers, you can do a talking head video where it's like, shorter. Like, it doesn't have to be, you know, the main piece of content. But it's such a good point that, like, you guys never would have known that those would perform the best if she wasn't trying them and doing them.
- [33:04]
B
Yeah. And. And just to your point, I will say, because I. I wholeheartedly agree with that. I do think voice every now, at least a little bit, because we want to actually connect to you as a human, not just, you know, the content idea, which is maybe communicated through text overlay. But I agree 100% with what you said. And it goes back to this point that I always come to where, once again, social media is not black and white. There's not one right way and one wrong way to do things. And for every single person doing it one way, there is absolutely an example of someone doing it the polar opposite who is finding success. Like, there's this one girl right now who. Well, I feel like she's blown up recently, but she does the. I think she's a therapist or maybe a mindset coach, and she does these talking to camera videos, and they're getting like half a million, a million views. Like, it's wild. It goes against all of the, you know, trending audio that we hear. But at the same time, I can think of plenty of people who are really strategically and really strategically using trending, trending audio really well and conveying their brand and providing value. So there's. There's no right or wrong way. And that's the beauty. We get to figure out what works for us. We get to experiment and really figure out, you know, what works for us and our brand and our goals.
- [34:19]
A
Yeah. And I feel like trends, since you can jump on them so quickly and, like, the idea is almost already there. You just have to apply it to yourself. I feel like they're really a fun way to learn what you're good at, what you enjoyed, what people resonate with. Like, I have a product called Rich Girl Reels, and, like, a lot of it is when I do them live, at least it's trending audios. And. And not all of them are trends, but it's A lot of them learning how to talk to their customers through trends, and then they get these light bulb moments of, like, wow, I didn't realize, like, that's what they wanted to hear. So then they can, like, pull from that and create other types of content from that. And so for me, trends and trending audio was just always a really fun way to, like, learn how to get my point across. And I should also say, like, the first. The year that I was growing my Instagram to kind of where it is now. Like, that first year, I was dealing with a lot of chronic illness and detoxing from mold poisoning and, like, all these things. So, like, talking head videos were not something I had the capacity to do. So I kind of learned how to do it another way almost. And it was just really. I don't know, it, like, gave me the permission to grow how I needed to grow. And I think something that's so easy to do on social media is like, hear, you know, a educator or a guru or someone say, like, this is the only way to do it. And I'm like, those words will never come out of my mouth, like, saying that this is. Unless it's like, something that's toxic or, you know, very unethical. Obviously, like, those. That's not what I'm talking about, right When. When certain people are like, this is the only way to do it. And I'm like, no, it's not. It's there. There are so many different ways to grow. And, like, I had to find a way that was sustainable for me to do it. I couldn't do what everybody else was doing, and I don't want to. But I love trends for that and trending audio too, just for, like, the inspiration. And I always, like, with trending audio, I'm very. I don't know, like, I listen to the audio and try and get the vibe of that to then make the content around it. And I feel like a lot of people don't do that. Like, they'll use, like, a really funny, like, rap song, and then it's like, really serious. And I'm like, the vibe has to match. And I think that's why I love, like, trending audio so much, is because it's always, like, a vibe that I get to match and bring, like, my personality, my marketing, my messaging to that audio. And, like, I grew up in a family that, like, my dad was a musician. My mom is a music major, My sister is a music major, My brother's a music teacher. Like, everybody in my family does Music and so it's been cool to like pull that in to it. And I love trends and trending audio and like the music behind the content.
- [36:58]
B
Totally. Like I think you do trends so well, but I also think you have such a great mix as well. I love you talking to camera video. So to me you're such like a beautiful representation of like the balance of like you could do both if you wanted to. And to your point of like having a trend and then being able to like infuse your business and brand and sort of matching the vibe. The other thing that made me think of that as you were talking about that is that trends are also a really great way to tap into perhaps sides of your personality or brand that you don't actually know how to bring out in an original piece of content. Original as in not using a trend, not using a trending sound. So for example, maybe you do want to tap into your light hearted secret sauce, but you're not really sure, you know, you're in front of the camera, like what do I say? And there might be a really silly trend that you can take part of and then let people into that side of you. Or I think another good example, the audio of Sorry, was I loud in the house that I built? Like, yeah, and I did that one. I'm like, okay, it's happened into like my sassy style. So it's such a great, they can be such a great vehicle for tapping into those parts of yourself that you're not quite sure how to bring out otherwise too.
- [38:11]
A
And it just makes social media fun again. Because I feel like sometimes we lose that as entrepreneurs where we're like, my job is to sell, sell, sell. And I'm like, but also like you want to have fun because it needs to be sustainable and your, you know, your community audience, everyone, they are, they can feel your energy. And if like you get stuck in this rut of like everything is serious and business and nothing is fun, like people want to laugh, you guys, they want to laugh and I don't care how serious your niche is, like you have to be able to poke fun at something and like you have to be able to laugh at yourself so that they can laugh with you. And it's just, I feel like even more so than before, like laughing on social media, like people want that, they don't want, you know, just educational thrown at them. They want, they want to, they want to laugh when they're learning something or they want to laugh when they're like resonating with what you are going through. So even if like being funny isn't your vibe, finding ways to kind of poke fun.
- [39:11]
B
Yeah.
- [39:11]
A
At something that they. You're going through that maybe they went through as well. If like that's my whole algorithm right now is just funny videos and, and.
- [39:20]
B
Really just humanizing things as well. Like what's the human feeling, process, emotion behind this? I think sharing behind the scenes, whatever that means for your niche and business, is a great way to perhaps poke fun or share the human side. And oftentimes my behind the scenes are funny just because, you know, I mess up what I'm saying or whatever it may be. But I actually showed the behind the scenes of my video editing rodeo launch video which was like most intense video I've ever made. And the this was like I was like sweating, I got dizzy. Like it took hours. And I showed the behind the scenes of that where I'm like getting hot and like I'm dizzy and I'm like I'm overwhelmed. Like all these things where normally behind the scenes would be funny and maybe there were a few funny moments, but I was actually sharing that to share the human around around like that kind of was a not so fun process. So.
- [40:12]
A
Oh my gosh. Okay, so she just mentioned her. What is it? Video rodeo.
- [40:17]
B
Yeah, I know it's such a long name, the Video Editing Rodeo, but you could just call it the Rodeo.
- [40:21]
A
Okay, the Rodeo. Video Editing Rodeo, you guys. Jarrah. I obviously I'll tag her in the show notes, but her editing is so fun and she just came out with a self paced course on editing and it's just, I don't know, all the reviews and things that I've seen from it, people are just loving it and it really. I love her editing because it's good editing, but it's not to the point where it looks fake. I don't know, there's like some styles of editing where it's like the swooshing to the next thing and it just looks, it doesn't look good. Whereas Jara's is like playful and fun and good and she teaches you how to do like the cool little things that people want to do, but not necessarily like the over edited videos where it's like kind of 2019 vibes.
- [41:05]
B
Yeah.
- [41:06]
A
Not my favorite. So I love that and I'd love to do kind of like a rapid fire. Let's do it. So my first rapid fire question is going to be around editing. And before I ask you the question, you guys, Adam Moseri. Mos Moseri Is that how you say it? CEO, owner, whatever. The. The guy with the curly hair and glasses, something at Instagram. I think he's a CEO. He did a reel recently. And I have been like, I tell people this all the time, and I have for years that, you know, there's this myth that if you don't edit it in the Instagram app, like, it's. It's going to be affected, but, like, it's. The algorithm is going to be affected. And he did clarify and say that if you have a watermark from another app, it could affect your reach, but if you use a different app to edit, it's not going to affect your reach. And it is like, the most ridiculous thing. And so if you don't want to edit in the Instagram app, you don't have to. But, Jarrah, what is your favorite editing? I know they have a free version. Favorite editing app. That's not Instagram.
- [42:05]
B
Yes. Capcut, hands down. And like you said, there's a free version, so there's, like, so much that you can do in the free version. And it's just such a all in one editing app.
- [42:16]
A
On your.
- [42:16]
B
On your phone. On your phone.
- [42:17]
A
Cap Cut's great, too, because they. They are connected to TikTok. So if you're on TikTok too, you can do a lot of the Cap Cut. You know, you guys see how there's, like, a cutout of a person and like, a trending audio and, like, your photo or videos in the background. Those are called Cap Cut templates, and they're a lot of fun. I just did one the other day. It was like the countdown timer.
- [42:37]
B
Oh, yes, I know that one.
- [42:38]
A
Yeah. And that had, like, the Bing Bong audio from. What's that movie?
- [42:43]
B
I just. I literally just posted about Bing Bong on my stories today. That's wild that you brought that up.
- [42:48]
A
I love it. I did see it, so I did it made me think of it. But I used that audio and it was like a countdown, and it's literally counting down from 100 to one, like, very quickly. And it was so funny. I got comments like, oh, my God, did you do that yourself? And I was like, oh, Lord, no. Like, that would have taken me hours. But there's these cool templates that you can use and a fun little workaround. Usually with capcut, you have to pay to download those templates after you've added your stuff to them, you have to pay to download it without the watermark. But if you have TikTok and you take it into. You go to TikTok, you find the cap cut template within TikTok and then download it to your camera roll. There is no watermark, so it's kind of a little workaround if you don't want to pay Sneaky or Cap Cut. But you have to have TikTok for it. So if you don't have TikTok, it won't work.
- [43:34]
B
But totally.
- [43:35]
A
I love Capcut. It's so easy. Another one is Inshot. I have used that one before. Um, I think Cap Cut is a little bit. If you are on TikTok, 100% use Capcut because it's the same like editing, like user face.
- [43:48]
B
Yes.
- [43:49]
A
So kind of learning one new thing is easier and it's just so much easier. Instagram is very touchy. They have gotten better, I will say editing in Instagram. Instagram has gotten so much better. They have props to them for doing something right for once. It has gotten better. But yeah, Cap Cut and I will link these down below for you guys. Okay. Tips for talking. Talking head videos where you are talking to the camera. Where should they do them? Like, how should they hold their camera? All those things.
- [44:17]
B
So once again, there's such a range. It can be very casual. We're in the car, you're holding it in your hand. And we can also have on a tripod with lighting. But you don't need all that stuff. That's the beauty of short form video content. We can be casual, we can, you know, not be done up. We could have okay lighting. So just want to say it's okay if it's a casual, not super professional type of setting. That being said, I think there's a couple of things that are really important for optimizing and talking to camera. There is, you know, some people will press record and just start talking and edit that down. If that works for you, awesome. But what I have found is that people ramble a bit. They end up with like 10 minutes of footage, 20 minutes of footage. And then it makes the editing process really challenging. So even though it's not the most organic, I do think it's the most beneficial to write a script where you are succinctly and effectively conveying the content idea. And then when you talk to camera, you know, just press record and record each line one by one, one. And then you edit it. In Cap Cut, you just segment the shots where you say the sentence and you delete the spaces in between. So that I think is the most effective. It does take a little bit of getting Used to. But once you get into the flow, Chef's kiss. And within that, editing out all the pauses, all the ums, all the filler words, that kind of stuff. And the one little trick that I feel like I. I have never heard anyone talk about this. So this is like my weird little phrase. I call it starting the clip when the voice is coming out of your mouth. So if you literally line up your play head right at the beginning of the clip, I actually want your mouth open.
- [45:53]
A
Open. Yep.
- [45:53]
B
So if you're starting with it closed and then open, there's about a quarter of a second pause there. Now, I'm not saying every single thing needs. I'm. I'm not like saying it has to be flashy and quick and all this stuff, it could still be a, like a softly paced video, but still the voice is coming out of your mouth. And we need to think of ways, ways to keep our videos flowing to hold people's attention. And that's one way to do it with talking to camera.
- [46:16]
A
Yeah, absolutely. And if you're doing any type of video that has movement in it, that's not talking, but let's say you're doing a B roll. Something that I found really fun that applies to what she just said is like editing it to be just the movements.
- [46:30]
B
Yes.
- [46:30]
A
And like she said, it's when the movement is already in motion that you're going to edit too. So this is, this is kind of hard to explain without showing it, but let's say I was. Would obviously never do this. But let's say I was doing an edit where I dropped a pencil. The pencil needs to be almost out of my, like just a hair out of my hand. And that's the point that I'm editing to. And then when you're done, the second it hits the table, that is the end. Not when it bounces, not when it stops. And it's like you have to. It you. You'll get into a flow with these. But it, it has to be quicker and you'll notice when it's right and when it's not. And I would recommend going to like, influencers or Tick Tockers pages where like they do Day in the Life and it's the quick movements and seeing how fast their movements are. Emily Kaiser is a great example of this. Her editing is phenomenal. She's on TikTok. She's an influencer. She does these, like, you know, go to Target with me. And she shows all the movement events. So like opening the door, putting your car into gear. Like, all these things. And it's. Her editing is so spot on. And I love watching it a. Because it's entertaining, but kind of just getting your brain into, like, what it will look like at the end. As far as talking head videos, I will say I can't script them. So if you're someone that you're like, I can't script something. I literally sit in my car. I film mine in TikTok, because I feel like they catch the split seconds better. Instagram. When you're filming an Instagram, like, when you press the button, there's like a split second that it doesn't start yet. And so, like, when you're talking quickly, it's hard to edit those ones. So wait, question. You.
- [47:55]
B
You don't film on your camera, on your phone?
- [47:57]
A
No, I have to do it on Instagram to get the clips interesting. I can't do a whole video in one sitting. Like, I have to do line by line out of my brain, though. I cannot script it.
- [48:06]
B
Yeah.
- [48:07]
A
And so TikTok, when you're doing talking head videos, it is instant that they start recording and instant when you pull your thumb off. So it really takes a lot of my editing time away because I'm able to, like, stop immediately, go, watch back. Did I nail that or do I need to redo it again? Um, and that's something that, like, it took me a while to figure that out. So if you don't want to script it, I would say use TikTok to film it and then save it to your camera roll. The quality isn't as great, but honestly, like, I don't care because I can get a talking head video out quicker.
- [48:37]
B
Yeah. Yeah. I mean, honestly, it's all about always about finding your process. And what is the process that works best for you? That's what it all comes down to.
- [48:45]
A
Yeah, absolutely. Um, okay. What's a technique you don't hear other people talking about when it comes to editing?
- [48:50]
B
Um, one thing that comes to mind is layering voiceover. I feel like this isn't talked about enough. And this goes back to what I was talking about with keeping the video flowing. So if you're recording voiceover, what I find. Actually, let me. Let me take a little step back. I'm going to talk about that, but there's a first thing that I want to put forward, because every time I do a tutorial about this, people's minds are blown and I'm like, oh, my God. Like, this is.
- [49:17]
A
You didn't know this.
- [49:18]
B
Yeah. Which. But like, that's great. Like, I love teaching people this. So the first step with voiceover is I find that people very more often than not edit down their videos and then add voiceover as the final step. So what happens when you do that is, let's say you're going to the park, drinking coffee, eating ice cream. You might find that by the time you're eating ice cream, you're having to say ice cream really quickly because the video is going forward. So what I recommend is, as you are editing, record your line of voiceover and then match up the shot to that. Now, I'm not saying, you know, it has to match up perfectly as to what you're saying. Ice cream. And saying ice cream. If you can, that's ideal. But the more that you can kind of do your voiceover as you are editing, the more it's going to flow because you don't have to speak faster or slower. Now, the next thing, which. Which is originally what I was going to say is layering your voiceover. And what I mean by that is, as you record a sentence, for example, I went to the park. Okay, that's one clip of voiceover. Now you press start again and I saw a cute dog. What I'm going to do is, is lower the second line of voiceover to a different track. So there's like two pieces of voiceover. And then I'm going to take the very first sentence and the very second sentence and overlap them ever so slightly. So the very, very last word ends as the very, very beginning of the first word of the next sentence begins. So if you can match up your voiceover to your shots so that it flows nicely and the pace is good. And also layer your voice over ever so slightly. It's going to create this really dynamic piece that just keeps the video moving and keeps people engaged.
- [51:01]
A
I love that. I love layering. It's such a fun thing to do.
- [51:05]
B
It really is. It is.
- [51:07]
A
You feel like you're like a movie editor when you're doing.
- [51:09]
B
Yeah, I know.
- [51:11]
A
Cap cut. Makes it really easy, you guys.
- [51:12]
B
It does.
- [51:13]
A
Okay. I know that, you know, with Instagram and TikTok anywhere that you are doing short form content, like, it's super important to hold people's attention, right? Like, the turnover time on somebody watching your reel is so fast. So what are a few fun ways that you use to kind of hold people's attention in your videos?
- [51:31]
B
Couple things come to mind, I think. First of the triple threat hook. So what are the three things happening at the very beginning of your video. It is what you say. It's the text overlay, and it's whatever's happening visually. So maybe sometimes I just think about the shirt that I'm wearing. It's like a fun, bright shirt versus, like, you know, plain black shirt I'm wearing right now. It can just be something you're wearing. It could be the background. It might even just be motion of your phone.
- [51:59]
A
So.
- [51:59]
B
So this is something pretty common. We see someone might be placing the phone down as they start talking, or maybe it's a shot of B roll, but there's sort of a flick of the hand before the shot begins. So something visually happening. So that's a triple threat hook. Something else that comes to mind are different types of overlays. So if I am explaining something and there's a visual reference that I can give, I'm talking about. Maybe I'm talking about my influencer days and the. The fun photos I used to take. I can take one of those photos and overlay it on top of my video to show that and then sometimes add a little fun sound effect as well. That's something I've been experimenting with a little bit more. The last thing I'll say is, and there's so many ways to do this, but pattern interrupting. So rather than keeping the visual the same the entire time, is there something that you can add in, like, an overlay, like a jump cut? Like, you know, you're in a different outfit or in a different environment? Or maybe if you're in the same environment, are we just slightly angled in so that it's closer? It doesn't have to be something super fancy. But pattern interrupting is some sort of change in the visuals to hold people's attention. So those are the few things that come to mind.
- [53:14]
A
Yeah. I feel like for me, anytime I have, like, a screenshot of something to prove my point, I want to add that in. Like, if I'm talking about my email list and I'm saying, like, I said this and, like, or I sent this picture or something, like, that's a probably bad example. But any time that I can, like, have a visual of something, I want to add that in because it just. It really, like, takes you along for, like, the storytelling of it. And people like that, they, like, they want to be involved and interested in your video. So, yes, let them be. Okay. Do you have a favorite transition that's, like, easy for beginners? I know I always, like, anytime I get my hair done, I always do a hair transition because it's Just easy. I don't get my hair done a whole lot, but it's nice. And then I have all these fun transition videos anytime I want. But that's like my go to easy transition. Do you have one for maybe, like, beginners that don't do a lot of transition videos?
- [54:05]
B
Yes. So I actually break this down in the course because the way I see it, there are beginner transitions, intermediate, and then there's definitely advanced ones. When it comes to beginner transitions, the way that I see it is it's anything that you are using to. To completely fill the frame of your phone. So, for example, if I'm looking at my phone screen and I take my hand and I put it all the way up to the screen, and then I pull it back, that's filling the frame. If I do, like, a hair swoosh, and I just, like, swish my hair into the frame, also the opposite, if I completely exit the frame as well. So either you're completely filling it or you're completely exiting it. That just decreases the variables that are happening. Because, for example, I'll juxtapose it with something else. If I am in a room. Room, and I'm snapping my fingers and changing outfits. Well, in that transition, which is a little bit more towards the intermediate side, in that second shot, my feet need to be in the same position, the background needs to be the same. Hopefully the lighting is the same, the shadows haven't changed. I'm nailing the movement of the snap. So there's a lot more that you have to consider in that type of transition compared to completely filling the frame with your hand, with a makeup brush, with your hair, with a coat, whatever it may be. So if someone's super beginner with transitions, I would start with those, get more comfortable, comfortable, and then progress something a little bit more intermediate.
- [55:26]
A
Yeah. It's so funny you said that the intermediate ones. I did one once where I had, like, gone and crimped my hair, and I walked into the room and I was like, just in my pajamas, and then I jumped, and I went into my pink sweatsuit, and I literally had my shoes on, and I put them on the floor, and I, like.
- [55:41]
B
Yes.
- [55:42]
A
Out of them so that I could save my.
- [55:44]
B
I do that too. I do that too. Or I'll, like, put tape on the ground or something.
- [55:49]
A
Well, I saw someone do tape, but I feel like I could still mess that up with, like.
- [55:52]
B
Yeah.
- [55:52]
A
Whereas with shoes, I'm like, I can instantly just, like, step right back into where I was.
- [55:56]
B
Yeah.
- [55:57]
A
And they're fun. It's just like a fun way to add something visual in. And sometimes, honestly, like, my transition, like, my text doesn't change. It's literally just some fun way in the real for someone to, like, have something change within it. So it doesn't need to be these, like, transitions where you're like, the text is only appearing. Then, like, you can do, like, text overlay and still do a transition in the background. I have one video where it's like, talking about one of my podcasts. Like, that's the call to action in the reel. But I walk in and there's like, a fun overlay of the checklist that they can get if they listen to the podcast. But I removed the background, so there was already that cool visual of, like, my pretty canva checklist being there. And then I jumped into my pink sweatsuit almost right, and it was just like. It was just like a cute, fun way. It took me, like, 10 minutes and it performed really well. And it's like one of my top listen to podcast episodes.
- [56:50]
B
Oh, amazing.
- [56:50]
A
Um, and it was just like. It was just like a fun thing. So I feel like transitions, I definitely wouldn't use them for every reel. Like, it's. It's not something that I would use all the time, but anytime you want to just, like, spice up a video a little bit, it's a really easy way to do it. So like I said, I do mine when I get my hair done, so it's just like an easy thing I do every single time. Or if I, like, crimp my hair, I'll try and take a video before I do it because, like, I don't know, the crimping makes it really big. And I have, yeah, big hair already, so it just, like, adds a fun visual. So totally. This was so much fun. Jarrah, thank you so much. Before we go, I'd love to hear from you if you were talking to someone that was, like, new to kind of editing a little bit more, not more intensely, but, like, doing more than just B roll videos. What would be, like, the one thing you would have them try with editing or the type of video that you think they should try first?
- [57:46]
B
Well, first, I just want to say, like, the biggest piece of advice just mindset wise that I give to people is just because it's hard doesn't mean you're doing it wrong. Or just because it's taking a long time doesn't mean you're doing it wrong. It just means that you're practicing a new skill and Developing something so that's number one is like, really approaching it with that mindset. I would say that. Oh, it's such an interesting question if they're kind of getting past maybe perhaps, like, the simple B roll something. I mean, my. My answer might change tomorrow, but something I might suggest is editing to the beat. That's a whole module in the course, actually is. Is figuring out how to time shots to different types of music. So once again, creating that dynamic feel. And there's something so, like, just crispy and satisfying when you're editing to the beat. And once you know how to do it, like, it's actually not that hard. Hard. So that might just be a fun creative challenge to try something different outside of perhaps the standard B roll.
- [58:46]
A
I love that. And side note, every time I record B roll videos, a lot of the time I don't know why I started, like, winking at the end. It was just like this random thing. But now I always line that up to the audio, and it's like the most satisfying thing ever. It's like when I wink and walk out of the screen at the end of a B roll video, it's so satisfying to. To line it up to the music. So something you could also do is, like, just record the video and have it be a little longer than usual so that you can line it up when you find the audio. Because I'm never, like, I don't have my audios first and then record B roll. My B roll is just done. But I make sure that there's always some sort of movement in it so that I can line it up to the audio. Because I don't think that far in advance for my B roll video.
- [59:29]
B
No need to.
- [59:30]
A
I record like 25amonth when I'm ovulating. I have them ready to go when I, like, feel my best, and then I can use them the whole month. But having that move, that movement in them beforehand really helps when you are editing.
- [59:42]
B
But yeah, and a little wink, that's like a little part of your secret sauce. Like, people, like, look for that now. So I love that.
- [59:48]
A
I'm pretty sure I did it as, like, a nervous tick. My husband was like, what are you doing? I'm like, I don't know what else to do. When I leave, like, me with the peace.
- [59:56]
B
I'm like, yeah, I know.
- [59:58]
A
Like, the kissy face. Oh, my God. Oh, my gosh. Well, this was amazing, you guys. You can find Jarrah over on Instagram at Jarrah Bean. I will will tag everything down below I will do her video editing rodeo course down below as well. If you are looking to get into more of the editing side like, she is your girl. She's the best. And Jara, thank you so much for coming onto the show today.
- [60:22]
B
Thank you for having me on. This was a blast.
- [60:23]
A
Absolutely. Bye guys. Thank you so much for hanging out with me and my guests today. If you learned anything from our episode, I would love it if you could share it over on your Instagram stories and tag Meigalpugh until next time. Love you, mean it.