Podcast
The Abigail Peugh Podcast
Hosted by Abigail Peugh · EN
Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I'm so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the actual work that it takes to have a successful online business with digital products.
You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I'm learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you're seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there.
We're talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you're just starting out or you're ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!
69episodes
Episodes
Newest firstAll episodes
68. The Hard Sh*t Nobody Talks About as an Entrepreneur Selling Digital Products (FBF)
Aug 500:15:50Summary readyI talk a lot about all the amazing things selling digital products has brought to my life, but it doesn’t mean it’s always a walk in the park. Today’s episode felt like the perfect time to talk about the hard sh*t that not many people are talking about when it comes to owning an online business and selling digital products, because we all go through these crappy situations and I want you to know you’re not alone.In this episode, we cover:How lonely being an entrepreneur can be and how important community isThe frustration of chargebacks and how to handle each situationWays to cope and learn from hurtful comments & harsh feedback from clients or studentsRunning out of content ideas and how to find your creativity again Self-sabotage and ways to keep going despite it Resources & Links: Terms and Conditions mentioned in the episode Follow on Instagram @abigailpeughMake sure to hit subscribe/follow so you never miss an episode!
Summary67. My First $35 Digital Product Sale and How it Changed Everything (FBF)
Jul 2900:15:20Summary readyToday's episode felt like the perfect time to talk about the real, sometimes messy beginnings that not many people share when it comes to starting an online business and selling digital products. Because we all start somewhere, and I want you to know you're not alone in your journey.In this episode, we cover:The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video)How I turned my audience's burning questions into a must-have digital productThe nail-biting countdown to my first sale Why that initial $35 felt like winning the lottery and how it literally rewired my brainBusting the “passive income” myth (spoiler: you still gotta work, but sweatpants are encouraged)How digital products let me be a present mom and manage my health without sacrificing my goals
Summary66. Using Sales Psychology To Make More Sales w/ Natasha Zoryk (FBF)
Jul 2200:47:32Summary readyWe are back today with the one and only Natasha Zoryk! Natasha and I chat about her journey from getting her degree in Communications and Business, to getting a coveted government job, to leaving that job to become an entrepreneur. She is a 7-figure business mentor, speaker, and tech founder. She's all about infusing un-traditional marketing, sales psychology, and laughter into every aspect of business!In this episode, we cover: The power of buyer psychology The 4 different buyer types Instagram post ideas to sell to each buyer type Connect with Natasha:Follow on Instagram @natasha.zoryk & @weareazuraConnect with Abigail:Follow on Instagram @abigailpeughMake sure to hit subscribe/follow so you never miss an episode!
Summary65. Using your Cycle to Make More Money w/ Hormone Health Coach Emily (FBF)
Jul 800:57:02Summary readyBefore I even started planning the launch of my podcast, I dreamed of doing an episode all about cycle syncing and hormone health. It’s something that isn’t talked enough about in the business world, but is SO important for female entrepreneurs! Today’s guest is Emily, a hormone health coach that helps women balance their hormones and use their cycle as their superpower to tap into the magic of being a woman. Learning to use your cycle and live in tune with your hormones is the missing puzzle piece for women who feel like they're "doing it all" and still struggling! On this episode, we cover: The four phases in your cycle What business tasks you should do during each phase of your cycle so you can actually enjoy running your business and make more money Weird and random facts about your cycle Hormone-friendly snacks and mocktail ideas 5 daily tips to balance your hormones for busy entrepreneursConnect with Emily:Follow on Instagram @littleraeofhealthUltimate Hormone Balance Masterclass [FREE]The Balanced Babe Blueprint Course28 Cycle Syncing App Flo AppConnect with Abigail:Follow on Instagram @abigailpeughJoin Rich Girl Community HERE
Summary64. Mid-Year Review: What’s Working for Digital Product Sales in 2025
Jul 100:15:40Summary readyWe’re halfway through 2025, so I thought it was time to sit down and do a mid-year review, the kind where I spill exactly what’s been working in my business, what I’ve changed, what I’ve let go of, and what I’m doing differently for the rest of the year.If you’ve been feeling like this year has flown by (or maybe totally derailed your plans), this episode will remind you that there’s still so much time to hit your goals — and that a lot can happen in just six months.Inside this episode, I cover:Why I chose not to launch any new offers this year, and how that decision impacted my sales (and sanity)What’s working for digital product sales right now, including the type of freebies that are converting and the launch strategy I swear byWhy I’m still obsessed with trial reels for growth (but not for selling)The email mindset shift that helped me boost conversions without feeling annoyingWhy collaboration posts are way more powerful than people give them credit forWhat’s helped me stay on track to hit my “good” revenue goal, even with unexpected life stuffHow I’ve built in recurring revenue to keep my business stable without starting from zero each monthThis episode is part strategy, part behind-the-scenes life update, and part reminder that soft seasons still create big results. If you’ve been craving clarity and calm in your business — this is for you.Resources mentioned:Rich Girl Community 7 Days, 7 Ways to Sell Like a Rich Girl Trial Reels EpisodeRead the blog I mentioned about using trial reels without access HEREConnect with me:Instagram: @abigailpeughDM me your biggest takeaway or your mid-year reset plans — I’d love to cheer you on.Love you, mean it.Abigail
Summary63. Bootcamp Alumni Roundtable: Launch Fears, Digital Product Wins, and What They’d Tell You Now
Jun 2400:54:10Summary readyThis might be one of my favorite episodes yet — and it’s a little different than usual.I brought together four amazing women from different rounds of my Digital Product Bootcamp for a roundtable-style chat where we got super honest about their experiences inside my Bootcamp. They didn’t hold back.Whether you’re stuck on your product idea, overwhelmed by perfectionism, wondering if anyone would actually buy from you, or trying to decide if this whole thing is even worth the effort — this episode is going to meet you where you’re at.Inside this episode, you’ll hear from:Cara (@chaoswithcara) — mom of 3, who built her brand helping moms "poop in peace" with simple activities and now has over 300K followers and multiple products in her storeEmily (@heybridey) — went from “What the heck would I even sell?” to launching a wildly relatable wedding planning guide for brides on a real budgetEliza & Dr. Craig (Restoration Dentistry) — a holistic dentist and his wife who turned one viral video into a best-selling cavity prevention guide that now helps thousandsMegan (The Photo Project) — who joined Bootcamp after launching her product and still found huge value in refining her offers, building confidence, and scaling her digital product offer suiteWhat we cover:What each person was afraid of before launching (spoiler: perfectionism, visibility, and “can I even do this?” were BIG themes)How each of them approached creating their first digital product — from a $27 guide to a full communityWhat they’d do differently, and what helped them push through the messy middleTheir thoughts on how many products to start with, how to use bundles and order bumps, and why “more info” isn’t always betterHow they juggle growing a digital product business with real life (kids, businesses, being tired, etc.)Plus: advice they’d give you if you’re debating joining the Bootcamp right now. (And no, I didn’t make them say nice things. They just really believe in it 🥹)Resources Mentioned:Join Digital Product Bootcamp (doors are open!) → [HERE]Follow Cara: [@chaoswithcara]Follow Emily: [@heybridey]Follow Eliza & Dr. Craig: [@restoration.dentistry]Follow Megan: [@oharephotos]Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl → [HERE]Connect with me: Instagram:@abigailpeughIf this episode hit home, screenshot and tag me in your stories — or send me a DM. I love hearing what stood out to you.Love you, mean it.
Summary62. Thinking About the Digital Product Bootcamp? Listen to This First
Jun 1700:17:26Summary readyYou asked, I answered.If you’ve been wondering whether the Digital Product Bootcamp is the right move for you, this episode breaks it all the way down.I popped a question box on IG asking where you're at in your digital product journey, and the responses? All over the map (in the best way). So I’m giving candid answers on who the Bootcamp is for, who it’s not for, and what you need to know before you join.We’re covering real-life scenarios like:“I’ve started my product but can’t grow my followers”“I have 3 ideas and can’t pick one”“I launched something, but no one’s buying”“I’m a chef/dietitian/coach—does this still apply to me?”“I don’t even know what to sell or where to start”“I’m second-guessing everything (including myself)”Whether you’re brand new or already launched something that flopped, this is your no-BS episode to decide if the Bootcamp’s your next step. In this episode:Who the Bootcamp is actually built for (and who might be better off inside Rich Girl Community)Why you don’t need a big audience to joinHow this round’s Launch GPT Bot helps simplify decisions, copy, and techThe magic of a focused 6-week launch windowWhat to do if you’ve got too many ideasWhy “confidence” doesn’t need to come first (and what to focus on instead)This is the episode I wish I had before launching my first digital product. If you're in the doubt spiral right now, you are so not alone. This will help.Resources:📲 DM me on IG (@abigailpeugh) with where you are at and I’ll tell you straight up if the Bootcamp is a good fit.Let’s build something that sells (and feels really freaking good while doing it).
Summary61. Digital Product Launch Strategies: $100K Launches & What’s Working in 2025
Jun 1001:01:35Summary readyI’m sitting down with two brilliant digital product creators—Kelsey McCormick of Coming Up Roses and Laura Paolino of The Doggy Dish—to talk about what launching really looks like in 2025.✨ First up: Kelsey.Kelsey shares how she hit her first $100k launch with her signature offer, Launch Your Own Way. We dig into:Why longer launch warmups are absolutely necessary right nowHow she built a high-converting waitlist without selling during itThe creative way she kept launch energy high even in the dreaded mid-launch slumpWhat’s actually working when it comes to building trust before the saleThe mindset shift she made around emails (and how it boosted sales big time)The surprising way she used ChatGPT to help with her mindset during launch🐾 Then we hear from Laura, founder of The Doggy Dish and Digital Product Bootcamp alumni.Laura walks us through how she went from a toxic corporate job to launching a fresh, expert-backed digital product for dog parents. We cover:Why starting on a tiny budget gave her an advantageThe smart way she partnered with veterinarians to build credibilityHow one $27 ebook gave her the confidence and social proof to launch biggerWhy storytelling (not fancy tech) helped her grow her audience to over 15k in less than a yearWhat part of the bootcamp helped her get everything set up in one afternoonThis is one of those episodes where you’ll want to pause and take notes, or re-listen with your Google doc open. If you’ve been wondering how to launch smarter in this slower, more skeptical market…this one’s for you.Resources MentionedKelsey’s Launch Course: Launch Your Own Way Kelsey’s Podcast: The Warm UpInstagram: @cominguproses.coThreads: @cominguproses.coLaura’s product: The Doggy Dish DatabaseLaura’s Instagram: @thedoggydish Join my upcoming free live training that will get you $200 off my Digital Product Bootcamp [HERE]Stay Connected Instagram: @abigailpeugh
Summary60. Digital Products That Sell in 2025 + Real Examples From My Students
Jun 300:17:00Summary readyIn this episode, I’m breaking down what low ticket digital products are really selling in 2025, based on real digital products from my past students! If you’ve ever wondered:What kind of digital products are actually making sales right now?Do I need to be an expert to launch something?Can I sell a “fun” product… not just something people need?How do I know what my version of that could be?We’re getting into all of it.Inside this episode:Why “I have nothing to offer” is a lie (and what to tell yourself instead)Real examples of profitable 2025 products–from cavity prevention guides to cozy hobby plansThe one trait every high-converting product on this list sharesWhy your life is more than enough experience to start withTangible vs. vague offers, and why clear wins always sell betterWhat you should do if your idea is more of a “want” than a “need”Whether you’re in brainstorming mode or ready to launch something this summer, this episode is packed with insight, ideas, and the reminder that it’s not too late — you’re just getting started.Mentioned in this episode:Free Training: The “Rich Girl” MethodEmily from @heybrideyDr. Clayton & Eliza from @restoration.dentistryCara from @chaoswithcaraStephanie from @pregnancy_nutritionistMatthew from @casuallymatthew_Connect with me:Instagram: @abigailpeughRich Girl Community: Join HERE
Summary59. From 0 to 50K Followers, Daily Sales, and a Comeback After Loss — A Rich Girl Coaching Session with Emily from @heybridey
May 27, 202500:34:09Summary readyToday’s digital product coaching episode is extra special.It’s a Rich Girl Coaching Session with one of my amazing students, Emily from @heybridey — a digital product creator helping budget-conscious brides plan their dream weddings without losing their minds (or their entire savings account).We talked about:How Emily started her brand from scratch and grew a community of 50,000 on InstagramWhat helped her go from idea to actual sales using Rich Girl Community and Digital Product BootcampWhat it really takes to launch a digital product while juggling mom life, perfectionism, and sick days during launch weekThe personal setback that made her pause everything — and how she came back to her business with more clarity and connection than everWhat to post when you’re coming back after a breakCreating story routines that lead to actual sales (not just vibes)Her genius “Dupe This Wedding” reel series and how she’s using it to boost engagement, grow her list, and make digital product sales Whether you’re in a slow season, trying to bounce back from burnout or life stuff, or looking for (Mary finish this sentence lol)For transparency sake: Emily’s story is incredible, but her results are hers. What worked for her might not look the same for you—and that’s the beauty of building your own version of success.Resources mentioned:Follow Emily:@heybrideyLearn more about Rich Girl Community: HEREJoin my free training HERE where I’ll walk you through the exact “Rich Girl Method” I used to launch a digital product in just 6 weeks.PS, as a thank you for showing up, everyone who attends the free training mentioned above will get a private $200-off link when the Digital Product Bootcamp opens on June 17. This offer is just for attendees, and you'll get all the details inside the training! Freebie: 7 Days, 7 Ways to Sell Like a Rich Girl Connect with me: Instagram: @abigailpeugh Rich Girl CommunityIf you loved this episode, screenshot it and tag us in your stories!
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