60. Digital Products That Sell in 2025 + Real Examples From My Students - The Abigail Peugh Podcast

The Abigail Peugh Podcast – Episode 60 Summary: "Digital Products That Sell in 2025 + Real Examples From My Students"

In the milestone 60th episode of The Abigail Peugh Podcast, host Abigail Peugh delves deep into the evolving landscape of digital products, exploring what’s trending in 2025 and showcasing real-world success stories from her students. This comprehensive summary captures the essence of the episode, highlighting key discussions, insights, and actionable strategies for aspiring digital entrepreneurs.

1. Introduction to Episode 60

Abigail kicks off the episode with enthusiasm, expressing her surprise at reaching the 60-episode mark. She sets the tone by emphasizing the episode’s focus: identifying digital products that are thriving in 2025, backed by tangible examples from her extensive student base.

Abigail (00:00): "You're listening to an episode of the Abigail Pugh podcast with, you guessed it, Abigail Pugh... I have now helped over 13,781 people with my digital products."

2. The Importance of Creating Market-Ready Digital Products

Abigail underscores the critical need for entrepreneurs to develop digital products that resonate with current market demands. She warns against investing time in creating products without ensuring their market viability.

Abigail (02:30): "Nobody wants to spend all this time creating something that isn't going to sell. Like, that's no fun."

3. Success Stories from Abigail’s Students

Abigail highlights several standout digital products developed by her students, illustrating diverse niches and innovative solutions.

a. Emily from Hey, Brighty – Wedding Planning Guide for Couples on a Budget

Emily transformed her personal experience of planning a wedding on a limited budget into a comprehensive digital guide. This product amalgamates her passions for wedding planning, budgeting, and organization, providing a valuable resource for budget-conscious couples.

Abigail (05:15): "She created what she wished she had and turned that into a digital product... the more you love what you're selling, the easier it is to sell."

b. Dr. Clayton and Eliza from Restoration Dentistry – Ultimate Guide on How to Cure Cavities

This duo identified a gap in traditional dental advice by focusing on cavity prevention and reversal rather than just treatment. Their engaging and humorous content has resonated with over 3,000 customers, demonstrating the effectiveness of specialized, experience-based products.

Abigail (09:45): "They found a gap in the market where people were not talking about how to prevent cavities... they filled it."

c. Kara from Chaos with Kara – Activity Guides for Kids

Kara offers activity guides designed to help moms achieve small luxuries, like enjoying a hot coffee or having uninterrupted bathroom time. Her products are lauded for their specificity and tangible outcomes, making daily routines more manageable and enjoyable.

Abigail (13:20): "Her activity guides are so clear and tangible... making marketing and creating content around it so much easier."

d. Stephanie from Pregnancy Nutritionist – 30-Day Pregnancy Meal Plan

Stephanie’s meal plans cater to expecting mothers seeking to alleviate pregnancy symptoms through nutrition. Drawing from her personal pregnancy struggles, she provides actionable strategies that have benefited thousands of women.

Abigail (18:10): "Her guide has now helped thousands of women have better pregnancies."

e. Matthew from Casually – 21-Day Cozy Hobby Plan

Matthew’s digital product focuses on cultivating hobbies and creating a balanced life outside of the conventional 9-to-5 grind. His approach not only addresses a desire for personal fulfillment but also opens avenues for affiliate marketing through related physical products.

Abigail (22:50): "He has a life outside of his nine to five that he loves... he feels connected and shows that others can achieve the same."

4. Common Denominators of Successful Digital Products

Abigail identifies three key elements that unify these successful digital products:

a. Personal Experience as the Foundation

Each product is rooted in the creator’s personal journey, lending authenticity and credibility. Abigail emphasizes the importance of selling from a place of genuine experience.

Abigail (26:00): "People want to learn from someone that has done what they want to do."

b. Solving Specific, Tangible Problems

Successful digital products address one clear issue, providing straightforward and actionable solutions. This specificity enhances marketing efforts and ensures customers understand the product's value.

Abigail (28:30): "They all solve one specific problem, right? They are super tangible and clear."

c. Filling a Market Gap

Creators identify and address unmet needs within their niche, differentiating their products from existing offerings. This strategic positioning ensures their digital products stand out.

Abigail (31:10): "They found a gap in the market and they filled it... present things in a different way."

5. Marketing Strategies for Digital Products

Abigail explores effective marketing techniques, particularly for products categorized as "wants" rather than "needs."

a. Affiliate Marketing

For products that enhance leisure or personal enjoyment, affiliate marketing proves highly effective. By partnering with complementary brands, creators can expand their reach and monetize related content.

Abigail (35:00): "You can really lean into affiliate marketing and finding things that you can make content around that people will love."

6. Promoting Abigail’s Digital Product Bootcamp

Abigail introduces her upcoming Digital Product Bootcamp, a comprehensive six-week program designed to equip entrepreneurs with the skills to create and launch successful digital products. She offers a free live training session, “My Rich Girl Method,” providing a discount and key insights into product creation.

Abigail (39:20): "During the free live training, I am going to help you identify your unique experiences and turn them into a digital product that people cannot wait to buy from you."

7. Encouragement to Launch Digital Products

Closing the episode, Abigail passionately urges listeners to take action and develop their digital products this summer. She shares her personal journey of launching quickly and reaping the benefits of real-world experience over waiting for perfection.

Abigail (44:50): "This is the last summer that you won't have a digital product to sell. No more putting it off."

Conclusion

Episode 60 of The Abigail Peugh Podcast serves as a valuable resource for aspiring digital entrepreneurs, offering real-life examples, strategic insights, and motivational guidance. Abigail’s emphasis on personal experience, problem-solving, and market positioning provides a clear roadmap for creating digital products that not only sell but also make a meaningful impact.

Listeners are encouraged to leverage their unique experiences, focus on specific problems, and fill gaps in the market to build successful digital product businesses. With Abigail’s support through her bootcamp and actionable advice, entrepreneurs are well-equipped to embark on their digital product journeys.

Notable Quotes:

Abigail (00:00): "Each and every one of you have something that you can offer other people in the form of a digital product."
Abigail (26:00): "People want to learn from someone that has done what they want to do."
Abigail (35:00): "You can really lean into affiliate marketing and finding things that you can make content around that people will love."
Abigail (44:50): "This is the last summer that you won't have a digital product to sell."

For more insights and actionable strategies, tune into The Abigail Peugh Podcast every Tuesday and embark on your journey to building a profitable online business that supports your life.

Transcript

Abigail Pugh (0:00)

Foreign. You're listening to an episode of the Abigail Pugh podcast with, you guessed it, Abigail Pugh. I'm an introverted mama who took my online business from zero to seven figures in 15 months, selling my own digital products on social media. And guess what? I did it all with my 3 year old daughter no less than 3ft away from me at all times. Now I'm bringing you everything I've learned about building a wildly profitable online business that supports your life while allowing you to truly live it. Get ready for raw, honest conversations with entrepreneurs making thousands per month selling their own digital products and people just like you who ditch self doubt to create the life they've always wanted. If you're ready to make more money, have more impact, and still have time for the things that matter most, you're in the right place. Grab your sneakers, head out on your hot girl walk, and let's dive in. Welcome back to another week of my podcast. I'm not going to lie, I'm kind of in shock that this is my 60th podcast episode. But I'm here and I don't have plans to stop anytime soon. And today we are diving into a topic that I get asked about so often, and that is what digital products are actually selling in 2025. Right? Because nobody wants to spend all this time creating something that isn't going to sell. Like, that's no fun. So today I thought we could talk about specific types of digital products I know are selling in 2025. And how do I know this? Because these examples are from students of mine, which I just checked today. And as of June 1, 2025, the day I'm recording this, I have now helped over 13,781 people with my digital products. And it's actually probably a little bit more because that's data from my Stand store, which is what I use to sell my digital products. But in the very, very beginning, I kind of dabbled in using some Flodesk checkout too. I don't use that anymore. But it. It's crazy. Like over 13,000 people have bought one of my digital products or multiple of them. And it's crazy to think that a few years ago I was still telling myself that I had nothing to offer people. Like what a freaking lie I was telling myself. And if that's you right now, no more of that, okay? We're, we're done telling ourselves that we don't have something to offer people. Because I truly, deeply believe that each and every one of you have something that you can offer other people in the form of a digital product. So let's dive right into what digital products are selling in 2025. You'll probably start to notice a theme with these products, and we will talk about that at the end too, I promise. But first up is Emily from Hey, Brighty. She was actually the guest on my podcast last week. So if you haven't listened to that episode yet, definitely go back and listen to that one after this one. Don't pause this one. Just go back and listen to it after. But Emily took something she experienced and turned that into a digital product. She created a wedding planning guide for couples on a budget because she found that during the time that she was planning her wedding on a budget, resources to help were, like, strongly lacking. And it felt really hard for her to, like, keep everything organized while staying on the budget. So she created what she wished she had and turned that into a digital product. And something I love about Emily's digital product is that she took multiple passions of hers and kind of put them all into one digital product. So, yes, she loves helping people plan their wedding, which she's. You know, she's not a wedding planner, right? She did this for herself, and then she turned it into a digital product. But also she loves budgeting, and she loves, like, organization. So she was able to, like, take all of those passions and put it into one digital product, which I love. Like, you all have so many different things to offer, and, you know, she could have done something on organizing, she could have done something on budgeting, but she kind of, like, took all three of those things and put it in one digital product, which I am obsessed with, because the more you love what you're selling, the easier it is to sell. It's so hard to sell something that you don't love. Now, Next, there is Dr. Clayton and his wife Eliza from Restoration Dentistry, which, fun fact, they are also my dentists here in Idaho, and just some of, like, the sweetest humans I've ever met on the planet. Eliza does a lot of the marketing behind everything and, like, a lot of the ideas and ideation and creation. And then obviously her husband is the dentist behind it all. But I just really love seeing them work together. They're such a fun couple, and they're just so fun to learn from. They're also really hilarious in their content. Like, Dr. Clayton is so funny, and he brings a lot of that into his content, which I love. But Dr. Clayton, you know, he saw a gap in traditional dental advice, and this led him to Create his digital product, which is the ultimate guide on how to cure cavities. Right? It's easy to digest and very easy to understand. And it helps people to prevent, understand, and even reverse some cavities, which I think is so cool. And even cooler. Over 3,000 people have bought a digital product from them since they started selling them a few years ago, which, that's so wild. Like, 3,000 people. I want you to Google how many people. That is. Like, that's insane. And one thing I love about them, one of the many things I love about them and their digital product is that they're always presenting a different way to do things than the norm, which I really love. Like, we all have so much to offer from our experiences. And for them, they are very much on the side of, like, we want to help people prevent cavities. We don't want to just fill them when they come in. And I just love that aspect of what they teach people and how they market. So something else I've seen selling and working really well in 2025, digital product wise, are the ones that solve one specific problem, right? Like, they are super tangible and clear, and the person buying it knows exactly how that digital product is going to help them. And Kara from Chaos with Kara is a perfect example of this. She sells activity guides for kids that help moms do things, you know, like drink their coffee while it's hot, go poop alone, which is a luxury if you're a mom. And it also helps them use less screen time. And each one of those outcomes from using her activity guides are so clear and tangible. Right? This makes marketing and, you know, creating reels and content around it so much easier too, when you know the exact outcome your digital product helps with. Like, when I go to Kara's Instagram, I know exactly how she can help me. And I'm pretty sure my husband has, like, all her digital products. He is, you know, he is home full time with Charlie, so he does a lot of, like, the play things and activities. And we actually just did one of her activities today. We've been saving our toilet paper rolls. She has one with like these little puff balls and toilet paper rolls. So we've been saving those and we set that up today. And my husband and I got time to read on the couch while she was playing with that. Right? So super tangible outcome with that one. Next up is Stephanie over at Pregnancy Nutritionist on Instagram, and she created a meal plan for expecting moms to manage pregnancy symptoms. Now why did she create this? Because during her first pregnancy, she struggled a lot with those lovely pregnancy symptoms many of us moms got when we were pregnant. And she kind of just thought that it was normal to be sick all the time and that needing a nap constantly was normal. Then the second time around was so different for her and she took everything that she had learned to have a better pregnancy and like, when to eat, what to eat, why she's eating, certain things, what they're doing for her, and turn that into a digital product, which hers is a 30 day pregnancy meal plan for less nausea, more energy during your pregnancy. And her guide has now helped thousands of women have better pregnancies. And I 100% plan to buy it later this year if and when I get pregnant with baby number two. That's on our. That sounds so funny. It's on our list for this year. I'd love to have another baby, but. Okay, last but not least, I digress. Let's talk about digital products that are a want and not a need. And why these still work as long as you market them correctly. So Matthew from Casually Matthew started an Instagram and launched a digital product that helps people build a soft and cozy life outside of their nine to fives. Think hobbies and literally just doing things for fun. Crazy. I know we all, we all need this. I feel like as entrepreneurs this is like the first thing to go, which of course, yes, there is a season of grind where you are putting in the work and you are starting something new. But then after, like there has to be balance. And that's what I love about his page. To me it really shows that like you can do something like have your own business or work a 9 to 5 and still find the time to enjoy yourself and do things for fun. But his digital product is a 21 day cozy hobby plan. It has daily challenges and I think it even has some like seasonal guides. So why does this work? Right? Like this is a want digital product, not a need digital product. But it works because of how he markets it, right? He has a 9 to 5 job and he shows up and shares the hobbies he is able to do because of his plan, right? Because of what he teaches inside his digital product. He has a life outside of his nine to five that he loves. And for so many people out there who work a 9 to 5, like they don't have that. And he really takes you along for the journey and because of that we feel connected to him and we feel that we can have what he has if we learn from him, right? And something Else I will say about niches that are maybe more a want and not a need is that there are so many opportunities for brand partnerships. Yes, but affiliate marketing, right? When you are selling something that is, like, more playful and fun and maybe again, a want and not a need, you can really lean into affiliate marketing and finding things that you can make content around that people will love and then make sure you're signed up to be an affiliate for that product. So Matthew, for example, he could easily find some cool, like paint by numbers, maybe that would be like a fun hobby and do a series on that and become an affiliate for that paint by numbers company. Right? So then he could create content showing the hobby, showing how much fun it is, just like really demonstrating what it means to enjoy your life outside of your 9 to 5, and then make a commission off of people that buy from that. So if you are in a niche that has any type of, like, physical products that you can, like, work into your content and become an affiliate for those products, 100% do it. Okay, so what do these digital products all do and why are they selling? Like, what are the common denominators here? I never thought I'd use that word again. I hated math. I still hate math. The only math. No, I. I don't really like any math. I. It is not my strong suit. And of course, my daughter loves it and asked me to give her math problems all the time, which is fun. But I digress. Again, what are the common dominators of these products? Okay, so first and foremost, they all come from personal experiences that they can speak to in their content and marketing. Like, you should not be selling a digital product around something that you don't have experience in. Like, it sounds so clear. Like, it sounds so obvious when I say it. But I see a lot of people who are like, hey, I'm passionate about this, so I'm going to create a digital product. I'm like, oh, did you do xyz? And they're like, no, but I want to. I'm like, okay, so don't create the digital product yet. Maybe create an Instagram first, demonstrating how you're going to learn something, and then after that you could tell the product. But people want to learn from someone that has done what they want to do. I'll say it again. People want to learn from someone that has done what they want to do. And it makes it so much easier to market and talk about your product in your Instagram stories on your reels, like, wherever you're going to talk about it when you have a personal experience to share from. Next is they all solve specific problems, right? Like the dentist. They did not create a digital product that is like, how to take care of your mouth. Like, everything you need to know about taking care of your teeth. No, absolutely not. They chose one problem, and they got super specific with the one problem that they solve, and that is how to prevent or cure cavities, right? Like, that is the one problem that they solve in that offer. Now, that's not to say you can't solve other problems down the line in different offers. But I always like to tell people, like, your first product solves one problem, and then the next one can solve the next problem that they have that you can help them with. But it's super important to make sure your digital product solves one specific problem next. They are tangible and clear on how they help you. Each and every one of the people that I mentioned earlier, when you go to their page, when you go to their. Even their Instagram bio, you know immediately how they can help you. And that's how it needs to be. I don't want to be second guessing. I don't want vague terms. I don't want vague product names. Like, I want something that is so clear that when I see it, I know if it's for me or not. And last but not least, they found a gap in the market and they filled it. You guys, everything has been done. Like, there are no new ideas out there. But at the end of the day, like, you and your experiences are able to come into your digital product and present things in a different way and fill a gap in the market that is you. Like you and your experiences and their connection with you. That is one way to fill a gap in the market. And with the dentist, again, another great example from them, they found a gap in the market where people were not talking about how to prevent cavities. People were just talking about, like, okay, like, you have a cavity, go fill it. No, like, I want to know how to prevent it in the first place. So they found a gap in the market and they filled it. And all that to say, this is exactly what I teach you how to do inside of my digital product bootcamp, y' all, which I only run this once a year, and doors are opening June 17, which is crazy. I'm so excited. And they're opening at my free live training at the end of it. My free training is called my rich girl method. I know, I love the name, too. And if you sign up for the Free training, which I will put that in the show notes below for you. You'll get 200 off my digital product Bootcamp. And also, did I mention that during the free live training, I am going to help you identify your unique experiences and turn them into a digital product that people cannot wait to buy from you. Because I feel like that's one of the biggest things that holds people up, is I know I want to sell a digital product, but I have no idea what to sell. So during that free training, I we're going to go over that, and we're going to talk about some ways that you can figure out what am I good at, what do I have experience in, and what am I passionate about? And kind of merge all three of those together to create the perfect digital product that people can't wait to buy for you. So, basically, if you've been thinking about creating a digital product but you aren't sure where to start, my digital product Bootcamp is perfect for you. I don't know why my voice got so high. I'm, like, so excited for this. It's six weeks together. And even better, the creation and launch process that you will learn inside of the bootcamp. You know the one that I've used inside my business that has served over 13,000 people? Yeah. That is something that you can use over and over and over again when you want to launch future digital products as well. So the skills that you learn in this bootcamp can be used over and over again. Not to mention all the prompts and templates I give you. Literally, I wish so badly I had all these things when I first launched a digital product. Like, I didn't know what to post my stories. I didn't know what to post in my reels. I didn't know what email to send. All of that. All of that is inside of the Bootcamp. Like, it's so good. Now, this next part, I mean this with every fiber of my being. This is the last summer that you won't have a digital product to sell. Okay? No more putting it off. No more telling yourself you don't have time and you'll do it later. That this right here, this is the time and fun fact. I actually started this business in June of 2022, and I launched my first digital product for that business by August 2, 2022. And I didn't wait until my audience was huge. I definitely didn't wait until I was ready. And you know what? I learned so much more from just launching the damn thing than I would have from putting it off and waiting until everything was perfect. So if you need a sign or a kick in the butt to go for it this summer, that's what I'm here for. I love you, mean it, and I'll see you next week. Thank you so much for hanging out with me today. If you learned anything from this episode, I would love it if you could share it over on your Instagram stories and tag me Abigail Pugh until next time. Love you, mean it.