← The Abigail Peugh Podcast
The Abigail Peugh Podcast
61. Digital Product Launch Strategies: $100K Launches & What’s Working in 2025
01:01:35
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- [00:00]
Kelsey
Foreign.
- [00:04]
Abigail Pugh
You're listening to an episode of the Abigail Pugh podcast with, you guessed it, Abigail Pugh. I'm an introverted mama who took my online business from zero to seven figures in 15 months, selling my own digital products on social media. And guess what? I did it all with my 3 year old daughter no less than 3ft away from me at all times. Now I'm bringing you everything I've learned about building a wildly profitable online business that supports your life while allowing you to truly live it. Get ready for raw, honest conversations with entrepreneurs making thousands per month selling their own digital products and people just like you who ditch self doubt to create the life they've always wanted. If you're ready to make more money, have more impact and still have time for the things that matter most, you're in the right place. Grab your sneakers, head out on your hot girl walk, and let's dive in. Okay, all today's guest is someone that I actually found on threads. And I remember when I saw one of her posts on threads, I was obsessed with it. It was at the beginning of her most recent launch and so it was really cool. Like I found her right at the beginning of her launch and I got to see her do this like, long digital product launch and I thought it'd be really fun to have her on the show and just talk about what it's like to launch in 2025. So, Kelsey, welcome to the show.
- [01:22]
Kelsey
Thank you so much for having me. Abigail, I like, love your show so much, so I'm really stoked to be here.
- [01:27]
Abigail Pugh
You're so sweet. Well, I'd love to kind of just kick this off with a brief introduction. Like, who are you? What do you do? How did you get into selling digital products? I'd love to hear it all from you.
- [01:35]
Kelsey
Sure. I'm Kelsey. I'm the founder of Coming Up Roses. It's a space that helps service providers, creatives, people who sell digital products, learn how to market and sell their services consistently via launch campaigns. So that's my main focus. And yeah, that's what I do.
- [01:56]
Abigail Pugh
I love it. Very, very niched, very tangible, which I love. We love that here. Very specific.
- [02:02]
Kelsey
Took a while to get there.
- [02:04]
Abigail Pugh
Yep. A lot of people are like, oh, I, I don't know what I want to do. And I'm like, nobody starts off with like the super tangible, super specific. Like you get there eventually. So I love hearing that. Took a while to get there. So. Okay. I mentioned a little bit about your recent launch. It was for. I'm pretty sure. This is like your main offer, right?
- [02:22]
Kelsey
Yes. Yeah.
- [02:22]
Abigail Pugh
Okay, so tell us a little bit about the offer and yeah, I'd love to kind of just walk through a launch. Like I said, you guys, I found her at the beginning of her launch and I think it started like in May. It was a longer launch, which we'll talk about that later. Those are doing really well right now, in my opinion. But I'd love to kind of just talk about the product and kind of start from the beginning. I'd also like to preface you guys, this is not her first launch. This is not her first rodeo. This is, you know, something that she has been perfecting. So you're not allowed to compare your first launch to her. How many, how many times have you launched?
- [02:57]
Kelsey
Probably, like if you include my corporate career before this, like hundreds of times.
- [03:03]
Abigail Pugh
Okay. She's very far into your journey, but I really think we have so much to learn from her and there's not a lot of people who launch that I'm like, okay, this is like exactly what I would have done. But there's so many things she did that I'm like, oh my God, I love doing this. Oh my gosh, I love that she's doing this. So I'm just so excited for you guys to hear from her. So, yeah, let's start with kind of of what the offer is and then I'd love to kind of just go through your launch and some things that worked for you.
- [03:29]
Kelsey
Yeah. So the offer is called launch your own way. It's a course, a community hybrid. I guess there's two tiers to it. There's one that's like DIY self paced and one that's VIP with a community. But it's basically a course that teaches you how to monetize your offers, your community via launch campaigns. It's something I've been running for two and a half years. It's seen many different iterations. I always tell people, like your product just never really finished. I feel like you're always kind of evolving it and iterating it and tweaking it. So two and a half years ago it was literally just like a, a one off workshop. I taught over like a week period. And now it's like my entire business.
- [04:10]
Abigail Pugh
I love that.
- [04:11]
Kelsey
Yeah, so it's really great. It's like bite sized modules to teach you how to do everything from build your launchable offer to warm up your audience, which I know we'll get into a lot. Like actually that preheat pr. I think you called it like, priming time and then what to do during the launch and then what to do once the launch is over, how to, like, maintain momentum, actually understand your data and stuff like that. So it's a really comprehensive course. I say I built it for, like, squiggly Creatives. That's kind of the euphemism I use for people who have ADHD or feel like they're all over the place. I call myself a disorganized success. I'm very, like, not a typical linear thinker. So I've really built it in a way that you can learn. Really bite sized, has all the resources you need. So, yeah, that's a bit about the actual product itself.
- [05:03]
Abigail Pugh
Awesome. I love that. And I love what you said about being squiggly. I feel like so many. I'm very type B. Very, like, I have a lot of ADHD tendencies. I'm not diagnosed or anything, but like, my entire life I've had these things, like in high school, in college. And it's funny, like, now I'm like, oh, so I have to be an entrepreneur?
- [05:24]
Kelsey
Like, yeah, literally, we make the best entrepreneurs.
- [05:27]
Abigail Pugh
We do. And, like, my brain doesn't work. I mean, I can make it conform for traditional jobs, but truly, like, I never really had traditional jobs. They were always like, I was a nanny, I was a household manager, I was a creative director, but it was like, remote. So I feel like my brain always went to the squiggly jobs.
- [05:45]
Kelsey
Yeah, like, how can I not have a boss?
- [05:47]
Abigail Pugh
Yep, exactly. And allowed for, like, my brain to do different things all the time. Like, I don't like waking up and doing the same exact thing every single day. I really like the variation of being an entrepreneur. I think it's a lot of fun. But I digress. I could go off on this forever. Okay, so one thing I love that you said is that your product is never truly done. And I think this totally applies to low ticket digital products too. We are constantly making them better. We are constantly updating and tweaking. And I know for me, my bootcamp is launching soon, and every single year I do it. I add something, I change something, I, like, switch it. I'm like, always looking for ways to make it better. So I'd love to kind of dive into what you've changed about it over the years kind of, and, like, how you see something maybe not working how you want it to and then turn it into, you know, the next iteration of the product.
- [06:38]
Kelsey
Yeah, I feel like it's a constant dialogue with the People who are inside of it. Right. So I'm just constantly asking for feedback, talking to the people in it, asking where they need more support. So the first like week that I actually delivered it two and a half years ago, I feel like that was effective. People got really great results from it. I have some really amazing alumni. But the format was tough because people were like, oh, I maybe can't show up live every day or I can't learn from you over the entire launch period. So then I morphed it into being more of a community where I'm like, there to support. But then some people were like, oh, I don't want all that. I just want to learn in diy. So that's when I changed it to two tiers. I noticed recently that sales mindset was a big issue. I was like, damn. Like, people really hate selling. This is like a big issue because I can give you all the strategies and the tools and the templates, but if you, like, don't like showing up on the regular and talking about your offers like you're not going to launch, well. So this last launch, I actually created a new module all around sales mindset that's like a kind of prerequisite to watch before you get to the launch planning. So there's things like that where I just notice within the community, where are people still struggling, where are people confused? And then I try to just iterate on the curriculum.
- [07:58]
Abigail Pugh
I love that. I think that's so true. Your brain, like, thinks selling is bad. Like, we think of like a car salesman. Like the kind of car salesman that's not good. Right? The kind that is manipulative. And like, I realize that car salesmen, like, they have to do their job. But I've worked with some that are amazing and they're kind and they're really good at their job. Like this last car we bought. My husband and I were both like, this guy is really good at selling. And it wasn't slimy, it wasn't gross. Because if you wanna sell something on the Internet, you gotta sell it, you gotta talk about it. But I always like to say, like, selling is serving. Like, people need your help and it's your job to sell them on how you can help them, essentially. So I love that. I think it's so smart to add something like that in for people. So, yeah, okay. I. I think it'd be really fun for you to kind of take us through your launch and what went well. I don't wanna like, go too nitty gritty. Cause I Know you have a podcast coming out on this and I can't wait to list it. But I'd kind of like to hear, you know, like, when the launch started, what worked well and kind of how it ended. I alluded a little bit on my stories last week to how it ended, which I'm very excited. We'll get to that at the end of the episode. But yeah, I'd love to kind of just hear a walkthrough. What worked? Maybe some things that didn't work. I know for me, every launch there's something that did work and there's something that I'm like, eh, probably don't need to do that again. So I'd love to kind of hear a walkthrough on what's working for launching digital products in 2025.
- [09:18]
Kelsey
Yeah. Amazing. I basically was going to launch April 15th, but I recently moved to Australia and I was moving my whole business to Australia in May, and my accountant in Australia was like, you can't have a big launch in April and then move your business here because it's just going to be a nightmare for tax purposes. So that kind of threw a bit of a spanner in the works because I was like, wait, I planned this whole launch to be April 15, but it was actually this blessing in disguise. And you alluded to it earlier where it's like having that warmup period. People need more warmup than ever now. Like, consumers have been burned a lot. They're just more aware and more hesitant to invest because they've, like I said, they've been burned before.
- [10:05]
Abigail Pugh
Yeah.
- [10:05]
Kelsey
Are you experiencing or noticing that as well?
- [10:08]
Abigail Pugh
Oh, absolutely. People need. It's. It's like they need to know who you are for longer before buying from you. And I actually, I think it's a good shift because I think for a while people were like, anyone can solve all my problems. And I never want to show up and be like, oh, I'm gonna solve all your problems. No. Do I have amazing education? Yes. Am I good at putting a fire under people's butt? Yes, I am. I am really good at that. Am I good at holding you accountable? Yes. But, like, I want people to have some discretion before buying. And I think you're right. Like the online marketing, coaching world, whatever you want to call it, there's so many people out there that have gotten really good at marketing, but then they don't deliver. And so now people, they're burned and they need longer. Like, they need longer to be primed and ready. And like she was saying, like, the warmup period, it's longer right now, but it's a long. It's a long game, you guys. The market always ebbs and flows. Like, I feel like we're for sure gonna have another rush of like, oh, my God. Everybody wants to work with someone. They're sick of AI. They want a real human. And so it's like, now is your time to build that trust. And like she said, like, she had all this extra time to prime and warm them up. And you know what I'd say? I'd say it helped you. I'd say it worked out in the long run.
- [11:17]
Kelsey
Yeah. So it was almost like an extra three weeks that I was forced to give. And therefore it just gave me so much more time to be, like, educating on the offer, building my wait list. So I had a waitlist strategy. I always recommend that for any digital product or course. I'm trying to think of some of the other things I did, like a waitlist building live training. So it was actually like a live training that I delivered. But instead of like live selling my offer, the CTA was to join the waitlist. Because if I look at past data from past launches, the waitlist always converts the highest. Like that is, if the waitlist goes well, the launch is going to go well. So it's always a big warmup strategy for me to get as many people as possible onto the waitlist because it typically converts about 7 to 15%. I think the last launch was about 12% conversion rate from the wait list. So it really just becomes a numbers thing. You have to be like, okay, if I want to sell this many, how many people do I need to get on the list? Lots of content. Lots of just, like, generously helping people. One method that I did that worked really well that I actually got from one of my students, which is amazing because, like, when you teach launching, you, like, learn so much from your students as well. And the things that they're experimenting with is, I posted my stories. Hey, if you are thinking about joining, launch your own way. Vote on this poll, let me know. And I want to ask you a couple questions for market research. I'll send you a little free something for answering. And so many people click yes. And this was like, before it went on sale and had so many conversations that not only led to sales, but also led to me learning so much about what they wanted, fix messaging and things like that. So I really recommend talking to customers and clients before you go on sale. Like having those conversations weeks before you open doors.
- [13:13]
Abigail Pugh
Yep. Something I've been doing the past few weeks before my launch is like doing question boxes saying, like, what are you struggling the most with when it comes to creating and launching a digital product? I did an email, it was like a nine word email. I did a, you know, a question box, I did a poll and I took all of those answers, plugged it into good old chatgpt and I was like, summarize this for me and tell me what are the biggest holdups for people? And you bet your bottom dollar those holdups are now in all of my marketing for this product. And the amount of people that I have had tell me, like, oh my gosh, you're speaking to my soul. I'm like, I know because you told me literally, yes, the words in my mouth. And now I'm able to say them to you because I'm so far, like, it's like it's been three years since I launched my first digital product. So like getting myself in their shoes, I can still do it. Like, I can still remember how I felt. But sometimes it's hard to put yourself in their shoes and you don't always have to. Like, you can literally ask them, what are, what are you struggling with? And then use that in your marketing. Like one thing someone said was like, oh, I am afraid, you know, someone XYZ from high school is going to see my content. So I'm like, that's something that I'm using in my marketing because people like, they're afraid to start because of what other people were thinking of them. And so I think it's just fascinating. Like the research in that phase is so important to gather and then use it. Don't just gather it, turn around and use it. So I love, I love that the, the poll I feel like so much better than like sales calls where like everyone feels nervous. Like, this is just so much more intimate too.
- [14:47]
Kelsey
I can imagine people listening and being like, well, is it weird to reach out? Or like, what if, what if no one responds? So I want to give like some other options too. Like one thing you could do is send a survey to your entire email list with maybe some sort of incentive. Another thing you could do is reaching out to the people who potentially, like, join your wait list just in dms and again, just approach it like market research because that's essentially what it is. It's not like you're trying to hard sell them. You're not selling the thing yet. It's really just to learn and people are more than willing to help in My experience, especially if you give some sort of incentive for them responding. Like, I gave them a free template when they responded, and everyone was just like, stoked.
- [15:33]
Abigail Pugh
Yeah. And it makes them feel heard. Like, you want people to feel heard and seen and you want them to feel like they can talk it out. Because I feel like that's something else. People have been kind of burned out. Like, people aren't willing to have conversations as much anymore. And I'm like, I don't care how big you get. Like, if a customer, before they want to buy from you, has a question you, or even if you get bigger and you have a team, like, somebody needs to be able to answer that question. Like, that's a huge gap if you're not able to do that. So.
- [16:01]
Kelsey
Yeah, that's a good point.
- [16:02]
Abigail Pugh
I love that you did it so long too. Like, the, the warmup, like, people. I feel like so many people skip that. They are like two days before it goes live, and they talk about it once and then they launch it and they're like, oh, nobody bought. And I'm like, yeah, because the selling happens in the priming and the warmup, like, that's where the selling happens. That's how you get people on launch day to be sitting there with their credit cards out, ready to buy. Because they already know. They've had their questions answered, they know exactly what it is, they know why they need it, and they're. They're ready to go on launch day.
- [16:35]
Kelsey
I see big brands do this too. Like, they'll, you know, say, sign up for a wait list and then you won't hear anything. And then all of a sudden you'll get an email that's like, our new. Our new beauty line just dropped. And you're like, wait, like, what is it? What is the beauty line? Like, I forgot I even joined this wait list two months ago. Like, what even is happening? Because especially with how the algorithm is now, you don't see stuff. Like, I see stuff from random people. I don't even follow, but I don't see things from, like, the brands that I love. So unless you're also during that nurturing warmup trust building period, continually communicating with people, sending emails, telling them what's coming, letting them know, like, making sure you have a really good sales page that people can land on and, and learn more about the offer, being open for questions, like you said, you're just gonna lose. People aren't gonna know what's going on. By the time you open doors. They're gonna be like, what Are you talking about?
- [17:29]
Abigail Pugh
Exactly. Yeah. Like, if you guys do a wait list, absolutely. You should be emailing them at least once a week. Like, I'm doing one to two times a day right now. And they're not. Some of them are short, some of them are a little longer. Some of them are sending you a podcast that is also talking about my bootcamp that's coming up. But, like, people need to be reminded I'm on a wait list for someone right now. And I've literally, I think I've gotten seven emails from her today. And it's something I'm interested in. So I'm not annoyed. I'm like, oh, cool. Oh, cool. She just keeps removing these barriers of the questions that I have. And it's like, I see it working. And so it's just, it's proof that people need to see something over and over and over again before they are ready to buy it. So don't skip out on the warmup.
- [18:12]
Kelsey
And I think also part of the warmup is really sharing social proof and stories because I think that part of that discernment that people have before, they're signing up for things now. Right? People just need more time to trust is also, like, really wanting to see that transformation from other people. It's not enough to just post like a striped screenshot and be like, look how much money I made. Like, you really need to take them through that journey that you've taken other people through and really also let them know your authority in the space. Right? Like, they need to know, like, okay, why are you the one that I need to trust? Like, how have you transformed other people? So I spend a lot of time sharing testimonials, sharing stories, like, really beefing those up on my sales page, collecting them. And I even published a, like, limited series podcast called Launch Stories where I interviewed some past, like, basically did case study interviews. So things like that, I think went really far because people learned ahead of time. Like, a big objection I got in these conversations was like, will this work for my product? I have a digital product or I sell a course, or I'm a high ticket coach. Like, will launching work for me? And I'm like, yes. But I'm like, I should interview alumni who have had each of those types of offers. So I think that's another thing is like, have your social proof that goes beyond the occasional Instagram DM about how awesome you are or how much money they make without any context.
- [19:42]
Abigail Pugh
Yes, yes. And I think too, like, if you're new and you don't have, you don't have testimonials, you don't have people that you've helped yet. What you can do there is talk about your transformation. And also you can do something called beta testing where you choose a few people that are your like ideal clients. Give like 4 to 5 people the product for free in exchange for feedback. Like, make it very clear, hi, I'd like your feedback. Can you look at it and like let me know what you think? Right? And then in your, in your marketing you have to, you do have to disclose that you gave it to them for free in exchange for feedback. But you can say like, hey, I had people test this and this is what they said. Like this is what they said about it. One of my, my friends, she's a copywriter, she does this every time she releases it to like five to 10 people. And so when she launches something that's new, where technically like nobody has bought it yet, she's able to have those testimonials already for people saying they love it, people saying, oh my gosh, like I never wanna live without this, like, things like that. And so if you are newer, like that is definitely the route I would take because people wanna know that somebody else has liked what they are going to like. Like when you go to buy something, what do you do first? At least me, I go to the reviews and I see like, what do people think about this, right? And some reviews I'm like, oh, I don't care about that. So I don't care if there's a bad review. And then others I'm like, wow, that's my main priority. And they said this. So probably not going to buy it. So like people care what people think about the products. So any advantage, like any chance you can talk about how other people like it. So okay, keep going. You did, you did your warmup, you did your testimonials. How did, how did launch week go?
- [21:17]
Kelsey
Yeah, launch week was amazing. I, so I opened doors May 6 and I closed doors May 31. So it was a pretty good amount of time for the launch. So the wait list opened on May 6th. So that's kind of a backend on sale just to the waitlist that has some really specific incentives around it. So I usually give a pretty good discount, some additional bonuses, things like that. And I had like a mad rush of sales I think because I hadn't launched it as well since the previous like October or something. So it had been a lot of time. Even though the like concentrated warm up period was Like a month or two before. It had been like six months of like talking about this as my main offer as well. So yeah, I had a massive rush. The waitlist always does super well for me. I feel like there were like 30, 40 sales on the first day, which was like a lot.
- [22:09]
Abigail Pugh
Yeah, because this is not a low ticket. There's not a low ticket offer. What did waitlist?
- [22:13]
Kelsey
Okay, they paid 797 for the self paced and then I think 1497 for the VIP. So yeah, it's not cheap. It's like I'd say mid ticket and then so that went really well. And then I switched it to like the public on sale the next week and I had a weightless launch event as well. Something that I love to do is just bring live energy around a launch in general. Obviously, like webinars are the classic, but I always found webinars were stressful because trying to like make a whole like presentation while you're also trying to get yourself in launch mode is just a lot to do. So instead I did like a live roundtable panel with alumni to talk about launching. I invited three alumni and just told anyone to come. It was free. And I think that was a really great conversion event because you're getting like real stories about alumni. Everyone's talking about launching. I'm inviting people in to the best price. So a lot of people bought during that call too, because I had like a special bonus that if you booked during that call, you got a free call with me for 30 minutes. So things like that, like tried to like bring live energy, tried to make it fun, tried to experiment with some things during that, especially during that, like initial week of launch.
- [23:38]
Abigail Pugh
I love that. And if you're someone that you know, if you're selling a low ticket. So low ticket and high ticket are very different in my opinion. Like some people will say, oh, launch is exactly the same. And yes, there are a lot of similarities. But I will say with low ticket, like you don't need a conversion event. But if you did something like a live training where you went on live on Instagram and did something live there, like there's so many other ways to like get yourself in front of people and do something fun. Like you could do a Q and A on launch day and everyone who joins during the Q and A, like you could have a coupon code that they could use an exclusive to that. And when the live ends, like that no longer works anymore. Like they can't get that, they can't get that sell. But I love the idea of a conversion event, Kelsey, actually helped me. I'm going to do a roundtable for my bootcamp launch and I'm super excited for it, but I just feel like there's like always something new to try with launching and when you lean into having fun, your audience feels that energy. Like I felt your energy for the entire month of May. Like I, I loved it and I just felt excited every time you posted something and excited to see, you know, where you were at in your launch. So definitely bring, bring the high energy. People feel that now. Have you ever launched for this long? Is this like a normal timeline for you? Almost a month.
- [24:56]
Kelsey
I have done before. Usually I try to get it done in like 2ish weeks just because with my squiggly, I just. Sometimes I'm just like over it by the end. But I think with this one in particular, I just kept trying new things, treating it really experimentally. I also, like speaking of energy, worked a lot on my mindset leading up. I actually trained to chat GPT to be like my launch coach during it and just get me in this like really great mindset for my launch. So I feel like I never really got into that zone where I was like over it this time around. I also have a lot of support now. Like I have a social media manager, I have an ops person. So my only job is really like showing up and like, yeah, being the person that's like talking about the offer, which I love. Like, that's my zone. So yeah, three weeks was like actually kind of a sweet spot. I think I might do that as like my kind of standard going forward.
- [25:51]
Abigail Pugh
I love that. And like I said, you guys, for low ticket and your first launch, I hands down would not recommend doing a three week launch. You have to like learn to hold the launch energy. And I love launching, but it takes a different kind of energy. And I feel like right now like if it's your first product, a 9 to 12 day launch is really awesome because it gives you enough time to launch the product. Right. It doesn't make people choose like in two days. Like that's too fast right now in my opinion. But it also doesn't, you know, make you hate launching. Right? Because your, your first launch, there's a lot of ups and downs. There's a lot of am I doing this right? Like this is the first time you're doing something, so I think like a little bit of shorter window is better now.
- [26:33]
Kelsey
Yeah.
- [26:33]
Abigail Pugh
When you launch it's, I mean it's common for me where like the beginning and the end are usually the spikes. And then in the middle it is not like rarely ever no sales, but like definitely less in the middle. Is that kind of how your launch went?
- [26:48]
Kelsey
That's the thing. Like usually that is the case, but this time there was just consistent sales. I mean there was definitely a rush at the beginning and like when certain milestones ended or you know, like prices changed over. But there was even, I call it the mid launch slump. There's always like these periods in the middle of the week where you're like, nobody's buying my product sucks.
- [27:09]
Abigail Pugh
It's great.
- [27:10]
Kelsey
Even during that time there was none. But it's because I built special incentives during that time. So this time I offered like an extended payment plan or like maybe an additional bonus during the mid launch slump so that it, it would get people off the fence during that time rather than them waiting until doors close. So I really recommend that if you're constantly like, oh, on day five of launch, like it's always crickets. And then I like freak out and get really like self doubty, just plan some extra incentives during those times.
- [27:40]
Abigail Pugh
Yeah, that's exactly when I'm doing my. What did you call it? Why can't I think of the word now?
- [27:46]
Kelsey
Roundtable.
- [27:47]
Abigail Pugh
Thank you. Exactly what I'm doing my roundtable this time and I'm, I'm really excited for it because I think it'll hype me up as well, but it will also get other people excited. But I love the idea of like when you're wait list, if you're doing a waitlist launch when your waitlist is done, not just stopping the incentives there and having like different incentives throughout so that there's always like essentially an incentive for people to buy. So I think that's, I think that's genius. Okay, so you launched for almost a month and I know that you shared a lot of your journey over on Threads, which I thought was really fun. It was kind of really fun to see you hit your goal. Did you end up hitting your goal?
- [28:23]
Kelsey
Yes, I was like actually really surprised that I did.
- [28:27]
Abigail Pugh
None of us on Threads were. We all knew you were gonna hit it.
- [28:31]
Kelsey
I had set like a wild goal. Well, wild for me of a hundred thousand thousand dollars which like again, this is higher, this is more mid ticket. So that's like going to be a lot easier to hit than something that requires a lot more volume. Yep.
- [28:42]
Abigail Pugh
And it's revenue, correct?
- [28:44]
Kelsey
Yeah, exactly. And this was a hundred percent revenue. I'm going to do like a full profit and loss report on my launch stories podcast, the free one, which I can share the link for you.
- [28:54]
Abigail Pugh
Yeah, I'd love that.
- [28:56]
Kelsey
But yeah, I. I ended up making $108,000. I had so many, like, last minute sales, which I was really surprised by because usually I feel like people just kind of like toward the end, taper off. But it was like kind of a mad rush until the end, which was awesome. I did send a lot more emails than usual in this launch. I feel like I've gotten over my email fear for a long time. I was just like, I don't want to be annoying. And this launch, I was like, you know what? Screw it. I'm just going to send, send all the emails and see if it makes a difference. Again. I really approach it all with this experimental energy. Like, what if I add another week? What if I add five more emails? Let's see what happens. And it actually, like, the people are right. Like, you should probably send more emails.
- [29:42]
Abigail Pugh
Like, I think too, we think when we send an email, we're like, oh, my God, everyone's gonna open this and they're all gonna be annoyed by me. When in reality, if you send three emails a day, most likely someone's gonna open one. Like, of course there are gonna be the ride or die people that open every email from you. Like, there are gonna be some of those, but more likely they're gonna open one of the three. So it's like, might as well try three different times to see when someone's gonna open this email from me. So I love that. I feel like I'm slowly getting over that fear of, like, I'm annoying people. But then I think, like, with social media, I have no problem posting multiple times a day if I'm like, testing something. Yeah, I don't do it all the time.
- [30:18]
Kelsey
I love the way you do social. I find that so inspiring the way you do social, because you don't, like, overproduce. You don't overthink. You're just like, show up, like on your walk or in your car and just have a chat. And I'm like, I want, I need to be more like that. I'm always so, like, oh, I'm posting too soon. I just posted something or it needs to be like, really cool and like, creatory. And I love that you just kind of like, show up. And clearly, like, that's gone so well for you. You have such a massive community on, on Instagram. So, yeah, it's that, like, same energy, but in email, I guess, right?
- [30:48]
Abigail Pugh
We all have our different strengths and like social media, I feel no issue showing up whenever I want. But then when it comes to email, I've had this block for a while, but I'm slowly, slowly getting over it. I signed up for more email lists that I really like that send a lot. And so it's like showing my brain. Like, I'm not annoyed with this person and even if someone is annoyed with me and unsubscribe, great. Like it, it has nothing to do with me. You have to disconnect your self worth from your business. Like if someone doesn't like something you do in your business, like if you send two emails that day and they're annoyed, it has nothing to do with you and who you are as a human. Like, you gotta be able to separate that. But it's hard. It's really hard sometimes because you have so much heart and soul in your business and then you're like, I love that email. They unsubscribed how good they. And it's like, okay, I have to just move on from that. So. Okay, that's amazing. I. I'm like so proud of you for hitting that. So excited. She had like the hashtag, I don't know if it's a hashtag, like a keyword on threads. And it said her first hundred k. And I was like, oh my gosh, this is so. This is so exciting.
- [31:51]
Kelsey
So her first hundred k launch is. That is the hashtag if anyone wants to look it up. It's like my journey from. Yeah, 0 to 100k over the past couple weeks. Definitely. So fun, fun to follow along with.
- [32:05]
Abigail Pugh
I love the context. I think it's super important to have context in anything you do because people will think like, oh well, if she did it, I can. And I'm like, I think you can do whatever you set your mind to, but you have to know the context behind things. Like there's so much to the context. And that's such a missed thing in marketing sometimes when people will just share the end result and they're like, oh, leaving out 10 years of context. Like, oh, cool, totally.
- [32:33]
Kelsey
Yeah. Like so much has gone into getting to that number. Like so much beyond this launch even, like there's just been loads and loads of trainings and years, list building and posts and Yeah, I mean it's taken a long, long time and it feels really great to be there. But also it's like my business doesn't feel that much different at the same time. It's not like I'm Like a whole different person. It's just like, I had a good launch. Now. Well, I'm about to have a baby, so I was going to say now, now, on to the next one. But no, now on to, like, being a new mom yet again.
- [33:09]
Abigail Pugh
Oh, my gosh. I love that. When you're done launching something, does it come out of your shop? Like, they're not allowed. They can't buy it until you launch again.
- [33:16]
Kelsey
I go into, like, closing it off for a little bit, and then usually I go evergreen until the next launch when I switch it back to a wait list. Usually about like a month or two before the launch.
- [33:28]
Abigail Pugh
Gotcha.
- [33:29]
Kelsey
So it'll be evergr in about a month. Usually I just close it off. Cause I need to spruce up some things on the sales page, update some things in the. In the curriculum. Um, I usually change the price slightly too. I usually up the price after each launch just slightly. So I'm kind of in that, like, backend mode. And then in July, it'll probably go back to Evergreen.
- [33:51]
Abigail Pugh
I love that. Okay, so to end the show, I would love to hear from you. I mean, I feel like this whole episode has been this. But maybe your top three things. For somebody launching a digital product in 2025, especially if it's their first time launching, like, what is three things that they absolutely need to do?
- [34:08]
Kelsey
Ooh, it really depends. It's like, like you said, it's. It's different for everyone. So I'd say the first thing is, like, approach it with this spirit of experimentation. Like, know that what. What worked for me might not work for you. And like, what worked for one digital product might not work for another. And like, really the best thing you can do is lean into what you enjoy and what you feel good about, because that energy is going to be infectious and magnetic. So trying to, like, copy paste someone else's formula is going to leave you misaligned. And also just, like, leave other people being like, what? I don't want to do that. So that would be one. The other one. And that part of that is, like, getting your mindset right, really trusting yourself, all of that stuff. Like I said, maybe trying to chatgpt to, like, get your mindset right or see a therapist. And like, getting your sales mindset right is. Is kind of part of that as well. And then the second thing is working in public. This is something I teach. And launch your own way. Like, making sure you're not just, like, showing people the fully baked pie, but, like, actually taking them to the grocery store. To get the ingredients, putting all the ingredients together, like showing them the mess that you made. No one wants to see the fully baked pie anymore. We want to see the process. So we want to see you building your digital product, why you've made decisions around it, building your sales page. Like, take us through all of those moments and the third would just be having a really, really solid warmup period. Like, take what you think that you need. Like, take the heat of your audience and there's some indicators of how hot your audience is and how ready they are to buy just based on how much they're interacting with you. They're joining your email list. They're, you know, you can kind of gauge, okay, how hot is my audience? If they're on the colder side, give yourself two months, three months to really warm them up. And if they're a little bit warmer still, give yourself more time than you think you need. Because that's just the consumer behavior of 2025.
- [36:15]
Abigail Pugh
Yes, absolutely. People, they need more time. And I know I said this earlier, but I feel like now is such a trust building time. Like if you can build trust in this market in 2025, like, just think when the market shifts again, because it always does, it always ebbs and flows and I know there's going to be another high for sure. There always is. When that time comes, if you've used this time to really build that trust, like, it will pay off in your business. Like, you have to think about long term things in your business. It can't just be the short term rewards.
- [36:47]
Kelsey
Yeah, I love that. I'm wondering, like, what are the things that you feel like are warming up audiences the most, especially with social. Like, I feel like they, you do such a good job with that and you do not follow anyone else's formula. You, like, are making your own kind of way with it. So I'm just curious because a big question I always get is like, how do I show up online? Everyone wants like the perfect formula of like going viral. Obviously there isn't one, but yeah, I'm just curious about that piece and specifically from your perspective.
- [37:18]
Abigail Pugh
I think for me, it's always been sharing my life through the lens of my business and just taking people behind the scenes and not being afraid to, like, I'm like 90% strategic in my Instagram stories and then 10%. Like yesterday I posted a story like my shirt was too long and like, it's summer here now and like my shorts are like, not short shorts, but I like long shirts. So oftentimes it looks like I'm not wearing pants. And I, like, shared a picture. Like, awesome. We're starting the season where everybody thinks I'm not wearing pants. Cool. Cool. And just, like, sharing little bits about you. Like, people think that when you have a business, you need to show up and, like, everything needs to be business. And I'm like, okay, like, 90%. But if you, like, do something funny in your business or something funny happens, share it. If you wake up and you're like, oh, my God, this is the best breakfast I've made in a long time, share it. Like, there has to be a balance of personal and business because the reason people buy is because they trust you. Right. And I think this goes even deeper in that, like, when people trust you and they love you, you can pivot your business to whatever you want because they've trusted you. Not necessarily just the niche that you are in. They trust you. Right. And this is something that I've done from day one is, like, I've showed up in the hard moments, and I always. I don't share from an open wound. Like, I definitely let it heal first, but, like, I share the hard moments. I share, like you said, going to the grocery store and buying all the ingredients, not just the baked pie. Like, I take them along for the ride. And I think social media, like, is leaning even more into that. Like, people want to know who you are, and they want to connect with you as a human being. So, like, I've been sharing my meals more, the food I love to eat because I'm a foodie. Does it have anything to do with digital products or social media? No, not at all. Right. But you best believe everybody now sends me pickle reels because I love pickles. Or, like, they'll send me a nacho recipe because I talk about loving nachos. Like, people care about you, and when they care about you, they will trust what you have to offer them.
- [39:21]
Kelsey
Yeah. I love that when there's certain things that people associate with your brand, like pickles or I have a friend, Xanthi, who always shares cottage cheese. So every time I see cottage cheese, I'm like, xanthi. That's such a good sign that you have a really strong personal brand, I think.
- [39:37]
Abigail Pugh
Thank you. I've spent a long time building this business, and I love it. I feel like I've shown up for my community for years, and now they just keep showing up for me. And it's. It's very reciprocal. And I feel like, again, that's another trend right now. Not a trend. It's like, something I'm seeing people finally realizing that, like, if you pour into your people, they will pour into you.
- [39:57]
Kelsey
Yeah.
- [39:58]
Abigail Pugh
And for a long time, I don't think people thought that was a priority. They're like, whatever. Like, I don't need to respond. Right. Like, I send voice memos to people on my walks. Like, I tell them, like, I'm so sorry. I'm so out of breath, but here's my answer to this. Or literally just laughing at something together. And I think it's the connection piece is so important, especially with AI. Like, people want that human connection so badly, so give it to them.
- [40:20]
Kelsey
That's such a good point. I feel like it used to be, like, coaches, I'm not really in the coach world very much, but it used to feel like they're on a bit of a pedestal, and they're, like, telling you what it is. And it feels like now it's really about being on an even playing field. Like, I can learn just as much from you as you can learn from me. And, like, the transformation goes both ways, and I really love that energy. I feel like generosity just begets more generosity. So the more that you can put that spirit into your launch, the better.
- [40:51]
Abigail Pugh
Yes, absolutely. Well, Kelsey, thank you so much for coming on. This was so much fun. I'm sitting in a weird position, and my foot is officially asleep, and I can move it. But I love chatting with you. I will make sure to drop her podcast where she recaps her launch. She's doing that soon, I believe. I'm very excited for that. I will drop that in the show notes along with her threads and Instagram. I see most of her content on threads. I feel like that's where she's, like, very active right now, and I love it. So make sure you guys give her a follow there. And thank you so much for being on the show. Okay, y' all, let's head into part two of this week's podcast episode. Welcome back to a Another Rich Girl session, you guys. I'm so excited for this week's guest. She is actually a bootcamp alumni, student, past student of the digital product Bootcamp. I never know what to call that. Alumni just sounds so funny. But she did my digital product Bootcamp, and now she is coming back today to let us know a little bit about how it's going after the Bootcamp. So, Laura, welcome to the show. I literally almost called you by your Instagram handle name.
- [41:51]
Laura
Would have been hilarious.
- [41:53]
Abigail Pugh
It's like doggy dish, right because she. I know it's all about dogs, but I was like, oh, my God. I almost panicked for excitement. But it's Laura. I know who she is. I love her. She's great. We DM quite often. Laura, welcome to Rich Girl session. I'm so excited you're here.
- [42:08]
Laura
Thanks for having me. I'm pumped.
- [42:10]
Abigail Pugh
Yes, absolutely. So let's dive right in. Could you do a quick intro on who you are, what your niche is, and what your digital product is? Yes.
- [42:19]
Laura
So I'm Laura. As we establish my business is the Doggy Dish. So it is where I've partnered with veterinarians, and we've created something called the Doggy Dish database, which is a platform for dog food, wellness, health, everything you need to be the very best dog parent you can be. All backed by a board of veterinarians.
- [42:43]
Abigail Pugh
Oh, my gosh. I love it. And it's beautiful, you guys. Obviously, I'll link, like, her Instagram and her website and all that in the show notes, but it is so beautiful. Shameless little plug for my copywriter that I used. Laura used her as well. Kaylee of Reveal Studio. She's amazing. Her whole website, like, everything is beautiful. But I am getting carried away here. Okay. I'd love to know kind of where you were before the digital product bootcamp in terms of kind of your journey to launching your digital product.
- [43:10]
Laura
Yes. So in 2023, I was in a horrible, toxic corporate job. I was actually in digital marketing and sales. That's where I was for the last decade. I ended up quitting my job kind of on a whim because I was so miserable. I always knew I wanted to do my own thing. I'm from a family of entrepreneurs. My dad has his own business. My grandfathers, my great grandfathers, my brothers. I just didn't know what to do. So I was like, I'm gonna take the summer off, and I'm gonna figure it out. That's probably when I stumbled on you. And I was just looking for the bootcamp in my email, and it wasn't there. And I was like, oh, it was because it's in my personal email. I did this before I ever even a business email anything.
- [43:56]
Abigail Pugh
Oh, my gosh.
- [43:57]
Laura
So I started my Instagram the Doggy dish back in August 2023. I had absolutely no idea what I was doing. I ended up. One of my first posts, which I wish did not happen, ended up going viral, and I would literally go to bed and archive it because I was so overwhelmed. Like, I didn't want to wake up all the comments. So, anyways, a big part of my growth was you and your products and your bootcamp. Um, so that's where we are now. Two years later, we just launched our first real product. So that was two weeks ago. We just had a really great first launch, and I'm already thinking of next step, so it's really exciting.
- [44:37]
Abigail Pugh
I love that so much now. I loved hearing all of that. It's so fun to see that you were kind of, like, born to be an entrepreneur. It's. It's funny. Like, no one in my family is really an entrepreneur. Like, it's not something that I grew up thinking, oh, I can't wait to do this. So it's cool to see that, like, you grew up in that environment and kind of had it normalized. I feel like it wasn't super normalized for me, so I love that. I'm also curious what your kind of hesitations were and fears around launching a digital product. Cause I know before you've done it once. Like, once you do it once, I feel like you're like, okay, I can do anything. But in the beginning, kind of, what were those hesitations and fears kind of holding you back?
- [45:17]
Laura
I would say the biggest one was budget. Um, and my dad always jokes about this with me. He's like, you started a business on a shoestring budget. And it's true. And that's, I think, why it's so helpful to have someone kind of, like, leading you where you want. I would have never known that. Oh, Flodesk is a great option for email and, like, cost effective ways to do this. I think that I didn't know you could do that. Yeah, I didn't know really much about the online business space at all and that you don't require that much overhead. And so I think originally, budget was a huge thing for me.
- [45:53]
Abigail Pugh
Yeah, I totally get that. It's hard because you see all these, like, huge businesses that do these, like, big crazy things, and you're like, oh, I have to start like that. And it's like, no, no, no, no, no. You get to start small and then grow to what you want it to be. It's not like you have to start where everyone else is starting. Right?
- [46:09]
Laura
Yeah. And then I think another thing was. So the whole reason why this came about was because my dog was incredibly sick when I first adopted her. You know, $5,000 in vet expenses, emergency trips to the vet. I'd be like, crying in the parking lot with my mom. I eventually switched her food to a fresh Food, diet, and kind of made some, like, major lifestyle changes in her life, like, basically what's going on in the human world. I did that for my dog. And we. It's been over three years, and we haven't had one of those episodes where we ended up in the emergency vet since. So I was like, wait a minute, why didn't no one talk to me about diet all those times I was in the vet room crying? And I. The hesit of moving forward with this was, I'm not an expert. I'm not a vet. I don't have a medical background. And so for me, the loophole was partnering with veterinarians and, you know, offering promotion as something to help them. Yeah. And so that's how I got around that, because I didn't want to. I didn't feel like I actually had the experience to be teaching people what we are now teaching people. And so by strategically partnering with people who did have that background. So that was a huge light bulb moment for me. That helped.
- [47:25]
Abigail Pugh
I love that so much. And I bet everybody in the beginning thought that you were going to say you started something around digital marketing or marketing, because that's kind of what your career was in. But I think there's so much more power behind creating a digital product around experiences. And even though you didn't feel qualified necessarily to share those things, I think that people want to learn from someone that has. Has gone through something like, I would much rather learn from you that has helped your dog. Right. Like you say, I don't feel like I am an expert in this. But you are. Like, you became the expert, per se. Like, I say that in air quotes. Not to say that you're not an expert, but, like, you became the expert for your dog and you learned all these things that so many dog owners don't know. But since it is, like, a little bit more of a serious topic. I love that you got the vets to come in and kind of back you as well, but. But your experience brings so much to the table, which I absolutely love. Now, do you remember what made you kind of decide to join the bootcamp?
- [48:22]
Laura
Honestly, probably what I said about budget. I had no idea what to do. I didn't even have a business email. I didn't know anything. It's funny that you say my background was in marketing because it was in corporate marketing and digital sales, but I feel like I'm in school all over again. Like, it did not translate for me at all. And so I think joining to basically get. I got everything Done in one afternoon. I remember I set up Flodesk, I set up my Gmail account, I set up manychat. And email has been huge for me. Like, that is probably where most of my success is from, because I don't love posting on Instagram. By doing things that you've taught, I was able to grow pretty nice size email list. And I started a newsletter. And so that was going on for a year. So by the time my launch came around, people were primed and ready, but in a different way. It wasn't just them seeing my Instagram content. And even right now, my posts aren't performing well. But I had that email list to back up on as well. But I will say another thing is the people you've introduced me to have, like, changed the game. So, like, Alyssa Legaldoer. She's a trademark attorney.
- [49:38]
Abigail Pugh
Amazing.
- [49:38]
Laura
Haley did my copy, and I love her. And I'm so happy with how it came up. And so I think that's something you don't think about. You're like, okay, well, where this goes, I may need more people to help me out. And I didn't have to research people because I literally was like, oh, you like them? Okay, cool. Me too.
- [49:56]
Abigail Pugh
I love that. And it's so funny. In the very beginning of my journey, I was so dead set on finding, like, my circle of people that I could recommend, because people always asked me, like, oh, do you have a lawyer for a contract? And I was like, no, I don't like. And I remember, like, searching high and low for someone like Alyssa, and we just connected. And I was like, I am obsessed with this lady. And then the same, like, as, you know, as your business grows, you need more things. So like, copywriting, which is just, you know, writing your sales pages, writing your emails. Right. Like, do you need to hire a copywriter? No. But when your business starts to grow, it's really nice to have someone come in where this is, like, their job and you hire them to help. And, like, now I'm able to recommend Kaylee, and she's amazing. She did all my copy for my new website. It's not up yet. Should be soon. And so it's just funny that you say that, because in the beginning, I was like, I have to have, like, my circle of people to recommend to people, but I wanted to recommend them based on me using them. So, like, I always will use someone first and then recommend after, because you never know. But I love that. That's such, like, a fun little addition.
- [50:57]
Laura
So that was probably one of the biggest things, Honestly, I love that.
- [51:01]
Abigail Pugh
I love hearing that so much. Okay. Do you remember the most? Kind of some. One of the most pivotal things that you learned inside of the bootcamp? I feel like it was the emails and, like, the setup stuff, like, what you just said. But is there anything else that comes to mind?
- [51:13]
Laura
The setup, I think positioning and messaging. Like I said, my background is in marketing, but it was, like, starting from square one. And so because I was nervous dipping into more of, like, the health space because of my experience, I relied on my story so heavily, and that's what grew. My account. My account grew the most when I was working with you. I love that I just kept repeating my story in different ways. And I have people still who just joined the doggy dish database who said, I've been following you since 2023, and it's been so cool to see your journey. And people are like, oh, this is happening to my dog. Like, we're constantly going back and forth to the vet for the same issue, and we haven't figured out what the root caus and that the storytelling has been. That's literally the only reason why this exists right now.
- [52:04]
Abigail Pugh
I love that so much, and I feel like it's such an easier way to market, like, your story and your journey. Like, you're just able to kind of take them along for the ride. Um, you hear people say it all the time. Don't create, document it. And, like, that is what I teach. And I think it's.
- [52:17]
Kelsey
So.
- [52:18]
Abigail Pugh
It's so much easier, honestly, because you're sharing from a place of your experiences that other people are now experiencing, saying, you've gotten to the other side, and they want to know how to get there as well, which I love hearing that. Now. I know that your story was a little bit different. Like, some people take the bootcamp and they launch within those. Whatever, like, six weeks, and other people will, you know, kick off everything, but they have a longer Runway to launching the product. So can you let us know kind of how long it took you to launch and make your first sale? And I'd love some context on, like, your audience size as well, around the time that you launched.
- [52:57]
Laura
Gosh. So I think by the time I. I launched an ebook, actually, but I still don't consider it my first launch because I did absolutely nothing. Right. Like, I don't know what I did, but somehow it still kind of worked out. I probably had about 5,000 people at the time. That was end of September 2023. So I'm pretty sure I Joined the bootcamp. What was that? July 2023. And then I got everything all set up up. End of July, August, September. Launched an ebook for just, like, dog food end of September. And I was just selling that while my account was growing. So in that time, my account probably grew from 5,000 to about 15,000.
- [53:38]
Abigail Pugh
Wow.
- [53:39]
Laura
Come 2024, I really wanted to build something a little different. I really wanted to get the vets involved. I remember the week I thought of the doggy dish database. I literally did not sleep because I was like, ooh, this, like, feels market. Like, this is such a good idea. So I was like, you know what? I'm gonna take my ebook off the shelf, and I'm gonna, like, double down on this. Now, I completely understand people don't have the time, this luxury, but for me, I felt like it was gonna be worth it to make that shift. So for over a year, I've had nothing on the shelf, and I was just building my waitlist probably a little too long. And so I've been working on partnering with the veterinarians, building the database for, like, a year. It was, like, the week I thought of it to launch was a full year.
- [54:29]
Abigail Pugh
Dang. That's crazy. But I do feel like when it's something that's, like, a lot bigger, like your first product, I feel like you needed a taste. You needed to kind of just get something out there. And I highly recommend that, actually, your first product is probably not going to be the one that, like, you know, grows your business to where you want it to be in the long run. Maybe, like, there are some people or the first one. That's it. And that does well. But what I think is more important is getting the product out there, because even though you say, like, my first launch wasn't really a thing, it gave you the confidence to launch something. It kind of showed you, like, hey, when I have something out there, it's, you know, I can serve people more with this thing. And so I think kind of getting past the. I don't know, like, the fear of that first launch and putting yourself out there, I think it's probably a reason why your second one, which is, like, your, you know, your signature product probably did better because you weren't going into it being like, I've never done this before.
- [55:23]
Laura
Yeah, I knew kind of how to launch at least a little bit better based on methods that you teach. And also I had testimonials I could already put on my website. I love that just by selling, like, a $27 ebook I was able to gather that social proof and also see what people wanted. Like, yeah, I would screenshot every single message that people sent me of like, oh, what about this or this or this? And I was like, okay, let me, let me build this. But I will say you always say to like, solve one problem at a time. And I'm like, I'm just gonna solve all your problems.
- [55:59]
Abigail Pugh
Well, I think there's like micro problem within, right? Like I say solve one problem at a time because I think when you do low ticket, like, you can't treat it like an online course that's, you know, is like a hub of everything. But you're so funny. Oh my gosh. Now I'm curious to hear if there was any part of the Bootcamp, like the support that was the most helpful for you to actually get your digital product off the ground.
- [56:24]
Laura
Step by step instructions that we had. And then I'm pretty sure I joined like, like, at least I don't know how you did it last year, but the year I joined you had live calls with like guest trainers. Just having that as well was huge. The launch strategy, like with one time offers and everything like that, I think that was probably one of the biggest things. I literally had Rich Girl launch as a tab open on my computer for the past three weeks. And literally I'd sit down and be like, okay, what do I need to post on my Instagram story today? And I scroll over that and I went, all right, this is what I'm going to do.
- [57:04]
Abigail Pugh
Oh my gosh.
- [57:05]
Laura
It was like you were holding my hand through it and I didn't have to think. Instagram does not come naturally to me. Content does not come naturally to me. I like to write, I like email. So I like leaned into that a little bit more. But I think something cool that a lot of people don't think about is that you can do that with carousels. So it was like still taking what you taught me and then just leaning into my strengths a little bit more where I felt more comfortable with writing than I did with B roll or something like that.
- [57:34]
Abigail Pugh
Yeah, totally. I love that. And she mentioned my product Rich Girl launch, which that everything that I teach in Rich Girl Launch is taught inside of the Bootcamp as well. But it's basically just my launch strategy and it's so much fun. I love it. And actually this year inside of the Bootcamp, there's going to be a GPT is going to be a launch GPT and I'm very excited for that. I think it's going to be a lot of fun. Now, if anyone were to ask you if they should join the digital product Bootcamp, what would you say? Feels so funny asking that.
- [58:07]
Laura
I know. So the whole reason why I have built this brand and am now seeing, like, my next steps, I wanted to always have something, like, kind of big. Like, I wanted to really grow something, but my budget, like, really, I couldn't do it with my. The budget I had right when I quit my job. By following your steps and allowing it, I got an audience. Once you have an audience, you can really move how you want to move. So now I'm able to take steps to building a business that I really, really have, like, dreamed of. And honestly, it's. It all started with you. Like, I think I said that in my. My first message to you, but, like. Like, it all started and still Instagram is my top of funnel. Like, it still all is flowing with Instagram. But because I had that and because I had eyeballs and people who cared and people asking me about their dog, none of this would have happened. I don't even know how people start a business. Like, normally. I just don't know how. So even if you're like, oh, I don't. I really don't want to show my face on Instagram. Oh, I don't want to do this. Trust me, I get it. I hate it. It. If you look at my content, it's literally dead inside. Because I hate it so much.
- [59:17]
Abigail Pugh
No, it's not. It's just more of your dog. Stop it.
- [59:20]
Laura
I'm so lucky I'm behind her. I'm like, I'm not showing my face today. Guess it's your face.
- [59:27]
Abigail Pugh
Your dog's like, thanks a lot.
- [59:29]
Laura
She's like, I was never meant for the stardom, but being able to start just like, just get started with this. And you have no idea what direction. I would have never guessed that I. I'd be able to even have vets be like, yeah, I want to partner with you. Have people be like, I'm so excited to see this grow and evolve, like, yada, yada, because you have no idea where it's going to go.
- [59:50]
Abigail Pugh
Yeah, I think that's. That's the fun part.
- [59:53]
Laura
And it makes it so stupid easy. Like, I got everything set up in an afternoon. I have no idea what I would have done if I didn't do that.
- [60:01]
Abigail Pugh
I love hearing that so much. Yeah, I really, like, I treat the boot camp as, like, a foundational thing to get you off the ground, because I think sometimes People will buy, you know, an online course that is kind of marketed as something like, oh, it's a one stop shop. And then they never open it. And I'm like, I wanted this bootcamp to be incredible, but its job is to help you create your audience, create your digital product, and launch it into the world. And then after that, like, you learn more as you go. And that's why I, like, have other products that support you along the way after that. Right, because. Because I think sometimes when we try to do too much at once, we get overwhelmed and we don't do anything. And that's kind of how my brain works sometimes, is I'm like, wow, I have a laundry List of 12 things to do today. Cool. I'm not gonna do anything. And so with my bootcamp and with it being like a live program where there is support, implementation, accountability along the way, it's not just, oh, here's, you know, six weeks worth of content. Good luck. No, it's like, week by week, you get it dropped to you. You work on that thing that week, and then you move on after that is done. So, Laura, thank you so much for coming on the show. You are the sweetest, you guys. I will make sure to link all her stuff in the show notes below. If you have a dog, definitely follow Laura. She's awesome. Thank you so much for hanging out with me and my guests today. If you learned anything from our episode, I would love it if you could share it over on your Instagram stories and tag me, Abigail Pugh until next time. Love you. Mean it.