Podcast Summary: The Abigail Peugh Podcast - Episode 61
Title: Digital Product Launch Strategies: $100K Launches & What’s Working in 2025
Release Date: June 10, 2025
Introduction
In Episode 61 of The Abigail Peugh Podcast, host Abigail Pugh delves deep into effective strategies for launching digital products in 2025. The episode features insightful conversations with seasoned entrepreneurs who have successfully navigated the complexities of digital product launches, offering listeners actionable advice and firsthand experiences.
Guest Segment 1: Kelsey from Coming Up Roses
Introduction to Kelsey and Her Business
Abigail welcomes Kelsey, the founder of Coming Up Roses, a platform dedicated to helping service providers, creatives, and digital product sellers consistently market and sell their offerings through launch campaigns.
Notable Quote:
"I'm Kelsey. I'm the founder of Coming Up Roses. It's a space that helps service providers, creatives, people who sell digital products, learn how to market and sell their services consistently via launch campaigns."
[01:35]
Details About "Launch Your Own Way"
Kelsey discusses her flagship offer, Launch Your Own Way, a hybrid course and community designed to teach entrepreneurs how to monetize their offers through meticulously planned launch campaigns. The program has evolved over two and a half years from a one-week workshop to a comprehensive course featuring bite-sized modules covering everything from building launchable offers to post-launch momentum maintenance.
Notable Quote:
"It's a really comprehensive course... really built it in a way that you can learn. Really bite sized, has all the resources you need."
[04:10]
Iterating and Evolving the Product
Kelsey emphasizes the importance of continuous iteration based on participant feedback. Initially a live, interactive program, it was later segmented into two tiers to cater to different learning preferences—DIY self-paced and VIP community access. Recognizing the widespread aversion to selling, she incorporated a dedicated module on sales mindset to prepare participants for effective selling.
Notable Quote:
"I always tell people, your product just never really finished. I feel like you're always kind of evolving it and iterating it and tweaking it."
[05:03]
Strategies for a Successful Launch
Kelsey shares her recent launch experience, detailing how unforeseen circumstances (relocating to Australia) extended her planned launch timeline, inadvertently providing her with an extended warm-up period. This adjustment allowed her to implement effective waitlist strategies and enhanced community engagement, resulting in a robust launch.
Notable Quote:
"I ended up making $108,000. I had so many, like, last minute sales, which I was really surprised by because usually I feel like people just kind of like toward the end, taper off."
[28:27]
Overcoming Challenges and Enhancing Engagement
Kelsey highlights the significance of extended communication with her waitlist through regular emails and innovative engagement tactics like live roundtable panels with alumni. These efforts maintained momentum throughout the launch period, even during traditionally slow phases.
Notable Quote:
"Heck, the mid launch slump was handled by offering an extended payment plan or additional bonuses to keep people engaged."
[27:09]
Key Takeaways and Tips for Launching in 2025
At the episode's conclusion, Kelsey shares her top three tips for launching digital products in 2025:
- Embrace Experimentation: Tailor strategies to what aligns with your strengths and enjoyments.
- Work in Public: Share your journey transparently to build trust and engagement.
- Ensure a Solid Warm-Up Period: Allocate ample time to nurture and prepare your audience for the launch.
Notable Quote:
"The best thing you can do is lean into what you enjoy and what you feel good about, because that energy is going to be infectious and magnetic."
[34:08]
Guest Segment 2: Laura from Doggy Dish
Introduction to Laura and Her Business
Abigail introduces Laura, the founder of Doggy Dish, a platform developed in partnership with veterinarians to provide a comprehensive database on dog food, wellness, and health, aiming to empower dog parents with evidence-based information.
Notable Quote:
"So my business is the Doggy Dish. So it is where I've partnered with veterinarians, and we've created something called the Doggy Dish database..."
[42:19]
Laura's Journey Pre-Bootcamp
Laura shares her transition from a decade-long, toxic corporate job in digital marketing and sales to entrepreneurship. Her passion ignited from personal experiences with her dog's health challenges, leading her to create solutions for fellow dog owners.
Notable Quote:
"I was like, oh, this is such a good idea. So I was like, you know what? I'm gonna take my ebook off the shelf, and I'm gonna, like, double down on this."
[54:29]
Overcoming Hesitations and Building Credibility
Initially hesitant due to a lack of expertise in veterinary science, Laura overcame this by partnering with qualified veterinarians, ensuring her platform was credible and reliable. This strategic collaboration allowed her to offer valuable, evidence-backed insights without overstepping her expertise.
Notable Quote:
"The loophole was partnering with veterinarians and, you know, offering promotion as something to help them."
[47:25]
Impact of the Digital Product Bootcamp
Joining Abigail's Digital Product Bootcamp provided Laura with essential tools and resources, such as cost-effective email marketing solutions and step-by-step launch strategies. The bootcamp's structured approach enabled her to grow her email list and effectively position her product in the market.
Notable Quote:
"Step by step instructions that we had... It was like you were holding my hand through it and I didn't have to think."
[51:13]
Launching and Building an Audience
Laura discusses her initial launch of an eBook, which, despite minimal efforts, garnered significant attention due to her growing Instagram presence. This experience laid the groundwork for her subsequent, more ambitious launch of the Doggy Dish database, culminating in a successful partnership with veterinarians and a strong market response.
Notable Quote:
"By following your steps and allowing it, I got an audience. Once you have an audience, you can really move how you want to move."
[50:57]
Key Lessons and Recommendations
Laura emphasizes the importance of positioning, messaging, and leveraging personal stories to connect with the audience. She advocates for solving specific problems and iterating based on feedback to refine product offerings continually.
Notable Quote:
"Positioning and messaging... My account grew the most when I was working with you. I love that I just kept repeating my story in different ways."
[51:13]
Conclusion
Episode 61 of The Abigail Peugh Podcast offers a wealth of knowledge for entrepreneurs aiming to launch successful digital products in 2025. Through the experiences of Kelsey and Laura, listeners gain valuable insights into strategic planning, audience engagement, and the importance of iterative development. Abigail reinforces the necessity of building genuine connections and maintaining a flexible approach to navigate the ever-evolving digital landscape.
Final Notable Quote:
"If you pour into your people, they will pour into you."
[39:57]
Key Takeaways:
- Extended Warm-Up Periods: Allow more time for audience nurturing to build trust and readiness.
- Iterative Product Development: Continuously refine your offerings based on feedback and evolving market needs.
- Authentic Engagement: Share your personal journey and behind-the-scenes processes to foster genuine connections with your audience.
- Strategic Partnerships: Collaborate with experts to enhance credibility and expand your product's value.
Listeners are encouraged to apply these strategies to their own digital product launches, ensuring their businesses not only achieve financial success but also build lasting relationships with their communities.