← The Abigail Peugh Podcast
The Abigail Peugh Podcast
63. Bootcamp Alumni Roundtable: Launch Fears, Digital Product Wins, and What They’d Tell You Now
00:54:10
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- [00:00]
Abigail Pugh
Foreign. You're listening to an episode of the Abigail Pugh Podcast with, you guessed it, Abigail Pugh. I'm an introverted mama who took my online business from zero to seven figures in 15 months, selling my own digital products on social media. And guess what? I did it all with my 3 year old daughter no less than 3ft away from me at all times. Now I'm bringing you everything I've learned about building a wildly profitable online business that supports your life while allowing you to truly live it. Get ready for raw, honest conversations with entrepreneurs making thousands per month selling their own digital products, and people just like you who ditch self doubt to create the life they've always wanted. If you're ready to make more money, have more impact, and still have time for the things that matter most, you're in the right place. Grab your sneakers, head out on your hot girl walk, and let's dive in. Okay. All this week for the podcast, we are doing something different and I am so excited. So. So if you have been following my content following the podcast, you know that doors to my digital product, Bootcamp, are open right now, and they only open one time a year. I only run this bootcamp one time a year. It is one of my favorite offers ever. And I decided to get four of my past boot Camp students, alumni, whatever you want to call them, and I got them all together and we did a round table where you guys got to interview them, ask them questions, ask them about their experiences inside of the bootcamp, because I think it's super important for you to hear from people that have actually gone through it. Like, I can talk about my bootcamp all day long. I love it. I'm proud of it. I think it is an amazing live program, but I wanted you to hear from people who had actually gone through it. So without further ado, let's dive right into the replay of this roundtable that I hosted with four of my past Bootcamp students. Thank you guys so much for coming to our Boot Camp alumni roundtable today. I'm so excited for this. I have never done this before, but I think it'll be really awesome for you guys to hear from people that have actually gone through the bootcamp. Um, and I tried to pick people from different rounds so that it wasn't all one round. Um, so, like Kara and Restoration Dentistry, I think they were both the first round. Um, I believe Megan was. Megan, were you last year?
- [02:18]
Megan O'Hare
I think it's been two years. Yeah.
- [02:19]
Abigail Pugh
Okay. And. And then Emily is from last year's round of the bootcamp. So I really wanted to have, like a good variation of different kind of journeys and seeing some people, like, years into their digital product launch or digital product journey. And then Emily, who's only not even. I don't think she's a full year into selling digital products. So to kick this off, you guys will be able to ask them questions in a little bit. But to kick it off, I would love to just have you guys do a quick introduction of who you are and your niche and what your digital product is. So we'll just. Just go in alphabetical order. So, Kara, go ahead.
- [02:55]
Kara
So I'm Kara. I. My niche revolves. It's changed over the last couple years because what I focus on is motherhood. And so I started with more like two under two content because I had two kids and 18 months, and that's what my first digital product revolved around. And then it shifted into, like, simple activities and helping. Basically my tagline is like, helping moms poop in peace and using simple activities to help foster independent play. And so that's really what my main digital products are around and what I focus on in my content. And also, I am a firm believer and people buy from people that they like, know and trust. So a lot of my content revolves around me and not just my products as well.
- [03:40]
Abigail Pugh
Absolutely love that. And for anyone that is considering going into, like, motherhood, anything around motherhood and doesn't want to show their kids faces, Cara doesn't show any of her children's faces. So she'd be a really a good account to look at as well if you're like, hey, I want to do something in motherhood, but I don't want to share their faces. So thank you so much, Kara. Okay, go ahead, Emily. I'm like, trying to remember the Alphabet to go.
- [04:02]
Emily
I'm Emily and I'm in the wedding planning niche, but I am not a wedding planner. When I was going through my own wedding planning experience, I was not working with a full service wedding planner, and I was very much bound to a real budget. And I just found that during that experience, I could not find actual resources that would support a bride that was trying to navigate wedding planning in that standpoint instead of just like having an unlimited budget. So what I ended up creating is a digital product that really helps support brides in that exact position. I created the product that I wish I'd had when I was first engaged. So really navigating, planning a really intentional, meaningful wedding, but not going broke while doing it.
- [04:43]
Abigail Pugh
So, yeah, I love that none of us want to go broke during our wedding. Okay. Go ahead, Eliza.
- [04:50]
Eliza
Hello, I'm Eliza. My husband and I own restoration Dentistry. We're here in Idaho. We live really close to Abigail, and we've got two boys, ages five and seven. Our niche is educating patients on holistic oral health. Our first digital product was a guide on cavities called the ultimate guide on how to cure cavities. So that was about two and a half years ago that my journey started with Abigail.
- [05:14]
Abigail Pugh
That's crazy that it's been that long. Like, that's why you guys. They're my dentists now, my daughter's dentist, my husband. So it's been so fun to kind of see see that and, like, become friends with them. It's awesome. Okay. Awesome. Megan, go ahead.
- [05:27]
Megan O'Hare
I'm Megan o' Hare, and I teach other moms how to organize their digital photos. And so I started off with just a digital course called the photo project and have since grown an entire product suite of different things in all relating to digital photos and have recently pivoted to a community called the photo project Community. So right now, I teach all things digital photo organizing. We've added also how to turn your print photos into digital photos as well. We teach about how to make photo books for your family and all sorts of things like that. How to keep your phone organized, how the icloud works, anything related to digital photos.
- [06:12]
Abigail Pugh
Literally, like, one of the most genius products. Like, every time I see your content, I'm like, oh, my gosh, I need to do this. Oh, my gosh. I'm, like, obsessed with it. So love it. Thank you guys so much for those introductions. I'm going to go through and ask some questions for you guys that I have for you, and I'll probably do different questions for each of you just so that we can have some variation. So I'm just going to go in the order, the alphabetical order I've been doing, so it's easier for me. So, Kara, this one is for you, and I'd love to kind of know where you were at before the digital product bootcamp, kind of in terms of your journey to launching your first digital product.
- [06:49]
Kara
Yeah, before the bootcamp. So I had had the idea for quite a while to create a digital product, but I just. I had two under two. Like, I was overwhelmed. Like, I. It's, you know, when there's something that you know you want to do and it just lives in your mind and you just don't know the steps in order to take it from your mind into an actual concept. And it's just so overwhelming, like, when you think about first creating a digital product, at least for me, it was. I was like, what do you mean? Like, I have to start a business and, like, have to set up a store, and then I have to market it. And I'm like, I've never done any of this. I don't know what I'm doing. So before the bootcamp, all I had was an idea of what I wanted to create. And so the bootcamp, for me, took it from being something that was like, I have this idea, but I don't know how to practically get it off the ground to, like, in a very tangible way. You gave every single step that I needed to do in order to take it from being just this conceptual thing in my mind to actually, like, birthing the idea, you know? And so that's. That's what the bootcamp really helped me do, was take this idea and give me. You were basically held our hand and said, okay, this week, do this and then do this and then do this. And I was like, great, I can do that. I can do it with somebody who's gone before me and teaches me how to do this. That's exactly what I needed. And so. So before the bootcamp, it was just an idea. And then after the boot camp, I think I launched maybe like, a month and a half or two months after the bootcamp finish. Something like that.
- [08:17]
Abigail Pugh
Amazing. And I. You. You weren't at zero when you started doing all this? No. You had done. She had done some, like, network marketing. Yeah, Some other things. I believe your account was at, like. I think it was at, like, 18, 000 before you.
- [08:28]
Megan O'Hare
It was.
- [08:29]
Kara
Yeah, it was somewhere between. I think it was somewhere between 12 and 18. It was somewhere between that number. I'd been doing network marketing and direct sales, and that's all. That's a whole other thing. But very grateful for to be where I am today.
- [08:41]
Abigail Pugh
I love it. And she just hit 300k on Instagram. I mean, now she's way over that, but congratulations. That's so proud of you. One thing I will say is that in my opinion, when you have a digital product, it's easier to grow because you know exactly who you're talking to, and people know exactly how you're going to help them. I think sometimes before you have a product and you're like, in this stage of, like, I want to help everyone, you try to talk to everyone, and I don't know about you, but, like, I Want to follow people that I know that, like, they're going to help me with what I need help with, not people that, like, try to talk about everything. So I think Cara is like a perfect example of that. It was not overnight to 300,000 followers. She has been doing this for a few years. It's been a journey for her. There are ups and downs, as always. I'm not going to paint any of these student alumni as like, oh, they just woke up one day and made a million dollars. Like, no, that is not at all. It takes time to grow to these things. But this is also why I wanted to have a range of people to see, like, when you have a digital product and something clear to sell, it is much easier to grow, in my opinion. So thank you so much for that. Okay, Emily, I'd love to know kind of what your biggest hesitations and fears around launching a digital product were.
- [09:51]
Emily
Well, the sheer idea of doing that made me want to just, like, sweat and vomit. So I think just like the fear of not really knowing what I would create or how would I even know if my audience wanted it or needed it or would buy it, you know, the fear of putting hours and hours or weeks and weeks of work into creating something that then, like, flops. And I don't. I'm kind of a perfectionist. I'm very competitive, and so I will try to do everything possible to make sure that I'm successful in what I do. And this felt really scary and new and daunting and just like this huge unknown. So just, yeah, like, the fear of not knowing what to create if. If it was going to be well received, if it would be successful, and then just logistically, how do I create it? Like, what platform do I create it in? How do I structure it? How long should it be? How do I market it? How do I sell it? What should I sell it for? So there's a lot of questions, but that's why the bootcamp was so pivotal for me was literally every single step of it is laid out for you, but in bite sized pieces and it's dripped. And I think the fact that you drip it week by week made it really, like, attainable and not overwhelming because it was really clear. Each week you had implementation goals that made it so clear. Like, okay, this week I'm going to watch the video or I'm going to watch the training and I'm going to attend the live Q and A. And then I know exactly like, these are the three goals I need to work on. This week, and you couldn't get overwhelmed by looking at the future weeks and modules and things like that. And so it really walked you through in order, exactly what you needed to do. And so every fear that I had, it's like you were in my brain, and you knew exactly how to address all those things, and so it was really cool.
- [11:36]
Abigail Pugh
It's funny, I actually. The reason I do that is because I get so overwhelmed by online courses that just have, like, you open it up, and there's, like, 50 modules, and I'm like, oh, my gosh. Like, it's in. My brain automatically wants to go to the fun things, and I skip all the. The important things. So that's. That's why I built the bootcamp the way it is. I didn't always used to drip it, but I found that, like, dripping it gets such better results because people aren't able to skip things. And go ahead, because, like I said, sometimes our brain's like, I want the fun thing. I want to do the fun thing that I'm excited for. And then you skip the things that are like, oh, shoot, that was really important. I probably shouldn't have skipped that.
- [12:11]
Emily
Yep, 100%.
- [12:13]
Abigail Pugh
I love that. Okay, Eliza, this one is for you. What were. What would you say were the most pivotal things that you learned inside the digital product Bootcamp? And I know it's been a long time.
- [12:23]
Eliza
It's been a minute. A little background on, like, kind of why I decided to join was we. We didn't have, like, a big account necessarily. I was just trying to get local patients in the door at our dental practice, and we hit, like, a thousand followers, and I felt like we had made it. Like, I was so excited. And then we had one video that performed really well and reached people outside of our community, and they were asking lots of really good questions about holistic cavity prevention. And we're like, well, can we help people who don't live here? Like, how could we help them? And that's how I stumbled into digital products. Just giving you a little frame. So I decided to join because I had already decided, made up my mind, like, this is exactly what I want to do. And honestly, it was just, like, good timing that I happened to follow Abigail, and she. I really liked her personality and the way that she taught, and so I jumped in, and I'm just so glad I did. I did actually purchase one other gal's course literally one week before from TikTok.
- [13:17]
Abigail Pugh
Hated it.
- [13:18]
Eliza
And then I immediately turned around about Abigail's, and I was like, Loved it. So anyways, as far as pivotal things, I do remember that one of the first things that we went through was the legal stuff. And no one else teaches that, and that was really helpful. And I think we got to meet. That was the first time we met your the legal doer. And I actually work with her on my own now. So that was really helpful to make sure that, you know, especially terms and conditions, medical advice, all that stuff was all buttoned up. And then I just remember thing that was pivotal for me was pushing us to actually get the guide out even when we felt like it wasn't perfect yet. So especially when you're doing something medical, you feel this pressure to have like, all the resources and citations and have it perfect. And you feel really pressured to get people results because what if they buy it and they don't stop getting cavities? So we just put a lot of pressure on ourselves and Abigail just pushed us to say, it's good enough. Get it out there. And we did. And sure enough like it, it has gotten amazing results for people. So Abigail, I love that she pushed me to overcome my perfectionistic tendencies.
- [14:23]
Abigail Pugh
I literally vividly remember it. Like, they were so like, oh, it's not perfect. And you guys, they were like, so there's is obviously it's like a medical stuff. There's studies behind it, and they're very like, they support everything they say. They are not the type of people that just like, spew stuff. They think it is very much supported by data and research. And so they wanted everything inside the guide to support that. And so I remember they would send me videos and they'd be like, up late in the middle of the night, still working at the office. And I'm like, you guys, it'll be worth it. It'll be worth it. And it has like, they've sold. I'm pretty sure it's like in the 3000s of copies.
- [14:56]
Eliza
Yeah, that combined with like the course version and a couple other things, like.
- [15:00]
Abigail Pugh
They'Re helping thousands of people, like, and it's so worth it. And the cool thing about digital products is that you can always add to it. That's one of my favorite things, is that if you get in there and you launch something and someone's like, oh, I was really hoping for this. And you're like, oh, I totally have information on that. Cool. Add it. Like, it's something that you can add to it. But I vividly remember them being just like, so it has to be perfect. It has to be perfect. And I saw It. They, like, sent it to me. I was like, it literally perfect. Like, get this out into the world now. Stop it. Like, no more overthinking it. And like I said, we. My husband still references it all the time. Like, we love it. They're amazing. So thank you so much for sharing that. I know it was a long time ago.
- [15:38]
Eliza
It was. I just remember the rage messages that.
- [15:41]
Kara
Were like, all caps.
- [15:42]
Eliza
Like, launch your digital product.
- [15:45]
Abigail Pugh
I was like, please just get it out into the world, because I think that's another little reminder. Your first digital product, it might not be the most successful one, but that first sale, those first five sales, those first 10 sales, like, that tells your brain, people want this. I can do this. I can help people. I can impact their lives. I can make meaningful income for my family. Like, it's. It's so important, that first one. And I think people hype it up. They're like, oh, the first day has to change my life. It's probably not going to change your life the first day, but it is going to change your life in the sense that it's going to tell your brain that you can do this and allow you to move forward and keep going. And that was. That was how my first launch was, too. I, like, will never forget that first day. And I was like, I'm never going back to a job, like, ever. I will never have a boss again. This is so much fun. I love helping people. I love, you know, like, being control of my hours, my income, like, everything. I just. I was kind of obsessed with it. And that's what your first launch is like. Truly, that's what it is. So thank you so much for that. Okay, Megan, a little context with Megan. So she already had her digital product when she joined the Bootcamp, so I wanted to have some variation, like some people who are starting from absolute zero, like Emily, some people that had had an idea and then wanted to join to kind of help get it along. And then Megan, who already kind of had hers out into the world when she joined. So, Megan, I'd love to know kind of what elements of the support inside were the most helpful with your digital product and continuing to grow your digital product suite.
- [17:07]
Megan O'Hare
I just want to start by saying that I have purchased so many courses. Like, I feel like people should buy my digital course just because I've already put that energy out into the world because I bought so many courses, right? So by the time I got to Abigail, I had had lots of mentors along the way, and some really terrible mentors. Is the way that I would phrase it, I have spent, you know, thousands of dollars on programs and gotten absolutely zero results, zero support. Things were very much over promised when, when buying those courses. And so I think when I joined Abigail's, I, I learned about her through a mutual contact and was in a, in a group for Facebook ad. We were all working on our Facebook ads, but she had kind of introduced us to Abigail. And I jumped in right away because it helped to have somebody who knew her and trusted her and believed in her. And I was looking for a mentor at the time because I think having a mentor, no matter where you are in the process, whether you're just starting your digital product or you have a digital product, is really beneficial. Just somebody to help answer questions. And I think that's what I got from it was the inspiration one of seeing everyone else being successful also going through the whole thing and just like double checking my funnels and double checking each step to make sure that what I had already built couldn't be tweaked to be even better than it was. And obviously I got that from, from her course as well. So I don't know, I think that, I think it just gave me a place to come when as an entrepreneur I was feeling, you know, down or like I didn't have anywhere else to turn to sort of like get more information and make sure that I was on the right path. And it, it really did that for me. A lot of support. And again, good information, good support, the right kind. I had experienced a lot of the wrong kind and this was definitely the right kind.
- [19:05]
Abigail Pugh
You're so sweet. I am very big on under promising and over delivering. I feel the same, like when people are like, they promise you the moon and then you get inside and you're like, oh, this is not, this is not what was promised. It just makes me so mad. I'm like, if you don't have the capacity for something, don't say you're gonna do it unless you can do it. So that is something that I'm like very adamant about. Okay, so this is gonna be the last question that I'm gonna ask. And then you guys, if you wanna start dropping some questions for them in the chat, I will read those to them. If you could just say their name first. So who the question is for so that I can ask them. But just real quick. It's so hard to like ask for questions like this, but in the same order. Kara, if you want to kick it off. If anyone were to ask you if they should join the digital product bootcamp. What would you say?
- [19:56]
Kara
No?
- [19:57]
Abigail Pugh
She's like, no, I'm out.
- [20:00]
Kara
I'm totally kidding. I mean, yes, of course. Like, I wouldn't be here today if. It's not something that I would highly recommend to anyone. And it's something I. Whenever people reach out to me on my page and ask me, how did you get started with this? Abby is the first person that I point them to, first person I direct them towards. And especially if you feel that, like, stuck and that overwhelm and that fear and just that uncertainty of how to do this and how to move forward, like, it's. There's no better practical way to get you to take action than the digital butterfly camp. So, of course, I would recommend.
- [20:38]
Abigail Pugh
You're the best. Okay. I feel a little conceited. Like, having everybody answer this question, I'm like, okay, that's good. But I think it's important for people to hear from people that have gone through it. Like, I can sing all the praises to this bootcamp because I 100,000% believe in it. But I. I'm really grateful for you guys to come share your honest opinions with people that are a little bit unsure. So I don't feel like we have to go through everybody, though. You guys are so sweet. Oh, my gosh.
- [21:06]
Emily
I know you're not gonna ask, so I'm not gonna raise my hand. I would also say no.
- [21:11]
Kara
No.
- [21:11]
Emily
I'm just kidding.
- [21:12]
Abigail Pugh
No. If you join the bootcamp, by the way, it is.
- [21:17]
Emily
It's definitely the best investment I've made into my business so far, which is, like, it's scary in the beginning when you are putting money into a business that you're just starting because you're putting money that you almost haven't made yet. But starting a business and I don't know, other people on the call, like, maybe you've had businesses in the past, but, like, as somebody who, like, this is really the first time I was starting my own business, it's very isolating. I don't have a big group of friends or family members who have done the same thing. And so it's very isolating to go on this journey by yourself. And, like, you've got doubts in your head, but you've also got fears or questions and uncertainty. And there are a lot of people on the Internet who act like coaches and business coaches and want to, you know, sell you all this stuff. But, like, hands down, Abigail is so genuine and authentic and has the best intentions and truly always over delivers that was the coolest thing going through the boot camp. I felt like every week there was a surprise. It was like, oh, you also get this. Like, you didn't know you were going to get this. But, like, bonus, you know, she's giving you all these extra resources. But then the guest trainings that we would have almost every single week, those were insane. Like, that blew my mind. Just the expert guidance that you get beyond her. Expert guidance, like, in every. Like, when we're talking about legal, she's not like, I asked Chatgpt for some legal advice, and here you go. She's like, no, I'm going to bring, like, the best person I know in to talk straight to you. And then each expert that she would bring in for these guest trainings, they would give us resources, resources that they typically would sell for money, like we were getting as part of this incredible bootcamp. And so I feel like you're making this investment that might seem big, but you're getting so much more in return for it. And it's like, the best way to set yourself up for your future in this business. So two thumbs up, 10 out of 10.
- [23:14]
Abigail Pugh
I would.
- [23:15]
Megan O'Hare
I would piggyback off of that and say, like, having a mentor is really, really, really important. Like, you can wing it. You really can. And I did. But when you have a mentor and the right mentor and you can. You can build the confidence in what you're doing, it makes it easier. I'm, like, reading some of those questions that are in the chat about, you know, how do you know? And I think that's what helps, you know, it gives you the confidence, and you're working right alongside other people doing the same thing. You have a roadmap and you have somebody just to make you, to build you up. And Abigail does a good job of that, of giving you the confidence that you. You can do it and that you're on the right path. So I just think that's. That's really, really important. And not every mentor can give you that.
- [24:00]
Abigail Pugh
You guys are so sweet. Okay, let's dive into the questions. This is for anyone that wants to answer, so if one of you wants to jump in when I ask it. But how did you finally quiet the perfectionist as well as get over any fears of visibility? For context. I'm a touring musician, so I can get up on stage in front of hundreds, eventually thousands, and be visible in that way, but it feels different. I know my knowledge and skills can have a huge impact for others just a few steps behind me on the same path and growing an audience is required for that. So how do you fathom the thought of hundreds of thousands or even millions of people seeing you? For context, I've done the Bootcamp before and have still gotten stuck at some point along the way. The custom GPT offered on the free webinar the other day helped me move past the overwhelm of picking what to create. Multi passionate here with lots of ideas, but the thought of creating content and putting my face in creations up and out there for the world to see, it feels different than sharing my art, music or performing.
- [24:54]
Megan O'Hare
I don't have any good advice on that because what I would say is, don't think about it. That's what I do. I just try not to ever think about that anyone is ever going to see it. It's just out there and it's doing its job and can't get stuck. You can't get stuck in that.
- [25:10]
Eliza
It's just like, you gotta get the reps in. Like, I'm two and a half years in and now it's amazing when I'm launching something or I'm putting out big content and get lots of views. My nervous system is no longer like, yeah, like going crazy. Which used to be every single time. And I'd be like, calm it down. There's no tigers in this space. But if you just get used to it, the more you do it, the more you do it. But second, just trying to reframe as if I do not share, then there is someone out there who will not get the answers they need. So in my niche, cavity prevention, someone's getting nine cavities. Every time they go to the dentist, they're frustrated, they're spending lots of money, they're losing teeth. And if I don't set my own issues with, like, sharing myself online aside and show up, then they will continue to struggle. So I just have to keep them in mind when I'm posting. Try to speak to one person. Don't show up thinking you're on a stage in front of a million people. Talk to that one person who has that specific pain point. And that will help a lot. Like, to overcome your fear of being seen.
- [26:09]
Abigail Pugh
Absolutely. And I think with, like, visibility, I go through phases where I'm like, I can't grow for a little bit. Like, I gotta take a step back. And I think it's okay to lean into that. And it's okay to lean into. Like, there are seasons in your business where you're going to be like, growing, growing visible. Get yourself out There, yada, yada, yada. And then there's going to be seasons where you're like, okay, I have people. Let's nurture them and sell to them and serve them. And it's okay to go back and forth. Like, I could not stay in a growth phase for an entire year. Like, it would kill me. I get very. Sometimes I'm like, I can't be in front of more people. Like, I have to, like, take a breather. And I've built my business in a way that allows for that. Like, I don't rely just on launching inside of my business. So that's something that we could kind of talk about as well. But I just think it's. It is scary at first, but like Eliza said, you have to put those reps in. I also saw this video, like, a few weeks ago. It was really funny. She was, like, being very sarcastic, but she was like, people were like, how can you, like, be so cringe on the Internet? And she was like, because I want the life that I have because I do this more than caring about what other people think. And so really just thinking, like, what life do I want to build for myself? And, yes, it's so easy to be like, oh, Karen from high school's going to see this in cringe. And I'm like, I don't care. Karen from high school doesn't get to live the life that I live because sometimes I'm cringe and I try new things, and maybe they didn't work the way I thought they wanted to work. Like, it's gonna happen. It's going to happen. But, like, I care so much more about impacting people and living the life that I want to live with my family. But again, it's. You have to get those reps in. Okay, so I just dropped two digital products, and I have a freebie. I also don't know what I'm doing. Definitely need a mentor since I didn't have a launch strategy, et cetera. Is the bootcamp for me debating this or rich girl community? So I say if you want to launch again or like, Megan, you want to go in and you just want to, like, check everything. I think that when you just put digital products out into the world, like, yes, they're out there. That's amazing. Learn how to sell them. But I do think sometimes, like, it's really important to kind of audit it and make sure that, like, you created it in the way that makes people know that they need it. Because sometimes you could have the best, most helpful Digital product that's like going to change people's lives, but they don't know why they need it necessarily. So I'd say if you want to kind of go that path, the community is more for like, if you already have a digital product and you want to make more sales, I think the bootcamp first and then jumping into the community is usually what I recommend. So that you have that like, foundational work done and then you can kind of join thereafter. So how many digital products do each of you have? There are several things I can combine into one, but I just don't want it to be overwhelming. Thoughts on maybe a workbook style I.
- [28:42]
Kara
Have in total now? I think I have like seven or eight digital products. And one thing I've struggled with is like, because they're all kind of different is like how to know when to push which product. But for me, like, I've just. I. I have three activity guides. One is indoor independent play, one is outdoor for independent play, and one is indoor for burning energy. And one thing I do a lot is I bundled them all together and you can buy basically all three for the cost of two. And I push that bundle all the time. It is probably my most sold product. So that's one thought is especially if they're like very similar ideas, because they're all activity guides. So they're similar ideas, but either using the upsell on Stan store to like bundle two of them together, or if you have three or more, you can do a big bundle of all of them. And that can be something that you sell too.
- [29:35]
Abigail Pugh
Yeah. And I think it's actually better to have separate things like bundling. I love down the line when you have them, but solving one problem at a time. I get so much feedback from people saying they love my like, PDFs, my live trainings, because each time I do one, like, it is one focused thing that they are learning. I think sometimes we're like, oh, I want to help them more. But more information isn't always better for people. They need to have, like, their problems solve, like one problem at a time. They will actually apply it if you do that. But go ahead. If anybody else wants to jump in on that question.
- [30:06]
Emily
I have two digital products which I wasn't planning on doing when I went through the Bootcamp, but during the Bootcamp, Abigail kind of talks about pros and cons of having a wait list for your launch. And, you know, one of the things you might want to offer a waitlist is either an additional discount on the actual launch. Product. Or you could maybe offer, like, throw in another product for free. I knew that already with my launch, I wanted to offer a discounted price as like, like for those few days of the launch. So I decided to actually build an entirely separate secondary product. Smaller and lesser in value, but still really helpful and on a supported topic. So it was relevant to what my actual main product was going to be. And so I built that second product and that was the incentive for joining the wait list. You would get this product in addition to the discounted price of my main product. What's been really cool about that, like, first it pushed me to create something secondary also. So I had two things in my store right away, but I have set up an order bump on my sales page. So every single time somebody checks out for my main product, there's an order bump at the bottom where they can get this second product for a discount. And almost every single one of my sales include that second product. So it's just like a really easy additional revenue on top of the main product. And again, they go hand in hand, so they're related. And that's kind of how I ended up coming up with two products.
- [31:32]
Abigail Pugh
I love that. Okay, anyone else have anything to add?
- [31:36]
Eliza
Oh, just saying. The Cavity Guide. And then we have tons of questions about all other topics. And so we created a like oral health roadmap that kind of gives like a summary of each topic. And so if someone is asking, you know, root canals, this, that the other, I'm like, just go grab this. Because it deep dives on all the other topics. So cavities will always be our bread and butter number one. And it's like, for all the other stuff, here's this other guide for you. And then we did actually just do a masterclass on Airway. And now I'm selling the replay, which is something that Abigail does. So I just did the one topic, Airway Health. So that's all that's in my product suite currently. But I do live launch a course version of the Cavity Guide once a year. That's all. Love it.
- [32:19]
Megan O'Hare
I have eight different digital courses, but I started with one. So the photo project is my main course and it's always my front facing customer course, like the entry point. And then all of those other courses sort of came into play as I got new students. So there were questions or we want that. I think that you'll learn that. As if you, if you create that first digital product, you get questions about other things and you're like, well, I can add that and so you can add all of those other digital products, and you can upsell, you can downsell them, you can add them as order bumps. You can do all sorts of things to then add them to your funnel. So my original course that I sold was $97. And once I started adding those as order bumps and upsells and downsells, my cart value was up to like 1:47. So it was. It added all extra additional income to most of my sales. So I think start with your first and then make your. Your first offer. And then you can always add endless things to that.
- [33:19]
Abigail Pugh
Yeah. And I think you kind of of you build the perfect offer suite if you build the first one and then you listen to what your audience says. Like, when I first started, I did not know I was going to have all the products I have now. I just kept getting question after question, and I was like, oh, well, I know how to teach on this. Like, I have lots of opinions about this. Like, and lots of strategies that have worked and I know work. And so I was able to, like, build the product suite out not based on what I wanted to do, because I think sometimes we get stuck. We're like, I know this will help people. And I'm like, it doesn't matter if it's not what they are wanting from you. You have to really listen to them. So my entire product suite has been built off of. Of. Well, now we need this next. I'm like, okay, cool, let's do it. Let's add it on. And then you will rarely see my sand store have everything in there. It's always very strategic. Like, it will have, like, the products that they need. And then each page will have like, an upsell or an order bump on there, which these are all things that you will learn inside of the bootcamp, but not things that you will necessarily have for your first launch. These are things that you build with time. You're not gonna start off with multiple digital products. I think that's a little confusing and overwhelming for you and your ideal customer. Okay, cool question for Kara. How do you structure your day with kids and working? Also, I'm looking to do brand deals as well as digital products. Any advice on how to make that all work? I went from 0 for a long time to Hero 129k on TikTok and 5k on Instagram in one week. Yeah.
- [34:41]
Kara
Such a good question. I don't really know. No. So it's look different in each phase of motherhood. So when I launched my first digital product, I was pregnant with my third and I had a two and a three year old and now they are five, four and one. So what has worked then is not what I'm doing now. And that's the number one piece of advice is as your kids ages change, like you, when you are able to work is going to look different in seasons of life. And so being willing to roll with the punches, being willing to be flexible. So then I worked a lot during breastfeeding, during contact naps, like just my phone, I would stay up late to work when my kids were asleep. If you have a gym with childcare and that's something you're willing to do, that has been a lifesaver for me is because honestly it's dirt cheap childcare. My kids love it and it's two hours a day where I can either work out or I can work. That is a huge thing. And now I get up because my kids will sleep until about 7, 7:30. So I get up around 5:15 and I crank out the majority of my work work in the morning before my kids wake up. I do brand deals as well alongside selling digital products. And one thing, and I know Abby has talked on this too, is starting with everything at once can be really hard and overwhelming. So like I'd really encourage you, whether it's digital products you want to focus on, whether it's brand deals you want to focus on, start with one and get really good at that one and then branch out and spider web down. Because it's really hard to divide your attention. Especially if you're building this amongst diaper wipes and wipe in a butt and get some snacks, you know, like it's, you have limited amount of time, you've got to prioritize and you've got to be laser focused and being willing to do it even when everything is not pretty and perfect. That's what my, my brand is built on is it's not pretty, it's not perfect, it's done in the mess, it's done in the trenches and it's, it's worked because of that.
- [36:39]
Abigail Pugh
I love that. I think it's so true. There's like, if you're a mom and you're like, I don't know if I'm gonna have time for this. There are gonna be different seasons where you have time for more things and other seasons where you don't. And I think that, I personally think that like six weeks to, you know, if it takes you a little bit longer, maybe it takes you 10 weeks, six to 10 weeks of, like, working really hard and, like, building something that you. That could possibly change your life is worth it. Yeah, it's hard. I'm not gonna say it's easy. Like, my daughter.
- [37:09]
Eliza
No.
- [37:10]
Abigail Pugh
How old was Charlie? She was almost two. We'd had some very crazy drama with my husband. Like, he had two strokes when this, like, few months before I'd launched. Like, it was insane. And, like, I was so determined and, like, it was really hard. I would literally film TikToks while she was playing at my feet in the backyard. I would wake up sometimes at, like, 3am to get stuff done before her. Now, that's not something that's sustainable. Like, you can't do that forever. And if you're a mom that has really young kids and, like, you're like, I don't have the capacity for that right now. Then. You don't have the capacity for that right now. Like, there's nothing wrong with that. But I do think that you have to kind of make the decision before you go into this. Like, am I going to work really hard for these six weeks? Like, I'm not. I'm not a hustle person. I. I don't think that. I don't. I don't teach that. But I will say, like, there is a time in the beginning where you do have to hustle and put the work in and be willing to do anything and be tired. Be. Like, I was exhausted in the beginning. Right. And I don't do that all the time. Absolutely not. But there are seasons of hustle that you're going to be in so that you don't have to be in that season forever. But it's not easy. And, like, there's so much variation with kids. Like, Charlie, today was like, losing her mind that I had to leave the house because we didn't plan on me leaving the house. But then the WI fi went out and it was like, I felt so stressed. She was stressed, and I was like, ah, we don't wanna do this. But then I had to keep reminding myself, like, this is temporary. Like, I don't launch all the time and I can't control these that are out of my control. But I can work really hard during this time. But yeah, it is not something that, like, I don't really teach hustle either. Like, I'm not like, do this all year long. Like, no. Like, you have to have seasons of hustling, and then you get to reap the benefits from doing that hustling for that season. Um, okay. So does the bootcamp go over digital marketing and copy? I just hired a freelancer to do this for my website and I shift to focus on digital products. Wondering if I should have just waited for the bootcamp or maybe both. The freelancer helping on my website and the bootcamp is the right move. I think they would go really well together. Yes. So digital marketing as a whole is basically just means selling something online. So I focus on low ticket digital products within the bootcamp. That is kind of my specialty that I teach on. And then as far as the copy, the launch GPT will help you with that a lot as well. And then the prompts that I give you guys teaches you how to write copy in a way that, that sells. I don't really call it copy. Like I'm very organic with how I talk. But yes, we will go over like how to speak about things in a way that gets people to buy because that's what copy is. Literally copy is just writing words in a way that people feel like encouraged to buy the product from you, from the words that you're saying. I think having people support you in your business for website stuff is great. We focus on stand store, not a website. So I think they would go great together. Okay, Eliza, this question is for you. Did you see your digital product brought more patients to your dental practice? Also, did you build your digital product from your dental practice Instagram, or did you build a new Instagram to market your digital product?
- [40:17]
Eliza
It did bring us more patience. We were booked out really quickly, especially for a new dental practice. So if you are a brick and mortar business and you're worried about like it competing, it doesn't. It definitely builds on you. Like they feel like they know you when they come in. They have more trust. And then did you build a new Instagram? I did not. I kept them the same. I may have actually separated them if I could do it again. But it is what it is now. Like if I could have had like Restoration Dentistry Boise and that would have been like my brick and mortar and then I could have done a lot of co posting and then Restoration Dentistry alone is my digital platform. So I don't think there's a right or a wrong way to do it. Mine is the same and I still, it still is a lead magnet for local patients.
- [40:59]
Abigail Pugh
Yeah, absolutely. Okay, this question is for me, is there one way that's better than the other? After you launch a product, does the bootcamp help you with launching other products down the line? Do you use all the bootcamp information to Help you with your future launches? Yes, absolutely. Every time you launch, you take the last launch and you use what you learned from that and you take it into the next one. And that's something that I love about the Bootcamp, is that you're able to use these resources over and over and over again. And, like, every time you launch, it will be different because you learn something new and you're like, oh, I really want to try this next time. Like, let's try this next time. Oh, this worked really well last time. I'm going to bring that into the next one. And no, I don't think there's, like, one way that's better than the other to do things necessarily. Like, I think there's always going to be variation and something about the way that I teach. Like, do you have an outline of what you need to be doing for the six weeks? And, like, very clear steps. Yes. But also, I leave so much room for you being able to decide, like, I want to do this over this, because I think it's really important to build a business and launch in a way that you have. Have capacity for. There are lots of things that people do during launches that I know work that I don't have the capacity for. Like, and that's okay. Like, we're going to learn to do this in a way that you feel you can do it and you have the capacity to do it. Um, okay. I tried the custom GPT and it gave me really good ideas on what to create, and I want to do all of them at once. I'm thinking of doing something about motherhood just around my experiences as a new mom. How do I decide on what to pick first? This is a free for all question, so if anybody wants to answer that.
- [42:30]
Emily
Just real quick, I would say do. I mean, I know I'm saying this before you're in the boot camp, but the Bootcamp does teach you a lot about market research and how to conduct that, whether or not you have an existing audience. And so in your case, I'm assuming you don't really have an existing audience. And so you will learn ways to do that market research, even outside of being able to, like, post a story and ask for feedback from your audience. And so if you've got a few ideas that you're working with, like, there are ways to. To search online to see what people are talking about. You could even find accounts that are in the similar niche. And, like, go into the comments on reels and, like, see what people are commenting, see what questions people are asking and start to get a sense of, like, oh, I'm seeing a lot of these are aligned with, like, this idea that I had, and, like, that's what I'm going to pursue. And again, in the bootcamp, you'll learn so many more ways to actually conduct that market research, and you'll feel really confident by the end of it on which product you should go with.
- [43:27]
Abigail Pugh
Yeah.
- [43:28]
Megan O'Hare
The thing that I would add to that is that market research is super important, but also, you want to make sure that you're really passionate about the topic because you're going to be living with it for the long haul. So it needs to be the right topic, and you need to know that you have an audience. That's very, very important. But also, it needs to be something that you're really passionate about because, um, this is gonna become your life. And so you just wanna make sure that you love it.
- [43:53]
Abigail Pugh
Absolutely. I know. I see a lot. I've been seeing a lot of content on threads lately where they're like, it doesn't matter if you're passionate about it. Like, just pick the one that's gonna sell. I'm like, are you dead inside? Like, we are human beings. We have to be able to love and feel excited about what it is that we are doing. That's something. Like, in the beginning, I was so adamant. Like, I test. I started. I talked about this a few times. I've started, like, multiple Instagram accounts to test things out because I'm like, I am living and breathing this. I want to wake up excited out of my mind about it. Like, obviously, are there days where it's hard and you hate your life because you didn't sleep last night? Yes. That's not what I'm talking about. But you have to have this underlying passion. Craig and Eliza from Restoration Dentistry, they are so damn passionate about helping people prevent cavities. You can feel it in their bones when they are talking about it. And I think that stands out to people. So even if you had two choices and one was showing a little bit more prospect, and you're like, I'm not really passionate about that, then don't choose it. Like, I 100% would choose passion and conviction of a product or a topic over, you know, it just being like, oh, it's gonna be profitable. Like, I think the passion is wildly important. I think it's something that a lot of people skip over, making sure, okay, how do you get over imposter syndrome? I already have a freebie made that I put so much Time into, but feeling so off taking things to the next step.
- [45:18]
Kara
I'll hop in on that. The biggest thing that's been helpful for me in that because I'm like, I don't have a degree in anything that I'm doing. Like, it's activities, it's teaching kids how to play independently. Like, none of this is based in an education background. It's all based in my experience. But the biggest, the biggest thing is, and this goes with the bootcamp as well, is you're selling a product and you're a couple steps ahead of someone else. And that is the biggest thing, is like, I wish I wish I had had this product and someone who was a couple steps ahead of me to lay it all out and be like, great, this is a two minute activity that you're going to do and here's exactly the steps that you're going to do to get your kid playing independently. And it's just that I've gone before people and I'm just a couple steps ahead of them. And like, and you're just showing them, you're just teaching them what you've learned. And like, like, that really helps me to not think of it as like, oh, I need to have this degree and this many years of experience and this and X, Y and Z. And I'm such a fraud who wants to learn from me versus, like, I'm simply a couple steps ahead of someone else and showing them exactly what I've learned and exactly how I've done it. And that's been enough, you know?
- [46:30]
Abigail Pugh
Yeah. You have to really think of who you're helping when you're having imposter syndrome. Like, how can I help these people? Think back to where you were when you were struggling before you got through whatever it is that you got through and that you teach. Now. Think about you. You probably would have loved someone to have given them what you're able to give people. So for me, I always have to just put myself in the shoes of other people. Anytime I'm having a down day, I have a folder of screenshots or students and things that I just look at and I'm like, okay, I can help these, or I helped these people. And I think actually people prefer learning from someone who's a few steps ahead of them, not necessarily years and years and years ahead of them because they want to know that it's possible. They want to know that, like, okay, this person did it. Like, I can learn from them. Awesome. And there's more like relatability to that in my opinion, in the beginning, you're really able to, like, say, like, hey, I was here, and now I'm able to do this because of this. So I actually think, like, really putting yourself in the shoes of your ideal customer and allowing them to, like, get you out of that. Imposter syndrome. I hate imposter syndrome. It's literally the worst. And whenever it happens, it's always during, like, the menstrual phase of my cycle or what is it, the other phase? I can't even think of it. Luteal. Luteal. Thank you. It's the worst during then. And. But it happens. And so you have to have tools to kind of be able to work through it.
- [47:55]
Eliza
Okay, can I just add a little thing?
- [47:57]
Abigail Pugh
Yes, absolutely.
- [47:58]
Eliza
Everyone thinks if I just had the degree or I had the training, then I would be not have imposter syndrome and can confirm that's not true. Even if you have the training, you went to dental school, you did the ce, you will still struggle with imposter syndrome. So it really is a mindset shift. It's not something that, like, is fixed by paper or something like that. It's just throwing that out there.
- [48:19]
Abigail Pugh
I love that. So true. Uh, this is the last question I am going to answer for this. Okay. I can't help but feel the urge to start a fresh Instagram with the spoocamp. I feel I may have botched my launch, if you can call it that. And now my current Insta account may be confusing. Do you recommend starting from zero with your strategies? Okay, I'll answer this one. I think it depends. I think it really, like, there's always different cases for each one. I think sometimes we're really hard on ourselves. So when you say, like, I botched this, that might just be you really being down and hard on yourself. I think we notice so much more than our audience does, and people see such a fraction of your content that I'd probably do just get really specific with the current account that you have and just go from there. But that's also something we would like, week one, come to the Q and A or submit a question and we can kind of get that, like, figure out what you're going to do first and then move forward.
- [49:18]
Megan O'Hare
I could piggyback on that just a little bit.
- [49:20]
Abigail Pugh
Yeah, absolutely.
- [49:21]
Emily
Experience.
- [49:23]
Megan O'Hare
So I was a. I'm a photographer by trade. That was what I was before I started selling the photo project. And so I had a photography Instagram for my photography clients and then started posting about the photo project and My first launch was a complete flop. I sold five of them. And so I had the same feelings of, like, should I split my Instagram? Do I need to? It was. It was more embarrassing to me because I was a photographer and the people that were following me were my clients already. They were people who were paying me to do a job. And then I was throwing all of these other. There's, you know, things kind of a little bit unrelated at them, but I just stuck with it. And I'm glad I didn't, because I. Some of those people who are my photography clients are clients now also. And so it was just. It just grew. And I. I don't really shoot much anymore, so I. I don't really advertise photography anymore. I'm only. It's all. Only about the photo project, so I think you can overthink that. I.
- [50:20]
Abigail Pugh
Absolutely. Nobody else is thinking you had a lot of flowers. No. No one knew that. Like, nobody knows. People are like, wow, five people. That's amazing. And it is. Like, I. I would say. I don't think I'd call it a flopped launch. I would say you learned probably more from that launch than you did anything else. You learned so much from failure. Like, I have failed at so many things this week, but I have also learned so much, and I never would have learned those things if I hadn't tried something new and I hadn't tried something. So I think it's really easy to think, like, everyone else. Everyone else thinks, like, is thinking this of me, but most likely you're the one. You're the only one.
- [50:57]
Megan O'Hare
And also, I think. I don't know about the other three, but for me, what has made me successful is that I didn't give up. So, like, things happen, things don't work out, launches fail, products aren't great. I mean, that stuff happens, but is important is that that doesn't stop you. If you just don't stop, you don't give up on yourself, then you will be successful.
- [51:20]
Abigail Pugh
Successful. Yeah. Absolutely. Okay, ladies, thank you so much for being here. You guys. I know there's another few questions that I will answer here in a minute because they are for me, but I just want to let these amazing, amazing women go enjoy their day. Thank you guys so much for taking this time. I'm so grateful. I just adore all of you. I'm so glad that you were able to make this today. Okay, you guys, there's a few more questions that I am going to answer, so would you recommend starting with. With the bootcamp Only first or go all in with rich. Grow community as well. I would say start with the bootcamp and then join the community when the bootcamp is over. I think that's like, the natural transition to the next thing. That's kind of how I built them. But, yeah, I would say do the bootcamp first and then come into the community after. I know a few of you have already done both, and I think if, like, that's great. If you have the capacity to kind of do a little bit more, that's great. But kind of the way I built them is to do bootcamp first and then the community after. Okay. Do you teach hooks in the boot camp? I feel like all I hear is make your hooks better and you'll sell. But I like how, yes, I do a lot of education with templates and prompts to teach you how to do those sorts of things. I will never just do theory. Like, I don't just teach, like, oh, do this. Like, I would never just say make your hook better. I would say, here's an example of a hook that works for xyz, and here's how you plug in your own information. So I am not not a theories person. I am a let's get our hands dirty. Let's dive in. Let's take this hook we see, and let's make it your own. Wasn't that amazing? I had so much fun interviewing my past bootcamp students. They are all the best. And because you guys listened to this episode, I wanted to give you a little bonus at the end for you to get $150 off when you join my digital product, Bootcamp. Just use the code summer and that will take $150 off when you join my digital product Bootcamp. And don't forget that doors close June 28th. Right. And this is the only time that I will run this this year. The next time the bootcamp opens, it will literally be 2026. So this is something that you have been wanting to do. Make sure you join before June 28th and again, use the code SUMMER to get $150 off. Also, side note, if you guys loved hearing from these students of mine and you want to follow them and just get really good examp and nurturing and growing. They all do such a great job with their content. I went ahead and tagged them all down below in the show notes for you. Go ahead and follow them. They are amazing and love you. Mean it. I will see you next week. Thank you so much for hanging out with me and my guests today. If you learned anything from our episode, I would love it if you could share it over on your Instagram stories and tag me at Abigail Pugh until next time. Love you, mean it.