The Abigail Peugh Podcast: Episode 35 – "What Worked in My Digital Product Business in 2024"

Release Date: December 10, 2024

In Episode 35 of The Abigail Peugh Podcast, host Abigail Peugh delves deep into the strategies and practices that propelled her digital product business to success in 2024. Balancing honesty with actionable insights, Abigail shares her triumphs, challenges, and the invaluable lessons learned over the year. This comprehensive summary captures the essence of her discussions, complete with notable quotes and timestamps for reference.

1. Joint Trainings and Collaborative Success

Abigail kicked off the episode by highlighting the effectiveness of joint trainings in January 2024. Responding to numerous requests about email marketing, she co-taught a product aptly named Rich Girl Emails with the individual who mentored her in email strategies.

• Mutual Growth:

  “It was 50 50. So we both sold the offer and we both made 50% from it. And something that was really cool about this was both of us getting in front of the other person's audience.” (03:07)

• Revenue Boost: This collaboration not only increased her primary product sales but also uplifted her ancillary offerings. Consequently, January became her most lucrative month, earning $107,000.

• Key Takeaway: Abigail emphasizes the importance of trust and due diligence when partnering with others.

  “Make sure that you totally trust this person and that you know them because you kind of are attaching your name to the person.” (04:12)

2. Strategic Sales During Vacations

Moving forward, Abigail discusses her innovative approach to sales, particularly running promotions during family vacations. In February, while at Disneyland, she launched a limited-time sale, intertwining her vacation content with promotional posts.

• Content Simplification:

  “The first thing I need to share is that I'm having this sale and it ends in, you know, four days.” (05:30) This clear call-to-action streamlined her content strategy during trips.

• Sales Techniques: She found success in bundling products or discounting a single product to reduce decision fatigue for customers.

• Future Plans: Abigail anticipates continuing this strategy in 2025, finding it both enjoyable and effective in maintaining engagement even while away.

3. Enhancing Productivity with 'Hot Girl Walks'

Abigail introduced her unique concept of 'Hot Girl Walks', integrating physical activity with business tasks to boost productivity and mental well-being.

• Time Management: During these walks, she dedicates specific time to answering DMs, ensuring she stays connected without succumbing to endless social media scrolling.

  “On all of my solo ones, I use that time to do something that otherwise I probably would have sat on the couch and taken two times to do it.” (07:28)

• Mental Health Benefits: These walks serve as a dual-purpose activity, promoting physical health while providing a structured time to handle business communications.

4. Marketing Authenticity Through Typical Results

A significant shift in Abigail's marketing strategy was her focus on promoting typical results rather than only showcasing outlier successes.

• FTC Compliance and Realism:

  “I completely stopped sharing any results unless they are typical because I was noticing that a lot of people would come to me and they would make their first sale.” (09:08) This approach fosters realistic expectations among her audience.

• Community Engagement: By marketing typical outcomes, Abigail attracts individuals who understand that success varies, leading to more authentic and fulfilling interactions within her community.

5. Building Monthly Recurring Revenue (MRR)

Abigail places significant emphasis on establishing Monthly Recurring Revenue (MRR) to ensure business stability and deeper engagement with her audience.

• Stan Store Affiliate Program:

  “If someone signed up for Stan through my link in 2022 and they've stayed with Stan the entire time, I get, I think it's like six bucks every single month for that person staying.” (11:37) This affiliate model provides a steady income stream based on her referrals.

• Launching a Community: In 2024, Abigail introduced a membership community offering:

  • Weekly Q&As
  • Monthly Guest Trainers
  • Social Media Prompts

  “It really allowed me to build pretty substantial recurring revenue into my business.” (13:16)

• Benefits: This model not only ensures predictable income but also fosters a more engaged and supportive community, enhancing the overall value provided to her members.

6. Balancing Personal Life and Brand Privacy

Addressing the challenges of intertwining personal life with her online presence, Abigail made the conscious decision to limit sharing of her daughter's images to protect her family's privacy.

• Privacy Measures:

  “I'm not going to share Bean's face anymore. And that kind of led to me sharing way less of my family.” (19:14) She utilizes tools like the Teza app to blur faces when necessary.

• Intentional Sharing: Abigail emphasizes being mindful about what to share, ensuring that her content remains authentic while respecting her family's privacy.

7. Navigating a Challenging Year

Despite the successes, Abigail candidly discusses why 2024 was her hardest year yet.

• Burnout from 2023: In 2023, her "year of yes" led to record achievements but also significant mental exhaustion.

• Embracing 'No':

  “My word of the year was no. And the way I applied that was no matter how good an opportunity, if I didn't feel like I had the capacity for it, I had to say no.” (21:50) This shift was pivotal in prioritizing her mental health over relentless growth.

• Income Goals: While she achieved her good income goal in 2024, Abigail underscores the importance of separating self-worth from business success.

  “The amount of money I make has nothing to do with my self-worth.” (23:03)

• Sustainable Success: By setting boundaries and focusing on manageable growth, Abigail aims for a business model that supports both her personal well-being and professional aspirations.

8. Content Strategy: Quality Over Quantity

Concluding the episode, Abigail shares her evolved perspective on content creation.

• Selective Sharing:

  “Not everything has to be turned into content.” (23:56) She learned to appreciate moments without the pressure to document them, enhancing her personal enjoyment and content quality.

• Balanced Approach: While she continues to create content, Abigail now allows herself the freedom to enjoy experiences without the obligation to share every detail, fostering a healthier relationship with her online presence.

Final Thoughts

Episode 35 of The Abigail Peugh Podcast offers a holistic view of building a successful digital product business while maintaining personal integrity and mental health. Abigail's transparent recounting of her strategies—from collaborative trainings and innovative sales tactics to establishing recurring revenue streams and setting personal boundaries—provides invaluable insights for aspiring entrepreneurs seeking both profitability and balance.

Abigail wraps up the episode by teasing next week's discussion on her 2025 predictions for Instagram and digital products, inviting listeners to continue their journey toward entrepreneurial success with her guidance.

“I just love the fact that I can kind of test things out with my content...business should be fun.” (14:49)

Connect with Abigail Peugh:

• Instagram: @Abigail
• Podcast: The Abigail Peugh Podcast
• Community Membership: Join Here

Thank you for tuning into this summary. For full insights and personal anecdotes, consider listening to the full episode.