The Abigail Peugh Podcast: Episode 40 - "My 90 Day Sales Challenge: You In?"

Release Date: January 14, 2025
Host: Abigail Peugh
Duration: Approximately 22 minutes

Introduction

In Episode 40 of The Abigail Peugh Podcast, Abigail Peugh unveils her ambitious "90 Day Sales Challenge" for the first quarter of 2025. This episode delves deep into the rationale behind the challenge, the specific rules Abigail has set for herself, and offers a behind-the-scenes look at her daily work schedule. Additionally, Abigail engages with her audience through a Q&A session, addressing common questions about building and scaling an online business.

The 90 Day Sales Challenge

Why the Challenge?

Abigail introduces the "90 Day Sales Challenge" as a strategic move to achieve simplicity and build momentum in her business for the year 2025. Her primary goal is to generate $100K in monthly recurring revenue by the end of the year. To accomplish this, she has committed to selling one offer every single day for 90 days.

Abigail (01:20): "I set a goal to build up a hundred K a month of recurring revenue for my business by the end of 2025. This challenge is one of the ways I'm doing it."

Rules of the Challenge

1. Daily Offer: Sell one specific offer each day.
2. Consistent Promotion: Each day, Abigail must promote the offer through various channels such as reels, carousels, stories, threads, or emails.
3. Single Focus: By limiting herself to one offer daily, Abigail eliminates the complexity of deciding what to sell each day, allowing for focused and effective marketing strategies.

Abigail (04:10): "The only rule I gave myself was that I have to talk about it and link to it or have some sort of call to action for this one every single day for 90 days."

Choice of Offer: Rich Girl Community

The chosen offer for the challenge is Abigail's Rich Girl Community, a membership platform where she interacts with her audience, shares insights, and provides support for building profitable online businesses.

Abigail (04:50): "The offer that I'm using for this challenge is my Rich Girl Community."

Benefits of the Challenge

• Simplicity: Streamlines Abigail’s marketing efforts by focusing on one offer.
• Momentum Building: Consistent promotion aims to generate steady revenue and move towards the $100K/month goal.
• Product Marketing Mastery: Enhances Abigail’s skills in marketing her latest product through daily practice and feedback.

Abigail (04:10): "This is providing that simplicity for me. And any of the goals that I have, I'm really doing tangible things every single day to work towards that goal."

Work Schedule Insights

In response to a listener’s question, Abigail provides a comprehensive overview of her current work schedule, highlighting how it has evolved since the inception of her business.

Early Days: The Hustle Phase

• Challenges: Balancing business growth with personal responsibilities, especially during her husband's health recovery.
• Work Pattern: Worked incessantly, utilizing any available time to develop her business amidst chaotic personal circumstances.

Abigail (08:30): "When she was napping, I was working. When she was playing by herself, I was working... It was all the time."

Current Structured Schedule

Abigail now adheres to a structured weekly schedule that balances work, community engagement, and personal time:

• Monday: Heaviest Workday

  • Activities: Q&A call with the Rich Girl Community, finalizing daily prompts, responding to community questions.

  Abigail (10:50): "Mondays is a little heavier for me, and I actually kind of like having one to two really heavy workdays and then other workdays where I don't have to."

• Tuesday: Podcast Recording Day

  • Activities: Recording podcasts at a co-working space, minimal additional tasks to preserve energy for social interactions.

  Abigail (12:30): "Tuesdays are my podcast recording day and the day that I go to my co-working space."

• Wednesday: Relaxed Day

  • Activities: Focused on spending quality time with her daughter and engaging lightly with the community.

  Abigail (16:00): "We do stuff together, really focus on being with her."

• Thursday: Task-Focused Day

  • Activities: Tackling longer projects like writing welcome sequences or updating digital products.

  Abigail (17:20): "I use Thursday to do any tasks that are going to take me a few hours."

• Friday: Community Focused

  • Activities: Engaging with the community, minimal work-related tasks to prepare for the weekend.

  Abigail (20:00): "On Fridays, I just do the community stuff. I don't really like to work on Fridays."

• Weekends: Rest and Rejuvenation

  • Activities: Enjoying weekends without work to recharge and maintain personal well-being.

Abigail (20:50): "I've gotten really good at really just enjoying my weekends and not working."

Key Takeaways:

• Structured Flexibility: Allocates specific days for intensive work, content creation, and personal time.
• Community Engagement: Prioritizes daily interaction with her community to maintain strong relationships and provide ongoing support.
• Work-Life Balance: Emphasizes the importance of taking breaks and enjoying personal time to sustain long-term productivity.

Q&A Session

Abigail addresses four listener questions, offering actionable advice and personal insights.

1. Christine’s Question: Evolving Work Schedule

Question: What is your typical work schedule from when you first started and how it is now?

Abigail’s Response:

• Early Stage: Unstructured, working whenever possible amidst personal challenges.
• Current Stage: Adheres to a structured weekly schedule with dedicated days for heavy work, podcasting, community engagement, and family time.

Abigail (09:50): "Nobody starts a business and can kind of work a super lenient schedule like that in the beginning. The beginning is the time for hustling."

Insight: Establishing a structured routine is crucial for scaling a business while maintaining personal well-being.

2. Priscilla’s Question: Deciding on a Digital Product

Question: How do I decide what I want my digital product to be?

Abigail’s Response:

• Affiliate Marketing: Utilize platforms like Amazon Influencer or To Know It to recommend physical products relevant to your niche.
• Identify Needs: Determine the primary questions your audience has and create digital products that address those specific needs.
• Test and Iterate: Offer a couple of product ideas to your audience to gauge interest and refine based on feedback.

Abigail (15:00): "When it comes to deciding on your first product, I would say pick something, pull your audience on it, maybe give them two options... start with the basics like that and then as you start selling your first product, you'll kind of see what they have a need for down the line."

Example for Motherhood and Baby Travel Niche:

• Digital Product Idea: A comprehensive guide on traveling with a baby, detailing essential items for different age ranges.

Insight: Aligning product creation with your audience’s immediate needs ensures relevance and increases the likelihood of sales.

3. Ashley’s Question: Daily Money Making Tasks

Question: What are your daily money making tasks?

Abigail’s Response:

• Focus on Revenue-Generating Activities: Prioritize tasks that directly contribute to sales rather than purely aesthetic or brand-building activities.

• Key Daily Tasks:

  • Instagram Stories: Engage with leads through a mix of personal and product-focused content.

    Abigail (18:00): "Instagram stories are like my ride or die. They are where my hottest leads are."

  • Reels or Carousels: Create content with clear calls to action to drive sales.

    Abigail (18:30): "There's a call to action at the end that says comment XYZ word if you need help with this. And I'll send over the link to my digital product."

  • Direct Selling: Utilize platforms like email and threads to ask for the sale directly.

    Abigail (19:00): "You have to sell every single day and it doesn't. It's not as hard as it sounds."

• Consistency Over Perfection: Maintain daily engagement without overwhelming yourself, gradually overcoming the discomfort of daily selling.

Insight: Consistent, direct engagement with your audience through multiple channels maximizes sales opportunities.

4. Heather’s Question: Tips for Smaller Accounts Struggling with Sales

Question: Any tips for smaller accounts trying to make sales? It seems frustratingly hard sometimes.

Abigail’s Response:

• Leverage Collaborations: Partner with other content creators or influencers to tap into their established audiences.

  Abigail (19:50): "I pitched to be on podcast episodes... trying to get myself out there in any way possible as the expert in my field."

• Storytelling Content: Share personal stories and authentic experiences to build a connection with your audience.

  Abigail (20:10): "People want to connect with the person first and then make the sale second."

• Maintain Perspective: Understand that social media metrics do not define your worth or expertise.

  Abigail (21:20): "Remember that you have something to offer people, you have something amazing to offer people."

• Consistency and Authenticity: Show up consistently as if you have a large audience, which can attract genuine followers over time.

  Abigail (22:00): "I showed up as if I had a million followers. Some days they are and some days they are and that's okay."

Insight: Building authenticity and strategic partnerships can significantly enhance visibility and credibility for smaller accounts.

Conclusion and Call to Action

Abigail wraps up the episode by encouraging listeners to participate in her Q&A sessions within the Rich Girl Community and to share their feedback through reviews on podcast platforms.

Abigail (22:26): "If you learned anything from this episode, I would love it if you could share it over on your Instagram stories and tag me @AbigailPugh until next time."

Key Takeaways:

• Commitment to Goals: Setting clear, actionable goals with structured challenges can drive significant business growth.
• Balanced Work-Life Integration: A well-planned schedule allows for effective business management without sacrificing personal well-being.
• Engaged Community: Consistent interaction with your audience fosters trust and loyalty, essential for sustained success.
• Authenticity and Adaptability: Staying true to oneself and being adaptable in strategies ensures long-term resilience in the business landscape.

Notable Quotes:

• On Goal Setting:

  "I set a goal to build up a hundred K a month of recurring revenue for my business by the end of 2025." ([04:10])

• On Work Schedule Evolution:

  "Nobody starts a business and can kind of work a super lenient schedule like that in the beginning." ([09:50])

• On Money Making Tasks:

  "Instagram stories are like my ride or die. They are where my hottest leads are." ([18:00])

• On Handling Small Account Frustrations:

  "Remember that you have something to offer people, you have something amazing to offer people." ([21:20])

Join the Movement:
If you're inspired by Abigail's strategies and want to implement similar tactics in your own business, consider joining the Rich Girl Community for exclusive insights, support, and behind-the-scenes access to her 90 Day Sales Challenge.

Stay Connected:
For more actionable advice and honest conversations about building a successful online business, subscribe to The Abigail Peugh Podcast and tune in every Tuesday.

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