The Abigail Peugh Podcast: Episode 47 Summary
Title: From Nausea During Pregnancy to a Thriving Digital Product Business - Student Spotlight with @pregnancy_nutritionist
Host: Abigail Peugh
Guest: Stephanie, Registered Dietitian and Pregnancy Nutritionist
Release Date: March 4, 2025
Introduction
In Episode 47 of The Abigail Peugh Podcast, host Abigail Peugh shines the spotlight on one of her successful students, Stephanie, a registered dietitian and mother of two with a third on the way. The episode delves into Stephanie's transformation from managing pregnancy-related nausea to building a lucrative digital product business aimed at supporting pregnant women with their nutritional needs.
Stephanie's Journey: From Dietitian to Digital Entrepreneur
Stephanie begins by sharing her initial struggles during her second pregnancy while working a demanding job at a children's hospital. Balancing a 9-to-5 role with motherhood and the desire to provide better nutritional guidance for pregnant women led her to explore the online space.
Stephanie (02:45): "I realized like, I don't want to be stuck working a 9 to 5 with having two kids at home... I need to figure out how I can continue to work as a dietitian... what was next for me."
Her dissatisfaction with the scalability of one-on-one and group coaching prompted her to consider digital products as a viable alternative to reach a broader audience without the constraints of scheduling and time zones.
Creation and Launch of the First Digital Product
Stephanie's breakthrough came after discovering Abigail Peugh's content on digital products. Inspired, she conducted an audience poll to determine the preferred format, leading her to create a PDF-based meal plan tailored for pregnant women experiencing symptoms like nausea and heartburn.
Stephanie (04:50): "That's how I discovered you. I polled my audience, and more people wanted a PDF, so that really got the wheels turning."
She launched her first digital product, the Feel Better Pregnancy Meal Plan, in November 2023, which offered 30 days of three meals and two snacks daily, focusing on comfort foods that are nutritionally balanced yet easy to tolerate.
Stephanie (08:23): "It's just kind of sneaky ways to get a nutrition... you would never see a meal that's like a plate of chicken, rice, and broccoli."
The launch was highly successful, generating $7,000 in the first month without the traditional high-pressure launch strategies.
Stephanie (10:40): "I made 7k in the first month."
Transition from One-on-One Coaching to Digital Products
Stephanie recounts her gradual shift from personalized coaching to digital products. The flexibility offered by digital products allowed her to focus on her family while scaling her business.
Stephanie (05:46): "I wasn't focusing on working a whole ton... trying to figure out what was next for me."
This transition was a pivotal moment, enabling her to serve more clients efficiently and manage her time better alongside her growing family.
Feedback and Product Iteration
Stephanie emphasizes the importance of customer feedback in refining her products. Initial versions lacked gluten-free and dairy-free options, which were later incorporated based on user suggestions.
Stephanie (18:05): "I've made several updates to my plans based on... it was helpful to have that."
Abigail highlights Stephanie's strategic approach of solving one problem at a time, allowing for a cohesive and expandable offer suite that aligns with the customers' pregnancy journey stages.
Abigail (15:38): "You're launching them in order that somebody would need them... it helps your audience know what to do next."
Marketing Strategies and Challenges
A significant challenge Stephanie faced was crafting messages that were supportive without sounding prescriptive or shaming. Addressing sensitive topics like pregnancy symptoms required a delicate balance to avoid offending her audience.
Stephanie (21:48): "I never want to make anyone feel shameful or... just trying to educate."
Abigail adds that mastering messaging is an evolving process, involving trial and error to resonate authentically with the target audience.
Abigail (23:57): "With messaging, you learn by doing... seeing what works and what doesn't work."
Advice for Aspiring Digital Product Creators
Stephanie offers candid advice for those hesitant to start their digital product journey:
Stephanie (29:44): "Just do it... It'll change your life."
She encourages identifying specific problems, no matter how small, and creating straightforward solutions that cater to those needs.
Abigail echoes this sentiment, emphasizing the importance of launching the first product to build confidence and credibility, even if it differs from one's initial passion.
Abigail (30:35): "Figure out a problem that you solve for yourself and solve for other people."
Offerings and Future Plans
Stephanie currently offers two primary digital products:
- Feel Better Pregnancy Meal Plan: Designed for managing early pregnancy symptoms with comfort food-based meals.
- Beyond the Symptoms: Tailored for the second and third trimesters, focusing on meeting increased nutritional demands and addressing issues like gestational diabetes.
She also hints at an upcoming Feel Better Postpartum Meal Plan, aiming to support new mothers after childbirth.
Stephanie (32:00): "I have my third meal plan out, which is going to be feel better postpartum."
Conclusion
Episode 47 of The Abigail Peugh Podcast showcases Stephanie's inspiring journey from a dietitian facing the challenges of pregnancy to a successful digital entrepreneur. Through strategic product development, attentive customer feedback, and resilient marketing efforts, Stephanie has created valuable resources that empower pregnant women to manage their nutritional needs effectively. Her story serves as a testament to the impact of digital products in transforming personal hardships into thriving business opportunities.
Stephanie (27:33): "I have my third kid on the way... it's such a dream."
Notable Quotes
- Abigail Pugh (00:00): "An introverted mama who took my online business from zero to seven figures in 15 months..."
- Stephanie (02:45): "I don't want to be stuck working a 9 to 5 with having two kids at home."
- Stephanie (04:50): "I had actually bought like a course for literally a couple thousand dollars..."
- Abigail Pugh (15:38): "You're launching them in order that somebody would need them..."
- Stephanie (29:44): "Just do it. It’ll change your life."
- Abigail Pugh (30:35): "Figure out a problem that you solve for yourself and solve for other people."
Connect with Stephanie
For those interested in supporting Stephanie or seeking her digital products, both the Feel Better Pregnancy Meal Plan and Beyond the Symptoms can be found through the links provided in the episode's show notes.
This summary encapsulates the key discussions and insights from Episode 47, providing listeners with a comprehensive overview of Stephanie's entrepreneurial journey and actionable advice for building successful digital products.