Transcript
Abigail Pugh (0:03)
While allowing you to truly live it. Get ready for raw, honest conversations with entrepreneurs making thousands per month selling their own digital products and people just like you who ditch self doubt to create the life they've always wanted. If you're ready to make more money, have more impact, and still have time for the things that matter most, you're in the right place. Grab your sneakers, head out on your hot girl walk, and let's dive in. So over the past few weeks I have been doing polls and asking y' all questions in my emails about what you are struggling the most with when it comes to creating and launching either your first or your next digital product. And the crazy part is that so many of the things that y' all said were exactly what held me back for the longest time. And today we're going to talk about how to basically get unstuck and move forward so you can finally do the damn thing and launch your digital product this summer. No take backs. Okay? Now I wanna preface this by saying you are not lazy, you are not behind. You are literally just stuck in one of these five paralyzing zones. I don't know what else to call them. I've been thinking about this for like all morning and I can't figure out a better term for it. But just know I have been in all of them at one point or another and I promise there is a way through them. The first one is where I was stuck for pretty much the longest time and, and that was finding clarity or direction on what I wanted to create, right? Like basically deciding on what my first digital product would be. And it's funny cuz I totally forgot I did this until I posted a thread about it this week. But in 2022, before my business, as you know, it took off, I was actually posting on three different Instagram accounts with three different niches to see what I wanted to do. I knew I wanted to create a digital product, but my brain was having such a hard time getting clarity on which one to choose. Like it was brutal. And I just remember feeling so, so stuck. So what I did was I posted on three different accounts and the first one was my personal account and I was kind of just leaning into what I wanted to do maybe around a personal brand that was more like personality and family driven. And then the second one was about just being a mom and it was just me and just talking about like the foods I was feeding my daughter bean around eczema because she had eczema and we completely, you know, had to fix a lot of things in her gut. And I truly believe, like, the food I was feeding her was totally helping. So I was like, oh, maybe I'll make a whole Instagram on that. And then the third one was I called it in the real world, but I spelled it R, E E L, like reals. And it was all about using reels. And that one, like, I really loved it. But at the time, I was running somebody else's Instagram, like an educational one around floral design. And I was seeing, like, massive success with, with reels. But the hard part about that is that it was not my journey, per se. Like, it was my client's journey, essentially, which I was doing all the work and, like, it was my videos and, like my brain and all those things. But I was having a hard time connecting that. So those were the three accounts that I did. And I will say I got so much clarity that I did not want to build a personal brand. Like, that involved my family so much because I really wanted to be able to give my daughter and any future kids that I have and my husband, like, their privacy. Like, I didn't want my page to rely on, like, family content. So that was really nice to realize that very early on. And then I also realized, like, I loved teaching about content and content creation. And obviously, if you know my story, you know that I ended up starting this business around UGC was again, around content, but, like, way more specific than reels and also way more related to my journey and my story story. So I loved being able to kind of test out all three things, see what I liked, what I didn't like, and then move forward. And some of the things that my brain were struggling with kind of looked like, you know, I don't know what digital product to make. I have way too many ideas. What if it's already been done? Will people even want this? I mean, does any of that sound familiar? Is that what your brain is doing right now? If your brain is thinking those things? Here's what I want you to know to help you find clarity and move forward with an idea. For first and foremost, you don't need the perfect idea. You really just need a clear, intangible idea for your digital product. You also don't need to be the first one to create something on a certain topic. You just need to be the better choice for your ideal customer or client, whatever you want to call them to want to learn from, AKA someone who has gone through what they are currently going through. And you don't need to guess what people want right you really just have to listen to what they're already struggling with and create a digital product that helps them work with that. And if you are torn between multiple ideas, like you're multi passionate, I have struggled with that so much in my life. In general, I want you to ask yourself this. Which one could you talk about for the next 90 days and not get bored? And I don't even know if I want to say not get bored, because there's always going to be boring days in business. But what is something that, like, lights you up and that you love and that you know you could talk about for a long time? And if you're also worried it's been done before or it's an oversaturated niche. And why don't you ask yourself this? How can I make it simpler and faster for my ideal customer to get their problem solved? And when it comes to identifying the problem you solve for them, please, for the love, keep it simple. You are helping them solve one specific problem in this digital product, not 501. That's it. Do not overthink it. Okay, next up. And this one still creeps up on me every once in a while, which is so annoying. And that is imposter syndrome. You know crap. Like, I'm not an expert. I don't even know what I teach. What if people judge me? What if I fail? What if I actually succeed and then I can't keep up? I have been there. Honestly, all of us have. This is just part of what it feels like to start something new. And every single entrepreneur out there has felt these things. And if they say they haven't, they're probably lying to you. But here's the deal. You don't need to be the best at something to sell a digital product around it. You just need to be a few steps ahead of the person you are helping and have a passion for it. I'm like a firm believer that whatever it is that you're selling, you have to be passionate about it if you want longevity inside of your business. Right? You are selling your way of doing things that actually work. And that's what people want. They want to learn from someone who has been where they are right now. And you know what? Yeah. That girl from Instagram who watches all your content and never engages, she might judge you. Who cares? You might even have some flops while you're figuring all this out. But I want you to think of this. What if. What if you don't? What if the thing you're scared to put out There is exactly what somebody needs from you right now. What if it's the start of something so much bigger than you ever expected? You know, we all have our own unique experiences that are worth sharing and that can help someone else so much, and you deserve to put that out into the world. Next up, time and energy to actually do the damn thing. Or should I say, lack thereof, Honestly. But the. This was one that was especially hard for me when I was a mom. I mean, when I launched my first digital product in, what was it, the summer of 2022. My daughter had just turned 2. My husband was healing from his strokes, and I felt so overwhelmed. And that's when I realized I was kind of focusing on the wrong things and trying to do everything at once. Now, what do I mean by that? Focusing on the wrong things? I literally was obsessed with what my brand colors would be and my fonts. And I actually did a thread about this this week, and it's all about, like, how the way you make people feel and, like, the connection that you have with them is so much more important than, like, your brand colors and your fonts. And I literally, I kid you not, I probably spent, like, a month or two just, like, trying to decide, like, what's my color gonna be? What are my fonts gonna be? Like, this has to, like, represent me. And I wasted so much time thinking about things that. Yes, in the long run, does your branding matter? Yes. But in the beginning, it's more about how you make people feel with your content, how you connect with them. And not only that, I was literally trying to do everything at once. And when I started to break things down into different phases of the process, which is now what I teach my students, my brain was, like, suddenly able to focus so much better because it was one phase at a time. Not okay, I have, you know, three months worth of things to do, or six months, six weeks. I think I launched it in, like, less than six weeks. I have six weeks worth of stuff to do, and I need to get it all in one day. No, that absolutely does not work. You have to spread it out and kind of space it out into different phases. Okay. The fourth thing that scared the crap out of me at first was audience building and selling. Because, you know, if you want to sell digital product, you need an audience or a community of people that will want to buy it. Right. And something I see so many people doing is building their digital product in silence. Right? You spend all this time creating the product, and then you go to sell it, and it's Crickets. Because nobody knows who you are or why you can help them. So here's what I do instead and what I teach my students to do. Now I literally start selling the offer before it's even been created. Now what do I mean by that? That is called priming. This is one of my favorite phases in this whole journey of creating and launching something is literally priming my audience by taking them along for the ride, asking questions as I build it, allowing them to help me build the offer as I create it. So that when I go to launch it, they know what's included, they know what's in this offer. They see the sales page and they're like, oh my God, yes, this is exactly what I need. Because you've been building it based off of their experiences and what they need help with. Okay, the last zone, which still feels so weird to say, but I couldn't think of a better way to describe it. But the last zone that held me up was the execution and mainly the tech side of it all. I swear, I lost so much sleep over this, I was worried I would set things up wrong or mess up. And I felt like, so stuck and sick to my stomach about this, like the technical side of things. And then I will never forget this day. I found Stan store and like I said, I vividly remember seeing it. I saw someone using a stand store on TikTok and finally feeling like, okay, like this is simple enough for me to do. My brain can handle this. Now if you don't know what a stand store is, it's a basically a. I don't know how to describe it, a juiced up link in bio, but you can sell your digital products directly from it. So you don't need this whole website, you don't need a shopify, you don't need like all these huge programs that take so long to set up. Like you could probably set your stand store up in 30 minutes and now it takes me maybe 10 minutes to create a product. Obviously my sales page is already done. I'm just plugging it all in. But I'm obsessed with Stan and I truly believe they are the best platform out there for beginners when it comes to selling digital products. And another thing is that I also chose a PDF as my first digital product. Because with a PDF, if you want to add something to it down the line, you can, and your students who previously purchased it will have immediate access to it. I mean, that's the way I teach it at least. So that allowed me to stop overthinking launch my digital product and then as I got feedback, I could make updates so easily to it. Now, at the end of the day, I want to remind you, done is better than perfect. And you will learn so much more from starting messy and just going for it than you would from sitting around and overthinking yet again. Like, do not go into another fall without having your digital product ready. Like this summer. This is, this is the time to do it. Let's do it. Let's make it happen. So if you are someone that has been stuck, paralyzed in your decision making, overwhelmed, second guessing, or absolutely spiraling as we like to do, I want this to be your sign that the only way to actually get clarity is by taking action. I'm going to say that again. The only way to get clarity is by taking action. You will never feel a hundred percent confident before you start. That's, that's just not how it works. Your confidence comes from doing the damn thing, from helping one person and getting that first DM from them saying how you changed their life. So this podcast episode, this is your permission to stop waiting for everything to be perfect. Just start, pick your idea and learn as you go. And if you need help with that first step, there's a little hidden freebie for you in the show. Notes. I'm like, like grinning ear to ear. I'm so excited for this. I've never done this before and I'm out of my mind excited for it. I love you. Mean it. And let's head into part two of this week's podcast episode. Welcome to our first rich girl session where I bring on experts for the series second half of a podcast show. And we get to spend 10 to 15 minutes learning actionable and tangible ways to run our business, make more sales and work less so we can enjoy this beautiful life we are building outside of our business. Today we have Rihanna who helps health challenged entrepreneurs. So she totally understands finding ways to work smarter, not harder. And we are going to dive into the top five ways that she is basically intertwining things into her business that helps her work less. So, Rhianna, welcome to the show. I'm so excited to have you. Hi.