58. 5 Things That are Holding You Back From Creating & Launching a Digital Product

Summary

Episode 58: 5 Things That are Holding You Back From Creating & Launching a Digital Product

Release Date: May 20, 2025

In Episode 58 of The Abigail Peugh Podcast, host Abigail Peugh dives deep into the common obstacles entrepreneurs face when creating and launching digital products. Drawing from her personal experiences and engaging with guest expert Rihanna, Abigail provides actionable strategies to overcome these barriers and successfully bring digital products to market. The episode is structured into two main segments: identifying and addressing the five primary challenges in digital product creation, and a "Rich Girl Session" with Rihanna, who shares five low-lift strategies to streamline business operations.

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Part 1: Overcoming the Five Paralyzing Zones in Digital Product Creation

Abigail begins the episode by addressing the feedback from her audience polls and emails, revealing that many of her listeners struggle with similar issues she once faced. She emphasizes that feeling stuck is common and assures listeners that there are ways to move forward. Abigail categorizes the challenges into five "paralyzing zones" that can hinder the creation and launch of digital products.

1. Lack of Clarity or Direction (00:45 - 05:10)

Abigail recounts her own struggle with determining the right niche for her first digital product. Initially managing three different Instagram accounts—each focusing on distinct areas such as a personal brand, motherhood, and Instagram Reels—she found it challenging to gain clarity on which path to pursue.

• Notable Quote:
  "You don't need the perfect idea. You really just need a clear, intangible idea for your digital product." (04:50)

Strategies to Overcome:

• Simplify Choices: Focus on what you’re passionate about and what you can consistently discuss for the next 90 days.
• Listener-Centric Approach: Create products based on the actual struggles and needs of your audience, ensuring relevance and demand.
• Avoid Perfectionism: Embrace the idea that your product doesn't have to be the first or perfect—it just needs to be the best choice for your ideal customer.

2. Impostor Syndrome (05:11 - 09:30)

Addressing self-doubt, Abigail shares how feelings of inadequacy can stall progress. She admits to questioning her expertise and fearing judgment but reassures listeners that these feelings are universal among entrepreneurs.

• Notable Quote:
  "You don't need to be the best at something to sell a digital product around it. You just need to be a few steps ahead of the person you are helping and have a passion for it." (07:15)

Strategies to Overcome:

• Embrace Passion Over Perfection: Focus on your enthusiasm and dedication to the subject matter.
• Authenticity Wins: Share your unique experiences and journey, which resonate more with audiences than flawless expertise.
• Action Builds Confidence: Taking steps forward diminishes self-doubt and reinforces your capability.

3. Time and Energy Constraints (09:31 - 13:10)

Balancing entrepreneurship with personal responsibilities can be overwhelming. Abigail discusses her challenges as a mother and wife, highlighting how misprioritization—focusing on non-essential details like brand colors and fonts—can drain time and energy.

• Notable Quote:
  "Your focus should be on how you make people feel with your content, not just on brand aesthetics." (11:20)

Strategies to Overcome:

• Phase Your Efforts: Break down the product creation process into manageable phases to avoid burnout.
• Prioritize Essentials: Concentrate on aspects that directly impact your audience’s connection and the product’s effectiveness.
• Delegate When Possible: Utilize virtual assistants or tools to handle tasks that drain your energy.

4. Audience Building and Selling in Silence (13:11 - 17:00)

Launching a digital product without a pre-existing audience or community can lead to poor sales outcomes. Abigail emphasizes the importance of "priming" your audience—engaging them in the creation process so they feel invested and are more likely to purchase upon release.

• Notable Quote:
  "Priming your audience by taking them along for the ride ensures they are ready and eager to buy when you launch." (16:00)

Strategies to Overcome:

• Engage Early: Involve your audience in brainstorming and development stages through polls, feedback sessions, and updates.
• Build Trust: Share your journey and iterations openly to foster a sense of community and anticipation.
• Test and Validate: Use audience insights to refine your product, ensuring it meets their needs and desires.

5. Execution and Technical Challenges (17:01 - 22:30)

Technical hurdles can be daunting, especially for those unfamiliar with the tools required for digital product sales. Abigail shares her relief upon discovering Stan Store, a user-friendly platform that simplified the selling process, eliminating the need for complex websites or extensive setup time.

• Notable Quote:
  "Done is better than perfect. Starting messy and learning as you go is more beneficial than overthinking every detail." (21:00)

Strategies to Overcome:

• Leverage Simple Tools: Utilize platforms like Stan Store for easy setup and management of digital product sales.
• Start with Basic Formats: Begin with easily updatable products like PDFs to allow for quick iterations based on feedback.
• Adopt a Startup Mindset: Focus on launching promptly and refining your product through real-world usage and customer input.

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Part 2: Rich Girl Session with Rihanna – Five Low-Lift Strategies for Working Smarter

In the second half of the episode, Abigail transitions to a "Rich Girl Session," featuring guest Rihanna, who specializes in assisting health-challenged entrepreneurs. Together, they explore five strategies that enable entrepreneurs to streamline their operations and maintain a balanced lifestyle.

1. Utilize Other People's Audiences (22:31 - 27:00)

Rihanna emphasizes the power of leveraging existing audiences by appearing as a guest on podcasts or membership platforms. This strategy allows entrepreneurs to tap into established trust and visibility without extensive preparation or marketing efforts.

• Notable Quote:
  "Using other people's audiences is one of the best low-lift strategies to gain visibility without spending hours on marketing." (23:00)

Application:

• Guest Appearances: Seek opportunities to be featured on relevant podcasts and online communities to broaden your reach.
• Collaborative Efforts: Partner with other entrepreneurs for mutual benefit and audience expansion.

2. Implement AI to Handle Non-Core Tasks (27:01 - 32:00)

Rihanna advocates for integrating AI tools to manage tasks outside of one's expertise. Custom chatbots, for instance, can handle specific customer interactions, freeing up time for high-value activities.

• Notable Quote:
  "AI is only as good as you train it. Custom chatbots can act like your ideal client, providing tailored feedback on your digital product ideas." (30:10)

Application:

• Custom Chatbots: Develop AI-driven chatbots that embody your brand voice and assist with customer inquiries and product feedback.
• Automation Tools: Use AI for content generation, customer service, and other repetitive tasks to enhance efficiency.

3. Centralize Business Operations (32:01 - 37:00)

Centralization of business resources and information is crucial for maintaining organization and reducing chaos. Rihanna shares her experience with creating a comprehensive Notion template that houses everything from business plans to sales copy.

• Notable Quote:
  "Centralizing your business in one platform like Notion can be a game-changer for maintaining organization and streamlining operations." (35:00)

Application:

• Unified Platforms: Adopt a single platform to manage all aspects of your business, including planning, content, and sales.
• Templates and Dashboards: Utilize templates to organize workflows, track progress, and ensure all team members are aligned.

4. Focus on One Platform and One Offer (37:01 - 42:00)

Rihanna advises against spreading efforts across multiple platforms and products simultaneously. Instead, concentrate on mastering one social media platform and refining a single offer before expanding.

• Notable Quote:
  "Working on one platform and one offer at a time prevents confusion for both you and your audience, ensuring clearer messaging and stronger engagement." (40:00)

Application:

• Selective Presence: Choose the social media platform that best aligns with your audience and business goals, and devote your resources to it.
• Offer Specialization: Develop and perfect one digital product before diversifying, ensuring quality and focused marketing.

5. Create a Content Bank for Repurposing (42:01 - 47:00)

Building a repository of versatile content pieces allows for efficient content creation and distribution. Rihanna highlights the importance of documenting and repurposing content across various formats and platforms.

• Notable Quote:
  "A well-maintained content bank ensures you always have material to share, even when you're low on energy or time." (45:00)

Application:

• Content Documentation: Regularly save and categorize content ideas, successful posts, and valuable insights for future use.
• Repurposing Strategies: Transform high-performing content into different formats, such as turning a popular thread into an email series or a video script.

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Conclusion and Key Takeaways

Abigail wraps up the episode by reinforcing the importance of taking action over waiting for perfection. She encourages listeners to start with what they have, learn through the process, and continuously refine their strategies based on real-world feedback.

• Final Encouragement:
  "The only way to get clarity is by taking action. You will never feel a hundred percent confident before you start. Your confidence comes from doing the damn thing." (21:50)

Action Steps for Listeners:

1. Identify Your Zone of Paralysis: Determine which of the five challenges is holding you back and apply the corresponding strategies to overcome it.
2. Leverage External Resources: Utilize guest appearances, AI tools, and centralized platforms to streamline your business operations.
3. Focus and Repurpose: Concentrate on one platform and one offer to refine your approach, and build a content bank to maximize your content's reach and utility.
4. Take the First Step: Don’t wait for everything to be perfect. Start creating and launching your digital product today, and adapt as you go.

Additional Resources:

• Stan Store: Recommended for easy digital product sales setup.
• Notion Templates: For centralizing business operations.
• Custom Chatbots: Developed by Rihanna for personalized customer interactions.

Listeners are encouraged to engage with Abigail through social media, share their progress, and utilize the hidden freebie mentioned in the show notes to further assist in their digital product journey.

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Note: For more insights and actionable advice, listen to the full episode here and visit Abigail's official website for additional resources and support.

Transcript

[Abigail Pugh]

While allowing you to truly live it. Get ready for raw, honest conversations with entrepreneurs making thousands per month selling their own digital products and people just like you who ditch self doubt to create the life they've always wanted. If you're ready to make more money, have more impact, and still have time for the things that matter most, you're in the right place. Grab your sneakers, head out on your hot girl walk, and let's dive in. So over the past few weeks I have been doing polls and asking y' all questions in my emails about what you are struggling the most with when it comes to creating and launching either your first or your next digital product. And the crazy part is that so many of the things that y' all said were exactly what held me back for the longest time. And today we're going to talk about how to basically get unstuck and move forward so you can finally do the damn thing and launch your digital product this summer. No take backs. Okay? Now I wanna preface this by saying you are not lazy, you are not behind. You are literally just stuck in one of these five paralyzing zones. I don't know what else to call them. I've been thinking about this for like all morning and I can't figure out a better term for it. But just know I have been in all of them at one point or another and I promise there is a way through them. The first one is where I was stuck for pretty much the longest time and, and that was finding clarity or direction on what I wanted to create, right? Like basically deciding on what my first digital product would be. And it's funny cuz I totally forgot I did this until I posted a thread about it this week. But in 2022, before my business, as you know, it took off, I was actually posting on three different Instagram accounts with three different niches to see what I wanted to do. I knew I wanted to create a digital product, but my brain was having such a hard time getting clarity on which one to choose. Like it was brutal. And I just remember feeling so, so stuck. So what I did was I posted on three different accounts and the first one was my personal account and I was kind of just leaning into what I wanted to do maybe around a personal brand that was more like personality and family driven. And then the second one was about just being a mom and it was just me and just talking about like the foods I was feeding my daughter bean around eczema because she had eczema and we completely, you know, had to fix a lot of things in her gut. And I truly believe, like, the food I was feeding her was totally helping. So I was like, oh, maybe I'll make a whole Instagram on that. And then the third one was I called it in the real world, but I spelled it R, E E L, like reals. And it was all about using reels. And that one, like, I really loved it. But at the time, I was running somebody else's Instagram, like an educational one around floral design. And I was seeing, like, massive success with, with reels. But the hard part about that is that it was not my journey, per se. Like, it was my client's journey, essentially, which I was doing all the work and, like, it was my videos and, like my brain and all those things. But I was having a hard time connecting that. So those were the three accounts that I did. And I will say I got so much clarity that I did not want to build a personal brand. Like, that involved my family so much because I really wanted to be able to give my daughter and any future kids that I have and my husband, like, their privacy. Like, I didn't want my page to rely on, like, family content. So that was really nice to realize that very early on. And then I also realized, like, I loved teaching about content and content creation. And obviously, if you know my story, you know that I ended up starting this business around UGC was again, around content, but, like, way more specific than reels and also way more related to my journey and my story story. So I loved being able to kind of test out all three things, see what I liked, what I didn't like, and then move forward. And some of the things that my brain were struggling with kind of looked like, you know, I don't know what digital product to make. I have way too many ideas. What if it's already been done? Will people even want this? I mean, does any of that sound familiar? Is that what your brain is doing right now? If your brain is thinking those things? Here's what I want you to know to help you find clarity and move forward with an idea. For first and foremost, you don't need the perfect idea. You really just need a clear, intangible idea for your digital product. You also don't need to be the first one to create something on a certain topic. You just need to be the better choice for your ideal customer or client, whatever you want to call them to want to learn from, AKA someone who has gone through what they are currently going through. And you don't need to guess what people want right you really just have to listen to what they're already struggling with and create a digital product that helps them work with that. And if you are torn between multiple ideas, like you're multi passionate, I have struggled with that so much in my life. In general, I want you to ask yourself this. Which one could you talk about for the next 90 days and not get bored? And I don't even know if I want to say not get bored, because there's always going to be boring days in business. But what is something that, like, lights you up and that you love and that you know you could talk about for a long time? And if you're also worried it's been done before or it's an oversaturated niche. And why don't you ask yourself this? How can I make it simpler and faster for my ideal customer to get their problem solved? And when it comes to identifying the problem you solve for them, please, for the love, keep it simple. You are helping them solve one specific problem in this digital product, not 501. That's it. Do not overthink it. Okay, next up. And this one still creeps up on me every once in a while, which is so annoying. And that is imposter syndrome. You know crap. Like, I'm not an expert. I don't even know what I teach. What if people judge me? What if I fail? What if I actually succeed and then I can't keep up? I have been there. Honestly, all of us have. This is just part of what it feels like to start something new. And every single entrepreneur out there has felt these things. And if they say they haven't, they're probably lying to you. But here's the deal. You don't need to be the best at something to sell a digital product around it. You just need to be a few steps ahead of the person you are helping and have a passion for it. I'm like a firm believer that whatever it is that you're selling, you have to be passionate about it if you want longevity inside of your business. Right? You are selling your way of doing things that actually work. And that's what people want. They want to learn from someone who has been where they are right now. And you know what? Yeah. That girl from Instagram who watches all your content and never engages, she might judge you. Who cares? You might even have some flops while you're figuring all this out. But I want you to think of this. What if. What if you don't? What if the thing you're scared to put out There is exactly what somebody needs from you right now. What if it's the start of something so much bigger than you ever expected? You know, we all have our own unique experiences that are worth sharing and that can help someone else so much, and you deserve to put that out into the world. Next up, time and energy to actually do the damn thing. Or should I say, lack thereof, Honestly. But the. This was one that was especially hard for me when I was a mom. I mean, when I launched my first digital product in, what was it, the summer of 2022. My daughter had just turned 2. My husband was healing from his strokes, and I felt so overwhelmed. And that's when I realized I was kind of focusing on the wrong things and trying to do everything at once. Now, what do I mean by that? Focusing on the wrong things? I literally was obsessed with what my brand colors would be and my fonts. And I actually did a thread about this this week, and it's all about, like, how the way you make people feel and, like, the connection that you have with them is so much more important than, like, your brand colors and your fonts. And I literally, I kid you not, I probably spent, like, a month or two just, like, trying to decide, like, what's my color gonna be? What are my fonts gonna be? Like, this has to, like, represent me. And I wasted so much time thinking about things that. Yes, in the long run, does your branding matter? Yes. But in the beginning, it's more about how you make people feel with your content, how you connect with them. And not only that, I was literally trying to do everything at once. And when I started to break things down into different phases of the process, which is now what I teach my students, my brain was, like, suddenly able to focus so much better because it was one phase at a time. Not okay, I have, you know, three months worth of things to do, or six months, six weeks. I think I launched it in, like, less than six weeks. I have six weeks worth of stuff to do, and I need to get it all in one day. No, that absolutely does not work. You have to spread it out and kind of space it out into different phases. Okay. The fourth thing that scared the crap out of me at first was audience building and selling. Because, you know, if you want to sell digital product, you need an audience or a community of people that will want to buy it. Right. And something I see so many people doing is building their digital product in silence. Right? You spend all this time creating the product, and then you go to sell it, and it's Crickets. Because nobody knows who you are or why you can help them. So here's what I do instead and what I teach my students to do. Now I literally start selling the offer before it's even been created. Now what do I mean by that? That is called priming. This is one of my favorite phases in this whole journey of creating and launching something is literally priming my audience by taking them along for the ride, asking questions as I build it, allowing them to help me build the offer as I create it. So that when I go to launch it, they know what's included, they know what's in this offer. They see the sales page and they're like, oh my God, yes, this is exactly what I need. Because you've been building it based off of their experiences and what they need help with. Okay, the last zone, which still feels so weird to say, but I couldn't think of a better way to describe it. But the last zone that held me up was the execution and mainly the tech side of it all. I swear, I lost so much sleep over this, I was worried I would set things up wrong or mess up. And I felt like, so stuck and sick to my stomach about this, like the technical side of things. And then I will never forget this day. I found Stan store and like I said, I vividly remember seeing it. I saw someone using a stand store on TikTok and finally feeling like, okay, like this is simple enough for me to do. My brain can handle this. Now if you don't know what a stand store is, it's a basically a. I don't know how to describe it, a juiced up link in bio, but you can sell your digital products directly from it. So you don't need this whole website, you don't need a shopify, you don't need like all these huge programs that take so long to set up. Like you could probably set your stand store up in 30 minutes and now it takes me maybe 10 minutes to create a product. Obviously my sales page is already done. I'm just plugging it all in. But I'm obsessed with Stan and I truly believe they are the best platform out there for beginners when it comes to selling digital products. And another thing is that I also chose a PDF as my first digital product. Because with a PDF, if you want to add something to it down the line, you can, and your students who previously purchased it will have immediate access to it. I mean, that's the way I teach it at least. So that allowed me to stop overthinking launch my digital product and then as I got feedback, I could make updates so easily to it. Now, at the end of the day, I want to remind you, done is better than perfect. And you will learn so much more from starting messy and just going for it than you would from sitting around and overthinking yet again. Like, do not go into another fall without having your digital product ready. Like this summer. This is, this is the time to do it. Let's do it. Let's make it happen. So if you are someone that has been stuck, paralyzed in your decision making, overwhelmed, second guessing, or absolutely spiraling as we like to do, I want this to be your sign that the only way to actually get clarity is by taking action. I'm going to say that again. The only way to get clarity is by taking action. You will never feel a hundred percent confident before you start. That's, that's just not how it works. Your confidence comes from doing the damn thing, from helping one person and getting that first DM from them saying how you changed their life. So this podcast episode, this is your permission to stop waiting for everything to be perfect. Just start, pick your idea and learn as you go. And if you need help with that first step, there's a little hidden freebie for you in the show. Notes. I'm like, like grinning ear to ear. I'm so excited for this. I've never done this before and I'm out of my mind excited for it. I love you. Mean it. And let's head into part two of this week's podcast episode. Welcome to our first rich girl session where I bring on experts for the series second half of a podcast show. And we get to spend 10 to 15 minutes learning actionable and tangible ways to run our business, make more sales and work less so we can enjoy this beautiful life we are building outside of our business. Today we have Rihanna who helps health challenged entrepreneurs. So she totally understands finding ways to work smarter, not harder. And we are going to dive into the top five ways that she is basically intertwining things into her business that helps her work less. So, Rhianna, welcome to the show. I'm so excited to have you. Hi.

[Rihanna]

Thanks so much. I'm so excited to be here. Thanks. Thanks for having me.

[Abigail Pugh]

Yeah, absolutely. So let's dive right in. I'd love to chat about these five things that really help you. I don't even know the right word, like work less or just like take advantage of tools and systems. I feel like, especially at the beginning of being an Entrepreneur. We kind of just try things and run with it and throw spaghetti at the wall sometimes and try things. And I'm all for that, but I think that there are lots of ways that we can kind of take things off our plate so that we can can enjoy our life. Right. The reason we started this business. So I'd love to hear those from you.

[Rihanna]

Yeah, I am all about low lift strategies, low lift marketing, low lift everything. My favorite low lift business tip. So the first one that I love is using other people's audiences. So just like what you and I are doing right now, like, show up as a guest on somebody's podcast or guest in somebody's membership using other people's audiences, because you don't really have to do a lot of prep. You know, it's not something that you have to spend hours making all of these marketing, like, they do the marketing for you. So you just show up, you chat. It's like the best thing ever.

[Abigail Pugh]

Absolutely. I actually did that very early on. Someone invited me to be on a podcast, like, when I was very. Like, my following was a lot smaller, like, it was very early on in this business, and I was like, my mind was blown at how much trust those people had in me because I was on that podcast. And it was just such an eye opener for me. Like, oh, like I can build trust with people through somebody else's audience that they already trust this person. Right. So they already trust the podcast host. And then you get to go on the show and be like, hey, I do X, Y, Z. And now you have the trust of those people. So it's a great thing to use, especially before a launch. I feel like this is so underutilized. Is getting on, like, doing. I heard someone's the other day say they're on a podcast tour, and she's literally, like, being a guest on 10 different podcasts right before her launch to get more visibility. And I thought that was literally genius. Thank you, Thread. Whoever said that on threads, I didn't touch the name. I thought it was so smart. Okay, number two.

[Rihanna]

I love that. Okay, number two, using AI to supplement everything that is outside of your zone of genius, if it is not in your zone of genius, let AI handle it. And I know there's probably some people that are listening to this that are like, AI is crazy. Why would we use it? Like, there's so much controversy once you learn how to use it correctly and ethically. Yep, it is next level. And I talk a lot recently about custom chatbots because it's like having an employee that you've trained to do a very specific, high level task and they're an expert at that.

[Abigail Pugh]

Yep.

[Rihanna]

Custom. And you have one in your, in your membership.

[Abigail Pugh]

I have one in my community and I'm obsessed with it. My community members are obsessed with it. And I was one of those people that I wouldn't say, I was like, I don't care if other people use AI. I mean, I don't really like the whole, like create a Persona as AI and that's your content. That's not my favorite because I love personal brands. I love seeing people's faces, I love getting to know the person first and then buying from them. That's just what I teach too. But I will say I was scared about AI at first. Like, oh my gosh, it feels like it's taking over. And I saw somebody again on threads. You guys are not on threads. Please get on thread. I love threads. So much fun. But I saw somebody say that AI is not going to replace creators. AI is going to replace the creators that do not utilize AI. Right. Because AI really saves you so much time if you know how to use it. And here's what I'll say. AI is only as good as you train it. So the reason I didn't just tell my audience like, oh, go to ChatGPT and plug in these prompts is because they would be pretty generic responses. Right? But what we do with these GPTs is we go in first and we train them on your voice, on your offers, on your sales pages, on phrases that you would say or not say. Like, I tell my content GPT that I use for, you know, I use it to help me outline things and I use it to help with like podcasts, show notes, and all the things I tell it. Things like, hey, I don't always use correct grammar. I'm more conversational. So please be more conversational when you write this thing for me. So I'm obsessed with GPTs. I think they're amazing. Don't you have some products around them too?

[Rihanna]

I do. I have 12 custom chatbots that I created. And actually Emily passed the queso the other day, called them an army of chatbots. And I just thought that was so hilarious. Cause I'm like, it is. And they all build on each other. So it starts with like your brand voice and it just kind of works in conjunction.

[Abigail Pugh]

Which one's your favorite? The client choosing a favorite child.

[Rihanna]

Yeah, it's, it's the client whisper. It's a two phase chatbot. I learned how to create two phase chatbots, which if you ever want to geek out on that, I will totally geek out with you on that. Um, but the first phase of the chatbot helps walk you through creating your distinct ideal client story. So not the crazy what color underwear do they wear? Story, but more like, you know, let's get to the nitty gritty of like who they actually are. And then it takes that story and it acts like your ideal client so you can be like, I have this digital product idea. What do you think of it? How long should it be? What format should it be? What price would you pay for it? What bonuses would you want? Like, what would make you be like, oh my God, I have to have this right now. And it is, oh my God, it's the best.

[Abigail Pugh]

That's so good. We will link that in the show notes for you guys as well. Okay, I think we're on number three.

[Rihanna]

Yeah. Centralize your business. So once a year I do this program. It's called the Chaos Detox and it's a ginormous crazy notion template. One of the things that I struggled with the most was that I had something in Google Docs and then I had something in like a Google folder and then I had something on my desktop and something in one. It was crazy. So I created a giant Notion template and it has everything. My business plan, it has all my offers, and then like each one of my offers has every single thing that I need for that offer. So like the, the messaging format, the sales page copy, the social medias, all the links that I need, the discount codes, everything in one spot.

[Abigail Pugh]

Oh my gosh, genius.

[Rihanna]

Game changer.

[Abigail Pugh]

I love Notion for this. Like if you guys aren't using Notion in your business, like I use it for delivering free freebies now. Like my freebie will be on Notion. Instead I use it inside of my community. I use it with my va. Like, I just love the organization of Notion so much more. And I will still use Google Drive and Google Docs for certain things. I mean, like I've been on Google Docs for years. Yeah, I don't think I'll ever fully get rid of it. Right. But Notion is so great for organizing things. And this is, this is like the non sexy part of being an entrepreneur. But if you don't do it, then things are going to get a little crazy. Like I am very Type B. So the system stuff, like I'm like, eh, eh. But my VA is type A and she's like, oh, hell no. Like no, we are gonna so she'll, like, take my crazy type B brain and just help me kind of keep it organized. Because organization is not something that my brain needs, and her brain does need it. So we use notion for that. I am. I'm obsessed with notion. It's amazing.

[Rihanna]

And I love the way you use notion for, like, all the things, like, for, you know, the rich girl reels and all of the prompts and everything. It's so organized. It's easy to understand and use.

[Abigail Pugh]

It's really easy to copy.

[Rihanna]

Underrated.

[Abigail Pugh]

Like, if you're someone that does prompts, like, I do a lot of prompts and like, implementation inside my offers. Like, I am not just someone that throws all this information at you. I strongly value and give my students, like, so much implementation because I think that's a lot of the time. A lot of the time that's what people are missing. So notion helps me keep it so clean. Like, for example, when I do a live training, the link that they get when they sign up is a link that says, here's the zoom call. Like, this is where it's going to be. Here's the password, all that. And then after this same link is where the replay will go. And it's just so easy to, like, drop the video replay in there. They have that link already?

[Rihanna]

Yeah.

[Abigail Pugh]

I don't know. It's just like, really streamlined so much for me and my business. So don't overlook that stuff. I do think, like, it's probably better to have that set up in the beginning, but if that's holding you back, just start your business, get things going, start bringing in sales, and then make sure you get on the organization. Cause I know, like, for me, I was like, well, if everything's not perfect, I can't start. And then one day I was like, you know what? It can't be like this. I'm just gonna, like, this barrel through. And now I've, like, organized things a little bit later on, which is fine.

[Rihanna]

And it's totally fine. I mean, I'm, you know, 10 years into entrepreneurship and I just finally create that giant notion dashboard last year.

[Abigail Pugh]

Yes.

[Rihanna]

And now I teach it. And it's. It's the best. Start small. It's no big deal. You don't have to do it all at once.

[Abigail Pugh]

Exactly. Do you have a link to that? Is that something that you sell or is it just something that you use.

[Rihanna]

For the chaos detox? I do. I don't have the link up on my stand store, but I can give it to you so you can Link it in the notes.

[Abigail Pugh]

Awesome.

[Rihanna]

I run it in January every year because I feel like it sets you up for the year for. Excellent. It's great.

[Abigail Pugh]

So true. Okay, number four, let's see.

[Rihanna]

Working on. Oh, this is so overlooked. Perfect. One platform on social media, one offer, one messaging or marketing strategy at a time. Stop working on 900 things all at once.

[Abigail Pugh]

Oh, my gosh, it is. And it's confusing your audience. Like, I really. I really strongly believe that, like, starting off with one thing and then spending at least 90 days on that offer, on that level of messaging, seeing what the problem they have next so that you can create that digital product next, but, like, give your product its day in the sun. I feel like right now people just feel this constant. Like, they see the high and the fun of launching because you do have a huge surge of sale, usually with launching. Right? Like, that's pretty common. And it's so much fun to reach more people and have all this momentum. But at the end of the day, when you're done launching, I highly, highly Recommend Going into 90 days of just selling that product every day, narrowing in on your messaging, getting so clear and kind of getting all the buyers that weren't the ones that bought during launch and being able to serve them throughout those 90 days. And I love what you said about the one platform too. I think people, they're like, oh, I need to be everywhere.

[Rihanna]

Everywhere.

[Abigail Pugh]

You absolutely do not. I mean, for me, I started on TikTok. I'm not really there anymore. Sometimes I'll just post for fun, but, like, it's not. There's no strategy on my TikTok right now. But when I came to Instagram, I was like, okay, I'm gonna spend a year and a half, like, perfecting Instagram. And not to say that it's perfect, but I really. I know my strategy on Instagram. And then I added on. I don't remember if I added threads or my podcast first, but, like, I added on threads and then I added on a podcast or maybe it was swapped, I don't know. But it really helped. Kind of really being clear on who I was talking to and my strategy on that platform before moving on. What would you say is your main platform?

[Rihanna]

Threads. And it's funny, I do. I do threads, and then basically I act the exact same on stories as I do on threads. But I've. I haven't posted on Instagram, like in reels or carousels or anything for a while, and I'm getting tons of traction and tons of sales and Eventually I'll go back to Instagram, but I feel like I'm just going to take my threads and repurpose it to Instagram.

[Abigail Pugh]

Threads is such an overlooked low lift platform like it is. I don't know Threads, it's just like a different world. I love it so much and I use it a lot to like test content that I want to pull to Instagram or just test concepts or I don't know, I just. It's way more conversational. So I mean that's so unbrand for you to be like the low lift. Like that is your main thing. And yeah, I don't think people realize how amazing of a platform it is. So I actually have someone coming, Emily, she mentioned her earlier of what is it past the queso. Right? Yeah, she's. I love her selling on threads and she's going to come do a training inside of my community on threads. So I think that. I think it'll be this summer. I can't remember which month, but that'll be really fun. Okay, last thing. Tell us number five.

[Rihanna]

Content bank. Bank all of your content and because we were just talking about threads, so what my favorite thing to do is I bank all of my threads content and then I'm like, okay, how can I repurpose this? How can I expand this into an email? And then I mean you just end up keeping track of everything in notion or airtable or wherever you want. But content banks, like I know people talk about it all the time, but until you actually do it, you don't realize how important it is for a low lift strategy when you're low on energy.

[Abigail Pugh]

Absolutely. And one thing I will say too that I tried with threads is so I went into threads and, and I had my va. I was like, hey, anything that's like over a hundred likes or maybe like has more than 50 comments, just kind of like knowing that it wasn't just like five people that resonated with it. Right. Can you go in and copy and paste all that into like a notion doc? So we copied all those and then I took it to ChatGPT, my trained one and I said hey, these are all my best performing threads. Can you please create 20 to 30 additional threads that are pulling from this but make them like word them differently and phrase it differently with the same concepts. And it did pretty good. Like obviously with AI, I'd say a hundred percent of the time I change it a little bit to make it more sounding like me, but it did really good. But I hadn't even Thought about taking a reel that performs well or the text of a thread or something, going to GPT and saying, hey, this performed really well as a thread. Can you turn it into an email? Or this performed really well as real. Can you turn it into a seven slide carousel? Like, the world is your oyster, you guys with repurposing, take advantage of it.

[Rihanna]

I was when I did my. My epic fail of a workshop because of my wi fi problems this last week, which. Oh, my gosh, one of the gals that was on there, she's a podcaster, and that's like, one of her main things.

[Abigail Pugh]

Yeah.

[Rihanna]

I took the script of her podcast episode and we turned it into, like, 27 different pieces of content. And that was one pass, dude. So you could take those 27 and turn them into another 20. Seriously, it's just absolutely insane what you can do, but if you're not documenting it, it's not doing you any good.

[Abigail Pugh]

Yeah.

[Rihanna]

Because you can say the same thing 27 different times. MacKenzie, who I think you've had in the.

[Abigail Pugh]

Yeah. Yep.

[Rihanna]

I just absolutely love her. And she says that all the time. Like, you can say the same things over and over and over again. People might not see it. Maybe they do see it, but maybe it's just a little bit tweaked enough to where it's different.

[Abigail Pugh]

I mean, the amount of times the example she's using, her name is Mackenzie. She's like a storytelling expert. I love her. She's been in my training. She actually does weekly, one talking head prompt per week for my community. Um, I love her, but she posts this one thing, like, this one concept all the time, where she says something like, I post to my. I post on socials as if I'm talking to my Facebook community, like a small group of community. The amount of times this girl has posted that concept, I read it every single time she posts it every single time. Fascinating. And she always, like, yes, she does reword it a little bit differently, I'm sure. But it's the same concept and I still read it, so do not be afraid to repurpose. Yeah. Thank you so much for coming on for this little session. This was so much fun. I'm so excited to try new things. If you guys hadn't noticed, I am trying new things on my podcast. Year one on my podcast was, hey, I'm going to use this as a creative outlet and have fun and try different things. And year two, I'm like, okay, let's get serious. Let's make this a little bit more strategic. So I hope you guys enjoy this as usual. If you enjoyed this episode, please send me a DM and let me know or tag me on Instagram so that I know if you enjoyed it or not. Rihanna, thank you so much for coming on the show and I will tag all of her information down below for you guys and I will see you next week. Thank you so much for hanging out with me and my guests today. If you learned anything from our episode, I I would love it if you could share it over on your Instagram stories and tag me Abigail Pugh until next time. Love you, mean it.