In Episode 3 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, Luis Di Como, former EVP of Global Media at Unilever, joins Jeremy Bloom and AdTechGod to discuss the growing complexity of digital advertising, the rise of AI agents, and why audiences, authenticity, and attention are becoming the defining pillars of modern marketing.

Takeaways

AI is shifting from a tool that answers questions to a system that helps shape decisions.
Marketers must plan for both human audiences and AI agents.
Authenticity is becoming more important as AI-generated content proliferates.
Content performs best when paired with the right context.
Media quality directly influences business outcomes.
Automation is essential for managing marketing complexity at scale.
Human judgment remains critical in AI-powered workflows.
Trust in AI grows through transparency, standards, and guardrails.
Brands need clear risk tolerances when deploying AI systems.
Attention that drives measurable business outcomes is the ultimate goal.

Chapters
00:00 Introduction to The Great AI Advertising Reset Series
00:32 Why Digital Advertising Has Become More Complex
01:31 The Three A's: Audiences, Authenticity & Attention
04:55 How AI Is Reshaping Marketing Organizations
07:26 Moving Beyond Basic AI Automation
08:55 Why Human Judgment Still Matters
09:22 Connecting Media Quality to Business Outcomes
11:12 Content Plus Context Equals Better Results
11:38 Building Trust in AI Decision Making
12:07 The Self-Driving Car Analogy for AI Adoption
14:20 Final Thoughts on AI, Trust & Marketing