Sometimes I feel like every marketer secretly wants to be an entrepreneur. That their goal is to build passive income through a side-hustle, quit marketing and then work remotely from the jungles of Peru.

I'm not sure why I think this way. Maybe because I've felt this way.

Dave Schneider has lived this very experience. I wanted to know whether his experiences matched my expectations, or whether I've mis-sold myself.

Dave sold links in the early 2010s and that helped to fund his travel around the world, before he eventually embarked on a SaaS journey with outreach software, NinjaOutreach. Dave later sold NinjaOutreach and is currently on a mission to reinvent marketing agency practices with Shortlist.io, the unagency.

In this episode we discuss:

Dave's advice in building SaaS products for non-developers
The trigger moment that led Dave to consider exiting NinjaOutreach
Lessons in successfully exiting a SaaS product
How selling NinjaOutreach impacted Dave's life
Dave's thoughts on influencer marketing
How Shortlist.io was born and what is an un-agency?

Referenced on this episode:

Dave's first venture, NinjaOutreach: https://ninjaoutreach.com/
Dave's story on how he grew NinjaOutreach from the Niche Pursuits podcast in 2017: https://www.nichepursuits.com/podcast-120-dave-schneider-built-30k-per-month-link-building-software-company-using-outreach/
Shortlist.io's Podcast, 'How We Solve': https://howwesolve.com/

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The track featured in this episode is 'Enu' by Osoku.

Send all feedback, thoughts and guest recommendations to scott@theadvertisinghour.com

#15 Exit Like a Ninja with Dave Schneider, CEO of Shortlist.io