Podcast
The Advisor Summit Podcast
Hosted by Molly · EN
Welcome to The Advisor Summit Podcast, the podcast where financial advisors gain analytical insights and tactical strategies from the industry's top minds. Each episode, we bring you exclusive conversations with founders, C-suite leaders, and industry innovators uncovering the trends, tools, and techniques shaping the future of financial advising.
Whether you're looking to scale your practice, enhance client relationships, or stay ahead of market trends, The Advisor Summit is your go-to source for expert guidance and actionable takeaways.
30episodes
Episodes
Newest firstAll episodes
Transform and Scale Your Financial Advisory Firm with Practical Solutions
Sep 2200:40:22Tap to summarizeEp #18: Transform and Scale Your Financial Advisory Firm with Practical SolutionsWelcome back to another episode of the Advisor Summit Podcast, where industry innovators and thought leaders come together to elevate the way we serve, scale, and succeed.In this episode of the Advisor Summit, we sit down with Jen, founder of My Virtual COO, to uncover the strategies and frameworks that help financial advisory firms scale without burnout. Jen shares actionable advice on goal-setting, delegation, team empowerment, change management, and creating a legacy-driven business. Whether you’re a small firm looking to grow or a seasoned advisor aiming to optimize your team, this episode is packed with practical insights you can implement today.Key Takeaways:Scaling your firm effectively requires written goals and vision—whether on paper, a whiteboard, or a digital tool—to provide clarity and direction for every decision.Scaling without burnout comes from grounding yourself in data, understanding team structure, and reviewing priorities quarterly or at least every six months.Delegation and clear responsibility charts empower your team, reduce disengagement, and allow leaders to focus on strategic growth instead of getting stuck in daily operations.The Four Ps—People, Productivity, Profitability, and Presence—help leaders evaluate and implement change without overwhelming their team or creating “change fatigue.”Building a legacy firm requires clear communication, empowering your team, taking breaks to step back, and fostering a culture of giving back through impactful initiatives.Jen Goldman is a business transformation specialist. She has 30+ years’ experience in service industries and transformed hundreds and trained thousands of professional services firms to experience higher growth, success and profits. Jen’s expertise is in strategic business improvement planning, optimization of staff, providers and tech, Lean® process creation and adoption, change accelerators without fatigue, and overall implementation of operational efficiencies. Her philosophy includes Visualization, 4Ws™ Sequencing, and IDEOS®. Her thought leadership is found in Inc Magazine, Liberated CEO, Tools for High Profit Margin Practice, Vettafi, and on industry-leading conference stages. Jen’s written work can be found in Inc, NAPFA, Technology Tools for Today, Trust Advisor, and many more. Connect with JenJen's website⛰️At Track That Advisor, we believe that independent financial advisors shouldn’t have to struggle with overwhelming spreadsheets and confusing reports.⛰️Our mission is to simplify data analysis, providing clear, actionable insights that help advisory firms grow and thrive.⛰️With years of experience in financial analytics, our team understands the challenges advisors face. We don’t just provide numbers—we provide a roadmap to success.Contact us at: hello@trackthatadvisor.comConnect with Molly PierceConnect with Erica Pauly
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Ep #17: People First, Numbers Second: Building Trust in Advisory
Sep 800:32:13Tap to summarizeThe Advisor Summit Podcast: People First, Numbers Second: Building Trust in AdvisoryWelcome back to another episode of the Advisor Summit Podcast, where industry innovators and thought leaders come together to elevate the way we serve, scale, and succeed.Today, we are with Brad Matos. After originally pursuing a degree in Mechanical Engineering, Brad pivoted toward his true calling in finance, harnessing a Bachelor’s in Business from Florida International University. Brad’s professional journey saw him excel in multiple roles in financial analysis and operations. Hailing from the St. Augustine area, Jacksonville, Florida is where Brad calls home. His heart belongs to his wife Emily, married since June 2019, and their two wonderful children: Kennedy and Anderson. In this episode, we dive into the human side of financial planning with a focus on building trust, simplifying complex strategies, and educating clients to give them confidence in their financial futures. Brad shares insights from their experience in the advisory world, emphasizing the importance of relationships, conservative planning, and continuous learning for both advisors and clients. In this episode, we cover:How putting people before numbers leads to stronger, longer-lasting client relationships, and why personal connection is just as important as the financial plan itself.Strategies to make complex financial plans simple and easy to understand, so clients feel confident and in control of their money without getting lost in the numbers.The difference between a CFA (Chartered Financial Analyst) and a CFP (Certified Financial Planner), and why holistic planning—integrating taxes, estate planning, and risk management—creates better outcomes for clients.Practical ways to educate clients and help them stay calm and focused during market volatility, using clear visuals, analogies, and real-world examples.Core values for aspiring advisors—humility, integrity, ownership, and a commitment to lifelong learning—and how adopting these can accelerate growth and impact in any financial advisory career.Connect with Brad MatosVisit TTC's website⛰️At Track That Advisor, we believe that independent financial advisors shouldn’t have to struggle with overwhelming spreadsheets and confusing reports.⛰️Our mission is to simplify data analysis, providing clear, actionable insights that help advisory firms grow and thrive.⛰️With years of experience in financial analytics, our team understands the challenges advisors face. We don’t just provide numbers—we provide a roadmap to success.Contact us at: hello@trackthatadvisor.comConnect with Molly PierceConnect with Erica Pauly
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Ep #16: Track That Advisor Solutions for All Financial Advisors
Aug 2500:36:45Tap to summarizeThe Advisor Summit Podcast: Track That Advisor Solutions for All Financial Advisors | Molly & EricaWelcome back to another episode of the Advisor Summit Podcast, where industry innovators and thought leaders come together to elevate the way we serve, scale, and succeed.In this episode, we dive into the latest updates from Track That Advisor, exploring how their innovative tools and integrations are helping financial advisors streamline operations, leverage data, and make smarter business decisions. Erica walks us through the newest features, from seminar tracking to AI-powered insights, and shares tips on maximizing data for growth.Track That Advisor Service Offerings:1. Track That Seminar – For managing, tracking, and analyzing client events or seminars; designed to give firms insight into event performance and client engagement.2. CRM Integrations – TTA integrates with major CRMs to ensure smooth data flow3. Advisor Footprint – A Salesforce-based, pre-built system that includes TTA processes, dashboards, and reporting for larger firms. Allows customization for workflows, reporting, and automation without building from scratch.4. Data Storytelling Course – A 12-week online course for leadership or trusted team members that teaches how to interpret, link, and act on data effectively. Includes group calls, two 1-on-1 coaching calls, and a final project for practical application.5. Ask EP AI – AI-driven support to help advisors and staff navigate the TTA platform, analyze reports, and get actionable guidance.6. Reverse Engineer Tool / Workflow Analysis – Helps firms analyze existing processes, dashboards, and reports to identify what’s working, uncover inefficiencies, and implement actionable improvements.7. Resource Center – Offers additional tools and educational materials for advisors, leadership, and teams to get more value from TTA and data insights.8. Beta Testing & Early Access Programs – For new integrations or tools, such as Wealthbox integration, TTA allows select clients to beta test before full rollout.9. Consulting / Advisory Support – Guidance on implementation, data analysis, and strategic decisions based on your firm’s size, goals, and data needs.Bonus Takeaways:When reaching out to us, make sure to include the specific tag for what you’re interested in—like Redtail, Wealthbox, or Advisor Footprint—so we can send you only the announcements and updates that matter to you.Leveraging Track That Advisor’s tools allows firms to scale efficiently without costly custom builds.Understanding and interpreting your firm’s data can reveal actionable insights that drive growth and improve client service.The combination of AI, structured workflows, and educational resources empowers teams to become data-driven decision-makers.Show Notes:Stephanie Dannebaum's website here⛰️At Track That Advisor, we believe that independent financial advisors shouldn’t have to struggle with overwhelming spreadsheets and confusing reports.⛰️Our mission is to simplify data analysis, providing clear, actionable insights that help advisory firms grow and thrive.⛰️With years of experience in financial analytics, our team understands the challenges advisors face. We don’t just provide numbers—we provide a roadmap to success.Contact us at: hello@trackthatadvisor.comConnect with Molly PierceConnect with Erica Pauly
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Ep #15: Mid-Year State of the Nation by Track That Advisor
Aug 11, 202500:33:15Tap to summarizeMid-Year State of the Nation by Track That Advisor | The Advisor Summit Podcast Erica Pauly | Episode 15Welcome back to another episode of the Advisor Summit Podcast, where industry innovators and thought leaders come together to elevate the way we serve, scale, and succeed.Erica is a leading expert in data-driven marketing strategies for financial advisors. As a coach and consultant, she has helped firms across the nation grow by leveraging data and making strategic marketing decisions. With years of experience working with advisors, Erica is passionate about turning data into actionable insights that lead to measurable results. She also leads Trackpad Advisor, a company focused on providing advisors with the tools they need to succeed.In this episode…Erica dives into the mid-year state of the nation and explores key trends in financial advisor marketing. She discusses shifts in traditional marketing funnels, such as dinner seminars, and how advisors can adapt to these changes. Erica also shares valuable insights on how to analyze key metrics, the importance of understanding your marketing gap, and how to pivot strategies effectively for the second half of the year.Key Takeaways:Dinner Seminars: Dinner seminars are seeing lower conversion rates and meeting stick rates, signaling the need for a shift in approach and greater focus on human connection and follow-up.Marketing Gap: Advisors must understand their "gap"—the difference between leads from previous years and new business generated this year. A high gap (over 30%) indicates a longer sales cycle and should shape ROI expectations.Data-Driven Decisions: Data is crucial for advisors to make informed decisions. Tracking key metrics like stick rate, close rate, and cost per client is essential before focusing on ROI.Nurturing Leads: Advisors should treat their leads like referrals by nurturing them over time and building genuine relationships, rather than viewing them as quick transactions.Adapting to Change: Advisors should stay flexible and avoid panic-driven decisions. Understand your benchmarks and adjust expectations based on your data and marketing funnels.⛰️At Track That Advisor, we believe that independent financial advisors shouldn’t have to struggle with overwhelming spreadsheets and confusing reports.⛰️Our mission is to simplify data analysis, providing clear, actionable insights that help advisory firms grow and thrive.⛰️With years of experience in financial analytics, our team understands the challenges advisors face. We don’t just provide numbers—we provide a roadmap to success.Contact us at: hello@trackthatadvisor.comConnect with Molly PierceConnect with Erica Pauly
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Ep #14: Growth & Acquisition: What Advisors Need To Know
Jul 28, 202500:40:28Tap to summarizeThe Advisor Summit Podcast: Growth & Acquisition: What Advisors Need To Know - Ep. 14 Brad SwineheartWelcome back to another episode of the Advisor Summit Podcast, where industry innovators and thought leaders come together to elevate the way we serve, scale, and succeed.Today's guest is someone who's not just shaping the future of advisor marketing and growth, he's accelerating it. We are thrilled to welcome Brad Swinehart, Chief Growth Officer at Oxford Advisory Group, a private, family-owned retirement planning and wealth management firm that's seen explosive growth under Brad's leadership. Since he came on board, Oxford has earned a spot on the Inc. Five Thousand list, been named one of Inc. 's best places to work, and received Silicon Review's Top Tech to Watch in 2024, all while achieving its highest growth RA year and expanding into new estate planning services. Brad was recently honored as a 2024 Tampa Titan 100 and named Chief Marketing Officer of the Year by CMO Alliance. He's also the host of the award-winning podcast, The Advice Leading with Value, which has featured some of the biggest names in our industry and continues to be a go-to resource for financial advisors looking to lead with impact. A respected voice, dynamic speaker, and strategic powerhouse, Brad's work is helping transform how advisory firms grow, connect, and serve. Welcome, Brad.In this episode, Brad discusses key strategies for scaling and growing a wealth management firm, including the power of referrals, effective succession planning, the importance of solid processes, and how leadership mindset impacts business growth.Key Takeaways:The Power of Referrals: Brad highlights that advisors should proactively engage clients to keep them informed, as existing clients are often the best source of new business. Neglecting these relationships can result in missed opportunities for growth.Succession Planning: Advisors without a transition plan risk losing business value as clients may question the future. Ensuring a successor is in place is vital to preserve the firm’s worth when retiring.Growth Mindset: Leadership attitude is key to scaling. Advisors need to be open to change, trust their team to make decisions, and let go of their ego to allow the firm to grow effectively.Processes for Success: Well-defined, replicable processes are essential for growth. Advisors who lack structured systems struggle to scale. Data-driven decisions and a willingness to adjust are necessary for consistent success.Leadership and Empowerment: Effective leadership involves clear communication and mentorship. Successful leaders empower their teams to make decisions while staying aligned with firm goals, avoiding micromanagement.Connect with BradListen to Brad's PodcastVisit Oxford Advisory Group's Website⛰️At Track That Advisor, we believe that independent financial advisors shouldn’t have to struggle with overwhelming spreadsheets and confusing reports.⛰️Our mission is to simplify data analysis, providing clear, actionable insights that help advisory firms grow and thrive.⛰️With years of experience in financial analytics, our team understands the challenges advisors face. We don’t just provide numbers—we provide a roadmap to success.Contact us at: hello@trackthatadvisor.comConnect with Molly PierceConnect with Erica Pauly
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Ep #13: Using AI Efficiently in the Advisory World
Jul 14, 202500:24:59Tap to summarizeThe Advisor Summit Podcast: Using AI Efficiently in the Advisory World - Ep. 13 Ben OlsenWelcome back to another episode of the Advisor Summit Podcast, where industry innovators and thought leaders come together to elevate the way we serve, scale, and succeed.Today’s guest is Ben Olsen, the founder of Beemo Automation. Ben’s journey from financial advisor to launching his own company focused on AI and automation for wealth management has led him to be at the forefront of helping firms integrate these powerful technologies. He’s passionate about providing customized AI solutions to help advisors streamline their processes, save time, and grow their business. In this episode, Ben shares how AI can help financial advisors optimize operations and enhance client relationships, while also exploring the future impact of AI on the financial services industry.Key Takeaways:AI’s Role in Wealth Management: Ben explains how AI boosts efficiency by automating tasks like client onboarding, meeting scheduling, and follow-up emails, giving advisors more time to focus on client relationships.Customized AI Solutions: Beemo Automation offers tailored AI tools that fit each firm’s unique needs, ensuring seamless integration with existing workflows.Automating Back Office Tasks: AI automates back-office processes such as data entry and CRM updates, freeing up time for client-facing work and business growth.Improving Client Communications: AI streamlines client communications by organizing emails and drafting replies, improving both efficiency and client satisfaction.The Future of AI in Wealth Management: Over the next 3-5 years, AI will help advisors manage more clients efficiently and reduce tech fragmentation by centralizing data for better AI tool use.Beemo AutomationConnect with Ben⛰️At Track That Advisor, we believe that independent financial advisors shouldn’t have to struggle with overwhelming spreadsheets and confusing reports.⛰️Our mission is to simplify data analysis, providing clear, actionable insights that help advisory firms grow and thrive.⛰️With years of experience in financial analytics, our team understands the challenges advisors face. We don’t just provide numbers—we provide a roadmap to success.Contact us at: hello@trackthatadvisor.comConnect with Molly PierceConnect with Erica Pauly
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Ep #12: Sell, Succeed, or Step Back: Choosing the Right Exit Path after Scaling
Jul 7, 202500:40:06Tap to summarizeThe Advisor Summit Podcast: Sell, Succeed, or Step Back: Choosing the Right Exit Path after Scaling- Ep. 12 Cory SwainWelcome to The Advisor Summit, the podcast where financial advisors gain analytical insights and tactical strategies from the industry's top minds. Each episode, we bring you exclusive conversations with founders, C-suite leaders, and industry innovators uncovering the trends, tools, and techniques shaping the future of financial advising. Today’s guest is Cory Swain. Cory is a passionate coach and consultant dedicated to helping independent financial advisors become better business owners and exceed their goals. As a Vice President of Advisor Development at Advisors Excel he has empowered numerous advisors to embrace their CEO roles, guiding them toward achievements they once thought impossible. Cory thrives on the energy of the teams he works with, managing a direct team of 11 that supports over 140 offices gathering over 5 billion in new assets per year.Though he’s landlocked in Kansas, Cory is proud to be the #1 surfer in the state (self-Proclaimed) and loves traveling to the coast whenever he can to catch a few waves. Faith and Family are at the core of his life; he enjoys chasing his three sons from sport to sport and navigating the adventures of being a “girl dad” with his daughter. Married to his wife, Hannah, for over 14 years, they share a commitment to building a God-centered home.He is very involved with the local Topeka community through serving on past boards with Young Lives, consult to startup of FCA Topeka, serving with Future Now: Finance and also leads the Faith Driven Advisor group within Advisors Excel. In this episode, Cory covers a wide range of topics that every advisor can learn from, including:The Journey to Scaling: Cory explains his path into the financial industry, transitioning from a recruiter to a leadership role at Advisors Excel. He highlights that scaling a practice is more about establishing systems and processes than simply hiring new advisors.Misconceptions About Scaling: Cory addresses the common misconception that hiring additional advisors automatically leads to success. He stresses the importance of systems and the right first hires for sustainable growth.Becoming the CEO: Cory discusses when an advisor should stop being the main producer and start focusing on acting as a CEO. He shares real-life examples of advisors who navigated this shift and the challenges they encountered.Systems and Processes: Cory talks about the need for documented systems in sales, marketing, and client retention to scale a practice. He encourages advisors to start small and use affordable solutions to build these systems.Acquisitions and Transitions: Cory offers advice on preparing to sell an advisory practice, emphasizing the importance of valuations, understanding the market, and managing risks during transitions.Connect with Cory SwainVisit Cory's websiteAt Track That Advisor, we believe that independent financial advisors shouldn’t have to struggle with overwhelming spreadsheets and confusing reports.Our mission is to simplify data analysis, providing clear, actionable insights that help advisory firms grow and thrive.With years of experience in financial analytics, our team understands the challenges advisors face. We don’t just provide numbers—we provide a roadmap to success.Contact us at: hello@trackthatadvisor.comConnect with Molly PierceConnect with Erica Pauly
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Ep #11: Advisors as Educators: The Next Level of Client Service
Jun 30, 202500:49:01Tap to summarizeThe Advisor Summit Podcast - Advisors as Educators: The Next Level of Client Service Ep. 11 Cooper Hitt | Fiat Wealth ManagementWelcome to The Advisor Summit, the podcast where financial advisors gain practical insights and actionable strategies from the industry's top professionals. Each episode, we dive deep into the key trends, tools, and techniques shaping the future of financial advising.Today’s guest is Cooper Hitt, the Director of Business Development at Fiat Wealth Management. Raised in Sioux Falls, South Dakota, Cooper Hiit brings Midwestern values and a relational approach to his role as Director of Business Development at Fiat Wealth Management. After moving to Minnesota to attend Bethel University, Cooper quickly found his footing in the financial services world and joined the Fiat team in 2022.Since then, he has been instrumental in driving strategic growth initiatives, fostering partnerships, and helping expand the firm’s reach while staying true to its mission of guiding families toward purpose-filled financial futures. Cooper's ability to connect with both clients and collaborators stems from his deep belief in trust, transparency, and putting people first.Now based in Minnesota, Cooper is passionate about building relationships and creating meaningful opportunities for those navigating life’s financial journey through the values and vision of Fiat Wealth Management.In this episode of The Advisor Summit Podcast, Cooper discusses how he transitioned from an intern at Fiat to becoming the Director of Business Development. He shares the lessons he's learned about adapting to change, embracing fintech, and building strong, communicative teams. Cooper also highlights the value of client education in retaining clients and ensuring a smooth onboarding process. Here’s an overview of the key points discussed:Key Takeaways:The Journey from Intern to Director: Cooper shares his unconventional path to business development, starting as an intern at Fiat, learning through various roles, and adapting as his responsibilities grew. His journey highlights the importance of flexibility and growth within a company.The Importance of Cross-Departmental Understanding: At Fiat, employees are encouraged to spend time in every department to gain a full understanding of the business and foster mutual respect between advisors and back-office staff. This cross-training helps bridge communication gaps and enhances teamwork.Adapting to the Changing Wealth Management Landscape: The rise of fintech, AI, and the shift from large wirehouses to independent advisory firms have dramatically changed the industry. Cooper discusses how Fiat embraces innovation and constantly evaluates new technologies to streamline processes.Client Education: A Key to Client Retention: Fiat places a strong emphasis on educating clients, not only about the products they offer but also about the broader financial landscape. Regular communication through podcasts, blogs, and workshops helps clients feel more secure in their financial decisions and reduces anxiety during market downturns.Embracing Change and Growth in Business Development: Cooper discusses how his role has evolved over time and the importance of being adaptable in a growing company. He emphasizes that staying open-minded and willing to embrace change are key components to success in business development.Fiat Wealth ManagementConnect with CooperContact us at: hello@trackthatadvisor.comConnect with Molly PierceConnect with Erica Pauly
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Ep #10: The Significance of Processes for the Back Office of Advisory Firms
Jun 16, 202500:28:53Tap to summarizeThe Advisor Summit Podcast: The Significance of Processes for the Back Office of Advisory Firms - Ep. 10 Katelyn GrahamWelcome back to another episode of the Advisor Summit Podcast, where industry innovators and thought leaders come together to elevate the way we serve, scale, and succeed. Today’s guest is Katelyn Graham. Katelyn is the founder of The Admin Effect, a company dedicated to helping financial advisors streamline their operations and create efficient back-office processes. With over a decade of experience in financial services, Katelyn has a passion for training teams, optimizing systems, and driving operational excellence. In this episode of The Advisor Summit Podcast, Katelyn discusses her journey from working in the operations side of a large IMO to founding The Admin Effect. She talks about how her personal experiences and challenges shaped her path and why having the right operational systems in place is critical to scaling a financial advisory practice. Here’s an overview of the key points discussed:Key Takeaways:Operational Excellence is Key: Katelyn explains how efficient back-office operations are essential to a financial advisory firm’s success and growth.Empowering Teams: She emphasizes the importance of providing proper training to ensure team members can effectively support both advisors and clients.Client-Centered Processes: Katelyn highlights the need to keep the client experience front and center, even while focusing on internal operations.Tackling Inefficiencies: She shares how streamlining new business processes can improve team morale and client satisfaction.Balancing Technology and Personal Touch: Katelyn discusses the importance of maintaining personal connections with clients, even as technology and AI streamline many operations.At Track That Advisor, we believe that independent financial advisors shouldn’t have to struggle with overwhelming spreadsheets and confusing reports.Our mission is to simplify data analysis, providing clear, actionable insights that help advisory firms grow and thrive.With years of experience in financial analytics, our team understands the challenges advisors face. We don’t just provide numbers—we provide a roadmap to success.The Admin Effect websiteConnect with KatelynContact us at: hello@trackthatadvisor.comConnect with Molly PierceConnect with Erica Pauly
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