Most advisors know they should be creating content, but the second equipment, editing, and keywords enter the conversation, the whole idea gets shelved. This week on Advisor's Fuel, Adam sits down with Kyle Andree, a podcast strategist and producer who has spent the years since 2018 helping business owners and financial advisors launch and grow shows through his company, In-House Podcasts.

Kyle breaks down the one question every advisor needs to answer before they hit record, why most podcasts fade out around episode 30, and how to choose a format and cadence that actually fits a practice instead of someone else's playbook. Whether you're thinking about launching your first show, trying to fix one that's stalled, or just want to build trust faster than a newsletter or social post ever could, this conversation is packed with practical insight you can use right now.

Episode Timestamps

00:00 — Intro: how Kyle got into podcast production

05:00 — Why "what's your why" is step one before you hit record

08:00 — A good podcast why vs. a bad one (the optometrist example)

13:00 — The biggest mistake advisors make when launching a podcast

16:00 — What to check when a podcast isn't growing

21:00 — Solo, interview, or co-hosted: picking the right format

27:00 — How to actually work with a producer like Kyle

Key Takeaways

💡 If you can't say why you want a podcast, you're not ready to hit record.

💡 A podcast built for status fades fast. One built to share real expertise doesn't.

💡 Podcasting builds a closeness with your audience that a newsletter or social post can't touch.

💡 Advisors who over-invest in equipment before they're committed usually end up with expensive gear that sits unused.

💡 Pod fade hits around episode 30. Get past it and your odds of sticking with the show go up dramatically.

💡 The best podcast format and frequency is the one you'll actually repeat every single week.

Key Quotes

🗣 "If you can't tell me a why, I would ask you to go back and think about that why." — Kyle Andree

🗣 "The authenticity you get from a 30 or 60 minute podcast conversation goes a lot further than a curated Instagram picture or a well written newsletter." — Kyle Andree

🗣 "The best podcast frequency is the one you're gonna use and the one you're gonna stick to." — Adam Koós

Connect With the Kyle Andree

Website: https://www.inhousepods.com/

Strategy Call Requests: https://www.inhousepods.com/form-page

Email: KyleAndree89@gmail.com

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Connect With Adam Koós

Adam Koós, CFP, CMT, CFTe, CEPA

LinkedIn: https://www.linkedin.com/in/adamkoos

Website: https://www.adrenalineadvisor.com