The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.
The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
697 episodes
#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
00:25:437/16/2025
#704: Delivering personalization at scale with Yaniv Navot, Mastercard
00:32:057/14/2025
#703: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House
00:28:367/11/2025
#702: What it takes to keep customers loyal with Anna Convery, Verint
00:30:527/10/2025
#701: No-Code as a Strategic Weapon, with Aytekin Tank, Jotform
00:25:297/9/2025
#700: Winning and retaining the distracted consumer with Kelsey Chickering, Forrester
00:22:137/7/2025
#699: Being real about synthetic personas with Narek Vandanyan, Prelaunch
00:24:297/4/2025
#698: Staying customer-centric in the race to adopt agentic AI with Stephanie Liu, Forrester
00:23:307/2/2025
#697: Building the total experience for customers with AJ Joplin, Forrester
00:24:106/30/2025
#696: The network effect on CX of AI plus employees with Jay Pattisall, Forrester