In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online?

Agility requires moving beyond just building a brand to actively and continuously protecting its integrity in a digital landscape where threats evolve at the speed of AI. This isn't just a defensive tactic; it's a core component of maintaining customer trust and lifetime value.

Today, we're going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we're also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we work so hard to build.

To help me discuss this topic, I'd like to welcome, Daniel Shapiro, SVP of Brand Relationships & Strategic Partnerships at Red Points.
About Daniel Shapiro

Daniel Shapiro leads strategic partnerships at Red Points, working closely with ecommerce platforms, websites, IP firms, and key industry stakeholders. Prior to joining Red Points, Daniel held senior roles at Macy’s and eBay, where he served as Senior Manager of Brand Protection. At eBay, he led international teams in the global disruption of counterfeit networks.
With deep expertise in brand protection, digital enforcement, and strategic alliances, Daniel helps organizations navigate the complex landscape of online IP abuse while driving scalable brand protection outcomes.

Daniel Shapiro on LinkedIn: https://www.linkedin.com/in/danielbshapiro/

Resources

Red Points: https://www.redpoints.com

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#846: Red Points' Daniel Shapiro on brand protection in a deepfake world