Learn how to make AI 100x better at marketing using Claude Code skills — downloadable prompt frameworks that turn AI into an expert-level marketer for email marketing, SEO audits, copywriting, and automation. In this episode, Corey Haines, creator of the open-source Marketing Skills repo and founder of Conversion Factory, breaks down how agentic AI tools like Claude Code and OpenClaw let you go from manual copy-paste workflows to fully autonomous marketing systems. Discover how to use AI skills to run email campaigns through Mailchimp or Resend, automate sponsor and backlink outreach with web scraping tools like Firecrawl, optimize on-page SEO at scale, and build self-learning AI agents that improve over time. Whether you're a business owner, content creator, or marketer — this episode gives you the exact playbook to stop being the middleman and start using AI the way Don Draper would use a team of typists. Drop a comment with the first skill you're going to try!

#AIMarketing #ClaudeCode #MarketingAutomation

TIMESTAMPS

00:00 – How AI Skills Make Marketing 100x Better

04:06 – Where to Find and Download AI Marketing Skills

07:06 – How to Use Skills in Claude Cowork and Claude Code

10:19 – Why the Terminal Is a Marketer's Secret Weapon

14:21 – The Don Draper Paradigm: AI as Your Typist

16:06 – How to Get Started with Claude Code as a Beginner

19:35 – Why Context Is King for AI Marketing Agents

21:11 – Automating Email Campaigns with Claude Code and Mailchimp

25:07 – Agent-Friendly Email Tools: Resend, Customer.io, and Kit

26:35 – SEO and Shopify Optimization Using AI Agents

32:02 – On-Page SEO Audit Automation at Scale

33:55 – AI-Powered Sponsor Outreach and Backlink Building

38:06 – Hermes Agent vs OpenClaw: Autonomous AI Compared

43:36 – The Future of Autonomous AI Marketing Agents

50:13 – Self-Learning AI Loops and Automated Task Triggers

52:55 – Why Marketers Should Think Like AI Engineers

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How to Make AI 100x Better at Marketing with Corey Haines