← The Amy Porterfield Show
The Amy Porterfield Show
#740: Systems, Success, and Motherhood: Danielle Canty’s Playbook for Effortless Efficiency
01:06:59
Implementing effective systems, balancing motherhood with entrepreneurship, and creating freedom in your business.
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- [00:00]
A
And so we really need to take back ownership of our minds and realize what do I actually want versus what do I believe society is telling me to want? Do I want to build a business that looks like this or do I want to build a business that looks like this? Because I think other people might perceive me in a certain way.
- [00:19]
B
I'm Amy Porterfield, ex corporate girl turned CEO of a multi seven figure business. But it wasn't all that long ago that I lacked the confidence, the budget and the time to focus on growing my small but mighty business. Fast forward past many failed attempts and lessons learned and you'll see the business I have today. One that changes lives and gives me more freedom than I ever thought possible. One that used to only exist as a daydream. I created the Online Marketing Made Easy podcast to give you simple, actionable, step by step strategies to help you do the same. If you're an ambitious entrepreneur or or one in the making who's looking to create a business that makes an impact and a life you love, you're in the right place, friend. Let's get started. Hey there. Welcome back to Online Marketing Made Easy. I'm your host, Amy Porterfield and today we're talking about a topic that I'm not necessarily an expert in and that is balancing your business, building your business and balancing your business as a mom. And what systems do you need in place when you have little ones around the house and you're trying to build this business and scale this business, but also take care of everything else? How do you make that work? Now, many of you know that I have a son. His name is Cade and he is my stepson. Now, Cade came into my life when he was 44 years old. I married his dad when he was almost six and so he wasn't a toddler and we had him 50 50. So he would be at his mom's one week and then we would get him the next week. So I didn't have the typical giving birth to a brand new baby, figuring it all out from the get go and having him full time. So I always call Cade my son. He's the most precious thing in my life, in Hobie's life and his mom Tracy's life. But I had a different experience. And so when I was growing my business, sure I was running Cade to football practice and getting dinner on the table and doing all those things. It was just a different dynamic because there are three parents involved and again, I didn't have them full time. So I wanted to talk to Somebody who is in it right now, but not just anybody. I wanted to talk to somebody who's in it right now as a brand new mom, but also an expert in this area. So let me tell you about my guest, Danielle Canty. So Danielle helped co found and has since exited Boss Babe, which is a global community of ambitious women and entrepreneurs. So she helped scale Boss Babe into a seven figure business with a focus on systems scalability and creating impact. And she did that with Natalie Ellis. And so you might know Natalie, you might know Danielle, but they, they had co founded Boss Babe and now Danielle is doing her own thing. And one of those things is she is the co founder of Member up, which is a platform for memberships. And so she's been doing some amazing things online helping people build businesses and she's really passionate about empowering to build profitable businesses while balancing personal fulfillment. And speaking of personal fulfillment, one of the things that is new in Danielle's world is her new baby boy, Romeo. So he's actually almost one year old. So she's been in it for a while. But one thing that was really important to Danielle is to make sure that she had the right systems in place before Romeo was born and definitely implemented those systems as he has been the new addition to their lives. So she's really mastered creating systems that allow her to thrive as both a mother and an entrepreneur. And I thought it could be a really valuable conversation to talk to somebody who is an expert at systems, does this in her own business, teaches other people about businesses, but also now she's in it and I wanted to hear about the systems that she created. I wanted to hear her philosophy around how to create systems. As a mom who's growing a business and just really anyone listening who is just insanely busy, you feel like you're juggling a million things and you want to get more dialed in in your business. One of my friends, that's her word of the year, dialed in for 2025. So if you're looking to get more dialed in for 2025, this episode will absolutely help you do so. So I won't make you wait any longer. Let's welcome Danielle Canty to the show. Well, hey Danielle, welcome to the show.
- [05:18]
A
Thank you so much. I am having to calm myself because I'm so excited to be here.
- [05:22]
B
Honestly, I am thrilled that you are here. We've been friends for a very long time, but this is overdue and I love the topic we're talking about today. I love it. It's something that I'VE never, ever talked about on the. And I think you're the perfect person to talk about it. So before we get into our topic today, can you share some of the key moments of your journey to where you are today?
- [05:48]
A
Yeah. So basically I would say that there's two types of entrepreneurs. Those are like, I was a born entrepreneur. I was like, you know, selling candy on the street and. On the street, that sounds actually really.
- [05:59]
B
Bad, but Gary Vee selling baseball cards when he was really little.
- [06:04]
A
Exactly. I was the complete opposite to that, Amy. Like, I didn't even know what an entrepreneur was. My mom was a teacher, my dad was an accountant. Like, I didn't even know what building businesses was. And so I chose a very, very linear path initially. And I went to chiropractic school, actually. And so when I graduated in 20, 2010, I hustled my way, got headhunted for a job and started working because I was in that kind of place of, okay, you go to college, you get a job and you work, work there for the rest of your life and your career, hop, et cetera. And I was really on that trajectory. But after being a chiropractor for a number of years, whilst I loved it so, so much, I started to feel that whilst I had what I consider was financial freedom, at that point, I had no location freedom, I had no time freedom. My life was actually really governed in 15 minute appointments and I had to be at a set location every day. And that really came to a head in 2016 because my dad had a really nasty skiing accident. And so we were in the Alps, we were skiing, and he actually hit the ground at 69.8 miles an hour. And let me tell you, bone and ice don't go that well at speed. And so it made me have this kind of like, crossroads moment, I would say. And I think everyone, every one of us has this at some point in our lives where, like, hang on a minute, we are on this path and something comes in front of us and we have a choice to make in that moment and we choose to either continue on the path that we're on, or we say, hey, this new, this path no longer suits me. This isn't the path that I meant for and I want to explore going over here. And that's what happened to me. Because in that moment, my whole programming up till that point was, okay, you, money buys you, you know, clothes, money buys your house, money buys you these things, and that's why you have a job. And in that moment, I realized that Money didn't just buy me clothes and things, money bought me choices. And I realized I didn't have enough choices and I was lacking choices and I was lacking freedom in my life. And so that really put me a path on to going, hang on a minute. Whilst I love being a chiropractic and I've learned to do this, it's not my path anymore and I don't want this and how can I explore? And so that really sent me down the rabbit holes. This is 2016, really sent me down the rabbit holes of exploring what could happen. Because I worked back from the lifestyle I wanted, which I realized was online. Like I wanted a business where I didn't have to be at a set location every day, I didn't want a boss, I didn't want any of these things. So I worked backwards from that, went down the whole Google rabbit hole and then it decided that actually I had a lot of skills in the business entity because I was running clinics at that point. How could I transfer this to online? And so in 2016, 2017, I started really searching for that. And then in 2018, and I tell you this timeline because I also think there's a myth that all of a sudden someone just has this idea when they make this jump. Like I was really going down this rabbit hole for two years and I tried lots of things. Like I was like, oh, maybe I should sell things on Amazon, maybe I should do some network marketing, maybe I should do this. But I fundamentally ended up starting a business and co founding a business called Boss Babe in 2018. And that's really where my entrepreneurial online career in digital marketing really took off. And then Fast Forward exited that company in 2023 and co and then started my own business with 2%, which is a new set of where I help people with their marketing and also co founded Member up, which is a SaaS product kind of rivaling Kajabi and helps people host their community and their memberships. So that's kind of like a overview.
- [09:54]
B
It is such a good one. You've. You've always been an inspiration to me. Jasmine and I have talked about how wickedly smart we think that you are and how you are able to really zone in on what needs to get done and how it needs to get done. And I just love that about you. And one of the things that has really stood out to me knowing you for a while now is how good you are with systems. So today we're going to talk about systems and being a mom. We're going to, we're going to tie those two together. But before we get into you being a new mom, I want to talk about the role of systems that have played in your growth and your efficiency of your business, whether it was boss babe or now the business you are currently running. So talk to me about systems and why have they always been something that you have focused on and you have built?
- [10:50]
A
Okay, let's. I think, like from a very early stage, like, I. My brain's like half science is half creativity. And I think from a really early stage in business, like, I understood that I needed to be able to duplicate myself. And if we take it backwards, like, that's really what systems are. There are ways in which you find to implement to duplicate what you can get done in a set period of time. Now, I also, because we are going to talk about motherhood too, which, by the way, I have never spoken about on a podcast either. I've never done a conversation.
- [11:24]
B
Yeah, we're going to talk about your baby because he's the chubby as cutest little thing I've ever seen in my whole life. So we need to take a moment, but we'll get there. Yeah.
- [11:32]
A
And it's like this whole realization that, you know what particularly, it's only accentuated when you become a mother, but it's already there. Whether you are a business owner who is a mother or isn't a mother, was planning to be a mother one day. Systems really are about understanding how to duplicate yourself and have things happening when even you aren't present. And I always like to employ a system which I like to call sat, and that stands for stop. It stands for automate and it stands for delegate. So it's really just about not kind of over. One thing that lots of people do is they kind of get really, really overwhelmed when they think about systems. I think, oh, my goodness, I have to have all these technical pieces. I have to be using technology. I have to be using difficult automation software. But that isn't the case. Systems start, first of all, I always like to say they start in the home. They don't just start at work, then they come into work. And if you follow this principle of stop, which is first of all, also sad. Sorry, which is first of all, stop. There's a lot of things that you are doing in your life that you don't need to be doing. It's actually not even about systemizing all the things. It's about making sure that every so often you're taking like chat, you're taking Stock of what needs to be done and what no longer needs to be done which is, is or isn't moving you towards your goals. And then second of all, it's about that automation. How can you build an automations that can be complicated tech if you want it to be, but it can literally just be as simple as hang on a minute, I'm going to set up some repeat, you know, reoccurring subscription orders for this or I'm going to set up automatic payments this and then that delegate, which I think is really, really key in business but also at home. And I want to talk about in a second about how you really understand when you should delegate versus wanting to do something yourself but delegating, making sure the people around you know what they're doing, how they're doing it and they can execute on your behalf so that you don't become a bottleneck which ultimately is like the goal for all of us. Because you know, like I said, I used to think that money was about, you know, building a business, about making more money. But actually it's also about understanding you have choices so that you can buy back your time. Like time is the only resource really. I think once you have, I think there's a research project done that showed that once an American, average American earns like 70,000, you could probably argue in which state that is. It doesn't make them any happier to earn more money. And because majority of people actually number one want purpose but they also want time. They want to be able to do the things that they enjoy. So systems is what really allows you to not just help you make more money when you sleep and all those dream things, things we hear, but also about buying back your time so that you can have that freedom to make decisions and the things that you want to choose.
- [14:16]
B
So good. What was that acronym again? It's S sad.
- [14:21]
A
I just call it SAD systems. Like I just made it up. I know it's sad, but I'm like people think systems are sad, so let's just call it SAD systems, okay?
- [14:28]
B
I love it. So stop. Automate, delegate. Yeah, right.
- [14:33]
A
And it's not that you need to be, it's not that you need. Every system goes through that. It's about the fact that first of all you need to decide what you're going to do and what is even worth putting the system in and what also needs to be stopped doing. Because I think that is the biggest misconception and this was the honestly the biggest wake up call that I had which I'm sure lots of new mothers realize is how many things that I was doing that I literally just stopped doing. It wasn't even about systemizing them. I just stopped doing them. They're a waste of time. They weren't needle moving. Like, you know, why was I doing X, Y, Z when actually that wasn't actually the things that were going to move my business forwards or how we have more time with my baby. And after that then it was like automate. Like an automation is always a great way. And I do it in this order because automation is always a great way to leverage technology which generally is very cheap to do. So if we can build automations on our life, or like I said, if we're ordering, you know, kitchen towel on Amazon versus having to go on there and order it on a regular basis, why not just set up the script subscription so it's done? That isn't actually costing you any more money, you know, that's actually just allowing you to buy back your time because you don't need to, no longer need to do that every few months. And then delegation is where actually you do need a little bit more expendable income. And so you have to think about. And what I always go through is not only what are the jobs and chores that I enjoy doing, what are the things that I know, but also, and I think a lot of people here probably relate to this. They are maybe already in a job right now and they're trying to do a side hustle, they're trying to start a business. But what I found was that majority of people that I have mentored over the years, they try and give up their job too soon. And I'm like, why are you giving up a job that pays you $100 an hour over here and you could outsource this task for $20 an hour? Like that makes no sense. You're better off delegating the things that are under your pay grade to save you more money and help implement those systems. So if you kind of go through that sad in that order, it's a really great way to be going. Hang on a minute. If I don't have resources, what can I stop? And what can I automate? But then when I have resources, what can I actually start delegating in my business or even in my life?
- [16:44]
B
I love that. And we're going to talk about systems in your business and in your life today. So before we get there though, let's talk about your babies. So tell us a little bit about them. How old does he Give us any details you feel comfortable sharing.
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A
Oh, my goodness. I will share it all honestly, because I actually feel like not enough people are talking about this. And I will also preface this like I am very. This is just my opinion of motherhood. And I really want to preface this because the shocking thing I had no idea happened when I first found out I was pregnant was the judgment that happens in motherhood. And I promised myself I would. Two things when I became pregnant. I was like, number one, I'm not going to judge myself and I'm not going to judge others. Most importantly, every single. I don't believe that any woman is trying to not be a good mother. I think everybody is trying to be the best mother they can. So why don't we all just cut everyone a break and stop judging and saying all these things online to make someone else feel bad and make someone feel better. So I just want to preface this conversation. I'm sharing this just to help. And it's just my opinion, like, everyone gets to choose what is important to them. And I think just having more upfront conversations. There is no right way to be a mother. There's no right way to build systems in your house or to care for your baby or any of those things. It's just what helps you, your family unit. And so if I can share some of the things that I felt helped me along the way, I absolutely would. The second thing I promised myself when I found out I was pregnant is that I was unsubscribing from like I was going to unsubscribe from mom guilt. I was not going to be available for it.
- [18:21]
B
Yes.
- [18:22]
A
Because I really do believe that we actually get attached to this feeling of guilt as mothers. So, like, oh, we should feel guilty. We should feel guilty that we're not going to everything that we can be doing. But instead of focusing on the moments that we can't be there for, why can't we focus on the moments that we can be there for? And ultimately for me, I don't believe that I should be around my son 24 7. And so you asked this question right at the very beginning. It's like, okay, well, you know, tell me about Romeo. So I am my, my son right now. He was born in December, so it's just coming up for one years old. So I only have one child. Again, I preface all of this coming into it, but I came in as an entrepreneur and I got pregnant knowing that I was never going to be a stay at home mom. That was not my path I knew that would never make me happy. And I also got pregnant. Pregnant with a partner who also is an entrepreneur. So we had a very, very clear discussion right at the beginning that was like, hey, I, like, know that you can't help with the pregnancy or any of those pieces, but when this baby comes along, I'm not signing up for you, being like, oh, I'm going to babysit my child. Like, that's not what's going to happen. And so I was super, super clear on that. And so we've navigated our journey over the last year, just finding our feet, finding things that suit us, finding things that support us, but ultimately coming at a place of kindness for both of us. Like, neither of us have done this before. Neither of us are trying to be the best parents. But I'm sure your listeners have kind of heard the principle, like Coretta's principle, which is like, you know, it's 80%. Was it? I always say business is 80% mindset, 20% skill.
- [20:02]
B
Yes.
- [20:02]
A
And so I realize that motherhood is similar, and I would say, like, motherhood is 80% mindset and 20 love. Like, I feel like kids really just need love. Like, I watched this TikTok the other day, and it was like putting these toys in front of a baby and which one they chose. And they all chose the things around the house, like the remote control, the diaper, the. The wipes. And it just made me realize they don't really need all this complicated stuff. They just want to feel loved and they just want to feel saved. And I think part of being, for me is just, like, managing my own mindset, realizing that, okay, when I was not there for Romeo's first steps, I could beat myself up about that and be like, oh, my God, I missed his first step. So I could be like, okay, well, I'm going to see the next, you know, million steps that he takes. So, okay. And so I think it's just like, that realization of kind of going, okay, this is how. This is a mother that I want to be. This is the entrepreneur that I want to be, and how can we bring those two things together to work harmoniously in my life? And so, like I said, kind of went down a little random rabbit hole here. But I just want to preface all of that, because I do think there's so much shaming in motherhood, and I just want to, like, it's so. It's, like, the easiest and the hardest job ever. And it's weird because it's, like, wrapped into how can be Something so easy and be so hard. But we're all just trying our best, and that should be good enough now.
- [21:31]
B
Amen to that. You know, while you were speaking, I was thinking, when you found out you were pregnant, you're already an entrepreneur. You've already built a successful business. Like, you've made it. So when you found out that you were pregnant, did you have any instant worries about being an entrepreneur or running a business or any fears you had around your business?
- [21:54]
A
No. I was so, so relieved I had a business. Because you know what? I realized that if I had been a chiropractor, right? This is why I think entrepreneurship for women is brilliant. I think it has. You know, when I first. When we first founded Boss Babe, only 22%. Around 22% of businesses were founded by women in America. Now, that is at 48%, which I think is absolutely terrific. And I hope it continues to rise, because having a business gives you so much freedom, right? If I was a chiropractor still, I would have had three months off, and then I would have been back in that office not seeing my baby, not seeing any of those things. Versus when I found out I was pregnant with Romeo, I was like, okay, great. I get to decide what this looks like. I. I am in the driver's seat. I get to decide how long my maternity leave is. I get to decide whether I'm in a season of trying to grow a business right now or in a season where I'm like, hey, this is how much money I need to earn to survive, and that's enough. Like, you get to dictate all of that as a woman in business. And I think that is the biggest gift that we can give ourselves. And, sure, can things be stressful at times? Yeah, but I don't think that's any more stressful or less stressful than having a job, honestly. Like, I actually feel like it just gave me so, so much more freedom. And so I wasn't. I wasn't nervous about my business when I found out I was pregnant. I was just like, okay, we're just gonna, like, you know, start doing the thing and navigating it.
- [23:24]
B
And I love that you said, I was just so thankful that I was my own boss so I could do this my own way. And so speaking of doing it your own way, talk to me about systems that you've implemented either in the past that has helped immensely now that you're a mom, or new systems that you've created, whether it be business or personal, now that you do have A baby and you are working, your husband's working, you've got a busy life. Talk to me about what that looks like now.
- [23:52]
A
Okay. I think the thing that I would probably share the most and because I think the systems are great, but you don't understand, like, why you're having systems in the first place. So I think about the beauty. And even if you're working honestly, I honestly do think systems need to start at home because generally is where a lot of the stability and the building blocks really come. So I ultimately sat down and I was like, what are the things that really matter to me? And I put things into tasks of A, A task, B task, and C tasks. Right? And I think you can do this just for the home, or you can do this as if you have a child as well. And A tasks are things that absolutely have the most importance for me to do. So let me just take the motherhood piece for an example, and then we'll come to the business piece, because it. You'll see if I use the motherhood explanation, it's kind of actually easier to see in business. Okay, so in the motherhood explanation, if I have A tasks, these are things that I want to protect the most. Like, I want to do these tasks. They are very, very important to me. So for me, there were things like bathing Romeo. Like, I love our bath time routine. Like, that really makes me happy to be able to do that. It's things like making sure his health care is taken care of in the sense of like, okay, does he need a doctor's appointment? Does he need xyz? Really? Those things that I'm like, no, these. I'm protected of this. Like, the cuddling I get in the morning, that means a lot to me. Okay, so those are my A tasks. They're absolutely the number one thing that I care the most about and I think are the most important in raising him. Okay, the next ones are B tasks. So the B tasks are things that other people can do, I need impact in, but I don't have to directly execute them. Okay, so that might be deciding. Okay, I'm going to decide the types of foods that he eats as we're starting the weaning process, right. It might be deciding, okay, these are things that I want him to play with to help his development. Or these are things of the classes that I want him to go to. I don't have to book the class. I don't have to be involved with those pieces. But I'm setting the. I'm always setting the Strategy, if we think about it that way. But I don't have to be the one that then follows up on all the execution. I don't have to go to every class if I don't want too. But those are the things there. So the B tasks and those, the C tasks. The C tasks are the kind of low priority tasks. They're things like his laundry, tidying up his toys, you know, making sure, shopping for his grocery list, things like that. And so I implemented this system when I first had him around. Like these are my absolute non negotiables. Because this is the thing when you have, when you have a baby or even if you don't have a baby, honestly, it's all the trade off. Like what are you willing to trade off in? We all have a limited piece of time. We cannot be everywhere at every one point. So what are our trade offs? And so I went through that list. I'm like, these were the things that mattered to me. These were the things that I could have help with and these are things that I didn't even need to be involved in. Like I don't need to be involved in his laundry or any of those pieces. And so I did those for him. But I also do those in the house. So I have eight tests in the house. I love decorating my house, ordering decor, like the cleaning, those things, that's C tasks to me. I don't feel like I need to clean my house. It isn't something I get joy from and it isn't something that I feel like actually helps me better home, be a better homeowner. And so I really like doing these ABC tasks, not just at home, not just with Romeo, but also in the business. And so when it came to like something like my maternity leave or even just generally running a business honestly, like a task, what are the things that absolutely have to have my eye on that I think are super, super pivotal towards the business? Right. And so understanding what those things are. Now, even if you are a beginner, there are things, and I'll use my example of when we found a boss baby. I was actually still a chiropractor for the first year and a half. So I would basically work an 80 hour week sometimes, but had the A task of things that was absolutely fundamentally key for me to do. And then I would have the B tasks which might be like, hang on a minute, customer services needs to take care of, let me set the strategy and the structure for customer services. But then that becomes a C task for somebody else to do. So for me, it's all about understanding. It's not about systemizing everything. You can't systemize everything. But it's really about understanding the key things that you want to be involved in, which are the A's and the B's and the C's are the tasks that really you're delegating and you're letting somebody else own. Those are KPIs that somebody else, like key performance indicators. Those are key things that somebody else owns in your life. And really, I don't think it matters where you are in your life. There's always things that you don't need to be doing that you could be then delegating for somebody to be doing. If you are earning an hourly rate, no matter what it is, work out what that is. And then under that, like, if someone's gonna be able to do that in a quicker time period for less money, then why wouldn't you outsource it so you can work on more of the A and the B tasks? If we're talking business now, that really kind of accentuate that income and growth.
- [28:55]
B
Okay, I'm loving this because obviously I'm looking at it through a lens of business. So my son, my stepson, is 22, so he's not in the house. I'm not changing his diaper. And so I'm looking at it through the business. I love this A, B, and C. I've never actually heard it explained like that. The most important one that was like an aha for me was the B. So I'm really clear on what I absolutely want to do and feel is important to the business. But the B is where I think it gets murky for some people, where a lot of people are doing the B, where they really. Because they don't want to be left out of it. But really, I love what you said. Like, here's an example of where I have a B task for this podcast. For my podcast, I outline the episodes, but I actually don't do the outline. I download my ideas for every episode and then I have someone on the content team build out the outline and do the research and all of that. But I would be really frustrated if I didn't get to be part of it. But the voice note that I send is exactly to kickstart the whole thing. So I think we need to all examine the B priorities the most, because that's where I think there's a lot of opportunity to pull back from the doer. Would you agree?
- [30:12]
A
Yeah, 100%. And you're in the business terms, things that I found really work well is like in my company, we have like a dashboard. And so if we think about creating a system, sometimes you will be working with people who can create their own, like SOPs, like the, you know, standard operating procedure like that. They, as I like to say, they come with batches included and they're able to think for themselves and do that. And some people just can't do that. And so that's kind of where something can be like if you have it as an A task. And it's like, I'm understanding that the strategy of my business needs this to happen, but it actually ultimately is a C task. But sometimes you need to come in the B area and that's where you outline things. That's where you record trainings, it's where you do screen recording. And I think this is the number one thing I have been like, not great at this at times in my past, but it's something I always endeavor to get better and better at is like actually just creating that system and doing a good training for somebody. You can do that. You can. Then if you do that well, you can make B tests tasks become C tasks. So I think if you can, if you can delegate well and if you can show somebody what success looks like and give them their learnings on this, this and this, then it can become a C task because they're executing on it. But I think the challenge that a lot of entrepreneurs come across is that they try and give C tasks, they try and do C tasks and they're not outlined well enough. So then it becomes a B task again. They have to be more involved in it every single time because there's not really the playground or the outline to work within. Like, people just don't know what a win win is. And definitely for people who, you know, like me, I like to move fast, I think fast. Like, sometimes it can be hard to feel like I have to slow down and write a process on something. But ultimately whenever I write a process on something, it always, always makes things better. Like, it always means that the person doing it can execute on it better. So now I have a dashboard which is all in like different categories. So there's like finance, marketing, content, and people can go and find their how to videos in there. So it's. And there's an owner in there and someone is responsible once I've created it for going to update it. But I think ultimately, like the why is the gray area, Amy, is like, because a lot of Us don't actually take time to make that B task a C task. And how can we actually do that? Because the more C tasks we have, ultimately the easier it is. And I think the B test is actually what leads to a lot of overwhelm because those are the things where we, like, stuck kind of doing it, not doing it. It's kind of like it's not being executed maybe as we want it to be executed. But ultimately, as leaders, I always think we have to come back to like, well, whose fault is that? The but does stop with us the majority of the time. And that's like the hard thing to look at, but it really does.
- [33:06]
B
You said, son. Oh, I love that you said, like, ultimately the goal is to get those B tasks tasks into C tasks. I love a good goal like that. And what I thought the minute you said that is that equals freedom. And you and I are really big on freedom. We talk about it a lot. We are obsessed with it. We want it, we have it, but we also want to teach other people how to get it.
- [33:26]
A
Yeah.
- [33:26]
B
And so I love that concept that if you want more freedom, move. Get really clear on your A tasks, get clear on your B tasks, but start moving those B tasks to C tasks. Absolutely. I love that. Hey there. A quick word from our sponsor, Shopify. If you sell digital products in your business, such as templates, planners, checklists, guides, any kind of printables, you should definitely check out Shopify. In fact, I just did a whole podcast about how selling digital products like printables is a great way to get a quick cash injection. So I want you to upgrade your business and get a high converting checkout. When you use Shopify, sign up for your $1 per month trial period at shopify.com made easy. All lowercase. So go to shopify.com made easy to upgrade your selling today. Shopify.com made easy. Okay, so this is really fun. I can't wait to, like, play around with this myself. So I thought that was a really great framework. And so I'm curious, I want to ask about some specific systems that you think are paramount to building a business, whether you have a baby or not. But if it's specific to having a baby, please share. But before we get there, I'm curious you. Do you think that the A, B and C tasks, you have to have a clear. Well, I believe you have to have a clear vision of what you want and what's important to you. Because when I create my A, B and C tasks, I'm not looking Through a lens of. I want to spend time with my baby now. I do want to spend time with Romeo, and I just want to take him for a long time. You guys, if you go on. Danielle, if we went on your Instagram. Yeah, he's there. He has his own Instagram account. I know, but you also feature him on yours, right?
- [35:22]
A
Yeah, he's on that, but he has his own. It's like. You know, the funny story is both Darius and I are not from America. So quick, just quick personal story. We started that Instagram account. It was private, right? So it was about, like, send our family, like, updates on Romeo. And I'll tell you, the Instagram account is Baby Romeo, ez.
- [35:41]
B
And everyone go, go. Look, just real fast. It's baby Romeo. Dot. What's the last part?
- [35:47]
A
Ez. A, E, Z, A. So there's no. It's just baby dot, Romeo. E. So E, Z, which is his middle name, which means, like, king.
- [35:54]
B
I don't think people know what you're actually saying at the end. You know, I have a problem with understanding accent.
- [35:59]
A
Oh, E, Z, E. It's because I.
- [36:01]
B
Was so Z, E. I was like, what is she saying? Okay, we're good. So keep going.
- [36:06]
A
Yeah, that was a private Instagram account. And so I was like, I set it up. And I was like, hey, Darius, like, you know, he's from Trinidad, I'm from England. Like, family. No, we have no family around us. So let's set up an Instagram account because I cannot keep here. That was a system. I was like, I am not going to be able to keep track of all these WhatsApp groups that people want updates of Romeo in. Like, that's just not going to be possible. So I've set him a private Instagram. Let's share it in our family groups. Everyone can follow. And then we're just killing two. Two birds with one stone. This is the system. What was I thinking? It was my first system. Anyway, I leave the hospital, this account is now public because Darius is decided. He's like, no. Like, so I want to make this account public. So now Romeo has his own inspirational. If you need some love, if you need some motivation, Romeo's there managing his own account.
- [36:55]
B
Okay. I'm telling you, it is the funniest account. I'm like, danielle, who is running this? And it's your man. Oh, Romeo. Yes. Yes, of course. And he really does inspire you. He has a lot of good things to share, and you guys are just going to die about how cute he is. So, okay. So tell me this. Do you agree that, like, you're looking through the lens of what is important to you? And so with that, you've got to get clear before you do your A, B and C tasks. What is most important to you? What do you want? Where do you want to take your business? What does your personal life look like? And so just getting really clear about that because you were looking through a lens of I've got a baby now, and how do I want to navigate this, whether personal or business? And so you see what I'm getting to.
- [37:41]
A
I do. I actually, funnily enough, I literally sent an email about this yesterday to my, yeah, to my, my newsletter list because, Because I, I, we were just chatting the money before I came on. I just came back from New York and I realized I was like, wow, this is amazing. We went to New York just with some family and couple time. We took Romeo and our nanny with us, and then we went on to support Darius in some business stuff that he had. And I was like, wow, I never would have been able to do this as a chiropractor. Like, I just decided to go. We had a great time. I decided to take some days off. When I was there, I decided to work a little bit, and then I came back and then I planned a very productive day, but Romeo got sick, and so I had to cancel everything and just, you know, make sure I was the number one snuggle buddy to him. And so I realized in this moment, like, wow, this again is an example of freedom from my business, because there's no way I could have taken a week off, then come back, my child is sick, and now all of a sudden I'm taking a day off again. Like, that's not going to go down well with any employer. And so I realized I was just an immense gratitude in that moment. But I also realized that, you know what? Five, six years ago, I wasn't building a business for time. I was hustling. Like, all I cared about was making more money, making it online so I could travel, so I could do things, so I could do whatever it was. So I think that, first of all, we all get to appreciate that we're in different seasons of our lives, right? And every, every person, every entrepreneur, you don't have to be in the spring and summer season all the time. You can be in the winter seasons. You can be sowing seeds, you can be taking things a little slower, but you ultimately have to decide what you are being intentional for. And I think that's the Number one thing that motherhood has taught me is like, intentionality. And so whilst I might be over here building a lifestyle business right now, I also at another point might be like, wow, this is my hustle season now. I'm building a business because I don't mean any more cash flow. Right now I'm actually building for longevity. I'm building for a big exit. I'm building for X, Y, Z. And I really having that honest opinion, having that conversation with yourself and really understanding what it is I want. And I really strongly advise everyone to have this because I think that society sometimes, like, you know, we've spoke a lot about the algorithmic changes that happened between it being time. So when a lot of you probably know, but in up until 2015, that social media algorithms were based on time. So it was chronological order of what was posted in 2015. There was a huge shift which was like, what are you, what are you actually consuming? And you're showing you light. Let's give you more of this. It's also actually linked a lot with depression anxiety. There's been a lot of social studies showing how actually this is really led to a lot of anxiety of people because they're shown constantly now things that they might be missing out on, things that they might want but can't have. And so we really need to take back ownership of our minds and realize, what do I actually want versus what do I believe society is telling me to want? And when we pull back and we really sit with ourselves and we go, okay, do I want to build a business that looks like this, or do I want to build a business that looks like this? Because I think other people might perceive me in a certain way. That's a very honest and real conversation to have. Even around entrepreneurship, you need to decide if you are going to start a business. Why do you want to start a business? You starting a business because you think me and. Me and Amy and stuff you consume tell you this is a great idea, it might not be for you. And I think that's also a really honest conversation. Some people might like the exact security of having a paycheck every month. Great for me, that, wasn't it. I wanted independence. I wanted to be in control. I didn't want someone telling me I could or could not have more money in my bank account that didn't work for me. But I was also very clear that that was right for me in that moment. And so, you know, I wrote this whole email yesterday around really understanding what are your goals that you want in your life. What is the feeling that you want every single day when you go to work is if also you're starting a business because you don't like having a boss, don't raise capital. You are going to have the worst bosses.
- [41:51]
B
Amen.
- [41:52]
A
Don't do it.
- [41:53]
B
Yes.
- [41:53]
A
And so just really kind of giving yourself time to decide. Like, Darius and I just had a discussion the other day. I was deciding about whether to do a launch or not. And he was like, well, what are you optimizing for right now? And I was like, thank you for reflecting back to me what I always ask you. That's annoying, but you're right.
- [42:11]
B
Yes.
- [42:12]
A
And so I had to sit with that. What am I optimizing for me? Optimizing for time or optimizing for money? And you can often optimize for both. But sometimes you do have to make a choice and that is also okay. And so really just kind of understanding first and foremost and getting to know yourself. I think a lot of people stop understanding who they are. I've been in that process before where I just got caught up with what everyone else is saying or everyone else is doing. And you know, very vulnerably I share. I have a 45 minute limit on my Instagram account now. I like. So I'll tell you this. So I noticed that when I go on Instagram a lot and I consume a lot of content, I'm not very present with my family and I don't feel great. Like, I just don't really feel that great. I'm like, I have the most beautiful. I have a life that I didn't even dream about. Amy, like 10 years ago, if you told me this is my life, I'd be so gratitude. It's so much in gratitude for it. And then sometimes I'm like, oh, but what's next? What's more, all these things. And so Instagram will allow you to put limits on, but you can override them yourself. But if you go into the Apple, I don't know about Android, but if you go into the Apple settings. Yeah, you can set a pin code. So Darius has my pin code for my Instagram.
- [43:27]
B
This is brilliant.
- [43:28]
A
I can't get past it.
- [43:30]
B
I don't know if I can tell Hobie about this, but I'm loving it.
- [43:33]
A
I promise you, Amy, if you do it, it is like the biggest gift to yourself. And he. I ended up knowing the code for the last couple of months because I was just trying to do a lot more social media stuff. And I asked him yesterday, I was like, hey, could you put the code back on? Like, can you change the code again? Because I'm noticing these things are coming up for me, and I want to be more intentional about how I'm spending my time. And so, like, we also have to be very real. Social media algorithms are there to make us addicted. The whole goal is to keep us on there. So, like, we have to be then thinking about just like a system is. It's like, how do you take charge of the things? And if I want my life to look a certain way, I don't need to be spending over 45 minutes a day on Instagram. I just don't like, what am I doing on there at that point. So I have. I'd encourage any of you. And you last night about, hey, I need, like, 15 more minutes. And he'll let me go on for 15 do. Well, let me. But, like, I have to, like, show. But it's. I want it on there. It makes me happier when it's on there.
- [44:30]
B
Okay. I might play with this. I don't know. I wish TikTok had it because I think I like TikTok more.
- [44:35]
A
They both do. You do Apple, Like, I am not a TikTok.
- [44:39]
B
I see what you're saying.
- [44:40]
A
Yeah.
- [44:40]
B
Okay.
- [44:41]
A
I don't. I'm not. I don't really go on TikTok. So I'm more, yeah, don't do it Person. Yeah. And so I have it. You. But you're doing the Apple settings.
- [44:49]
B
Okay, Gotcha. Okay. I am absolutely doing this. I love this. And I know this is more of, like, a habit, but it feels. That feels like a system to me. A system to ensure that you're focusing where you need to focus and being true to yourself, which I love. So talk to me a little bit more. Do you have any examples of systems that moms out there might find really valuable or just really? Are all of us business builders, especially the women that you know are doing it all?
- [45:18]
A
Well, I always think about things like if. When I'm trying to do any systems, and I think, again, you don't want to overcomplicate stuff, but it's just like, what are you doing on a regular basis? What needs to get done on a regular basis? And so whenever you are looking to systemize something you want to be looking at, first of all, what is repetitive? Anything that is repetitive in your life, you can systemize. So like I just said, it can be as simple as, okay, I know that in my house, I need cleaning products on a Regular. I need kitchen towel on a regular. I need all these things on a Romeo's wash products, my hair products, I have that all automated in Amazon. Like, that is getting delivered to my door on an automation, which also saves you money on the subscriptions.
- [46:00]
B
Yeah, that's a good point.
- [46:02]
A
Like, that's the way I do it as well. I also really, really used to find. So one of the things I always try and do is how do I take decisions out of things? So that is also a great way to think of a system. So first of all, my calendar, I use blocking. And I also have. This is my biggest hack, by the way, if you are, like, really, really busy. Me and Darius both have our own social days. Mine is Tuesday night. Because what used to happen is people hitting me up all the time. Do you want to meet up? Do you want to go here? Do you want to go down? Like, if it's not, choose a yes. Like, I don't even need to check with anyone because a Tuesday, I know I can do it because it's my night. Whereas before I was like, darius, are you free? Okay, can I get a sitter? Like, it was taking me so long. I was like, no, it needs to be a blank wall. Tuesday, Saturday night's date night.
- [46:45]
B
That's it.
- [46:46]
A
Clean. We have a rolling babysitter who comes like that is all systemized and automated in our businesses. In our businesses and in our lives. The other pieces are. Is like, the way I run my calendar. Tuesdays is always about content creation. Listen, I ain't got time to do my hair and makeup every single day. All right, let's be real. I don't want to be wearing makeup every day. So Tuesdays, content. I got a face on recording things. I'm in a creative mode. I'm not jumping in and out of things. Monday is like my team day. I'm like, understanding. Actually, Mondays is a great day to work out your A tasks and what B test you're moving to C tasks. That is a great way for that. And then Wednesdays and Thursdays are like more of my execution days. And Fridays, I know you have Fridays off, I think I don't, but I like, block them so that they're like, catch up. And then personal appointments. So anything on fires is either personal appointments or I'm getting things done. So really batch creating the work that you do, I personally feel like, is a game changer. I also have. These are more privileged systems, so I want to share the ones that I think everyone can do is like the Subscriptions. I also think meal planning is like a game changer. It's saves you so much money. You can sign up to certain websites or things that will just send you your meal plans of what to cook and you can add it to Instacart and it delivers it. That's also a great way. Sometimes I personally when I went through had the baby I realized, you know how I said about those A's and those B tasks and C tasks. The A's were like obviously spending a lot of time. So actually whereas often I'll do cooking and stuff like that, they all became B and C tasks. I was like, I am not cooking for three months. Someone else needs to look after me. I just birthed the baby like Darius, like you get on this, like this is being delegated. So I also think as if we think about as automations the things that you can automate. So I also have a reoccurring delivery in Whole Foods which just comes. All my staples are in there, I know I need it. And then you can also do the delegation pieces which is actually who does what in your family dynamics. So Darius is in charge of all the T's tech transport trash and we have a hot tub. So now we call it tub.
- [49:00]
B
Okay. The one I love the most out of that is the trash. I just believe I should never have to take out the trash. I don't know why, but that is a Hobie job for sure.
- [49:10]
A
This is. I actually, I was just telling you off air, but I just started working with a health coach and I was just talking about this like I can be very masculine and work. I need a space to be feminine. Doing trash does not make me feel feminine. The other thing that doesn't make me feel feminine unapologetically is filling my car with gas.
- [49:25]
B
I don't do that one either.
- [49:26]
A
And I told Darius used to it like that's his.
- [49:30]
B
So that's another T. That's Tank.
- [49:32]
A
Yeah, Tank. There you go you guys. It's the T principle. I'm going to rename it. So there's those pieces there. And then I do have more privileged pieces. And I really want to say this from the bottom of my heart. I recognize that these are privileges. And I also make sure that if I am having someone help me with these things that I am holding on to needle moving tasks in my business. So that might mean, you know, I'm spending, I'm writing some late night emails because I know that they're going to help me in my business. Right. But in Exchange for that. If I'm working into an evening or I'm working something like this, I'm having someone help me with these things. So I have a house assistant. She comes in periodically and she helps things with scheduling, like scheduling in the house or getting mail and making sure things are paid and bills are paid. And that is a privileged delegation. But I also want to be honest and real about it because I think there was this thing on social media where mums and women and everyone looks like they're doing it all, but no one is doing it all. People have help. And I think we have to be really honest about that. I am able to work on the business that I do because I do get help. And so I do have a nanny and I do have a personal assistant who helps me with those things. But I also think we get to be unapologetic and share that so that when other women compare themselves, they're like, okay, well, she's doing this because she's done this already and work up to that. But I think, like I said, if you go through the system of sad, what are you stopping doing first? Majority of times there was a ton of stuff you can stop doing, which is actually going to save you more time. Ask yourself, what am I? What am I trying to achieve from going here? What am I trying to achieve from getting this thing? What am I trying to achieve from X, Y, Z? And then going into that automation? What can you automate? I have everything on auto bills set up. That's a really big thing for me. I don't be like jumping in and paying bills here and there. Like they're all automated as much as they can. And then that delegation, even if you don't have someone outside of your family, what can you delegate to your partner? What can you delegate to kids? And how can you make sure they get done? Like, how can you have that task list? That's like. That was the other thing for me. I created task lists so even, you know, anyone in my family, I'm like, this is a list of, like things that need to get done so I don't have to keep repeating myself. And it just sits there and people know what's expected. And it sounds a little bit a type, but I promise you, they only need to look at it three times and then they're remembering the majority of times. But those pieces, I would say, is what really happens in the home. And then in business it's things like, again, can it be automated? If someone wants to book in a calendar, link with me. If someone wants to book an appointment with me. Here's my calendar link. I don't want to be going backwards and forwards on our time schedules. That is a waste of time. Project management Asana. Like I'm obsessed with sadh. How can that also connect with Slack? Like there are so many integrations now. I don't need to be going backwards and forwards or even in social media. I don't want to be looking at my social media feed. I will tell you guys, I plan it in advance. I am not sitting there every single day except my stories. I'm not saying that every single day. What am I posting tomorrow on social? I batch it on a Tuesday schedule and then it goes out. So it's like all your systems and guess What? Calendly is $10 a month and think they probably even have free ones on top of that. You know, most of the Scheduling apps are $20 a month. You can get a lot of really cheap resources. And now actually I'm going to give you one of the hacks. There is a website, I'm going to tell you it, but Amy, I want you to link it just in case I get a slight bit wrong. It's like there is an AI for that. It's something along those lines. Like there is an AI for that and it will tell you the ways that AI can help you with your life. And I think right now we are not in competition with AI. We're in people who you. We're in competition when people are utilizing AI. So let me say that again. We're not in competition with AI. We're in competition with people who are using AI because everyone is going to get more productive. So if you are not leveraging AI to make yourself more productive, you will probably get f behind or you'll just be miserable because now you're having to work twice as hard than everybody else. But really think about, you know, if you're not sure what you can systemize, write down, give yourself a week, get a post it note next year. Write down things that you're doing on a repetitive basis. Like, oh, I've done this three times a day or I've done this three times a week.
- [53:52]
B
Week.
- [53:52]
A
Like what are those things that just very, very easily automated it. You know, have days that you do stuff. You don't need to be doing laundry every day, right? Have days like I do laundry Monday, Wednesday, Friday. It's done. Like know what you're doing. And the more you can build in habits and rituals, the quicker you'll be because also one other thing that happens when you're building systems is that it decreases decision fatigue. Because a lot of the things that we get tied over is making, oh, what's for dinner? Oh, what's this? Like, that's what Taco Tuesdays is so great. Everyone knows we're having tacos on Tuesday. It's right, you know, I don't need to think about it. You know, I'm not making, oh, what's for dinner? And so I think it's just really understanding. Like, I know content day is Tuesdays. I don't have to think about it. I know that I'm out on, hey, there's also another reason why I go out on Tuesday because I've already done my makeup, right? So it's not, please, please, please don't take away from this systems these big, complicated, automated things. It really is about your habits, your routines, stopping doing things, utilizing the technology that surrounds you on an everyday basis that can help you in your life and then delegate to the rest of the people in your family. We have this whole martyr syndrome. I think sometimes as women were like, we're the only ones that do these things. Well, if we're the only ones that do things, let's make sure the other people in our family do the things right. Let's hold them accountable to raising the bar, showing up as we show up and, you know, then we can actually build the lives and have the businesses that we want because we have a better support system.
- [55:21]
B
So true. Real quick. It's. There's an AI for that. So, like, not there is, but there. So you were super close. Anyone looking? And also while you were talking about, you know, what you do and what these systems look like, I was thinking, what are some mistakes that you see some entrepreneurs make when it comes to their workflow, when it comes to everything you've been talking about, what are some, like, pitfalls that we should be aware of that we might be doing and not even know?
- [55:55]
A
Number one, doing $10 tasks. Any business owner should not be doing $10 tasks.
- [56:01]
B
Give me an example of a $10 task.
- [56:03]
A
Well, let's say someone's emailing me and they're like, hey, I would love to have you on this podcast. I. That is a $10 task for me to respond with my calendly link. Like, I don't need to be doing that. I can have a VA that's going to support me. Okay, so. Or it could be something like just trying to think of the top of my head. I don't really do my $10 tasks these days.
- [56:25]
B
Kind of depends on what you do and who you are. So I think, I think it could be very personalized.
- [56:31]
A
Yes. And also it doesn't just need to be in your business. There is a misconception that you should only spend money and delegate inside the business when really should be thinking about how do you delegate a home as well? Because when you delegate at home and you like, if you take a holistic approach to your business, you are only ever going to be as successful as you are mentally physically capable of being. Okay, So I have just invested in Health Coach because I know I am my greatest asset. Right. That is a way that I see I'm going to elevate my business. Okay. I have a cleaner in my house because I know that the three hours on the Saturday or four hours on a Saturday that it takes to clean my house is better spent either going to the gym or having time with Romeo or spending time with Darius. Like those are better value adds to my life. And so what I notice is when new entrepreneurs, they see their lives differently, they go, okay, my business over here, it's not making any money or my business over here isn't making enough money for me to delegate these things. No, you need to think about you and your earning power as a whole. Because when you're first starting off, most of you have side hustles or most of you are working in a business and you are earning income over here, you need to match. You need to think of this income from your salary as part of your business's income. So then you actually can deploy some of your salary into systems and into delegation and into things that are going to propel your business forward. Like I said, I carried on working as a chiropractor because I would earn like 200 an hour probably around that. I don't know. I'm not to the math on it, but 200 an hour being a chiropractor, Right. Why would I then? Just because that was over here, why would I spend money or why would I give up hours earning 200 to do things that were going to earn me $10 or like would, you know, cost me $10 to outsource. That made no sense. So if you can take some of your salary and your earnings and then think of that as part of your business? Well, hey, now I'm, you know, Diana and I'm not. My business might be earning, you know, just 500amonth right now, but my salary over here is making me seven and A half K a month. Well now actually I'm like gonna keep that job for a little bit longer and pay someone to be my VA or pay somebody to, you know, create that canva document. Because I have no design expertise. It's going to take me 20 hours and it'll take someone who knows what they're doing three hours to do. Like that's the biggest misconception that I think people make is. And they also try and do everything on their own. You are not meant to do everything on your own. The biggest thing that will keep you stuck six figure entrepreneur, more, less is because you think you need to try and learn every single system out there. You think you need to do everything. You don't do that in your work. So really think about how you delegate the things that you are not good at and stay doing the things that you do. Because the longer you can stay in the seat, the bed, everything else the bar will raise underneath you. And that's what we really want to be achieving. Because as soon as we start going into doing $10 tasks, we think in $10 tasks, we think around. Like we don't think grand, we don't think big. And so when we think about what a CEO's role is, the number one role of a CEO, and it doesn't matter even if your business doesn't have any employees yet, your number one role as a CEO is to set the vision. Okay? Then your second role, the second thing that's most important is to understand the tasks that need to be done. So deciding priorities, okay? Then the third thing you need to be doing is allocating resources. All right? So you always need to remember, okay, as a visionary of my business, what are the most important tasks that you need to be doing and how do I allocate the resources that I have? And you need to see your time and your salary or the money that you're getting as a resource and how do you deploy that so you can keep staying in that CEO seat. The CEO's role is not to be a key executor in the business. That is a big misconception. If you feel like you need to be doing everything in your business, like that is the number one way you are going to either burn out or you are going to fail because you cannot be in all the places or the same time. You have to be able to delegate it. And I will say one last thing on this thing about delegation, okay? Because we spoke about it a lot. I spoke about the Pareto's principle, the 8020 rule. Okay, so we spoke about it, as in business, 8% mindset, 20% scale, and motherhood. You know, 80% mindset, 20% love. I think when you delegate, you have to be. It's 80%. If it's 80% the way you would have done it, it is done. You are never going to get 100%. I don't believe.
- [61:06]
B
Like, I just don't think that's such a great reminder.
- [61:10]
A
Yeah, there's just never going to be. As long as it's 80% of the way there's. Then it has to be done. You want that? If you keep telling somebody they're missing this last 20% of the way you would have done it, you know, this little word is wrong here, or this isn't exactly the flow that I would have used. That is going to be, again, the quickest way for you to not get things done and to keep holding B tasks. The only way they're going to become those C tasks. If you can let go of that 20%.
- [61:39]
B
Amen to that. Oh, my goodness, Danielle, this has been so fantastic. I knew this would be a really fantastic episode. And before I let you go, what are some final words of wisdom you have for the moms who are listening? Building businesses, wanting to put together more systems. What's your final words of wisdom for them?
- [62:03]
A
I think that. I don't think it's just for moms, but I think that, you know, success isn't about being everywhere and doing everything all the time. Success is about being intentional about the things that we want to create and focusing on them. You know, you'll have heard things in this episode. You might. I need to this. I need to do that. Just take a second and, like, what is it that I'm optimizing for and how do I create that time and space in my life? And allow yourself to have grace. Like, none of us are perfect. We're always optimizing. We're always building things. But it is worth just carving out that time and being like, you know, what if I'm the CEO of my life, not just my business, but CEO of my life, what do I want my life to look like? And if I am setting that vision and then I'm understanding the tasks and the priorities that need to be done, allocating those resources, what does that look like as my life as a whole? Like, if you can start there, I promise you, you will not just be so much happier, but you will be more successful because you will build something that is in alignment with you and Your core values as a human being, as a person, which I think we're all here to live our lives. We all have different definitions of what success is, but really, success comes down to, like, what you decide it is and letting go of society's expectations and just really leaning into what is the life that you want to create. Create. So giving yourself grace around that.
- [63:29]
B
Ah, so beautifully said. And you have a freebie. Talk about it.
- [63:33]
A
Yeah. Okay. So like we said, I've never actually. I don't even talk about it much on my Instagram. When you asked me about coming on here and talking about motherhood, I was like, actually, yeah, there's a ton of stuff that I do that I haven't really shared. And we've touched the surface on some of those things. So I just created a little freebie for your listeners, Amy. It's just called Business and Baby. And I just put together some principles that I've kind of applied. Mindset wise, systems wise, all the things to my life and business, like, it's not solely business and it's not solely life because I. Like I said, I think it's a holistic approach. And so if you just like DM me, bb, you're understanding that, right? My accent, at least it's not ZZ or zz.
- [64:14]
B
What are you saying? Yeah, bb, I got that one.
- [64:16]
A
If just message me or Business and Baby. BB just DM me that I just send it. You. It's just a Google Doc. It just hopefully it'll help this couple of links to some spreadsheets and stuff in there as well that I just utilize around the house. So hopefully it just kind of provides people a little bit of clarity and they can be like. Right. And if you ever. If you want any of your, you know, partners to take on the tease, write down all the tease.
- [64:38]
B
Perfect.
- [64:39]
A
It's a running joke. It's very easy for them to remember. We keep things simple for them.
- [64:44]
B
I'm going to.
- [64:45]
A
You're in charge.
- [64:46]
B
Yes, I'm doing that with Hobie for sure. So it's.
- [64:50]
A
Yeah, just DM me that and I'll send it. You know, my handle's just my name. Danielle Canty.
- [64:54]
B
Danielle Canty. I'll put it all in the show notes. So they're gonna DM you. B.
- [64:58]
A
B?
- [64:59]
B
Yeah, Done. Thank you, my friend. This has been wonderful. Tell everybody beyond Instagram, where can they find you?
- [65:06]
A
Okay, so mainly Instagram and LinkedIn. I am really enjoying posting on LinkedIn. Okay. So I kind of. It's different content, so I've wrote a completely different platform. So there's. Those are the two main places. And then obviously I sent out my newsletter every week. I just felt really passionate, like you and me around marketing. So there's that too. But yeah, LinkedIn, Instagram are my main places. And it's just my name. Pretty easy.
- [65:28]
B
Perfect. Thank you, my friend. It's such a pleasure to have you on the show.
- [65:32]
A
Thank you.
- [65:32]
B
Take care. So there you have it. I hope you're walking away with some new ideas and insights. And my challenge to you is just apply one thing you've learned in this episode in the next 24 hours. Maybe it was a simple system that she shared. Maybe you're going to take advantage of the whole concept of the A, B and C tasks. To me, that was the biggest takeaway that she shared. And I will absolutely be thinking about that, brainstorming about all my tasks and implementing it into my business. But I really hope that you take action with this episode. Systems are one of the most important things that you can implement in your personal life and in your business to allow you to have the freedom that you have been seeking, to allow you to have the freedom that you deserve. And so I hope that you implement right away. And, you know, I'm just me, Porterfield on Instagram. I'd love to hear if you've created a system from this episode, so let me know. All right, my sweet friends, I will see you next week for more entrepreneurial goodness. Bye for now.