← The Amy Porterfield Show
The Amy Porterfield Show
#742: AI Strategies for Entrepreneurs: From Time-Saving Hacks to Exploring Creative Strategies
00:45:51
Clear, actionable strategies for implementing AI tools that align perfectly with your goals and vision for your business.
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The real drivers of your business's success are your stories, your unique frameworks, how to approach your content, and your personal tone and touch. And I feel as though that's why you've gotta spend some time with whatever AI or ChatGPT gives you so that it will feel like your own. I'm Amy Porterfield, ex corporate girl turned CEO of a multi seven figure business. But it wasn't all that long ago that I lacked the confidence, the budget and the time to focus on on growing my small but mighty business. Fast forward past many failed attempts and lessons learned and you'll see the business I have today. One that changes lives and gives me more freedom than I ever thought possible. One that used to only exist as a daydream. I created the Online Marketing Made Easy podcast to give you simple, actionable, step by step strategies to help you do the same. If you're an ambitious entrepreneur or one in the making who's looking to create a business that makes an impact and a life you love, you're in the right place, friend. Let's get started. Well, hey there friend. Welcome back to another episode of Online Marketing Made Easy. I'm your host, Amy Porterfield, and today we're diving into a topic that continues to produce a lot of buzz and a lot of debate in the online business world, which is, of course, AI. With new tools and strategies popping up every day, it's no surprise that figuring out how to best use AI in your business can feel a little overwhelming. But here's the deal. Whether you love it or you hate it, one thing is clear. AI is not going away. And I truly believe that AI has the power to simplify our lives. It's an amazing tool for tackling repetitive, time consuming tasks, freeing us up to focus on the visionary and creative work that drives our businesses forward and helps us make an impact in the world. But when I talk to so many of my students and even some of my peers, I keep hearing that instead of making things easier, AI can sometimes add more pressure to their days. These are the conversations I've been seeing online and with my students. So whether it's using AI for content creation, marketing, or just keeping up with all the latest trends, sometimes it can feel like a lot. So my goal with this episode is simple. To help you cut through the noise and the overwhelm and show you how to use AI in a way that aligns perfectly with your goals and vision for your business. Now, a few things. Number one, I am not going to get into advanced strategies today. Instead, I'M going to leave that to my good friend Rick Mulready. It's been a long time since Rick's been on the show. He used to come on all the time and we would say we were Regis and Kathie Lee, which I know takes us way back, but still. And we always had so much fun together. And usually we were talking Facebook advertising when he'd come on the show. Well, he has since transitioned his business in such an incredible way and Rick has gone all in with AI and he has this incredible membership I'm a part of showing what works with AI, different opportunities with AI, how to use AI as an advanced user or just someone getting started. So I just love everything he's doing. And so I asked Rick to come on the show. He's going to be coming on in quarter two of 2025, so I'm going to have an even more robust, very specific, but a little bit more advanced episode on ways to use AI. And as we know, every month it gets better and better. So by quarter two of 2025, watch out, because I can't even wait to see what he brings to the table. But this episode, before I had invited Rick on, has been in the queue forever and ever. And so because it's showing up now, I'm like, okay, this actually works really well, but for what's to come. So just know I've got even more goodness to come your way with Rick Mulready. Okay, so I did an episode back in September 2023. I can't believe it's more than a year ago where we talked a little bit about how my team is just starting to use AI and how they're using it. And so that was episode 6 11. You could just check it out@amyporterfield.com 611 because all the strategies we shared, most of them beginner strategies, still work to today and we're still using them. So that episode is still very relevant. And today I thought, well, with this episode I'll share some AI strategies that will help you maybe think outside the box, streamline your business and free up your time for the work that truly matters. But this time we asked some of my students as well as my team members how they were using AI. And we have all new prompts and all new ideas coming your way today. I think this is a topic we need to just keep talking about every quarter, likely because things change so quickly. And I want to tell you I have made it my mission to become very proficient with AI in all different ways. Not just ChatGPT, but all different ways. And one, my interest has been ignited being friends with Rick. And then two, my business coach, Michael Hyatt, he's like a power user. This man sleeps, drinks, thinks about lives, AI. And it's so fun to watch because he's learned so many things. And I got invited to his family. AI text chat. Yeah, they have one. And I just love, like, hearing all the different things they're all discovering. But it's really great to have a business coach that's, like, on the forefront of this. And so speaking of, he is the first person that taught me custom GPTs. We're going to talk a little bit about that today, but I want Rick to get into some really, really cool ideas with custom GPTs when he comes on the show. But I am going to break down what they are, why they're a game changer for online business owners, and how you can start identifying opportunities to use them right now. Plus, I'm going to share stories of two of my star students who have used custom GPTs in their businesses to make a big impact. So my hope is that by the end of this episode, you feel more excited and less overwhelmed by AI and that you'll start to make AI work for you so that you can focus on what you do best. Serving your audience, sharing your brilliance, and building the business of your dreams. So let's jump in. To start, I want to talk about how my team and I approach AI. We don't see it as a tool to do our work for us, but rather as a partner to enhance what we create. Michael always tells me to just use it and talk to it like it's a really smart, strategic assistant. And I thought that was a really great way to look at it. And then he's like, you can just use regular language. What would you say to an assistant if they sent you this and you wanted them to change it? What would you say? Keep doing that. And so I've really embraced it in terms of, like, I'm talking to a very strategic assistant. But I will say relying on AI to completely take over, like, using it to create an entire digital course for you. I believe it will lead to content that feels generic, very vanilla, and just blends into the sea of sameness online. And then when that happens, it's much harder to stand out and truly connect with your audience so that they instantly, like, recognize, oh, that's my trusted expert that I want to learn from. That won't happen if you have watered down messages or and not even watered down. I think AI is getting better and better at, let's say, sounding like me because I've trained it for so long. But in addition to that, it's not going to tell the gritty stories I have in the way that I would tell it, at least not yet. And there are stories I've never mentioned before that I like to weave into my podcast content. So I still will always spend time doing my own thing with a script or an outline or a chapter of a book or whatever it might be. But I love to kickstart things using AI. So I think it's important to remember that the real drivers of your business's success are your stories, your unique frameworks, how to approach your content, and your personal tone and touch. And I feel as though that's why you've got to spend some time with whatever AI or ChatGPT gives you so that it will feel like your own and your audience will connect with it. Because the important thing here is when you add your personal touch and your stories in your own frameworks and your own approach, these are the things that draw your ideal customer to you and encourages them to say yes to your offer and ultimately helps them achieve the results your product or service is designed to deliver. So with this in mind, my philosophy with AI is simple. It is your brainstorming partner and your supercharged strategic assistant. It's a tool to help you amplify you your unique skills, your ideas, your expertise, not something that replaces your knowledge, voice or creativity. So here's an example of how I use this in my business right now. Whenever I create a digital course, I always include a framework, a clear step by step process for my students to follow. And every time I come up with a new framework, I make sure to give it a unique and memorable name. So this framework acts as a roadmap, helping students understand exactly where they are in their journey and keeping them engaged with the content I'm teaching every step of the way. So recently my content team and I were creating a framework to help people determine the right time to introduce a paid offer to their audience. So we focused on indicators like strong engagement in your emails and on social media, positive feedback and questions from your ideal customer avatar, and consistent list growth driven by a well aligned lead magnet. So we knew we didn't need AI to tell us this is truly where we believe is a great place to then introduce a digital course into your business when you have this kind of foundation. So the framework we developed, we felt was solid, but we wanted actually to make sure we didn't miss anything. So actually plugging that into AI, asking, did we miss anything? Is there something different that possibly could make this easier or more robust? So we first did that. And one of the things I love about AI is feeding it information, letting it read your emails or newsletters, or uploading a PDF of your book or anything like that to really get to know you. And so we did that, and actually we didn't change anything. But then we went back and we wanted a really cool name that would stick with the students and help them remember it as they got into action with concepts that I was teaching. So we turned to ChatGPT about that as well, and we shared the details of the framework again, asked for, like, five memorable naming suggestions, and it came back with some fantastic options, like the Trust first formula, which perfectly captured the concept. So for us, ChatGPT has become a really helpful brainstorming partner with us because we're feeding it information. It didn't do the work for us, although it could definitely kickstart it. I don't think my team used it in this case to kickstart because they already had the info, but anything where you're starting from scratch, absolutely. Use ChatGPT to kickstart it, and then it can amplify what you've already created. And then in our case, gave us the inspiration to make it even better with, like, some really cool names that we played with. And here's the thing, it's not just ChatGPT that's great for content brainstorming and creation. There are other fantastic tools out there that can help bring your ideas to life. So, for example, many of my Momentum membership students, they are loving Napkin AI. So Napkin AI, it takes your text and turns it into visuals. So let's take the framework example I just mentioned a step further. You can input the text of your framework and its details of the framework, and Napkin AI will generate multiple visual versions to help you bring it to life. So this makes it so much easier to brainstorm how to present your framework in a slide deck while you teach it, let's say on a webinar or in your course, or even it just can help you to conceptualize it for yourself. Like, what would this look like? How do I bring this to life? So I love that. So Napkin AI. And then another popular tool that my Momentum members are absolutely loving right now is Lately AI. It's such a cool tool because it does a lot, but one of the things I love is it could take A long form, weekly content. So let's say a blog post or a podcast transcript and break it up into bite sized pieces for social media. So my first thought was if I'm doing a carousel post where you slide and you read what's on each of the slides on Instagram, you could actually ask lately AI to break it up for let's say a carousel post or something like that. So I haven't tried it yet. I just learned about it, but I think it'd be really cool. Okay. I also highly recommend checking out an AI tool called Claude AI. I first learned this from Michael and then Rick teaches this in his membership. And by the way, if you want to check out Rick's membership, it's called the AI Playbook. So just Google AI Playbook Rick Mulready, you'll find it. It's a monthly membership, highly recommend. So he was talking about this as well. And many of my Mastermind members swear by it for their copy needs and I've been impressed by how well it generates copy that matches my tone of voice and my brand. Again. Although no matter what tool you're using, you know what I'm going to say, I don't think it should replace all of your copy, all the work you're doing. But I love a good kickstarter like I mentioned and I think it can optimize what you're doing and just help you think differently, which I think we all could use a little nudge to do. So, so, so Claude AI definitely check it out. And here's the thing. I love using AI for things like social media posts, podcast titles, subject lines and other front facing content. Definitely it can kickstart an outline for a digital course. Oh, I've got a really great when we talk about custom GPTs, Michael Hyatt taught me how to do one for podcasting. So I literally can put in information. I can upload, let's say a guest book. I could get a book summary of their book before they come on the show. It will suggest 10 questions to ask them, it will write the bio. So all of that can be done for me in advance and then I just tweak it. So if I don't like one of the questions or I want to make it even better, I do so. Or I could go back and prompt it to fix it. So I'm loving it for, for my podcast guest for sure. Like the prep I do. And the thing is there are plenty of software tools out there that you can invest in, like the ones we Just talked about the free version of chat GPT still works incredibly well. I've upgraded for $20 a month to like the professional level or whatever it's called, but it allows me to do so much more, including more with custom GPTs, so. So if you really want to become a serious user, consider if you use ChatGPT upgrading to the $20 a month. I think it's worth it. And the thing with ChatGPT, what I've learned, and you've probably already learned this too, the key is being super specific with your prompts and just getting really good with your prompts. I think all of us should create a Google Doc. And anytime someone is suggesting a prompt on Instagram or YouTube or TikTok, a lot of people like share their prompts. If you like it, copy and paste it, give it a header so you can easily find it in this Google Doc. But I think we should become collectors of really great prompts so when we need them, we can use them. And every time I'm going to work inside ChatGPT, I tell ChatGPT who it is, such as you are an expert online marketer, copywriter or something like that. And then I give it a lot of context around who I am, the voice they're writing in, where I want to focus. Like, I load it up with exactly what I'm looking for. And I think that is incredibly helpful to get better results. And also what we love about ChatGPT is that you can upload PDFs, so you can upload a PDF, like in my case, I've uploaded a PDF of my book. I can upload newsletters so it can see how I write. I can upload a sales page copy if I want. So to us, uploading information, PDFs, documents, it just makes all the content it spits out for social media and emails and lead magnets or whatever we're using it for, so much better. And so I highly recommend to feed your chatgpt with your own content. Another way I use AI is to refine my content. So for example, if I write a podcast outline, I will ask ChatGPT to tighten up the language, clarify key points, estimate how long the podcast will take to deliver based on my outline, or even ask it to remove unnecessary repetition to fit a specific time frame. How cool is that? It's like having an editor on call always who's ready to help me polish my work. So that's another thing. I'm pretty wordy, especially when I'm writing. I tend to repeat myself if you know me, you know that's true. So taking out the repetition is so important for me. So think about your weaknesses in your writing, in your content creation. We all have them. And then ask AI to help you become better in those areas. Hey there. A quick word from our sponsor, Shopify. If you sell digital products in your business, such as templates, planners, checklists, guides, any kind of printables, you should definitely check out Shopify. In fact, I just did a whole podcast about how selling digital products like printables is a great way to get a quick cash injection. So I want you to upgrade your business and get a high converting checkout when you use Shopify. Sign up for your $1 per month trial period at shopify.com made easy. All lowercase. So go to shopify.com made easy to upgrade your selling today. Shopify.com made easy. You already know AI isn't just for creating or crafting content. It's also a powerful tool for the behind the scenes aspect of your business. So for example, AI can help you prioritize your tasks and even help you set up your schedule. I love this because if you're like me, you have an ideal week in mind. So every January or December leading into the new year, really I've already done this with Christine, my ea. We sit down and we rework my ideal week. The concept of an ideal week came from Michael Hyatt and co. I think it's in the book Full focus. And setting up your ideal week is essentially what days do you want to take meetings, what days are content creation day, what days are you willing to record? Go on live, all of that so that you almost be batch. Some of your behaviors, some of your responsibilities versus this minute I'm on a live, then I'm reviewing content, then I'm creating a slide deck, then I'm back on live. And I really like, like give me all the lives I need to do in one day and you can include meetings. So I know I'm just present on camera that day and the next day I'm doing my own thing, that kind of thing. And so I have this ideal week. We just revamped it for 2025 and again it includes specific days and times when I like to focus on certain kind of work. Well, AI can help bring that vision to life. So here's how. First you're going to tell your AI about your ideal week. Things like when you like to focus on deep work, creative tasks, meetings, lives, admin duties, all of it. Then if you're struggling to complete a project or feel overwhelmed with your to do list, Simply enter those details into the AI tool you're using, ask it to break down your project into actionable steps, and suggest when to tackle each one based on your ideal weekly schedule. So for example, if you have a big launch coming up, you can put or input all the tasks you need to complete, like writing emails and creating content and scheduling posts. And AI can help you create a clear step by step plan that fits into your ideal week. Now, you've got to feed it the right information. You know, when do you need to get done with this? Most tasks are going to take you how long, that kind of thing. But the more you work with AI, the better results you'll get. So it's not enough just to plug in a prompt and expect it to work magic really. AI is a team with you. You and AI are team members, so they can't do their job on their own. Something to remember. So again, if you like this idea of an ideal week and you want to do it for yourself as well, I just remembered I have a podcast episode about that. So it's episode 433. It's called how to Create an Ideal Week for Optimal Focus, Productivity and well being. So amyporterfield.com433 I definitely reference Hyatt's book in this, but I kind of lay out exactly how to do it. All right, before we dive into Talking about custom GPTs, I have one more really fun prompt that if you've never done this, I want you to try. I watched one of my girlfriends do this and her picture looked very chaotic so I was cracking up. But essentially what you're going to do is you're going to type in based on all our past conversations, you're doing this into chat GPT based on all our past conversations, create an image of what you think my life looks like. So my whole team did this. I did this. Number one, the woman depicted in the picture is very sexy and has this like low cut tank top on which I never wear tank tops on camera. So I'm like, where are they getting this? I don't know. And then there's a lot of signs behind her that say like dream big and you can do this. You've got this. There's lots of post it notes. It's a desk with books and computer and coffee and I'm standing the sexy woman in this picture. ChatGPT must think I'm sexy because this woman who's gorgeous does not look like Me whatsoever. She's standing with her hands crossed like a boss babe. And so I don't know, that's what they got out of this. I was cracking up. So I want you to try it and then DM me and let me know or like if you can upload the picture in a DM to me. Dying to see yours. So, you know, I'm just at Emmy Porterfield on Instagram. Please, please, please send me some images. I need to know what other people's look like because mine is a little weird. So anyway, I just thought that was fun. And once in a while, you've got to have a good time while you're working, right? So it's all good. And one quick, funny thing. So my whole team did this and then we all shared it in Slack, and one of my team members had a full rendition of my dog, Scout, my dog in her photo. So I thought that was hilarious. I loved it. Okay, so next we're going to shift and dive into the exciting world of custom GPTs. Now, I invited Rick Mulready to come on my show because this is one area I want him to really dial in for us. I think this is huge and I've just started using it. So real quick, if you're new to custom GPTs, think of them as personalized or specific versions of ChatGPT designed to handle specific tasks, workflows, or challenges. So right now there's a growing library of custom GPTs. This is what's crazy. I wonder if they're going to monetize this down the road. I think they should. So there's custom GPTs made by others that you can literally start using right now. For example, there's a custom GPT designed to summarize YouTube videos, or one for Canva to help generate designs for your content. They're already created by other people and you can literally make them your own. So chatgpt.com GPTs. But also if you. You. I don't know about the basic free chat GPT, but if you upgrade to that $20 a month, you'll see it very clearly in your portal. But the exciting thing here is that you can create your own. If you want something tailored specifically to your business, you can create your own. And I want you to hear from one of my students who has done just that. I'm hoping you hearing this quick audio from her. It's about six minutes. Her name is Lydia Martin. She's one of my star students. I want you to hear how she's used a custom GPT to spark some inspiration for you. And these are things that you could give as bonuses. You could sell it. I don't know if you can sell it legally. I've never looked into that, but I think it would be really great. But I love the idea of making it a bonus for, let's say a course promotion like my AI custom prompt is yours as a bonus when you enroll, that kind of thing. So keep that in mind and then take a listen to this clip from.
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Lydia When I first learned about GPTs, I really was just thinking of applications for myself. I thought, oh my goodness, this is going to make my life so much easier. It's going to help me create content faster. And one of the first GPTs I created for myself I called the Video Outline Expert. And the struggle I was having is I was creating a lot of content for my courses and those in my membership. And every time I do a training, I've always liked sharing a summary or a short outline underneath those training videos just as an additional resource for my students and members. Well, my Video Outline Expert, I trained to craft the exact summary and outline I was looking for. So in an instant I saw the value of GPTs because it was allowing me to add so much more value to my students, but it was also helping me move faster and create content with ease. From there, I started using it to repurpose content. And that is when it really struck me that what am I thinking? Why am I only creating GPTs for me when I could be helping my students do what I do? And so I had been using a GPT I created called Content Transformer, because just like Amy teaches, I do like to share content weekly. One piece of long form content somewhere, whether it's a blog post, a podcast, a YouTube video, and being able to take that transcript and plug it into ChatGPT has always been so helpful. But GPTs take this to a whole new level because you can train your GPT to give the exact information that you're looking for. Being able to upload my brand voice, my audience doc, my emotional marketing outline, anything you have for your business that you can upload into a GPT. And don't forget about that wonderful paperclip option. It's going to remember that information about you and now you can give it so many instructions so that you can work even more efficiently when you're using the GPT. So as I was using this content transformer for myself, I had scheduled an AI masterclass for those in my Ignite membership. I have a Membership that supports online business owners, entrepreneurs, and those who create digital content. And I knew this whole concept of GPTs was going to be so mind blowing for them because I thought what would happen if I gave them a unfiltered version of a GPT, meaning it didn't have my brand voice in it. But I trained a GPT to create content for them in their business, their niche, their audience. And so creating that GPT, I followed some instructions from various trainers that I follow. And I was like, okay, I'm going to share this with them inside my membership, see what they think. They went crazy. I set it up so that all they have to do is upload one piece of content, whether it's a blog post or a transcript. And I help them generate so much content, everything from YouTube video titles to hooks, to emails, social posts, quotes, summaries, outlines, anything that could possibly need for copy. And messaging is so hard as a business owner, if copywriting is not your expertise. And so I definitely trained it with some key knowledge to make sure that it wasn't using things that were super common, that they would really ask my student questions about their audience, about their course, or about their content so that the outputs would be as unique as possible. Well, that started the ball rolling. From there, I realized how much value you give people who purchase things from you when you include a custom GPT. So I have a promotion that I have done every year for the last three years. It's called 12 Days of Christmas. From December 1st to December 12th, I have been implementing a daily deal strategy that has generated typically 30k in revenue each December since I launched this. And I had so many people asking me questions when I did my 12 days of Christmas, saying, how do you get this to work? And so last year I created a program called the 12 Days of Christmas Playbook. But then I realized it works all year round. And so I have this program called Money Machine Playbook. There was a refresh and a relaunch of it this fall. And I thought, wow, what if I added a GPT to that program that helped people create their holiday promotions with my framework, my swipe files of emails that I send, my swipe file of social posts that I use, all of my ideas of how to create urgency without being salesy, how to create a holiday promotion that not just increases your engagement and sales, but also delights your audience. 12 Days of Christmas. I have customers who just look forward to that every year because I make it really fun. And so I took this idea and I created a holiday Promotions Planner GPT. And when I did the refresh of my program, I did a free masterclass. And on that masterclass, I showed them the power and magic of this GPT. It basically gives them my voice, my guidance, my system in their pocket. And it asks them questions one by one. I've learned in creating these GPTs that you don't want it to be overwhelming for those you're sharing it with. And so I've trained it to ask questions that they don't even know to ask. So asking them what type of theme or holiday they're wanting to do a promotion for how many days is their promotion going to be? What offers do they currently have? And it asks them about their audience, it asks them about their business and their brand, and then it gives recommendations based on what they need. Do they need help coming up with a fun title? Do they need help creating emails that will promote their holiday promo? So many opportunities to create something unique based on their business, their brand and their offers. And that is why I love GPTs.
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So I hope that clip gave you a clearer picture of just how powerful custom GPTs can be. Now, I want to share one more example from one of my students, Sydney, and this one's really good too. So Sydney has a membership called XOXO Templates Studio, where members get access to beautifully designed graphics and webpage templates for their business. Now, these templates are super user friendly. Her members just need to customize the colors and copy to fit their brand. But Sydney noticed a challenge. Many of her members love the templates, but were struggling to find the time to actually customize them. That meant that they weren't getting the full value of what they sign up for. And obviously, in order to keep them into the membership, they need to feel like they're getting absolutely absolute value. Right. So what she did here could actually be seen as a retention strategy. So she developed the XOXO Copy Bot. So this copy bot, which is a custom GPT, it's built to match the exact layouts of her designs. So her members simply answer a few quick questions and it generates all the copy they need, perfectly tailored to fit her templates. How cool is that? So now she's just making it easier for people to get results for what she's selling. So if you've never used a custom GPT, something to keep in mind is that you're going to program it. So every time you go in and use this custom GPT, it will prompt you by asking questions that you programmed it to ask. So that's why Sydney can use it, because they go into her custom GPT, they start out, and automatically they're asked questions that just walk them through what needs to be done in order to get that copy that they're waiting for. So what I'm not going to do is I'm not going to walk you through exactly how to do it. You can Google this, I think it'd be hard just to listen to on a podcast. But just know that what you want to do is for this, you want to upgrade. Because for the free chat GPT account, you can access and use custom GPTs that others have built and shared in the library. However, to create your own, which I think we all should be doing, you just need to upgrade. So you want chat GPT plus that one at the time of this recording is $20 a month, totally worth it. And once you upgrade, look at the side panel and click on Explore GPTs. And next you can click on create your own. But you're going to want to do some research on how do you create your own. Here's one more thing that I just thought of kind of out of nowhere, but one of the things Michael taught me was use ChatGPT to tell you what prompts to use to get the results you want. So essentially, again, he uses Chat GPT like an assistant and literally says, help me come up with prompts to figure out xyz. And I think that is so smart. So you don't even need to know what prompts to put into ChatGPT if you use it. Right? Okay, coming back, one more thing about a custom GPT. Let me give you an example. So let's say you're a dance teacher who has an online course teaching your unique dance style. And your students could enter their dance experience, experience like beginner, advanced, wherever they are, and how much time they have each week to practice. And so you create a custom GPT to go along with your course, and it's trained on your specific details of your course, and it could be used to create a personalized practice schedule for your students that aligns with your teaching approach and philosophy. And this is where Custom GPT really, really shines because it's trained on your content, your style, your processes, and therefore is more precise and aligned than a general tool like Chat GPT. So custom takes it a whole other deeper level. So there you go. I really think you should check out custom GPTs in quarter two. I will absolutely be drilling down into them even more, giving you secrets, tips, tricks that you haven't even thought of. So if you get started now, by the time I bring on Rick Mulready to give you more advanced strategies, including custom GPT tips and insights, you, my friend, will be unstoppable. So here's your homework. I want you to take a little time to think about your business, and you could do this for your personal life too. But we're talking business and identify the areas where a custom GPT could make a big impact. Because essentially in my mind, if I'm going to create a custom GPT, it's something that I want to use over and over and over again. Such as every time I have a guest who has a book that's coming on my podcast, I use the custom GPT I created for that. So a few things to think about and ask yourself. One is, where do my students or clients get stuck or overwhelmed? Is there something you can create for them or for you that will help you support them? Are there repetitive tasks or processes that take up too much of my time, like reading somebody's book and summarizing it and getting ready for them to come on the show? I have this custom GPT that fully summarizes anybody's book that I upload as a PDF and with that will help me really understand the most important parts of the book, take out the most important notable quotes, and even give me a chapter by chapter review. Especially if someone wants me to interview them about their book and it's like in a week I don't have time to read their whole book. This is the next best thing. Also, something to think about. How could a tool like custom GPT help my audience get results faster or make my business run more smoothly? So once you've identified different areas where you could use it, I want you to start brainstorming what kind of custom GPT that you could create. So whether it's helping your audience navigate your course content or streamlining your internal operations, there's so much potential. And my goal is to help you take away some of the time you're spending on all of this so you can get back your time. Also reduce your stress and create an even better experience for everyone involved. Okay, so I can't wait to hear how you're going to use it. You know, I'm just me Porterfield on Instagram. I need to see that picture that you generate using ChatGPT. Now, if you've never used it before, you're going to need to use it for a while before it can generate a picture that's really accurate. So something to think about. All right, my friend, before you dive into all of this, make sure to keep an open mind. AI is constantly evolving, and staying curious and willing to learn is very important to leverage it effectively in your business. So that's just part of what makes being an entrepreneur so good, right? So exciting that we get to embrace new tools, we get to adapt to change, and we keep growing so that we can serve our audience in an even bigger, better way. I'm cheering you on. You've got this. Thanks for tuning in, and I'll see you next week for more entrepreneurial goodness. Bye for now.