
Here’s how the podcast is evolving to meet you where you are now and supporting you in reaching your next big milestone.
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I can't wait for you to listen to today's episode. After years of building and learning and really evolving as a marketer and a business owner in this ever changing online space, it is time for a new chapter and I'm ready to shake things up. Now I'm going to tell you all about it. And trust me, these changes, they're not just for me. They're for you too. So let's talk about it.
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I'm Amy Porterfield, ex corporate girl turned CEO of a multi seven figure business. But it wasn't all that long ago that I lacked the confidence, the budget and the time to focus on growing my small but mighty business. Fast forward past many failed attempts and lessons learned and you'll see the business I have today. One that changes lives and gives me more freedom than I ever thought possible. One that used to only exist as a daydream. I created the Online Marketing Made Easy podcast to give you simple, actionable, step by step strategies to help you do the same. If you're an ambitious entrepreneur or one in the making who's looking to create a business that makes an impact and a life you love, you're in the right place, friend. Let's get started.
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Hey there. Welcome back to Online Marketing Made Easy. Today I have some exciting news to share with you. So here's the deal. After over a decade of podcasting and 16 years in this beautiful, messy world of online marketing, I've decided it's time to shake things up a bit. It's time to grow and evolve and create something new. Not just for me, but for you too. So early in March, Online Marketing Made Easy will officially transition to my brand new podcast, the Amy Porterfield Show. Same feed, same place, no extra steps required. But trust me, when I say when you come back, you're going to feel a shift and I want to tell you all about it. So when I launched Online Marketing Made easy back in 2013, my focus was crystal clear. I wanted to help aspiring entrepreneurs quit their 9 to 5 job like I had done and start their own online businesses. I've spent years covering the foundations, building an email list from scratch, creating and launching digital courses from scratch, and the mindset you need to actually take the leap and get started and then all the things in between. And I have loved every minute of it. But here's the thing. The online marketing world has changed. I am sure you felt that. And I've changed. And I know many of you, my listeners, you have changed. Many of you are not just starting anymore. You're going, you've built something. Maybe it's a little shaky, but you're actually doing it. You've taken the leap and now you're asking what's next? How do I make sure this thing that I've created, how do I make sure it continues to grow when it actually becomes something incredible? And that's why this transition feels so right. It's time for a bit of an elevated conversation, one that meets you where you are now and helps you get to where you want to go. Now, here's what's staying the same. I'll still be bringing you actionable strategies, step by step advice and those moments of inspiration that leave you saying, oh, I've got this. But with the Amy Porterfield show, you're also going to get a deeper look behind the scenes. And I'll be bringing on guests who can speak into the places of your business where you need guidance the most. The new focus for my solo shows and my guest episodes will be on growing, refining, and taking your business to the next level. We'll dive into topics like scaling your team, navigating profit margins, building a business that supports your life, and yes, the mindset shifts that come with growing a business you're truly proud of. This is about helping you create not just a successful business, but a meaningful one, one that aligns with your goals and your values and your vision for your life. So when I say I want to have a more elevated conversation, I want to go beyond just the basics. I want to go beyond the foundational strategies that I've taught for years. And I want to talk about what's next and how do you really grow? How do you really go to the next level? So the guests that I'm inviting, I'm going to be even more intentional than I've ever been before to make sure that they're meeting you where you're at and where you want to go. And sure, if you're still a beginner and you've just started, use this podcast as an aspirational tool to get to where you want to go. Maybe some of the conversations might be a little bit beyond where you are, but use it to get there faster. To give you a taste of what's to come, here are a few episodes that I've already started to work on. Jefferson Fisher is going to come on the show and talk about elevating your communication game. Now, you might know Jefferson from his Instagram account, where he's built a following of over 6 million people by sharing smart, practical tips from his car. And all the tips are about becoming a better communicator. So on our episode together, we're going to go beyond the surface. And I want to explore how mastering communication with your clients, with your team, and even yourself can be a game changer in scaling your business. I'm also working on an episode called Selling your the Inside Story of a Six Figure Course Exit. Now, I might change the title, but that's pretty sexy, right? I'll be chatting with a course creator who recently sold her course to an incredible buyer. We'll unpack what it takes to create a product so valuable that someone else wants to invest in it and how that can open up possibilities you may not have even considered. We're also going to talk about the funnel strategies that are winning. Right now, I'll be sitting down with a paid ads expert to discuss the top three funnel strategies that are delivering the best results for digital product businesses. Today, we're going to break down why they're working, how to implement them, and how they can help grow your revenue. So for that episode, here's what's different. We're not going to start at how to create a funnel. We're going to talk about how to. How to make it better. And so those small distinctions, I feel are going to elevate our conversation and get you there faster. Essentially, I'm narrowing the focus of the strategies and episode topics to get you real results faster. These conversations will still be actionable and useful, just like you've come to expect, but they'll also stretch your thinking and open the door to new possibilities. And for my solo episodes, I'm really pushing myself to be more open and honest with you and show all sides of what it takes to build a thriving online business. So you know me, you know I'm a little bit more apprehensive of that, but I really appreciate when other people take me behind the scenes of their business and really show me what's going on. So that's my goal for the solo episodes and then so much more than I have planned. So here's the real reason I'm making this shift. I want to help you get to that next big milestone. So for some of you, that might be hitting $250,000 for the first time in your business, like, that's a big deal. For others, it's scaling to a million dollars or more. I'm all about that million dollar milestone. The first time you hit it in your online business, doors open. The way you think, the way you make decisions, change and it's just a new experience, so I really am excited about that as well. Wherever you are, I want to help you refine your strategies, take bold action and build a business that supports the life you've always wanted and the one you deserve. And yes, gentlemen, you're welcome here too. While my heart is focused on supporting female entrepreneurs because I think we face unique challenges and opportunities in business, the strategies and insights and lessons I'll be sharing are for anyone ready to up level. So the new podcast launches early in March. Come back to this feed and get ready to dive into a new elevated experience with the Amy Porterfield Show. I'm so excited to take this next step with you. If there's one thing I know, it's this. You're capable of incredible things and I'm here to help you make them happen. So let's do this together. I'll talk to you soon.
Podcast Summary: Online Marketing Made Easy with Amy Porterfield
Episode #750: Announcement Episode! 📣 A BIG Change After 12 Years
Release Date: February 4, 2025
In this landmark 750th episode, Amy Porterfield unveils a significant transformation for her long-running podcast, marking the end of an era and the beginning of an exciting new chapter.
Amy Porterfield [01:22]: "After over a decade of podcasting and 16 years in this beautiful, messy world of online marketing, I've decided it's time to shake things up a bit."
Amy delves into the motivations driving this change, highlighting the evolution of both herself and her audience over the years.
Amy Porterfield [01:45]: "The online marketing world has changed. I am sure you felt that. And I've changed. And I know many of you, my listeners, have changed."
She emphasizes that the shift is not just for her personal growth but to better serve her listeners who have moved beyond the initial stages of building their businesses.
Despite the upcoming changes, Amy reassures her audience that the foundational elements they value will remain intact.
Amy Porterfield [02:30]: "I'll still be bringing you actionable strategies, step-by-step advice, and those moments of inspiration that leave you saying, 'Oh, I've got this.'"
Amy announces the rebranding of her podcast to "The Amy Porterfield Show," slated to launch in early March. The transition will be seamless, requiring no additional steps from existing listeners.
Amy Porterfield [01:35]: "Early in March, Online Marketing Made Easy will officially transition to my brand new podcast, The Amy Porterfield Show."
The new show aims to address more advanced aspects of online business growth, catering to entrepreneurs who have already established their ventures and are seeking to scale further.
Amy Porterfield [02:10]: "Many of you are not just starting anymore. You've built something. Maybe it's a little shaky, but you're actually doing it."
Amy plans to invite expert guests who can provide deeper insights and specialized knowledge to help listeners elevate their businesses.
Amy Porterfield [04:15]: "I'll be bringing on guests who can speak into the places of your business where you need guidance the most."
Upcoming Guest Highlights:
Jefferson Fisher: Renowned for his expertise in communication, Jefferson will discuss elevating communication skills within business contexts.
Amy Porterfield [06:00]: "Jefferson Fisher is going to come on the show and talk about elevating your communication game."
Successful Course Creator: An episode titled "Selling Your Inside Story of a Six-Figure Course Exit" will explore the intricacies of creating and successfully selling high-value digital courses.
Amy Porterfield [07:30]: "We'll unpack what it takes to create a product so valuable that someone else wants to invest in it."
Paid Ads Expert: Focused on funnel strategies that are currently delivering top results for digital product businesses.
Amy Porterfield [08:45]: "We'll be sitting down with a paid ads expert to discuss the top three funnel strategies that are delivering the best results."
The new podcast will not only revisit foundational strategies but will also introduce more nuanced and sophisticated techniques to help businesses thrive at higher levels.
Amy Porterfield [09:15]: "We're not going to start at how to create a funnel. We're going to talk about how to make it better."
Amy shares her personal dedication to being more transparent and honest in her solo episodes, aiming to provide a genuine look behind the scenes of building a thriving online business.
Amy Porterfield [10:00]: "For my solo episodes, I'm really pushing myself to be more open and honest with you and show all sides of what it takes to build a thriving online business."
The primary objective of "The Amy Porterfield Show" is to assist listeners in achieving substantial business milestones, such as reaching $250,000 or scaling to a million-dollar enterprise.
Amy Porterfield [11:25]: "I want to help you refine your strategies, take bold action, and build a business that supports the life you've always wanted and the one you deserve."
While Amy's heart leans towards supporting female entrepreneurs, she warmly welcomes all individuals ready to elevate their businesses.
Amy Porterfield [12:10]: "While my heart is focused on supporting female entrepreneurs because I think we face unique challenges and opportunities in business, the strategies and insights I'll be sharing are for anyone ready to up level."
Amy wraps up the announcement with an enthusiastic invitation to her listeners to join her in this new endeavor, reinforcing her belief in their potential.
Amy Porterfield [13:00]: "The new podcast launches early in March. Come back to this feed and get ready to dive into a new elevated experience with The Amy Porterfield Show."
Amy Porterfield [13:20]: "You're capable of incredible things and I'm here to help you make them happen. So let's do this together."
Episode #750 serves as a pivotal moment in Amy Porterfield's podcast journey, signaling a strategic shift towards more advanced and in-depth content tailored for entrepreneurs aiming to scale their businesses. By rebranding to "The Amy Porterfield Show," Amy promises to maintain her signature actionable advice while introducing richer, more specialized discussions to meet the evolving needs of her audience. This transition underscores her commitment to supporting listeners at every stage of their entrepreneurial journey, fostering a community geared towards substantial growth and meaningful success.
Note: This summary captures the essence and key points of Amy Porterfield's announcement episode, including direct quotes with timestamps for reference. It is designed to provide a comprehensive overview for those who have not listened to the episode.