Transcript
Rachel Linteigan (0:00)
Content strategy first is the approach that I take for SEO. Within five months, she's at 81 new client sessions and made $27,000 from having the right content on her website. 85% of people were not visible and we're not getting any leads.
Amy Porterfield (0:16)
The people who pay attention to this now are getting to have the real advantage.
Rachel Linteigan (0:21)
I always tell people I think it's so important to understand enough of what you're doing before you outsource it.
Amy Porterfield (0:30)
My guest today is a dear friend of mine. One of them goes, that one over there.
Rachel Linteigan (0:34)
She's big money and it was my guest today. Her name is Amy Porterfield.
Amy Porterfield (0:37)
Amy Porterville, the ever amazing best selling author of two weeks notice.
Rachel Linteigan (0:41)
Ms. Amy Porterville,
Amy Porterfield (0:45)
you are likely creating content right now that is absolutely invisible in the places where your ideal customers are searching for the information you want them to see. And you might have no idea this is happening. The way people find information today has dramatically shifted. You know this, they're typing questions into ChatGPT and Claude and they're reading the AI generated answer at the top of Google before they're ever clicking a single link. And sometimes they're totally skipping the search results altogether. And if your content isn't showing up in those places, the places that matter today, you're missing people who are actively looking for exactly what you have to offer. The good news is that a lot of people, a lot of entrepreneurs, a lot of people in your industry, they're not paying attention to this yet. So if you pay attention to it now, you can have an edge. My guest today is Rachel Linteigan. She's been in marketing for over 20 years. She's worked with Fortune 500 companies and she now teaches entrepreneurs how to get found in both Google but but also AI search tools like ChatGPT and Claude. She's a member of my momentum program and she recently taught a session in there that was so good I thought, oh, dang, I gotta have her on the podcast. If SEO has ever felt too technical or like something that just feels foreign to you, I get it. Me too. But I feel as though things are rapidly changing, that we can't ignore it anymore. And Rachel makes it completely doable. This conversation could change how you think about showing up. If you've ever felt like sometimes you just feel invisible online, this is the episode for you. Now, before we dive in, if you're watching on YouTube, make sure that you subscribe so you don't miss episodes like this. And if you're listening in a podcast app, just Hit follow. So my episodes will show up automatically. You won't miss a thing. Let's get started. Hey there, Rachel. Welcome to the show.
