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Hey there. Welcome to the Amy Porterfield Show. When I look at my top performing newsletters overall, there's a really clear pattern. The ones that perform the best, the ones that get the highest open rates and the most clicks are always the most human. Your personal story is the most powerful business strategy that you have. You know when something in your business just lights you up like you finally found your thing? Well, that's how I feel about my newsletter right now. So since launching the new version back in April, it's truly become one of my most favorite, favorite things that I get to create each week. And that's saying a lot, because if you've been in my world for a while, you probably know this about me, which is I don't consider myself a great writer. Writing doesn't come easy to me and I don't really enjoy sitting down to write. It just takes a long time and I just am a little self conscious about it. And so that's one of the reasons why I started a podcast instead of a blog. Because. Because I started with a blog and I'm like, I'm never going to continue this over and over again. Podcasting for me is a whole lot easier. So for a long time though, I had a newsletter. I really didn't call it a newsletter. It was like a broadcast. I sent out every Thursday and I sent it out on the day that my podcast episode was going to come out. Now, my podcast comes out every Tuesday, but for a long time it was every Thursday. So every single week on Thursday, I'd send out a quick email to sharing the latest podcast episode and inviting people to tune in. Here's where things get a little bit embarrassing. Two things, actually. Number one, I shouldn't say embarrassing. The first thing is this worked for me for a really long time. And if I didn't send out that email, my downloads would go down that week. Like the email actually worked. I have a big email list. And so if a lot of people were reminded, hey, this podcast episode came out today, click the link, go and listen. It worked. And so that's not the embarrassing part. And so I told other people, do this if you have a podcast that comes out every week, let people know what the podcast is, or a video show. Because people would ask me, well, Amy, what do I write about? And I'd say, well, this is what I do. And it worked for a really long time, and it worked for many of my students. But the thing I'm really most embarrassed about is that for years I've said, don't promote a newsletter. Nobody wants your newsletter. And I think that was true for a while. We got into this place where they didn't want a newsletter. They wanted a freebie, a cheat sheet, a checklist, a guide, a quiz, a free video, free audio, whatever it is. Like, the lead magnet became more powerful than, hey, sign up for my newsletter. However, things are shifting. So the girl that said, don't go out there just promoting a newsletter. You need a really strong lead magnet. And that girl, well, she's changed her tune. I still think that you need a really strong lead magnet, But I also think a newsletter today in this landscape of online marketing can work really well as a lead gen, as well as a way to engage with your audience. So we'll talk about that just a little bit later about how you can use your newsletter as a really great, really powerful lead gen. It's not like, sign up for my newsletter, but I'll talk about that. But I'm kind of like, oof, I'm taking it back. Because I do think today newsletters are thriving. And I've done in one episode about my newsletter when it first came out. That's not what this episode's about. I'm actually going to get into how I create it, why it's working, what's working. But I always have to give my buddy Jay Schwedelson a big shout out because I would have never started this newsletter if he didn't encourage me to do so. He was the first person that's like, you gotta do this. And then I looked at his newsletter, and I'm like, this is wild and messy and so good. And so I wanted to create a version of that on my own. So I like to give credit where credit is due. Okay, so let's get back to what I used to do. Every Thursday, I'd send out a new email broadcast saying, hey, I've got this podcast coming out. Go take a listen. And it worked for a long time until it didn't. And then I started to see my open rates just plummet. We started hovering around 20%. One time we hit 15%. And I'm like, okay, no, no, no. I want 40%. And I know some of you are getting even more than that. Good on you. But 40% open rate would be really stellar for me. And so that's what I wanted. And I was very far from it. And it felt like my team and I were pouring time and energy into something that just wasn't really giving much back. So when I decided to Completely reimagine it. To rebuild my weekly newsletter from the ground up. I had this vision for what it could be, something more personal, more story driven, more just me. And right around that time, my copywriter went on maternity leave. It was like perfect timing because if she didn't, I don't think any of this would have happened because I love her, she does a great job, but I would have leaned on her for this. But she was on maternity leave and it was like this perfect storm. We had a fairly new cmo, Caitlin. If you read my newsletter, she's the one who wears jeans while she works from home. And we think that's really wrong. And so Caitlin, the jean wearing cmo, she also was fairly new and, like, saw our open rates plummet and she's like, we have to stop the bleeding, Amy. Just. Just put it together. Just make it scrappy. It doesn't need to be perfect. And like, within, like one week, we decided, okay, we're doing this new newsletter, which is not our style. Usually we plan. It takes a few weeks. We get all our ducks in a row. Really. My old style would have been, let's wait till Emory comes back. My copywriter, then we'll work with her. But Caitlin just had this urgency about her. Like, I knew she realized we are really going to suffer here if we don't re engage our list. Just. Just do it. And. And we'll do it messy. And. And I tell my students to do that. And so the fact that I did that, I love that I can walk the talk. And so that's what we did. So my newsletter, I mean, my copywriter was on maternity leave, so that meant I was stepping in to write it. Now. At first I kept thinking, okay, here's one more thing on my plate. Like, I already don't have enough time. How the heck am I going to have time to write this newsletter? But sometimes the universe hands you a moment that forces you to step back into your message. Because the more I wrote the newsletter myself while my copywriter was out, the more I realized it wasn't just about filling in for someone else. It was about finding my voice again. The tone, the stories, the little personal moments, they were things only I could bring to it. And that's when it hit me. This was something I was meant to be doing in my business. This was worth my time. Even before it started to work, I felt that way. So it's easy to say, this is worth my time. When we start to hit 40% open rates and lots of engagement and Some really cool things I'm going to share with you right now, but I actually felt that way. And I think Caitlin and Jaws, the three of us did this together. I think we felt like it was right, right from the beginning. So the newsletter went from a I should do this task to the heartbeat of my brand. And not only did it start performing better, but it started feeling better. More fun, more connected, more human. I gotta tell you, just the other day, I was at one of my mastermind sessions. Made to Scale is my mastermind for women who make a million dollars or more annually. And she said, amy, I was talking to a woman and that said, oh, my gosh, are you getting Amy Porterfield's newsletters? And I think she said, yeah, I'm on her list or something like that. And this woman said, I look forward to it every single week. I can't wait to get it. Oh, I probably just. I could have fell on the floor in a puddle, because it's like, no one can say anything better to me right now than, I love your newsletter. So it was just. That was just a little shock of, like, keep going. Like, you're. You're getting this, right? So, anyway, let's get back to where I was. I wanted a more human, more connected newsletter. And maybe that's something that you need to hear today. When things in your business feel messy or just inconvenient, like when a team member. Okay, when a team member steps away, like, quits, or a project unexpectedly lands back on your plate, it might actually be an invitation to reconnect with the heart of your work. I actually did that with my social media, if you follow my podcast. You know, in January, I took over my social media for about four months, probably till about April. Yeah, about four months. Just to rework the messaging before I handed it off to someone else again. So getting back into it, whether it's for a short time or long term, sometimes is not a bad thing. So it just helps you remember what makes your voice unique and what makes your audience fall in love with you in the first place. So today, I'm pulling back the curtain of how I completely rebuilt my newsletter, what's working, what I've learned, and how it quietly brought in $300,000 in my business recently. So if you've been craving a way to make your emails more magnetic, more you, more, and more profitable, grab a notebook and let's dive in. Okay, so let's start with how I actually create the newsletter, because this part always kind of surprises people. And if I'VE talked about it before. It's kind of morphed over the last few months. So my goal is to write it one week in advance. So today's Monday. This morning I wrote the newsletter that will come out next Tuesday. So one week in advance is where I'm working. And I'm not batching three or four in a row. I'm doing one at a time, which when I need to be creative and create from scratch, I'm not the best at batching in those situations. Now, if I have to do three podcasts in a day and I have outlines, that's one thing. The outlines have already been worked on. But when I'm looking at a blank Google Doc, I'm not going to batch a bunch in a day. Plus, I actually like to make them as timely as possible, like in the moment. So again, I write them either on a Sunday or Monday. If I have Monday, I'm doing it. If for some reason I'm traveling on a Monday or I have too many meetings, I'll do it Sunday night. And it doesn't even bother me. Like, I actually really enjoy it, even if it's a Sunday. And it takes me about two hours from start to finish. In the beginning, it took me three hours, but I'm getting it down to two hours. It's become such a creative outlet for me. Like, genuinely, I look forward to it. Usually on Friday and Saturday mornings when I'm getting up and I'm laying in bed, I think, what's my story going to be for the newsletter when I write it on Monday? So I start to think about it days in advance. So, speaking of stories, that's step one. Every single one of my newsletters starts with a single story, and it's always something personal. So, for example, some stories that I've told in my newsletters, like the time I shared about having one too many margaritas and realizing it wasn't really about the drinks, it was about people pleasing. And. And that moment turned into such a powerful lesson on leadership and boundaries that I shared in my newsletter. So margarita led to a business lesson or the story about Hobie and me when I was traveling for work and we both felt a little disconnected, or maybe a lot disconnected. Things were really crazy at the time. So I started sending him a daily text about one thing that I love about him. And then it was so cheesy, right? And then he started doing the same thing about me. And then when I got home, it was like we hadn't missed a beat. And so I just talked about how sometimes you need to kind of do something creative or a little bit different in order to connect with the people that mean the most to you. And then there was the one where I told my audience about finding a pair, a pair of my mom's underwear in my sweatshirt sleeve or on the way to the bus stop when I was in fourth grade. Mortifying. But I used it to talk about how I was so scared all day people were going to find out and how in business, sometimes I'm scared people are going to find out that maybe I'm not as good as they think I am. So, like, I'm always, sometimes, maybe it's a stretch. Sometimes I just want to tell you a funny story. But I always try to find a way to. To tie it back to my insecurities that might be your insecurities. The things that challenge me, that might challenge you as well. And so if you now, if you want to see all these stories, I have a link for you. Amyporterfield.com Newsletter. That's where you can sign up for my newsletter. But the point here is that I always start with a story. And I've always felt that I'm bad at stories. Here's something. I've come to the conclusion because I suffer from being a people pleaser. I try very hard not to be. But it still shows up that people pleasers tend not to be good storytellers, in my opinion, because we don't want to go too long, we don't want to take up too much time. We don't want to be too indulgent. Let me not make it all about me. So we rush through the story and try to, like, let me just get this over with. Well, unlike my husband Hobie, who likes to drag out a story for two freaking hours, a story that I've heard three times. But he said, if I'm a good wife, I'll listen to it again. But I have to say, he's a much better storyteller than me. He makes it rich and interesting and adds the details. So I've been trying to become a better storyteller. And you know how you become a better storyteller? You start telling stories on a consistent basis. So if you're anything like me, let me tell you, you can get better at it. I feel like I'm getting really good at it. Okay. So anyway, if you want to go check out my newsletter, you can see, like, the full rhythm of how it all comes together. What I realized is that stories are the Bridge between what I teach and what people think, feel. How you take a concept like consistency or visibility or courage and you make it land in someone's heart, not just their head. And stories allow people to get to know me more. The more you know me, the more you understand me, you know my values, the more you'll trust me as your guide. So when I sit down to write, I'm not asking, what can I tell them? I'm asking, what have I lived that they might need to hear today? What have I lived that they might need to hear today? Because that's where the, like, real connection happens. And it anchors the teaching I do later in the newsletter, because people remember stories more than they remember steps. And it reminds them that every business lesson worth learning starts with a human experience. Okay, so I've got my story. Then step two is I use ChatGPT for. For my copy, but not in the way that you might think. I'm not just prompting it to write my newsletter. So I use it as a creative partner to help me connect the dots, to take my story and pull out the meaning or the value that my audience needs from it. So basically, once I have the idea of the story in my head, now remember, I have trained my chatgpt on who I'm writing for, my writing style. I fed it every newsletter. We've written that for these new newsletters. So I feed the final one into ChatGPT, and it has been trained on all of my lessons, all of my stories, all of my ip, essentially, but more importantly, my voice. And so what I do is, you know, on ChatGPT, where you can dictate, so you click that little microphone and it basically you talk, and then it writes out everything you just said, and you can hit send. And that's what I do. So I hit that little microphone and I talk for my story, only for about 10 minutes. Like, literally, I just go on and on. And then I'll say, I want you to take the story and pull out the most important parts. Remember who you're writing this for. And I remind ChatGPT, and I want it to be 350 words. And so it takes my whole story, pulls out the best parts of it. And then, of course, whatever it spits out, I'm reworking it, changing it, making it better. But I want to be clear. All the copy and the stories, it all starts with me. So if I were just handing everything over to AI, I promise you, I'd get this done in 30 minutes, and I'd lose all the Heart of my newsletter. I want it to feel like me, so it has to come all from me. And so that's how it starts. So that's why it takes me two hours, because I'm not just, like, spitting it out in AI. And here's the way I think about it. AI helps me get to clarity faster, but connection still takes time. So if you're using AI in your own business, that's the sweet spot to aim for. That's when it stops being a shortcut and it starts being a really smart strategy. Hey, real quick, before we continue, a quick word about our sponsor. I've got to tell you about a really cool model that I'm a little bit obsessed with right now. So it's called the working Genius model. And I'm telling you it's going to transform your work, your team, and your life. And really, it will do so by leveraging your natural gifts. So it's an assessment that I recently took. It takes like 10 minutes, and the results you can apply immediately. You're going to discover how to increase joy and energy at work by understanding what. What your geniuses are. And it kind of blew my mind. Cause I thought, this makes sense why I do some things and I hate doing them. And then I do some other things, and it fully lights me up. And it actually gave me permission to stop doing the things that totally drain me because now I understand why they drain me. So it's really good. So essentially, you're going to get more done in less time with more energy and joy. Yes, please. Right. So you can get 20% off a 25 Working Genius assessment. And if you go to working genius.com and just enter the code marketing at checkout. So you're going to get 20% off. It's 25 bucks. It's worth every penny, but you'll get a discount. Go to working genius.com and enter the promo code Marketing at checkout. Okay, let's get back to the episode. Okay, so I'm writing my story. I'm using AI in the way I just shared with you. And then this second section is that I always have usually two articles that I link to that I know my ideal audience who's reading this newsletter will find valuable. And it's funny, it's usually articles about AI or anything about social media that tends to grab my audience's attention. It's just two things I think that you would love to read or you would love to watch. So. So it might be like a short YouTube video or from someone you love like Mel Robbins or just anyone really that you find valuable. I'm usually researching who you all are talking about, finding great videos and articles about them or from them or tips from them or just articles on the psychology of why people buy online or how AI can help you or hurt you. So it's things like that. And actually this part I don't do myself. So my cmo, she has this practice of every morning she subscribes to tons of newsletters and tons of media outlets. And every morning she spends a good 30 minutes just educating herself. So she stays really nimble in the marketing arena. And so she always sends me a few articles she thinks cause she knows my ideal audience really well, that she thinks our audience would find valuable. I look at them, I read them, I agree. And then I'm like, all right, let's go. So I do get help with the two articles and if for some reason I don't think they're going to hit, I just find other ones. But that's the second section. In the third section, I teach something. So I tell the story, then I do the two links to great articles or videos and then I teach something that I maybe have been teaching inside my mastermind or inside the Milli Club or or inside Momentum, which is my membership or just something that I've taught in the past that I'd love to kind of revive or something new. So for example, some things that I've taught in my newsletter recently. How to re engage a cold email list without starting from scratch. Why batching isn't just about productivity, it's about protecting your creativity and how to do it right or why you're in between seasons of launching matter so much more than the launch itself. And how to use those in between seasons, those quieter moments to nurture your audience and strengthen your systems. I also did a teaching moment of how to choose the right bonus for your next campaign. So usually they're related to building your team, marketing smarter online, or being a better leader. And you know, I've got years and years of content that I can share here. And I'm always looking for, like, what would be the most valuable right now. And I want people to think every time I open one of Amy's emails, I learn something that helps me move forward in my business. That's my goal. So there's never going to be any of the fluff. Like I want you to walk away from my newsletter like, dang, that's good. I'm going to try that. So that's what I do. Next. So I've got the story, then I've got my articles, and then I've got the teaching moment. And then at the very last section, usually the shortest section, I share a personal antidote or personal finds or something that I'm loving. So this one's kind of silly, but I just recently wrote one about my three favorite high protein pumpkin treats. Because right now I'm obsessed with working out and lifting really heavy weights and getting all my macros in. I know, obnoxious, right? But I love pumpkin and I love fall, so. So I shared the three things I'm loving or like three travel hacks that have saved me so much time and money. Or I might share like my three favorite Netflix series I'm loving, or three books, or three podcasts. Or it's not always three. I don't know why I keep saying that, but essentially it's a little peek behind the scenes of my personal life, not just my business life. A lot of times in the stories you get my business life and in the very end you usually get a little of my personal life. So those are just some things that I share and I mix it up and you never know what you're going to get. And then I always sign off and I add a ps and usually the PS is a link to my podcast and we get a lot of clicks on that PS of people going to listen to my podcast. So I took a email broadcast that came out every Thursday that was only about why you should go listen to my latest podcast episode and I turned it on its head and that email became a little PS and then the whole email became more personal, connected and with heart. And I'm still getting just as many downloads from my new newsletter than I was from the one that was boring all about my newsletter. So that was probably one of the biggest shifts is the only mention I usually have is in the PS for my podcast. Although once in a while I'll take the transcript of the podcast if it's a teaching podcast, and I'll create the teaching section of the newsletter from my latest podcast episode and I'll give you like some really great value from it instead. If you want more, click here to go listen. Once in a while I'll do that, and those do really well as well. And then sometimes I'll do a PPS if I'm promoting something, if I've got a boot camp coming up, if I want people to know that the Millie Club is open. But I really do not do a lot of promoting in these newsletters, which is very different from things I've done in the past. So I really think that part is really important for you to hear. The promotion is very subtle and it's really about the value. And I mean that from my whole heart. So with my newsletter, some might click for inspiration, some for education, some for just entertainment. And that variety has driven our clothes click through rates way up. And here's the best part that really surprised me. When we tested the number of links, the difference mattered. So in an a B test, we compared one version of a newsletter I sent with like five links to another one that just had three links. And the version with five links saw a 152% increase in click through rate during the testing period. So, yeah, I share a lot of links and I think it matters, but each one serves a purpose and they turn passive readers into active readers. And that's what keeps this newsletter community growing week after week. So that's what my two hour newsletter process looks like. A mix of storytelling, teaching, and a little help from ChatGPT. But now let's talk about what's actually working. The specific things that have taken our newsletter performance to a whole new level. Because what we've done differently than we've ever done in the past is that every single thing in this newsletter has data tied to it. Like every single piece of it we are analyzing. And that's what's so fun, and that's what I wanted to be able to share with you. So I've got to start with the one that surprised me the most. Subject lines. So for years, my subject lines were things like three ways to simplify your next launch. They were clear and clean and safe, and they worked. Then we started testing what I call our spicy subject lines. Like the ones that made me a little bit nervous to send out. And wouldn't you know it, those were the ones that people actually opened. So a few examples of some of my best performing subject lines were. One was, dang, this AI prompt should be illegal. So right now we're, we're getting around a 35% open rate. My goal is 40, so we're not there yet. Sometimes we hit 40, but on average around 35%. So that one had a 35% open rate. We had another one that says, we love the taste of blood in our mouth. It was a story from another entrepreneur that I told. That one had a 39% open rate. And then there was one that said text, I would send Hobie from the hotel. And that one had a 34% open rate. And then I had another one. I don't remember the open rate, but I remember it was high. Was something about how I give zero Fs. I didn't spell out the F word, but I said zero Fs. I'm not one to say the F word on my podcast. Yes, I do say it in private, but regardless of that, I know that you've got kids in the car when you're driving to school and stuff, so I just try not to. But I put that in the subject line, and that one was a little spicy. And did. Some of you are laughing at me like, amy, none of that is spicy. You're so vanilla. I get that. But you have to remember, I've always had a professional Persona online. So when you get more personal, I think that professional Persona kind of gets stripped down. And for someone like me, that has always kind of been a little bit more buttoned up. It feels like you're naked sometimes. And so these are little baby steps, which I'm hoping I'm giving you permission to have baby steps, stepping into more of who you are as well. And some people will laugh at you, thinking it's no big deal, but we know it is to us. So this was a big deal to me. So here's what the data taught me, and that is that curiosity is powerful. So in my subject lines, curiosity is powerful. A great subject line doesn't just describe what's inside. It invites someone in. It makes them wonder, what is she talking about? Or one of my subject lines was your cringe, but the your was Y o u r. You're cringe instead of you are cringe. And it was referring to what someone sent me. They sent me a message telling me I'm cringe, but they used Y o u r. So I used that in my subject line. That one was a good one, too. Because people are like, does she know that she just did that? People are still walking around thinking that I made that mistake, which is like the fatal mistake. It wasn't me, it was someone else. So anyway, I want people to be like, what is she talking about? Or what is this about? So when you're writing your next email, ask yourself this, would this make me curious enough to click? Does it sound like something I'd actually say out loud? Or if your subject line feels slightly uncomfortable to send, that's probably a good sign. And sometimes you're just not going to hit the mark, and that's okay. So, for example, I recently sent out an email with the subject line no risk, its no biscuits. The risk, it was like no risk, no reward. So you've heard that saying, right? No risk, no reward. Well, it was no risk. It's no biscuits. It was more of an inside joke. With my team. We thought it was hilarious, but we learned quickly you had to be there because it was not something that sparked curiosity. It like was dead in the water. So that's when I was like, okay, you're getting a little crazy and we need to make sure it makes a little bit of sense. But that's the thing about experimenting. You learn just as much from what doesn't work as from what does. So before we wrap up, let's talk about what I teased at the beginning, how this newsletter brought in over $300,000 during our most recent Digital Course Academy launch. So during a big promo like Digital Course Academy, we send a lot of emails and every year I know what's coming. Open rates drop as the launch goes on. It's totally normal. I expect it. But here's what surprised me this time we actually sent out the newsletter even though we had all those promos going on. So even while all the sales emails were going out, my personal Tuesday newsletter, the one that's story driven, conversational and genuinely me, it held strong. And we almost didn't send it because we're like, one more email. This is going to get lost in the mix anyway. But it didn't. So for example, in my September 16 newsletter, so this is when the launch was kicking off. I hadn't yet opened the cart. I shared how I was completely overthinking my launch plan, second guessing every detail from the timing to the strategy to whether it was big enough. I shared how I realized I was making it way more complicated than it needed to be, and that the real magic happens when you simply start small and serve deeply. At the end of that email, I invited readers to join my course Confident bootcamp, and that one newsletter alone brought in $191,000,000. All I did was share a real story about what was happening in my own business, how I was overthinking my launch, and then invited my audience to join the very bootcamp that had inspired the story in the first place. Then in my September 23rd newsletter, when the cart was open, I shared a story about the time I accidentally deleted Tony Robbins very first webinar. And I use that story to show that failure, as painful as it feels in the moment, is often what drives the most growth. From there, I invited my readers to Join my own free webinar that I was running. This one email alone generated over $92,000 in revenue from my digital course launch. All from people who clicked to register for the masterclass from the newsletter. P.S. and then went on to enroll in Digital Course Academy. It worked because it didn't feel like a sales pitch. It felt like a story and a lesson, because it was. And I reminded my audience that mistakes don't disqualify you, they prepare you. And that message resonated and it built trust and it inspired them to take the next step. These weren't flashy emails. They were storytelling driven newsletters. So looking at those numbers and seeing what my newsletter added to this launch was the proof that I needed. A personal story driven newsletter isn't just good for engagement, it drives real revenue. Because when you lead with connection, people don't just open your emails, they take action. And when I look at my top performing newsletters overall, there's a really clear pattern. The ones that perform the best, the ones that get the highest open rates and the most clicks, are always the most human. Your personal story is the most powerful business strategy that you have. So let's wrap this up again. I'm kind of embarrassed. Since years ago I used to say a newsletter wasn't enough. That if you really wanted to grow your list, you needed a strong lead magnet, something valuable and irresistible. No one wants to read your newsletter. I literally said that. Like I cringe thinking about it, but that back then just inviting people to join your newsletter wasn't enough to get their attention. And while I still believe lead magnets are an important part of your list building, I mentioned this at the beginning and promised I would share this with you. I. I still don't think you should say just join my newsletter. I think you should have a page that tells them what they're going to get and treat it like a lead magnet. What's in it for them? Why should they be tuning in and what can they look forward to? If you go to amyporterfield.com newsletter, you'll even see an option to check out a newsletter before you even sign up for it. So we're trying some really cool things. We're running ads to my newsletter now. I'll keep you all updated on how those ads are going and what I'm seeing. Because I really want to use this newsletter to grow my email list. But for the first time I have something that it's a lead magnet to grow my email list. But I'm equally invested in just engaging with my audience with it. So if you're already reading my newsletter, you matter to me just as much as the new person that just signed up for it. I want you to hit reply when I encourage you to in my newsletter and tell me what's going on in your world. So I care just as much about you staying in my world and connecting with me and having real conversations as I do trying to get new people on my list. And I think that comes out in my newsletter. I think you can feel that I care about both of the things. So newsletters are in and they feel new again. They become a space for real connection, where personality meets value and where community actually can truly grow. So in this new era of online marketing, I now talk about my newsletter the same way I would a lead magnet, because it's become one of the most effective tools for growing and engaging with my audience. And it's not just about me seeing results. Newsletters are having a real moment right now. You can tell because new tools and platforms are popping up everywhere to support them. So if you've been building one on your own, there are even ways to grow it faster, like the Kit Creator Network, which I love, where your newsletter can be recommended to new readers by other creators. In fact, as much as 30% of your new subscribers could come from those kind of cross promotions alone. And platforms like Substack are giving newsletters a whole new life, letting you share your insights and build a loyal audience and even monetize your expertise in ways that just weren't possible a few years ago. So if you've been thinking newsletters are old school, which they are, and I love that they are, or if you've been thinking that no one wants another email in their inbox, think again. They're back. They're powerful, and they might just be the most personal way to grow your business in this new era of online marketing. And if you want to see how I do it, storytelling, the teaching, the links, all of it, make sure you're on my list. AmyPorterfield.com Newsletter thanks for tuning in, and I cannot wait to talk to you again next week.