Podcast Summary: "I Was Bored with My Own Emails… So I Did This" The Amy Porterfield Show Host: Amy Porterfield
Release Date: April 28, 2025

Introduction

In the episode titled "I Was Bored with My Own Emails… So I Did This," Amy Porterfield takes a candid and introspective look at her longstanding podcast newsletter. Recognizing a decline in both her enthusiasm for writing the emails and her audience's engagement, Amy shares her journey of transforming her communication strategy to better serve her community of online business owners.

The Old Newsletter: Success and Decline

For over a decade, Amy maintained a consistent weekly podcast newsletter that effectively promoted each new episode. This reliable method ensured steady podcast downloads and kept her audience informed. However, Amy began to notice a significant shift:

• Loss of Enthusiasm:
  "I lost the energy and the fun of even sharing new episodes. And if I'm being really honest, and, you know, I tried to be, it actually just became a chore." [00:02:30]

• Declining Engagement:
  Amy observed a steady decline in her email open rates, signaling that her once-effective strategy was no longer resonating with her audience. She attributed this to the newsletter becoming too predictable and getting lost amidst the barrage of emails her subscribers receive daily.

The Need for Change and Year of Experimentation

Recognizing that her lack of enthusiasm likely mirrored her audience's disinterest, Amy committed to a year of experimentation to revitalize her communication and business approach:

• Commitment to Authenticity:
  "I don't think I'd be a good guide or a good mentor if all I ever shared with you was the good stuff, right?" [00:00:45]

• Opening Up More:
  Amy emphasized her desire to be seen not just as a marketing expert but as a real person navigating the challenges of building a sustainable business. This shift aimed to foster deeper connections with her audience.

The New Personal Newsletter: Features and Goals

Starting April 29, Amy will launch a revamped weekly newsletter designed to feel more personal and engaging:

• Conversational Tone:
  "It's going to feel like a letter that you actually want to open and read." [00:12:15]

• Content Variety:
  The new newsletter will include:

  • Stories and Lessons: Insights from Amy's 16+ years in building a multimillion-dollar business.
  • Group Chat Gems: Highlights from her entrepreneurial group chats, offering valuable business and life conversations.
  • Behind-the-Scenes Access: Excerpts from her Slack chats with her team, sharing articles, insights, and resources that aid business growth.
  • Personal Interests: Fun content such as what Amy is watching, obsessing over, or finds amusing online.

• Inclusivity:
  Amy is inviting her subscribers to feel like they're part of her inner circle, sharing both professional insights and personal anecdotes.

Benefits and Data Supporting Personal Newsletters

Amy supports her transition with compelling data that underscores the effectiveness of personal communication:

• Higher Open Rates:
  "Personal newsletters, ones written from a real person in a real voice, have a 48% higher average open rate than brand emails." [00:25:50]

• Increased Click-Through Rates:
  "Same offers placed in a personal newsletter versus a brand one, they see a 30% higher click through rate." [00:26:10]

• Enhanced Connection:
  Amy believes that personal emails build greater trust and invite deeper engagement, aligning with the current emphasis on meaningful connections in the digital landscape.

Inviting the Audience to Participate

Amy is not only overhauling her newsletter but also encouraging her audience to be part of the transformation:

• Feedback Loop:
  "I want you to tell me what you like and don't like. So this is going to be a process, and I thought maybe you wanted to come along for the ride." [00:21:40]

• Interactive Communication:
  Subscribers are invited to share their thoughts via Instagram DMs, ensuring that the newsletter evolves based on their preferences and needs.

Future Plans and Upcoming Podcast Episode

Amy outlines her plans moving forward and teases upcoming content:

• Ongoing Adjustments:
  She anticipates that the newsletter will continue to evolve based on subscriber feedback and engagement metrics.

• Bonus Episode Announcement:
  Amy mentions an upcoming bonus podcast episode featuring Jenna Kutcher, where they will discuss changes in the online marketing space and share personal experiences from their daily business and life conversations.

Conclusion

In "I Was Bored with My Own Emails… So I Did This," Amy Porterfield exemplifies vulnerability and commitment to growth by addressing her challenges with the podcast newsletter head-on. By transitioning to a more personal and engaging communication style, she aims to better connect with her audience, providing them with valuable insights and fostering a supportive community. This strategic shift not only revitalizes her own enthusiasm but also positions her to serve her listeners more effectively in their entrepreneurial journeys.

Notable Quotes with Timestamps:

• "I have to admit that I hate telling you when things aren't working out for me because I feel as though I'm supposed to be an online marketing expert, and for many of you, a mentor and a guide." [00:00:35]

• "If you're not loving it, why are you doing it. Right?" [00:03:10]

• "It's going to feel like a letter that you actually want to open and read." [00:19:25]

• "I'm putting myself out there in a new, vulnerable way, like I hope to do on the Amy Porterfield podcast." [00:31:40]

Join the Conversation: Subscribe to Amy Porterfield's new newsletter by visiting amyporterfield.com/newsletter to stay updated and be part of this exciting new chapter.