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Your sales page is not your closer, it's your mirror. I'm living proof that the work you do before your audience ever gets to your sales page is a million times more important. A sales page, no matter how beautifully written, cannot close that gap alone. That shift is what makes someone go from I'm interested to I'm ready. The page isn't the problem. It never was. My guest today is a dear friend of mine. One of them goes, that one over there, she's big money and was my guest today. Her name is Amy. Amy Porterfield. Amy Porterville, the ever amazing, best selling author of two weeks notice. Ms. Amy Porterfield. Nobody actually buys on your sales page. Yeah, if you're thinking I've lost my mind right about now, stay with me. Your sales page matters and it is important to have a really good one. But the decision to buy it happens somewhere else entirely. It happens in a podcast episode someone listened to on a Tuesday morning walk, or it happens in an email that they read three weeks before you ever even opened your cart. It happens during a free training where something clicked for them and they thought, okay, I trust this person, I want more of this. By the time someone lands on your sales page, their decision if they're going to buy is already made. Your sales page is a mirror. It reflects back everything your audience already believes about you, about themselves and about what's possible. It confirms, it doesn't convince. And when you understand that everything about the way that you market changes, you stop obsessing over every word on the page and you start paying attention to the work that actually moves people from I've heard of her to to where do I sign up? That's what we're talking about today. I'm going to walk you through exactly what's doing the real conversion work in your business. You might be surprised and what to focus on if your launches feel like you're depending too much on a single page to carry you to your goals. If you're new here, welcome. I'm Amy Porterfield and every week on this show I bring you the honest, practical side of building a six figure plus online business that actually works. So hit, subscribe or follow so you don't miss an episode. And if you've been around for a while, thanks for coming back. Let's get into it. One of the things I've always been committed to on the show is being open about what's actually happening in my business. What's working, what's not working. Those are the less fun episodes to record. But they're probably the most important ones. And I always share what I'm trying to. I think that's part of what has made my previous signature course, Digital Course Academy, so useful to so many people. I just, I share the good, bad and ugly. Now, I was selling a course about how to create and launch a digital course. That's what I've done for many, many years. And that meant everything I was teaching was something I was actively doing myself or I had done in the past. So the proof was built into the premise, which makes it a really strong way to sell. So even though I'm no longer enrolling new students into Digital Course Academy, I've since retired that program to move on to my higher end coaching program. That concept, it is still true to what I do. Everything I bring to you on this show and in my programs is something I. I'm living inside my own business, either right now or I have done so in the past. So when I tell you that nobody actually buys on the sales page, I'm telling you something I watch happen in real time during my own launches. I know this to be true. I recently launched my new coaching program, the Calibre Collective. And before I ever sent anyone to the checkout page, my, my inbox started filling up. I got DMs, I got emails, replies to my newsletter, and they weren't asking questions about the program or the curriculum or even the price they were asking. Where's the link to buy? And I'm in. Just tell me where to go. No questions asked. That first month of launching my coaching program, I exceeded my sales goals by over 300%. Now, if you're listening to me right now and your first thought was, okay, well, that only happened because you already have a following, well, you're exactly right. The people who bought my new program right when I launched it for the very first time, they were people who didn't need to be convinced of anything. They already knew they wanted in. They'd been in my world for a while, listening to this podcast, reading my emails, reading my newsletter and going through my programs. By the time I opened the cart, the decision for them had already been made a long time ago. And the sales page was just the place they went to hand over their credit card. That experience gave me one of the clearest looks I've ever had at how conversion actually works. And I'm here to tell you how you can do the exact same thing for your business. I'm living proof that the work you do before your audience ever gets to your sales page is a million times more important than the words that they read when they finally get there. I mean it. And it's not always going to look like a 300% gain to your monthly goal. I mean, I'm so grateful for the following. I've grown over the years that has allowed me to have such an exciting start to something new that there are people in my corner who trust me enough to want to buy from me without knowing all the details. My very first sales call I got on for Calibre, she was just so in from the get go and she made, you know, I'm not good at sales calls and they're new to me, but she made it so much easier. But she had been in my world for a while. But here's what I want you to hear. Once that initial group enrolled in my program, sales started to settle down. And I expected them to settle down because the audience for the Calibre Collective, it is different than the bulk of my audience that I attracted for digital Course Academy. So what I mean by that is a lot of people who joined me in digital Course academy were just getting started with their business. So a lot of them were still in their nine to five. I wrote a book called two weeks notice how to quit your job and start an online business. So they had read that book or they had found me online and they were just getting started. So in many ways, when it came to the online world, I would call them beginners. So I had a lot of beginners in Digital Course Academy. There were some more advanced for sure, but mainly beginners. The Calibre Collective, it's for female founders that are making 150k annually or a lot more. And so there's this, this starting point because I'm not helping them get started. I'm helping them take what they've already done and align it to make more predictable revenue. So the audiences are very different. And so that's important for you to understand as I kind of walk you through what it looked like for me, because that meant it was time that I needed to start building a new audience. So people who would be getting to know me and starting to get to know what I do. So after I went through the initial, like, warm audience for my coaching program, the calls I was getting on after my webinar, these women didn't know who I was or barely knew who I was. That's a whole different kind of conversation. Right? Because there were just a lot of people out there that I knew I could help but they hadn't been listening to my episodes for years or opening up my emails, or they hadn't been in my program. So again, it's just, it's not the same level of trust. So here's what's important and what I want you to hear. In the same way, I nurtured the audience who was ready to buy before my cart even opened. So over all those years and all the ways I did that, I knew I needed to build the belief for someone who hasn't been around long enough to, to feel that feeling of I'm in, just tell me where to buy. That level of certainty. They didn't have it, but I needed to get them there quicker. So that's why this episode is for you. I'm not saying, so wait about five years and then open up a program and they'll be running to come in. Who has time for that, right? You're fortunate when you have been around that long. But let's say you're building a new audience or you've just been around a few years. So you, you're still attracting people into your audience and you want to build that trust quickly, right? Because in my case, that sales process that I had created, it was going to have to work a lot harder unless I did something about it first, meaning before I even introduced them to the program. So today I want to talk about the three areas that you can focus on to build trust before your audience ever lands on your sales page. Because most of us are talking to both kinds of people, right? The ones we've been talking to for a long time, they've been with us for a while. And the ones who are still deciding, still deciding if they like us, still deciding if they think our content is valuable, still deciding if they can trust us. And a sales page, no matter how beautifully written, cannot close that gap alone. So let's talk about the three assets that can. Number one, your nurture content. If you have a podcast, a YouTube channel, a blog, or any kind of long form content that you show up to consistently, I want to ask you something. Do you think of that content as part of your launch or do you think of it just totally separate from your launch? Because if your answer is totally separate, that's where the gap is. Most online business owners at your level are already publishing. You're already showing up, the content already exists. But there's a difference between publishing content and using content intentionally as a trust building asset that feeds directly into your conversion goals. And that difference is everything when it comes to what happens when you open your cart. So here's what I mean. According to a 2026 report from Lupex, Digital podcast hosts rank just below friends and family in recommendation trust. That is wild. That means they outrank every other marketing channel, including influencers, celebrities, and media personalities. So they're outranking all of them. When it comes to how much listeners trust what they're hearing, no other marketing channel gets that close to a personal recommendation. And according to research cited by Mitsu Studio, 74% of regular podcast listeners say they trust the host and are likely to buy what that host recommends. 74%. That is a huge indication of trust. One thing I do before people get on a call with one of my growth advisors to talk about my program is I ask them where they heard about me. And the number one thing that pops up the most, we give them all these different options. It is my podcast. The number one place they've heard about my free training or they've heard about me. So I know this works. And, and the thing is that trust recommending me like they would recommend a friend, that trust doesn't build itself. It builds because the content is intentional, because the topics connect to the transformation that I am selling. Same for you. So because the audience is hearing week after week that you understand their world, you, you understand their problems and you understand what's possible on the other side, that matters. So think about what it means for your business. Like everything that you're publishing, all the videos you're putting out there, every piece of long form content, it is a deposit into a I'm using air quotes if you're not watching trust account and when you open your cart, you're making a withdrawal. The bigger the account, the faster and easier that withdrawal goes. The people who came into Calibre saying where's the link? They weren't impulsive at all. My audience, if, if you're part of Calibre or you've ever bought something from me, you know this. You're, you're not impulsive. You're just know when, when you want something, you know when you want it. And those who got into my coaching program like that, they were just fully prepared. Years of intentional episodes that I have done made a difference. I didn't have to convince them of anything on a sales page because the podcast already had episode by episode, week by week for years. You know, we talk a lot about consistency on the show, right? And we talk about the fact that it's hard and no one wants to be consistent because that means you show up when you don't want to. Actually, today is a Sunday that I'm recording this podcast, and if you know me and you know how I like to do Sundays, it is absolutely no work. I'm never on camera on a Sunday, and I sure as hell don't want to do makeup. Like I'm telling you, you men, you just have it so, so good without having to worry about hair and makeup. And so. And I know, I know I could do things without hair and makeup. It's just not my style. I always say I was raised with the mom who got fully ready for the grocery store. So if that's the case, imagine how I was raised. So, anyway, point being, I'm doing this on a Sunday because I chose, you know, I work Monday through Thursday usually, and I chose to cut out early on Thursday at the last minute. And this was supposed to be recorded then because I wanted to do something with Hobie. And so I just decided, said, I'll do it on Sunday. This has to get done by Monday morning. We're doing it. But consistency matters to me. You will not see me miss a week of podcasting unless something terrible happens. God forbid. Knock on wood. It's not going to. But if you go back to the online Marketing Made Easy show and now the Amy Porterfield show, I don't miss a week. And so in my early days, I did when I struggled to get anyone to listen to my podcast. And so I'm sure there is a correlation there. But consistency makes such a difference. And when you don't want to be consistent, I want you to remind yourself, wait a second. I need to build up my trust bank. I've got to build it up. I've got to be making deposits into my trust account. That's how I want you to think about it. Wait, I've got to make another deposit into my trust account so that there's a. So that in there that matters. So that when I go to sell next, it's easier. So that when I go to sell, I no longer have to convince. Instead, I get to invite. I am obsessed with that concept. I teach it in my coaching program, how to move from convincing someone they need you and they should spend money with you to inviting them into your programs because you are confident it is their next best move and they are confident that. That they trust you. So to move from convincing to inviting, which literally means you'll love your business more, we've got to deposit into that trust account. And the way you do that one of the ways is of course you create intentional content. Second, though, is you're consistent with it. So the next time you don't want to do something that you know you do on a regular basis, we do not worry about how we feel today. I do not feel like getting in hair and makeup and recording this. However, I very much care about growing my trust account. Question is whether that content is doing the trust work it could be doing. Are your topics connecting directly to the problem you solve in your offers, not just any problem you solve, the problems you're solving in your offers? Are you giving your audience a reason every single week to believe that what you do is worth investing in? Is your content calendar built around your launch calendar, or are they two completely separate things, totally misaligned? They've got to align with each other. Your content calendar and your launch calendar. Even if you launch a few times a year, the episode you publish six months before your next launch is. Is part of that launch. Everything I do is part of me promoting and launching. It's all linked. That word alignment is so important. It's all aligned, which means you have to kind of. I was going to say force, which sounds so negative. Encourage yourself to stay in your lane more. Talk about the same thing over and over and over again, just different ways. Yes, that can get boring sometimes, but people need to hear it six different ways in order to build trust with you. So if you feel like you're repeating yourself, you are doing it right. When I had digital course Academy, do you know how many times I talked about how to choose a topic for your digital course? I'm going to guess one million plus times. All right, a little bit of an exaggeration, but that's what it felt like. And that program did $60 million. So I'll repeat myself all the way to the bank. And you should too. People need to hear it multiple times before they trust you. Now share it in different ways. I made a quiz to help you decide which topic you should choose for your course. I did several different episodes on my podcast about it. I did Lives on Instagram. I did different frameworks that people could walk themselves through to get to the topic they should create. I did Q&As about it, like all different ways, but we're still talking about the same thing, my friend. So it's definitely important that you repeat yourself, but just find different ways to talk about it so you don't go crazy as well. So again, what you record six months from now or six months ago could affect what you're promoting today. So start treating your content that way as well. Okay, so the second asset that closes the gap between your sales page and a decision to purchase is your email list. Now here's something I want to say directly because I think it's one of the most common patterns I see in businesses at your level. So if you're making, let's say, 150k or more, I know you have an email list and you definitely use that email list during your launches. But if that's the only time your list consistently hears from you and like, gets a lot of juicy emails only when you're building up to a launch or when you're selling something, you've trained your audience to recognize your emails as sales emails. And that makes every launch harder than, than it needs to be. Now, when I was promoting Digital Course Academy, I, I've fully changed my business model. So if you like a glimpse into my business, I want to share it with you really quick. So when I was promoting Digital Course Academy for several, several years, I also had a program called List Builder Society which helped you get started with your list from scratch. And then I still have a membership called Momentum, which is for people that are creating their courses and launching several times. And we're a community supporting each other. But I had that and then I was an affiliate for many people's launches. I think I'm best known for supporting B School Marie Forleo's incredible program that was a huge part of my business growth. And I promoted Stu McLaren's membership experience and a lot of different programs for my friends, Jenna's program, Susie Moore programs a lot. This year I've decided I'm not affiliating with anyone, nor am I asking anyone to affiliate with me. I'm just staying on the straight and narrow to build this coaching program. And then of course I'll invite some people to affiliate with me if they have an audience that's a good fit and if they want to. And I'll probably start affiliating a little bit next year. But I'm all about like, you gotta stay with a singular focus until you get it up and running. So that means I have to take a pay cut this year. I, I will definitely make less money this year than I made last year. Uh, it's funny because some people online, when I stopped selling Digital Course Academy, they said that I wasn't telling the truth about why I wanted to stop selling it. I've talked about this before and some strangers on the Internet Said I'm lying and my program wasn't making any money anymore. The funny thing is it was making tons of money and I will actually make less money this year because I'm not selling it. So. So that's not very true. But my point being is that my business model, it looked a lot different than it does today. And my point being about that, oh my gosh, what is my freaking point is that I used to send a lot more emails last year and they were a lot of promo emails and my email list continued to grow. It was very healthy. So it's okay if you send a a lot of promo emails, if you're selling a lot, that's okay as long as you're also giving immense value and in sending emails regularly where you are not selling. So I think both is important because this year what I was trying to get to is I'm not sending as many promo emails. I'm not selling via email like I was in years past. But I think there's nothing wrong with selling a lot in emails. I did it for many, many years successfully. But you've got to have those consist emails where they are value packed. And for me, and what I want to encourage you is that's a newsletter. So if you are sending emails only when you're selling or more consistently when you're selling, and people are now trained to think when so and so emails me, it's a sales email, well, that kills conversions. And I believe that your email list is the most underestimated asset in your business. It's funny, a lot of the women that come into my coaching program, they all have email lists because they're all making good money. But many of them are not relying on their email list. They're relying on Instagram more or LinkedIn or you know, TikTok or anything, a lot of social media. But they don't see their email list as their number one generator of sales. But the thing is, if they did make that shift and they started to really value their email list, I think they would double their revenue. Like their email list could make way more than what Instagram is making them right now. It's all about where you put your focus, right? And so my question for you is, are you focusing on the health of your email list? Do you have a goal? This is a great question. Do you have a monthly growth goal for your email list and are you tracking against that every week? So for example, let's say in May you want to grow your list by 500. So in April you're making sure, okay, I've got this plan. It could happen behind the scenes. You're not doing it. You don't have to do a big blitz to grow your email list. There's a lot of things you can do behind the scenes and. But are you making an effort to hit a specific goal every week or every month? If not, you are not putting a focus on your email list. You're just kind of hoping and praying it works. And maybe it has been for a while. But the way the online world is working right now, what used to work doesn't work. And that's going to always be the case at one point or another. So again, being intentional goes a long way. So I've always believed that the email list is so incredibly important, but it only works as a conversion tool if you've been using it as a relationship tool as well. Every email you send is a touch point. Every time you show up in someone's inbox with something useful, something that helps them think differently or solve a real problem, you're closing the gap between I've heard of her and I trust her. And that gap is exactly what determines whether your sales page has to work hard or barely has to work at all. So here's the data. According to Forrester Research companies that excel at lead nurturing, they generate 50% more sales ready leads at 33% lower cost. And nurtured leads make 47% larger purchases than non nurtured leads, 47% larger. So your audience isn't just more likely to buy when they've been nurtured through consistent email. They're more likely to spend more money, buy bigger, they come in more confident, more committed and more ready to do the work. And here's the number that should make every online business owner stop. According to marketing Sherpa, 79% of marketing leads never convert into sales. The primary reason? Lack of nurturing. Think about everyone who has ever found you, who followed you, subscribed to your email list, downloaded your lead magnet, 79% of them won't buy. And the most common reason isn't that your offer is wrong or your price is too high. It's that the relationship never got warm enough. Damn. Like that is fixable, right? If you're emailing your list consistently with good, valuable, juicy content, then good on you. But ask yourself the harder question. Are those emails building towards something? Are they adding value to your reader? Are they doing the belief work that makes your next launch feel like a natural next step for your reader? Rather than a pitch that came out of nowhere. None of this shows up in a launch debrief as a clean line item. That's the problem with this conversation. Many of you won't take action here because I'm going to say it one more time. None of this shows up as a clean line item in your launch debrief. You won't see email from 4 months ago directly responsible for 11 sales. It just doesn't show up that way. But it's happening every single time. You show up in that inbox with intention. The trust is accumulating. And when you open your cart, all of that accumulated trust is what makes your sales page look like it's working miracles. It's not. For the record, you did that miracle stuff months ago. The sales page just gets the credit. Okay. Finally, the third asset that will prep your audience to purchase before they ever see your sales page. And this one I just want you to pay the most attention to, to be quite honest. Especially if your launches have started to feel predictable in the wrong direction, meaning you know roughly what you're going to get and it's less than it used to be and you're not entirely sure why. It's a live experience, whether it's a live webinar or a live boot camp or live in person, it does something a sales page absolutely cannot do. It lets someone experience you and get value before they buy from you, like in real life. And I want to be really direct with you here because I think this is where a lot of experienced online business owners get stuck with realizing it. If your launches have been underperforming and you've been blaming your sales page or your email sequence or your timing or the market, the industry, the climate, whatever, I want you to consider something else. When did you last change your live experience? Or for some of you, when was the last time that you were live? I work with a lot of women coming into my coaching program that just want to do Evergreen and I get it and we teach Evergreen like everyone should have an evergreen component to their business. And I have one woman in my million dollar mastermind that that is all she does and she teaches it. So like I'm behind it a hundred percent. But if you it hasn't been working for you and everything is pre recorded and you've seen sales go down, ask yourself when was the last time they saw you show up in real life? Maybe, maybe, maybe that is one area that you want to focus on. Because if you've been running, let's say the same Webinar for two or three years. It's pre recorded and your warm audience has already seen it many, many times. They know the flow, they know the pivot, they know what's coming. But a live experience. So for the audience you've had for a long time that still hasn't bought or hasn't bought for a long time, that's where I think live could really make a difference. I don't think it makes a huge difference with someone very new to you, but someone that's been in your world a lot and hasn't seen you live for a really long time. I think there's something that just sparks a new interest and there's a shift. And maybe they haven't lost trust with you, but they're not as interested in you as they used to be. I know it sounds terrible. It's like a bad relationship, right? Like you're falling out of love with each other. Well, what if you. Let's think of it as a relationship. I'm going off on a little tangent. I'm going to come back really fast. But let's pretend you've been in a marriage for a long time and that spark is gone. One of the things that changes that spark is when you're more present, when you spend more time together. We should do more date nights and we should be together more. Maybe go on a mini vacation. That's a live experience in the online world. And maybe that's what your audience that you've worked so hard to attract, maybe that's the missing link. The entire point of, let's say, a live webinar, or my very favorite, a live boot camp, is what happens inside of it. Your audience shows up. They spend real time with you. They get to ask you questions and engage with you. They get a result that they didn't have before. They walked into that virtual door with you. They see how you teach. They see your fun personality or your dry sense of humor or just how much you love them. They watch you deliver on a promise in real time. You cannot tell me that doesn't build trust. Something shifts. They stop wondering whether this could work for them, and they start wondering how to make it happen. That shift is the whole game. That shift is what makes someone go from I'm interested to I'm ready. And when that shift isn't happening, no sales page in the world is going to close that gap. The numbers are clear on this. A standard sales page converting cold traffic converts at roughly 2 to 3%. Put those same people through a Live webinar first, and you're looking at 5 to 20% of attendees buying. That's crazy, right? Well, run webinars consistently hit 8 to 10%. Same offer, same price, same same sales page. The only variable is what happened before someone clicked that link. So I want to be clear. If I send someone directly to a sales page, there's no live experience there, right? I can convert on that sales page 2 to 3% if I do a live webinar. Before that, I could usually hit 8 to 10%. I send them to a sales page. Actually, let me tell you something wild. So when I was selling digital course academy, I teach this to all my DCA students. So you all know this. But when I'm on a live webinar, I actually send people to an abbreviated sales page. You know how? If you've ever been to a sales page of mine, it's a. It's a monster. It's super long, right? I'm super old school with sales pages. It's pretty long. But I do not send people from a live webinar to a super long sales page. Instead, I send them to a very brief sales page. What you'll see is essentially what you get. Some testimonials, maybe a few FAQs. That's it. So I go from super long to super short because I know I've already invited them to join and they're already ready to go. They're kind of going there just to fill out an order form. But because my program was $2,000 just an order form, I don't think was enough. So an abbreviated sales page. So that tells you even more how little work I think a sales page does if you do some really great work before that, preferably live. So to back up here, what I was saying was, okay, I sent them to a sales page. I convert 2 to 3% if I do a live webinar, anywhere from like 8 to 10% on a really good day, because I do webinars a lot. 12, 13%. However, if I do a live boot camp, and then do a webinar at the end of the bootcamp, so I'll teach for three days. I'll do a live boot camp, send them to an abbreviated sales page. I've converted at 25%. So you can't tell me a live experience does not work from 2% to 25%. I'll do that all day long. Are live bootcamps a lot of freaking work? Absolutely. They are so freaking worth it. Same price of the course. It's the same offer, it's the same sales page, all abbreviated. The only variable is that before someone clicked the link, I was live. Remember what I said at the top of this episode? Your sales page is a mirror. It reflects back everything your audience already believes. So if they believe this isn't for them, but they're just clicking along the sales page there, it's going to reinforce to them they're not ready for this. This is. This is not the right fit. They've already made that decision. So on the sales page, I can promise you, if you it doesn't do tons of convincing. The webinar has to build that belief or the live bootcamp is building that belief and trust. By the time they hit that page, the reflection is already there. But if your live experience has gone stale or you don't have one at all, there's nothing for the mirror to reflect in a positive way. And that's when launches start to feel like you're pushing a boulder uphill. So here's the question I want you to sit with. Not Is my sales page strong enough? That is not the question we're asking. Not Should I rewrite my email sequence? I want you to ask yourself this. When someone walks out of my live experience, do they believe this is possible for them? Do they trust me enough to take the next step? Have I helped them trust themselves enough that they can do this? Is something actually shifting in that room? Or have I been running the same playbook so long that my audience is going through the motions right along with me? If you feel even a flicker of recognition hearing even one of those, that's your answer. And that's your starting point. So here's what I want you to take away from this episode. Your sales page is not your closer. It's your mirror. It reflects back the relationship you've already built. And the stronger the relationship, the more effortlessly that page converts. The work happens in the content you release every week. It happens in the live webinar, where someone finally believes this is possible for them. And it happens in the emails you send consistently and the free content that's intentional. That proves your expertise before anyone spends a dime. When you get all of that right, your sales page gets to do exactly what it should do. Confirm a decision that was already made. I'll be honest with you. I'm in this work right now. The loyal audience who came into Calibrate already knowing they wanted in, so grateful for them. If that's one of you, I adore you. I love you. Thank you so so much for your trust. And I'm also actively working on how to build that same depth of trust faster with the people who are newer to my world. There's no shortcut, meaning you've got to do it. However, there is a fast track. If that's different, shortcut feels like you're cutting corners. A fast track is there's a way to speed up that trust. And as I work on that and figure it out even better, I'll make sure to teach it on this podcast. So but I will say this. The the formula is the podcast or the live experience or the nurture emails. It's the small wins I can give someone before I ask for a bigger yes. Again, I don't have it all figured out, but I know what works and I'm doing all of it. And I want to encourage you to do it as well. So the question is, are you willing to put in the time and effort to fill up that trust account? You got to fill up their trust account and that takes consistency as we talked about earlier. So here's your action step before your next launch Audit your pre launch ecosystem, not your sales page. That comes later. Look at what's actually doing the trust work before anyone sees the price. What content are you putting out there? What live experience are you inviting people to? How warm is your email list right now? How if someone were to get an email from you, will they kind of quickly think it's going to be a sales email? We're going to have to fix that. What small ways have people already experienced your work that you can start doing more of? If you can answer those questions and start really getting into motion, my friend, you are moving in the right direction. You are golden. All right, that's a wrap on today's episode. And listen, if you've been spending time rewriting your sales page again and again trying to figure out why your launch launches aren't converting the way they used to. I hope this gave you a completely different perspective. The page isn't the problem. It never was. Go build the thing that makes the page an easy yes. If this episode was useful, make sure to share it with someone who you just know would find it valuable too. You probably know exactly who that is. And if you haven't already, subscribe on YouTube or follow on Apple podcasts or Spotify, so you never miss a week. If this show has helped your business, even just a little, a review would mean the world to me. So I highly encourage you to do so. Just in my own selfish ways. It would make such a difference, and I would appreciate it so very much. But in a not so selfish way, it would also help people find me and hopefully get the value that you're getting. All right, my friend, I can't wait to see you again next week.