Podcast Summary: The Amy Porterfield Show

Episode: Tiny Offers, Big Results: How to Sell in a Trust Recession
Date: November 11, 2025
Host: Amy Porterfield
Guest: Ali Bjerk (Tiny Offers Expert)

Episode Overview

In this episode, Amy Porterfield explores the power of "tiny offers"—low-ticket, high-value products—with renowned expert Ali Bjerk. Amid an online business “trust recession,” they discuss how tiny offers differ from traditional tripwires, break down real-world examples, and offer actionable advice for tapping into new audiences, warming up leads, and ultimately scaling higher-ticket sales. This episode is a goldmine for course creators, coaches, and anyone navigating shifts in the digital marketing landscape.

Key Discussion Points & Insights

The Current State of Online Marketing

• Market Evolution & Trust Recession:
  • Amy discusses recent dramatic shifts in the online business environment, highlighting a decline in traffic and increased consumer skepticism.
  • Quote:

    "We are in a trust recession. And when people are taking longer to trust you or they're more skeptical, more nervous for whatever reason... traffic's going to be down. So I've seen it, my students have seen it, many of my friends have seen it as well." — Amy (03:58)

  • The only reliable approach is to experiment and adapt.

Tripwire vs. Tiny Offer: What’s The Difference?

• Tripwire:
  • Typically an under-$10-27 offer after a freebie; designed to offset ad spend.
• Tiny Offer:
  • Deliberately crafted, low-ticket ($27–$77) product aiming to attract buyers likely to purchase higher-ticket offers in the future.
  • Quote:

    "Tripwires... are more of a cash grab, where tiny offers are designed to be a specific type of experience for someone who's going to become a high ticket buyer later." — Ali Bjerk (07:28)

Why Tiny Offers Work Right Now

• Tiny offers qualify leads by requiring an initial monetary commitment, thereby attracting a more engaged, serious audience.
• They "meet people where they are," offering what buyers want in the moment, which helps build trust quickly.

Example: $100K in 43 Days With "Livestream365"

• Ali’s breakthrough offer: a downloadable calendar of livestream content ideas, launched for $27 in 2019.
• Buyers were given related, incrementally priced offers:
  • $37 order bump: Guide to repurposing livestream content
  • $77 upsell: Training on using livestreams for lead generation
• Key reason for success: She shifted from what people "needed" (funnels) to what they "wanted" (livestream topics).
• Quote:

  "The offers that I see that work the best are so much more specific than you could ever imagine." — Ali Bjerk (20:50)

Tiny Offers as Gateways to High-Ticket Sales

• Real-life examples of $47–$37 tiny offers leading directly into $2,000–$100,000+ programs.
• Ali shared a client’s approach: Selling a $37 case study booklet to address big mindset objections about a $100K program. Once prospects saw real outcomes, they progressed more readily to the high-ticket offer.
• Quote:

  "It's understanding what your high ticket program is and then taking a few steps back and thinking... what's a tool or a system or something that I can teach them that's just going to open their eyes?" — Ali Bjerk (15:50)

Effective Use Cases—and Critical Mistakes to Avoid

• Best Practices:
  • Use between launches or as evergreen list-builders.
  • Focus on quick wins, time-saving results, and ultra-specificity.
• Common Mistakes:
  • Offers that are too broad or overloaded with value become vague and underperform.
  • Quote:

    "Putting too much into a tiny offer... it feels too vague or it's not specific enough. The offers that I see that work the best are so much more specific than you could ever imagine." — Ali Bjerk (20:50)

• Examples Outside Business/Marketing:
  • A homeopathy membership for moms uses a toolkit of popular recipes as its tiny offer.

Sales Funnel Structure for Tiny Offers

• Typically: Paid ad → Long-form sales page → Purchase (with order bumps/upsells) → Delivery/Thank You.
• Long-Form Pages for Low Ticket:
  • Even at $27, cold audience needs comprehensive stories, testimonials, and risk reversal to convert.
• Quote:

  "When it is cold traffic, like they need just as much convincing as a higher ticket product... it often takes a long form explanation." — Ali Bjerk (19:11)

Audience, Targeting, & Conversion

• Tiny offers build a “buyers list” instead of just an email list—crucial for improving sales conversion rates.
• Paid ads for tiny offers now perform best with broad or keyword-based targeting and “real” looking creatives rather than static, polished graphics.
  • Quote:

    "I've been testing those ads against more like real style ads where it's, it looks like it's real, it's got music, it's got words on top of it... that works a lot better." — Ali Bjerk (25:11)

• Tiny offer buyers convert to high-ticket at much higher rates than freebie opt-ins.

AI Tools & Optimization

• Ali now uses AI as a research assistant: analyzing survey responses for new opportunities, inputting competitor sales pages, and identifying optimization trends quickly.

Big Myths Debunked

• Myth: “Low-ticket buyers don't become high-ticket buyers.”
• Reality: Ali and her students consistently see higher conversions from tiny offer buyers to premium programs, compared to those acquired from free lead magnets.
  • Quote:

    "People who buy a low ticket product from first actually end up buying the high ticket at a much higher conversion rate than someone who comes in from a free thing." — Ali Bjerk (26:28)

Final Thoughts & Where to Learn More

• Ali currently runs just one evergreen tiny offer at a time, focusing on what works and iterating as needed.
• Connect with her on Instagram @AliBjerk and www.alibjerk.com.

Memorable Quotes & Timestamps

• “We are in a trust recession... So pick your poison. There's many reasons why this could be happening.” — Amy (03:50)
• "Tiny offers are designed to be a specific type of experience for someone who's going to become a high ticket buyer later." — Ali (07:28)
• "The offers that I see that work the best are so much more specific than you could ever imagine." — Ali (20:50)
• “When it is cold traffic, they need just as much convincing as a higher ticket product… often takes a long form explanation.” — Ali (19:11)
• "People who buy a low ticket product from first actually end up buying the high ticket at a much higher conversion rate." — Ali (26:28)
• "Even people who have really poo-pooed the whole strategy for years... I see their ads in my newsfeed and now they're doing it too." — Ali (26:48)

Timestamps for Key Segments

• 03:30: Amy describes the “trust recession” & recent launch insights
• 07:13: Ali defines “tiny offer” & contrasts with tripwires
• 09:52: Ali’s story—$100K in 43 days with “Livestream365”
• 15:50: How a $37 product fuels a $100,000 program
• 17:52: Non-business tiny offer example (homeopathy for moms)
• 18:56: Anatomy of the tiny offer funnel
• 20:50: The #1 mistake—too much/too broad in tiny offers
• 23:57: Facebook/IG ad tips for tiny offers in 2025
• 25:34: How Ali uses AI tools to optimize products & funnels
• 26:28: Disproving the “low-ticket buyers aren’t quality” myth

Takeaways for Listeners

• The digital landscape is shifting; trust must be built faster with lower barriers to entry.
• Tiny offers are a proven model for qualifying leads and nurturing buyers into bigger offers—especially when executed with specificity and empathy.
• Success lies in meeting people where they’re at, focusing on what they want now, and inviting them deeper into your funnel with valuable, actionable solutions.

For more insights, visit alibjerk.com and follow Ali on Instagram @alibjerk.