3 Real Dangers of AI Every Graphic Designer Should Know

Summary

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The Angry Designer Podcast

Episode: 3 Real Dangers of AI Every Graphic Designer Should Know
Date: October 14, 2025

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Episode Overview

This episode dives headfirst into the real, no-nonsense risks artificial intelligence (AI) presents to graphic designers. Hosts Massimo and Sean break down the "three real dangers of AI" for designers—ignoring AI, blindly adopting AI, and muddling through in the middle. More than a list of warnings, the conversation is packed with actionable advice on how to navigate these new challenges and turn threats into career opportunities. With a candid, conversational style, this episode is a rallying cry for designers to take AI seriously—without losing their creative edge or professional integrity.

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Key Discussion Points & Insights

1. The Three Dangers of AI for Designers

A. Ignoring AI: "The Most Dangerous Thing You Can Do"

• Designers who refuse to engage with AI risk immediate obsolescence.
  • "If you ignore it, you get left behind. But if you blindly use it, you lose your edge. And if you're in the middle, you're just fooling yourself." (A, 00:11)
  • Clients expect AI integration; not using it can cost you clients and relevance.
  • The web revolution is cited as a parallel: print designers who ignored web became obsolete.
    "How many of those print designers disappeared?...They didn't make the jump." (A & B, 05:53)
• Loss of efficiency and speed—AI can drastically cut down on time-consuming tasks.
  • "If other designers are using AI to come up with mood boards...you're falling behind right off the bat if you're not using it." (A, 07:21)
• Missed opportunities—AI can let even new designers level up strategic thinking.
  • "Now, a single person has almost as much a strategic power as a full freaking agency does." (A, 09:59)
  • AI can elevate designers from "pixel pushers to problem solvers." (A & B, 10:44)

B. Blindly Using AI: "Prompt Jockey Syndrome" & Trust Issues

• Overusing AI can make your work formulaic and kill your creative "edge."
  • "You do run the risk of becoming...you get this prompt jockey syndrome. Right. Where literally it's like, you know, anybody can just...create a really cool image." (A, 11:49)
  • "Your whole portfolio will end up looking the exact same shit." (A, 12:15)
• Risks losing design instinct and critical eye—overreliance breeds mediocrity.
  • "If you over rely on AI, [you] start losing your own instincts." (A, 13:56)
• Career trust killer: If you can't explain or justify AI-generated choices to clients, you lose credibility.
  • "If you hand over something to a customer because it's generated in AI...and you can't defend what you're showing them...you completely blew your trust. It's a trust killer." (A & B, 15:34)
  • Shows and brands are increasingly banning or refusing AI-generated art for authenticity reasons.

C. The "Middle Ground" Trap: False Confidence & Shallow Skills

• Dabbling in AI across tools without mastery leads to "AI purgatory."
  • "You're dabbling so much in AI that you're spreading yourself thin everywhere. So you understand a little bit...but you have no depth in any one." (A, 20:53)
• Overreliance on specific AI tools can leave you stranded if those tools disappear (example: Macromedia Flash).
  • "If all of a sudden that tool was to disappear tomorrow, could you still function?" (A, 19:58)
• The biggest risk: a false sense of proficiency.
  • "People think that now they can do more than they actually can. They think...their results are better because they're using AI." (A, 23:29)
  • "A little bit of knowledge doesn't make you advanced." (A, 23:35)
  • Publicly showing shallow AI knowledge to a savvy client can destroy expert status and credibility. (A & B, 24:10)

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Notable Quotes & Memorable Moments

• On AI's double-edged sword:

  • "AI can level you up, or it can completely wipe you out." (A, 00:10)
  • "The most dangerous thing AI gives designers isn't speed or output. It's false confidence." (A, 00:26)

• On industry changes:

  • "Customers know it exists. Customers expect us to know AI and expect us to be using it because, hey, we’re using design software prior to this… No client wants to ever feel they're behind." (A, 04:46)

• On skills vs tools:

  • "You want to make sure that you know you're using AI as an operator for your business, not as a designer." (A, 19:48)

• On design integrity:

  • "If you can't articulate your choices, you know, without AI… well… you're gonna be a fraud." (A, 15:34)

• Actionable three-step framework:

  • "Adopt, adapt and advance." (A, 27:54)

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Timestamps for Major Segments

• 00:00 – 01:40 – Introduction and context: Why AI is an existential topic for designers
• 01:40 – 04:36 – The role of authentic art in beer branding and AI bans at Collective Arts
• 04:36 – 11:25 – Danger #1: Ignoring AI (loss of relevance, speed, missed opportunity)
• 11:25 – 16:58 – Danger #2: Blindly adopting AI (loss of originality, trust issues)
• 18:30 – 26:47 – Danger #3: Half-assing AI (false confidence, lack of depth, "AI purgatory")
• 27:01 – 33:00 – The Triple-A Framework: Adopting, Adapting, and Advancing with AI
• 33:00 – 34:10 – Final thoughts: Competing as a "dangerous designer" with AI

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The Triple-A Framework: Practical Advice

1. Adopt One Tool (27:54)

   • Pick a single AI tool (ChatGPT, Gemini, Copilot, etc.) and achieve fluency.
   • Recommendation: Start with a language model tool because it's universally useful (research, admin, proposals, even images).
   • "Get all in on one tool… I would recommend just go all in on chat first." (A, 28:02)

2. Adapt Your Workflow (29:54)

   • Integrate that tool into your daily design process for research, brainstorming, and admin.
   • Use AI to expand your thinking, not to replace it.
   • "Use it to expand your thinking— not replace your think." (A, 30:21)

3. Advance Your Skills (30:48)

   • Use the time AI saves to learn, grow, and deepen your design, strategy, and client management skills.
   • Stay ahead by relentlessly evolving.
   • "Take this time...and level yourself up. You've got to study, learn strategy deeper, dig deeper into it, grow your skills, right? Take advantage of this." (A, 30:46)

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Takeaway Message

• AI isn't here to take your job—it's another design tool, but the real danger is in how you handle it. The designers who will thrive are those who thoughtfully adopt and adapt, not those who ignore, overindulge, or half-invest in the technology.
• "This isn't a nice to have. This is a have no choice." (A, 33:50)
• In Massimo’s words: "AI was made for designers… The only person that you're going to lose to is other designers now using AI." (A, 33:44)

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For Further Engagement

• Check out the Anger Management for Designers newsletter for challenges, comics, and deeper AI insights.
• Listeners are encouraged to engage with the podcast community via the website, Instagram, or YouTube, and share their own AI experiences.

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Hosts:

• Massimo
• Sean

Sign-off:
"Stay creative and stay angry." (B, 34:15)

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Transcript

[A]

You clicked on this for one reason. AI is dangerous for designers. So you are in the right place, and that's exactly what we're going to be talking about today. I've seen it firsthand. AI can level you up, or it can completely wipe you out. If you ignore it, you get left behind. But if you blindly use it, you lose your edge. And if you're in the middle, you're just fooling yourself. These are traps designers are facing right now, and we're here to show you how to avoid them. But here's the thing. The most dangerous thing AI gives designers isn't speed or output. It's false confidence. And that trap is catching more pros than it is beginners. Let's go. What the hell?

[B]

What is going on?

[A]

I know. I know. This. This is something. You see this? So. So I kind of feel like, okay, we. First off, okay, in all fairness, we know I love bourbon. Can't get bourbon right now, Right? That's true. And you love scotch, and I have enjoyed scotch. Perfect. Probably more so than I should. So. So. But then I started getting, you know, once we're getting to the lcb, we're seeing everything that's there. And then I'm like, holy crap, have we been missing the boat here? Because when we walk over into the beer section, the freaking labels on the beers are all fantastic. They're also. Because they're all competing at an eye level. It's like art. Yes. You know, it's like. It's like. It's. It's like a little art gallery, but at the liquor store. Yes. And I realized, like, this is a lot more exciting than the actual, you know, the. The. The. The. The scotch and the bourbons we've been drinking.

[B]

More of a classier, refined look. It is where this is kind of, you know.

[A]

You know, and I mean, we're Canadian. Yeah. And so beer Canadian. Yes. And we're graphic designers. And when you have cool labels, like what we're looking at right here, I think we owe it to switch to beer for a little bit. Have a beer, bring something new, and base it sol. The amount of attention and design, you know, that goes into these labels, it's more than just making something look good. There is a company out of. Out of Hamilton, Ontario, called Collective Arts, and they have a ton of different beers, and they have hundreds of labels. Because what they do is they're big on supporting the arts, and, like, 1% of all their, you know, profits goes towards supporting art. Artists are an art installation. Like, I mean, They've got this whole part of the company. It's just that. And every one of their labels, different artists, which is really, really cool. Yeah. Awesome. And it's. And they've been going for years. I highly recommend checking out their websites. And interestingly enough, they have this huge thing on there. Okay. Which is like, they do not accept AI generated art at all. No AI generated content at all for their beer labels. You know, again, it's. There's just. There's so much to this. There's so many. There's so many dangers, you know, honestly, about. About, you know, using. Not using AI, ignoring it, misusing it, half assing it. Like, for graphic designers like those, it's like a war zone right now. Right? Because again, there's so much confusion on where to go. And the reality is there's dangers in all three of those areas. Okay. For graphic designers, there's dangers if you misuse it. Right. If you ignore it and if you half ass it. So that's why I thought it was important for us to address, you know, the three areas of danger for designers and also offer some advice at the end on where to actually use AI and how to bring it into your system. And so that's what we're here to chat about today. Before we do, Sean. Yes. I just want a shameless plug to our newsletter, Anger Management for Designers. I want you guys to sign up for this because it's everything that we can't fit in an episode, but in newsletter format, obviously. We've got a weekly challenge on there for everybody, a comic, something small about AI and it just kind of keeps you in the loop of our community of anything we do. So sign up in our profile, sign up on our website. Yep. Or sign up at Anger Management for Designers dot com. Just simple form. Put you right there with us. Beautiful. All right, so the most obvious, you know, trap designers fall into, of course, is, you know, right now with everybody so against AI, Right. And there's so much anger towards it, you're not sure what side of the fence are. Right. So some people are just like, screw it. I'm not touching it. I'm ignoring it. Okay. In my opinion, that's probably the worst thing you could do. That's the most dangerous thing you could do.

[B]

Yes. Doing nothing is probably the worst thing.

[A]

You're right. Right.

[B]

At least try. At least try and maybe you could find something.

[A]

Well, I mean, because the reality is, like it or not, this technology is here to stay, and it is being integrated deeply into everything that we Do. It's in our apps. It's in, you know, apps online. Okay. You know, and if, if you don't get into this, okay, right off the bat, you're, like, outdated as far as the customers are concerned. That's the worst thing that people don't realize. Right, right. Customers know it exists. Customers expect us to, to know AI and expect us to be using it because, hey, we're using design software prior to this. That's right. They were expecting that to happen. So this, you know, they're, they're already asking, you know, are you using AI? Do you have it in your platform? And because they now feel they're not threatened and they're not feeling like they're being cheated. Right. They're worried if you're not using it, if you can keep up with the rest of the world and no client wants to ever feel their behind. Yeah, absolutely. Yeah. This is true. This is like, this kind of like, is like, remember back in the day when, you know, web started coming in and everybody was a print designer? Okay. And so. Right. Well, no, A lot of them were like, refusing to.

[B]

Oh, they didn't want. You didn't want to try because you.

[A]

Stayed at the, you stayed at the Record. So you were stuck in print for quite a few years. Webcam. I did. And how many of those, of those print designers disappeared?

[B]

Didn't do that.

[A]

They did it. They didn't make the jump.

[B]

Right.

[A]

They disappeared because they didn't embrace digital, they didn't embrace web, they didn't embrace that whole world of design. And I mean, they became obsolete, unfortunately. Right. Design just doubled. Yeah. Okay. With that new technology. And the designers were almost cut in half because a lot were just stuck in their ways and refused to move forward. Yeah. Same thing's going to happen here, unfortunately. It's true. You're absolutely right. A second thing, of course, that would be the dangers of not embracing AI, losing speed.

[B]

Ah, that's a big one.

[A]

Crazy to think, but it's true, right?

[B]

Oh, yeah, yeah.

[A]

There, there comes a crossroad where, you know, craftsmanship and efficiency come together. Right. And if all of a sudden, you know, people are getting that same end result at 5 times the speed, 10 times the speed, you're doing yourself a disservice by continuing to do it the old way because it's, it's a more craft like way doing it. I'm a designer. That's how I'm gonna do it. Right, right. If other designers are using AI to come up with mood boards, you know, Come up with some preliminary designs. I don't know anybody who's using it as a final product yet.

[B]

Jesus, I hope not.

[A]

Right. Well, I mean, because a lot of the stuff we do, it's not, it doesn't work like that.

[B]

No, it's not.

[A]

But God knows there's so many parts of our process that can AI can be used and speed up that you're falling behind right off the bat if you're not using it. Right. Like, and, and to top it off, especially if you, like, bill by the hour or, or project on ours, dude, if you can shave off 20, 30, 50% of, you know, your research and dev, just by jumping on AI, you're. You're short changing yourself. You could be making more money big time. Client doesn't care. No. Right. It. As long as the end result is deliverable. Deliverables there, you know, they're more than happy if you're jumping on something that's more, you know, up to date or whatever.

[B]

Right.

[A]

Big time. Big time. Think of it this way.

[B]

If.

[A]

If a designer spends like four hours, you know, a whole morning, or we'll say, you know, most of the afternoon coming up with these mood board boards. Okay, sure. For a project. That's great.

[B]

Yep.

[A]

Let's say if another designer comes up with these mood boards in 10 minutes. Okay, well. And again, is there a chance that the original ones might be a little. If the guy spent four hours. Right. They might be better mood boards. They might, they might be a little bit more tailored to that specific client. Right. But if the idea or the purpose of you creating these mood boards is just to get a sense of where the customer once. That's it. Right. The AI ones in 10, 15 minutes will do the job fine. You'll get it to the customer faster. You've just freed up three more hours of your own time. What, like, I mean, which one is more advantageous?

[B]

Exactly. I would. Can you imagine if you. If you've done that and you've, you've did this whole mood board and you got a client didn't like it at all, that's four hours that you just kicked to the curb.

[A]

Right. You could have been so happens. Exactly.

[B]

This is a perfect example of feeling out what the customer wants.

[A]

Absolutely.

[B]

You know, and not. And not spending a half a day doing.

[A]

Right, Right. This is, this is that efficiency that we just, you know, you can't deny. Okay. And then the third thing, of course, if you decide not to embrace AI or just try to ignore it, you are going to be Missing so many opportunities. And I don't mean just job opportunities, but yes, job opportunities. Because the thing is, as a graphic designer. Right. You know, some of us have different levels of skills. Some are new, some have got, you know, 20 years experience. The ones that we, you know, like us. 20 years experience. Right. Yeah. We've gone through a lot to know how to deduce a problem, to know how to research, we understand strategy. Somebody who's new to the game. Right. May not have that same depth of knowledge. So now with AI, you can jump into that strategy game not only to be on our level, but you could jump in and be at like the McKinsey level and all the consultants and company level. Right. Now if you embrace AI and you're using it properly and you're putting it into your workflow, you can produce more strategic documents, more plans, better strategy guides, better brand strategy guides. You know, you're missing this huge opportunity that, you know, you know, was it even available to you? Right. Right. Now, a single person has almost as much, you know, a strategic power as a full freaking agency does. So that's a huge missed opportunity. If you're like, no, no, I'm not touching that. I'm just doing logos. Right. Again, what happens here is because then it promotes us from being just like a pixel pusher.

[B]

Yeah.

[A]

To a thinker. Yes. And to a problem solver. And dude, we know what that different level of respect altogether from clients.

[B]

Yes.

[A]

I kind of don't miss those days where, you know, like, you know, oh, he's a, he's a good designer, but, you know, he, he can make things look good. Yeah. I kind of like when I'm being invited to that big table. Yes. With the engineers with that whole new level, or people are asking me for more, more strategic questions, or they're asking me to, to, to help them make billion dollar decisions in their companies. I love that. Yes. That's a whole sense.

[B]

And that's a different, that's a different ball game altogether. Right.

[A]

So those are three really solid points for the danger of ignoring.

[B]

Yeah.

[A]

AI. Okay. But, you know, there's also this other side. You know, there's also dangers of blindly using AI. Okay. And again, so let's say you're the opposite and you're like, just like, I'm going all in. Right. I'm. And, and again, I, I have gone through a lot of this. Right.

[B]

Yeah.

[A]

You, you do run the risk of becoming, you know, you get this prompt jockey syndrome. Right. Where literally it's like, you know, anybody can just go in and type shit into mid journey. Right. And create a really cool image. Right. And the sad part is, you know, if you keep doing that over and over and over again, you start looking very much the same everything. You become that one trick pony.

[B]

Yes.

[A]

Okay. And that's a huge, you know, it's like ultimately it's like your whole portfolio will end up looking the exact same shit. Yeah, right. Yeah. So again, you do run the risk of keeping yourself like wafer thin in that area. Right. You're going in, you think that, you know. Yeah, I'm a mid journey expert, but everything always looks the same. So, you know, and then again, that actually kind of stops. You remember back in the day when it's like, you know, Photoshop, new filters came out and then came lens flare. Oh, lens flare was used everywhere.

[B]

Wow.

[A]

Right.

[B]

I would have my impact lettering with the bevel and emboss and then the lens flare on it.

[A]

I remember creating logos with lens flare. Okay, tell me how many people I piss off. How many printers are like, printers, how the hell are we gonna do this? But it's true, right?

[B]

You do, you.

[A]

The lensler was cool for about 10 seconds and then that was it. Right?

[B]

Yeah, you're right.

[A]

Yeah. But nonetheless, right. Everything starts learning the same. Yeah. So you, you do run that risk of, you know, if you go in deep with, you know, a single AI like mid journey. Right. Well, it's got a very similar look, feel. And if you start, you know, using the same type of prompts over and over. Because that's what you do. Yeah. You run the risk of everything being carbon copy looking the same. So that's a huge problem, right? Yeah. A big concern that I know I have. And, and I'm constantly, you know, it sucks, it's tiring because I'm, I'm constantly, you know, on Pinterest in Google, I'm absorbing all these different styles. But you do run the risk of losing your design eye.

[B]

Yeah, I can see that. Yeah, you get, you kind of would rely a little heavier on that now.

[A]

Well, kind of. Right. Because again, if you over rely on AI, start losing your own instincts. Okay. And the thing is instincts, you know, it's kind of like your design critical eye. Right. You start, you build that naturally over time, but at the pace that AI is moving, you know, you can run the risk of losing your design edge. Unfortunately, if, if kind of like the problem number one, if every time you're prompting something, it comes out similar and that's kind of like your new Go to your new regular. Right. That, that is a huge problem that you constantly have to, you know, be self aware that you' going down this road. Right. And again, this is similar to like the early days of Photoshop. Right. Where you know, designers thought using Photoshop filters was designed.

[B]

Was design.

[A]

Yeah, yeah. Where it actually wasn't. It was unfortunately a flourish that now we, you know, we on every time it's used. But again, you know, you what you don't want to get to the point where you stop refining your own eyes in being able to push yourself further and just as opposed to just following the AI trend. Right. So again, you don't want to lose that edge. All right, this one is kind of funny. I don't think anybody ever thinks about this one enough. But you run the risk of being, you know, killing your trust with your customers. Okay. And what I mean by this is, you know, if you hand over something to a customer because it's generated in AI. Yeah. And all of a sudden they're like, so why did you use that font? Or why did you choose that color, that scene? Exactly. Right. If you.

[B]

Oh, really?

[A]

Well, that's exactly it.

[B]

Yeah, it's true.

[A]

Now in front of the custom, you can't defend what you, what you're showing them. Yes. Right. Because again, it was AI generated.

[B]

Chat told me to do this.

[A]

Right. Or, or I put in the prompts.

[B]

Yeah.

[A]

I, I, I mentioned your brand and you put in a lot of really thin bullshit. Well, they're going to see right through that. Yeah. They're not going to trust your. So you completely blew your trust. It's a trust killer, you know, which is kind of weird, but it's like, like if you can't articulate your choices, you know, without AI. Yeah. Okay. Well, God knows you got to be able to AI, otherwise you're going to be a fraud.

[B]

Right.

[A]

You know, when we went to fan expo this year, there was a lot of AI art. Some people were saying up to like 30, 40% of the stuff. There was a much. Yeah, it was, it was kind of high. There's other shows that completely ban AI art and they have removed people mid show with security because they were found to be to have AI crap in there. Right. So again, you don't want to be that fraud. Okay. And you want to make sure that what you're presenting is, is always intentful. Yeah. Okay. And if you can't figure out how to do that with AI, well, you better find that, that middle ground very quickly. Yeah. You know, because again, Your reputation's at stake on this one. Big time. And now a word from our sponsor. All right, designers, let's cut the bull.

[C]

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[A]

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[A]

For graphic designers. Those are three dangers of blindly using AI. Okay, so there is a third option which you think would be safe, okay. And you think because it sounds logical, right? But in fact, it's got its own set of dangers, and that is the dangers of just coming to a middle ground. Okay. When you're sitting there thinking to yourself, okay, I'm, I'm gonna learn AI. I'll play around with AI and, and, and I'll use it in my process and, and I'll just tell people, yeah, I use a. Well, that has its own set of dangers. All right? Okay. And it really does, right? Because what happens is, you know, like, number one, if you don't know where to use it, you can become overly reliant on certain AI functions, prompts, tools, but in the wrong areas, right? Like again, what you don't want to do is you want to make sure that you know you're using AI as an operator for your business, okay. Not as a designer. In that sense, you don't want to become reliant on AI for all the basic chores and all the things that make you who you are. So it's really easy. It's a slippery slope if you don't know where to use it within your journey. Right. You know, if, if all of a sudden that tool was to disappear tomorrow, could you still function? Okay. And that's what you have to remind yourself. Did I become overly reliant or, you know, can I still do this if I had to do it on my own?

[B]

Right.

[A]

Okay. And that's legit because oftentimes it's like, you know, you have to remind yourself the process and why you're using it, how you're using it. Most of the times it's for efficiency, sometimes it's for depth research.

[B]

Yeah.

[A]

But you don't want it to all of a sudden replace your own mind power.

[B]

Right.

[A]

And just blindly relying yourself on this one. Right, right. Remember all great Flash designers in the day. Flash was a technology that was, you know, like between 2000 2010, I want to say. Right. And it was awesome. And it was low power, you know, low megabit megabits, high animation. You could do games on it. It was fucking awesome. And for whatever reason, Apple banned that shit. The reality is what happened, all those Flash guys. Yeah, right. Because again, people became so reliant on that specialty. So again, you don't want to become overly reliant that if it was to disappear.

[B]

Yeah. You'd be screwed.

[A]

Yeah. Right. So there's that number two, you don't want to end up in AI Purgatory. Right. And what I mean by this is, you know, you're dabbling so much in AI that you're spreading yourself thin everywhere. So you understand a little bit of everything, but you're not, you have no depth in any one of them. Right. So you understand a little bit of chat, you understand a little bit of mid journey, you understand a little bit of, you know, Higgins Field. Right. And you're just jumping around all over the place as opposed to, you know, understanding the difference between an LLM and a video generator and a modeler. Right. You want to almost, you know, kind of keep that as your shallow depth of field.

[B]

Right, right.

[A]

But find your main tools in each one of those categories. Gotcha. Basically what happens is, you know, you become that designer who just sprinkles AI into a little bit of everything. Okay. But the problem is then you're not really taking advantage of anything AI has to offer a designer. Right. So that's a huge. You don't want to end up in AI Purgatory. I kind of feel like I might be there Right now I was just.

[B]

Gonna say, man, like you know, everything, like all you have dabbled in all of these. But I think I, I would say, I don't know, but I think chat would probably be your 100, your go to.

[A]

Absolutely.

[B]

Like that's the, that's the big, very.

[A]

Very deep in chat. Yes. And then it's all the visual ones and the, and the animation ones that I'm just, I'm there, I'm dabbling with, I can have conversations with.

[B]

But, and that's probably the way to be, I would think, but.

[A]

Yeah, right, well. And again, that's, that's, that's kind of where I think, you know, you want to stay away from now. It's not to say that I'm not going to be going deeper into the other ones. Yeah. I feel I have a solid grasp on chat. I feel I understand you how most LMS work. So now it's time for me to now switch my, my learning energy into either, you know, images or video component on this. And I think that is the plan. So don't worry, I'm going to stay ahead for everybody right there. But I mean, don't, don't do that is kind of what you don't want to be. Right. You want to make sure that you've got some depth on at least one where you can talk people's ear offs. And there's reasons why I chose chat, which we'll talk about later. But you know, definitely you don't want to be an AI Purgatory story. Yeah. And the third one about being in this middle ground is it gives you this false sense of confidence. Okay. And that's scary because now we're seeing this everywhere. People think that now they can do more than they actually can. They think they're smarter, they think that their results are better because they're using AI.

[B]

Right, Right.

[A]

The reality is because they don't have that depth. Right. On any one of these platforms, you know, what they're providing is actually surface thin. It's actually really po. It's, it's below average. Right. And, and this is true. Right. A little bit of knowledge doesn't make you advanced. And that's where you know, you have to be careful, especially if you come face to face with someone who actually is, is advanced. Yes. Can you imagine being in a meeting with a client being like, oh yeah, I don't know, this, that. And then they bring in whoever, some, maybe one of their interns, maybe a co op student. That co op student comes in and starts talking your ear off about it and you're like, well, yeah. Really?

[B]

Wow.

[A]

Right? It's like you think you've leveled yourself up, but really your skills are like paper thin. And, and then imagine. And if that happens in front of the client. Yeah, right. That's it.

[B]

Again, your credibility again is out the window.

[A]

That whole expert status is gone. Yeah, yeah. Right. So again it's, you know, that's, that's the, the biggest one in my opinion. The biggest worry about being in that middle ground of A.I. you know, like, you know that, that middle ground of. I know some, a little bit of this, a little bit is that false sense of confidence that you will start feeling. Yeah, okay. But again if you get it man, the other way.

[B]

Well, how do you know you get better? Like what in. In something that's so such a new field.

[A]

Well, good point, good point. I think it's really based on the output that you're providing. Okay, right. And, and honestly like it's, you know, if you, if you go into mid journey and you know you're, you're blindly, you can type in whatever, it'll come up with an image.

[B]

Right?

[A]

Okay. Compare that to the, that's out there. You know, compare that. There's so many resources out there, right. What you see, compare the output of what you're doing, right. Animations, Compare the output to the anim you're creating. When it comes to using like LLMs, you know, what about the, the depth of research that you're providing? You could easily, easily go into chat tomorrow, type something up and it'll spit you out. 30 days of social prompts. Okay. Easily for a customer. Yeah, they might be. Yeah. Because you don't understand enough on how to actually make a good quality.

[B]

So the worst part would be, is to just take those 30 and use them.

[A]

That would absolutely be the worst thing.

[B]

So what you want to do is, is sift through them manually still as a human.

[A]

Yep, yep.

[B]

Y pick out and then get them.

[A]

Get start refining them or whatever.

[B]

Refining. There was the refining aspect.

[A]

They're chat apps, right. They. They believe. I mean you're basically prompting them through regular conversation. Right. Okay. So oftentimes you can be like, hey, I need social posts for this kind of customer for 30 days. Yeah, well it's only going to give you like a very thin surface. Surface level. Right. If you're like, okay, you know, my client is in this industry, their customers are like this. Their demographics are like this. This is their problems. Okay. This is our product. This is the and all of a sudden you're listening all these. Yeah, yeah, yeah. Has now gone from like one line to like a hundred lines deep.

[B]

Right.

[A]

Your output will be so different in that case. And then we're talking high quality outputs. Right? So that's where it's like, you know, you'll know you get better when you start understanding how these platforms respond to your prompts.

[B]

Right?

[A]

Yeah.

[B]

You still need the knowled top, then chat.

[A]

Absolutely.

[B]

All this stuff.

[A]

Exactly.

[B]

You do, right? Yeah.

[A]

And again, that's why. And again, in all fairness, you could get all that top, top level knowledge info. Yeah. From chat.

[B]

From chat.

[A]

You absolutely could get in there and be like, hey, this is my customer. What do you know about.

[B]

Yeah, yeah.

[A]

What are, who are their competitors? You know, what makes them strength better than everybody else? What are their. You could totally get that all from them. That's kind of funny. You could. And again, 1. And going back to our point that you are missing opportunities if you don't, you know, embrace AI technology. Because now you are not just a designer, you are the whole agency. Okay. And you have this capability now with a I. Yeah. Right at your fingertips. So, okay, three step framework. Okay. This is where it all goes. Okay. How far, how deep? Where do you go on this one? Right. So. So came up with a really simple, really simple, you know, three step framework. And it's so good. Sean, it's triple A. Oh, yeah. I was trying to. I, I think I kind of like tried to make this one work harder than I should, but it's basically adopt, adapt and advance. Okay? So hear me out. Okay? Number one, adopt one tool. Okay?

[B]

One.

[A]

Okay. Honestly, pick one tool and become fluent with it. Whether it's chat, whether it's mid journey, whether it's Runway, it doesn't matter what it is. Okay? Right. Just become. Get all in on one tool. You know, obviously I would recommend chat.

[B]

Yes.

[A]

And the reason why I would recommend going into chat first. And I mean, an LLM, you know, it could be chat, it could be Gemini, it could be co pilot. Right, right. I have gotten very comfortable with chat. But reason being is it does everything for you. Okay. It can do research for you, it can, you know, help you with writing, it can help you with, you know, your admin tasks, it can help you come up with proposals. It even do some really good images.

[B]

It can, yes.

[A]

Chat is incredible. I would recommend just go all in on chat first. Okay. Once you start getting comfortable with chat, then you can go and, you know, learn other ones. Okay. But again, the, the Reason why chat's the most important is because it's as a designer. Right now, with the way AI is developing all the tools, chat is the easiest one to go into your process to fit right into your business. Within a week or two of using it, put it into your process again, right? So that' number two, adapt your workflow. Okay? So again, adopt one tool, okay? Now number two, adapt your workflow. Okay? So this is now using chat. Okay? Plug chat into your workflow. Look for opportunities where, you know, you might need help expediting research, you might need help writing a proposal. You might be stuck on a thought. You might want to use it as a brainstorming tool. Whatever it is, chat, in my opinion, is the most versatile tile, you know, in this sense. Okay? Everything else design related this that you can do that afterwards, you're still a designer, you can, you know, you want to free up your time so you can design. Okay. Which is why chat is great for this. So you want to take this app, what you're learning and as quick as you can adopt, find places in your process, in your workflow where you can drop chat and use it right away. Okay? And again, use it to expand your thinking. Thinking, yeah. Okay. Not replace your think. No. Okay. And that's why, you know, I think Chad's the best option for everybody to first and foremost jump in. Okay? So adopt one tool. Okay? Adapt into your workflow and last but not least, advance your career. Okay. Or advance your skills. But you know, where I'm going with this is you have now, if you've done this properly, if you've adopted one tool, become really good at it it and figure it out how to actually adapt it into your workflow. You're going to be saving yourself so much time now. Okay. You won't believe how much more time you've saved in your workday.

[B]

Okay?

[A]

So what you need to do is you got to take this, this time that you've just freed up and level yourself up. You've got to study, learn strategy deeper, dig deeper into it, grow your skills, right? Take advantage of this, because this is is opportunities right now. We have a unique opportunity where you can save yourself a ton of time in order to replace it with a whole bunch of new learning that's going to take it to another fucking level. So this is where it's like pick up new skills, go deeper into your skill set, maybe go deeper in your client management. Okay? Figure this shit out. And because again, you have to understand that designers, we have to keep our edge okay. And we're only going to keep it, you know, if we keep up and keep evolving with the way the world is going and with the way our clients expectations are changing. Okay. And I hate to say it, but time span. Okay. We. We don't have the same time as we used to. People are expecting things faster because they know miles an hour. Yeah, they know. And again, we've got better. We've got some time management episodes in the. In, you know, a couple months back or whatever. But it talks about, you know, how to give the illusion that, you know, you're. You're actually giving them things faster so their expectations are quicker. Quicker, of course, but you're now peppering in results along the way, so you're still able to, you know, accommodate, you know, their requests and still get a lot of done. This has changed so fast. Okay. I remember when web came and it was slow, Right. It was slow. Slow to adopt, slow to understand. Okay. Social media, faster. Yeah. Okay. When that came in, people jumped on, it was trendy. You know, it happens. There's a lot of, you know, quick things went viral that really helped social media kind of take off. Yeah. This has, within the course of two years, has gone from the ground running, right, from nobody's radar to basically on top of everybody's radar. So again, we're expected to evolve just like, just like, just like I had. Yeah, yeah. So this is how you're going to end up becoming a dangerous designer, Sean. Oh, you like this? You see, we went danger day now. But seriously, this, this is how. This, this is how you're going to have to compete in the future.

[B]

Y.

[A]

Plain and simple.

[B]

Yeah, you're right.

[A]

The nice thing is AI will allow you to compete with not only other AI designers, but other agencies. Yes. Because now we all have the same tools. Yeah. Okay. The. Just, just the real question is who can use them better? Yes. Okay. So do you want to use them like a kid? You know, do you want to use them as like a, you know, a boomer who's just dabbling on the weekends? Right. No, no disrespect, boomers, I love them. But. Or, you know, or do you want to be a badass designer, a dangerous designer? And this is how you do this. Right. Because again, I've said it before, and I said it again, you know, AI is not here to replace any one of our jobs. And I still believe AI was made for designers. Right. So the only person that you're going to lose to is other designers now using AI.

[B]

Exactly.

[A]

Yeah.

[B]

Wow.

[A]

Well, that's all I got for this one, dude.

[B]

That's pretty heavy. That's some heavy.

[A]

I think so. I think so. But again, like I said, this isn't a nice to have. This is a have no choice. Yeah. All right, everybody, you know where to give us some feedback on this one. Hit us up on our website. Hit us up on Instagram or on YouTube. And please let us know your feelings. Let me know if there's anything else you'd recommend, AI wise. All right, everybody. Yeah. My name is Massimo.

[B]

My name is Sean. Stay creative and stay angry.