How Successful Graphic Designers Are Using AI to Level Up - Don't Get Left behind!

Summary

Podcast Summary: "How Successful Graphic Designers Are Using AI to Level Up - Don't Get Left behind!"

Introduction

In this compelling episode of The Angry Designer, hosts Massimo (Speaker A) and Sean (Speaker B) delve deep into the evolving role of Artificial Intelligence (AI) in the graphic design industry. Released on November 12, 2024, the episode serves as a clarion call for designers to embrace AI technologies to enhance their creativity, efficiency, and overall career trajectory.

Challenging the Fear of AI

The episode kicks off with a candid discussion about the prevalent fear among graphic designers that AI might render their roles obsolete. Massimo addresses these concerns head-on:

“AI Isn't actually here to replace you. But take a lot of the bull off your plate.” ([00:12])

Massimo emphasizes that AI's primary function is to handle tedious tasks, thereby allowing designers to focus on the creative aspects they are passionate about. This perspective sets the tone for the rest of the conversation, highlighting AI as an ally rather than a threat.

AI Tools Revolutionizing Design

Massimo introduces listeners to cutting-edge AI tools like Google’s Notebook LM, which can generate realistic podcast simulations by summarizing extensive research materials into coherent conversations:

“It summarizes it for you. And this dude and this girl have the conversation about everything that's summarized in this. It was unbelievable.” ([04:23])

He illustrates how such tools can drastically reduce the time spent on research and content creation, thereby streamlining the design process.

Historical Parallels: Technology in Design

Sean draws parallels between the current AI revolution and past technological advancements like Adobe Suite and Quark Express. He reassures listeners that, much like these tools didn’t kill creativity but instead amplified it, AI will similarly enhance the design landscape:

“We have embraced it more so than I think anybody I know. Friends of mine have kind of dabbled in it.” ([35:20])

Eight Reasons Why AI was Made for Designers

A significant portion of the episode is dedicated to outlining eight compelling reasons why AI is tailor-made for graphic designers. Massimo enumerates these reasons, each supported by insightful discussions and real-world examples.

1. Handling Tedious Tasks

   • AI automates time-consuming activities like research, data crunching, proposals, and email management.
   • “AI handles all the tedious designers hate, so designers can focus on the fun stuff that they love.” ([37:58])

2. Speeding Up the Design Process

   • AI accelerates processes without making decisions, allowing designers to maintain creative control.
   • “AI speeds up the process, but you are still the boss, okay? You are still the CEO.” ([39:09])

3. Enhancing Focus and Creativity

   • By offloading mundane tasks, designers can engage in strategic thinking and big-picture creativity.
   • “AI lets designers level the hell up.” ([41:09])

4. Encouraging Evolution Over Replacement

   • AI pushes designers to evolve from mere executors to creative strategists.
   • “AI isn't replacing you. It's pushing you to evolve.” ([42:18])

5. Serving as a Creative Collaborative Partner

   • AI acts as a tireless brainstorming partner, offering diverse ideas without ego interference.
   • “AI is a creative collaborative partner, not a competitor.” ([44:23])

6. Cranking Up Efficiency Beyond Imagination

   • AI unlocks unprecedented levels of efficiency, enabling rapid exploration of ideas and concepts.
   • “AI cranks up your efficiency to levels that you have no idea were even possible.” ([46:20])

7. Facilitating Infinite Exploration Without Time Constraints

   • Designers can explore a myriad of directions in minutes, ensuring comprehensive ideation even under tight deadlines.
   • “It gives you infinite exploration without killing your time.” ([46:20])

8. Providing Real-Time Feedback for Faster Iteration

   • AI offers instant feedback based on design principles, allowing for quicker iterations and refinements.
   • “It gives you real-time feedback so you can iterate faster.” ([47:11])

Maintaining Authenticity and Control

While AI enhances various aspects of the design process, Massimo and Sean stress the importance of maintaining human touch and creative direction:

“You're the one that gives a design its authenticity and emotion.” ([45:48])

They argue that empathy, cultural nuances, and emotional connections are inherently human traits that AI cannot replicate, ensuring that designers remain indispensable.

Embracing AI as a Tool for Empowerment

The hosts advocate for viewing AI as a powerful tool that empowers designers to become more efficient and creative. They share anecdotal experiences, such as helping a friend in the roofing business utilize AI for proposal generation, which led to significant business growth:

“He goes, I'm cranking them out. I'm getting bigger jobs, better jobs. It changed the whole business.” ([36:53])

This example underscores AI’s potential to revolutionize not just design but various other industries by enhancing efficiency and effectiveness.

Conclusion: The Future is Collaborative

Massimo and Sean wrap up the episode by reinforcing the message that AI is designed to augment, not replace, the creative capabilities of graphic designers. They challenge their listeners to embrace AI, leverage its strengths, and continue to bring authentic human creativity to their work:

“The future of a designer is going to change, and the expectations placed on us are going to be a lot more than they are now.” ([51:34])

They urge designers to become the maestros of their own creative orchestras, using AI to conduct complex processes seamlessly while maintaining creative control and authenticity.

Key Takeaways

1. AI as an Ally: Embrace AI to handle mundane tasks, freeing up time for creativity.
2. Maintain Creative Control: Use AI to augment your process without relinquishing creative decisions.
3. Evolve with Technology: Adapt and evolve your skill set to stay relevant in the AI-enhanced design landscape.
4. Leverage AI for Efficiency: Utilize AI tools to accelerate research, brainstorming, and feedback processes.
5. Preserve Authenticity: Ensure that the human touch remains integral to your designs, as AI cannot replicate emotional and cultural nuances.

Final Thoughts

This episode of The Angry Designer serves as an essential guide for graphic designers navigating the AI revolution. By reframing AI as a tool for empowerment and efficiency, Massimo and Sean provide actionable insights and encouragement for designers to embrace technological advancements and elevate their creative pursuits.

Notable Quotes

• “AI isn't replacing you. It's pushing you to evolve.” — Sean ([42:18])
• “AI is a creative collaborative partner, not a competitor.” — Massimo ([44:23])
• “You're the one that gives a design its authenticity and emotion.” — Massimo ([45:48])

Stay Connected

To further support their audience, Massimo and Sean announce the launch of their newsletter, Anger Management for Graphic Designers, offering weekly motivational ideas, stories, and tips. They encourage listeners to visit their website, sign up for the newsletter, and follow them on Instagram for more insights and updates.

Conclusion

The Angry Designer episode underscores the transformative potential of AI in graphic design, advocating for a harmonious collaboration between human creativity and technological efficiency. By leveraging AI, designers can not only enhance their productivity but also push the boundaries of their creative capabilities, ensuring they remain at the forefront of the industry.

Transcript

[A]

All that crap used to take me days to do. Now I can throw it through AI Okay. It'll take hours to do, if not minutes. And I can get to the sh. T. That I like to do.

[B]

Right.

[A]

Which is the meat and which what we all. We're designers, where we're creatives, we want to get to design. Right. It helps us get there faster. You're listening to the Angry Designer podcast, where we help frustrated graphic designers crush all the industry BS and learn what it takes to charge what you're worth and build badass, rewarding careers. In this episode, we're calling out the fear and flipping the script on AI for designers. It's not as bad as it's all cracked up to be. You're going to learn why AI Isn't actually here to replace you. But take a lot of the bull off your plate. How using AI the right way is going to level up your process and make you unstoppable. And why the future designer isn't just about things look great, but it's about owning the entire creative process. Also want to give everybody an update that our official newsletter called Anger Management for Graphic Designers has officially launched. So head over to our website and sign up to receive weekly motivational ideas, stories, tips, and, well, who knows what else is going to come in the next little while, because we're kind of winging it, and we're kind of giving you what you're asking for. So grab yourself a coffee, stay focused on that road, or hunker down and get to work, because we're about to show you why AI was made for designers. Cheers to that. Now, that's a good start.

[B]

That is a great.

[A]

Cheers, my boy.

[B]

Yes. Cheers. Cheers.

[A]

What are we having? Oh, we are having. Okay, so a couple weeks ago, we had a bourbon called Whistleback. Well, no whistle. Pig. Piggyback. Piggyback Bourbon. Right. That was the bourbon that we got, and that was the one we ordered out of country.

[B]

That was out of country or.

[A]

Sorry, I know. Out of state, out of province. Province, yeah. Yeah. Because we ordered that when we were. And. And then. And then in the. In the exclusive or like this expensive area that was all checkered off, I saw this bad boy, and he was like, they also make a whiskey.

[B]

Oh, this is a whiskey.

[A]

So this is the same company, but this is the whiskey instead of the bourbon.

[B]

I wish we could. A B test.

[A]

Now, that's a good avs. Yes, that's something. So, I mean, it still looks very cool. The design is exactly the same, except the colors. Are a little different. And where it used to say bourbon, it said whiskey. Yes. I mean, again, I'm curious, you know, and it's whiskey in six age to six years in new American oak barrels. And again, whiskey, bourbon, like, they're all very close. And I know there's some little differences between them. I am a bourbon fan. More so than whiskey, but.

[B]

Right.

[A]

I love me some good whiskey. So let's see what we got, buddy.

[B]

Cheers. All right.

[A]

That smell.

[B]

Ooh.

[A]

What does that mean? Ooh, that's nice. That's just so smooth. Oh, I don't know. You're liking that. I don't know if you liked it as much as I did.

[B]

It's not bad. It's not bad. It's got a spicy. It's got a spicy taste to it. Yeah, that's what it is.

[A]

Where'd that come from?

[B]

Yes.

[A]

I. It's funny. It's like it almost makes you feel like you're a little sick in the throat because you're like.

[B]

No, it's loosening the phlegm.

[A]

It's like this is what they would give to little kids when they had colds and flus back 50 years ago.

[B]

Exactly. No, it helps you sleep and clear your phlegm. Yeah, it's pretty good.

[A]

But it does have a sharp little like.

[B]

Yes. There's a weird spicy thing in there.

[A]

I. I don't exactly know how to explain that. Like, almost like the same kind of spices you'd get from like a cinnamon heart or something. Right?

[B]

Yeah.

[A]

Back of the throat.

[B]

Yes. Oh, my God. It's like a. Well, I guess maybe in time for Halloween. Yes.

[A]

Yes. Yeah. You know what? I. I definitely like the bourbon a lot more than this.

[B]

The bourbon was better.

[A]

Yes. Yes. This might actually. I can't see myself sneaking some of these during the week. I'm just gonna be honest.

[B]

A. I wouldn't put it past you.

[A]

Depends what kind of day I've had. Exactly.

[B]

Right. This is true.

[A]

Unlike. Oh, so I got. I was. I was like shocked. Just. Just, you know, you were free and clear from AI. Just when you thought this morning, you know, I was catching up on some my news and stuff and I follow somebody called Matt Wolf. He's awesome. He always talks about AI on YouTube. I love watching stuff. Right. And he. He was showing this new tool that's just released. I believe it's a Google product called Notebook lm.

[B]

Okay. Book lm.

[A]

And it was able to create a co hosted podcast between a dude and a girl. Okay. Or at least what this sounds like. And it sounded so real that if I was to play it for you.

[B]

Yeah.

[A]

You would be like, what the. And the crazy thing is, it's not like you actually give it a topic to write about. Like, the whole premise of this notebook LM is. Is you basically have this. This folder.

[B]

Yeah.

[A]

That you put all this information that you research. Right. All in one contained area. Like, let's say you've got a PDF on a giant. You know, you know, something like a legal topic that is so thick and hard.

[B]

Yeah.

[A]

And then you've got a couple court cases and you gather, and then you've got it. News clippings. Right. You put all these things in this folder.

[B]

Yeah.

[A]

Okay. And it summarizes it for you. And the one example is it summarizes it into a podcast. And this dude and this girl have the conversation about just everything that that's summarized in this. It was unbelievable. And I thought we'd be safe. I'm like, oh, yeah, who's gonna take. Now, granted, they sounded a little vanilla, but they were charming. Like, I mean, they were.

[B]

But here's thing, though. Like, sometimes, like, I. I like the. The reels on. On Instagram. Right. And you can tell right off the bat.

[A]

Yeah.

[B]

When they have. In the Roman destiny times, and I'm just like, give me a break. And they can't even. They can't even pronounce the words.

[A]

Yeah, you're right. You're right.

[B]

Drives me mental.

[A]

It was insane. So this one was. This one was so realistic that if I didn't tell you it was, you'd listen to me. Like. Yeah, they sound all right. Like, they're. Okay. Okay. They're not as crazy as verbo, you know, and. What's the word? Entertaining or as loud as we are. Expressive. But for better or for worse. But it was. It was shocking how fucking incredible it sounded. Right? Like, it was. It was. And this is so. I mean, again, it's coming now, you know? Can it replace what we're doing?

[B]

Well, yes.

[A]

I mean, but. Okay.

[B]

Yeah.

[A]

See you guys. Come next week.

[B]

It certainly can, but is it gonna. Is it going to have the feel the heart?

[A]

Yeah, good point.

[B]

You know what I mean? That's.

[A]

That's it.

[B]

That's the key.

[A]

It won't have that human touch.

[B]

No.

[A]

Right. And that's. You're right. So. So when it comes, I agree with you and I think that people will understand that difference. Right. Because it's like. It's that little. That little bit of soul that we put into it, yes, that makes the difference.

[B]

Right. And the creativity that you, how you talk and what you talk about, you know, and the passion that you. Like an AI coming for you with the passion. No, it will never.

[A]

I'd be scared that, that AI would blow up the whole damn world, I tell you. But I mean, you have to give it credit though. Like, it sounds incredible. And, and I mean, you know, you see the videos, the AI videos that are coming out.

[B]

It's pretty amazing.

[A]

Incredible.

[B]

Yeah.

[A]

They are so lifelike. I mean, you know, like there's. It just mind blowing. You know, they're doing AIs doing vector based stuff. Illustrations, images, music. Music, okay. It's doing music and it sounds incredible. Like you can make your own. You could remove real songs. It's. It's kind of coming in a way, but I don't think it's coming into. I still don't believe it's coming in a bad way. No, I, I still believe, you know, to this day that it's removing all the inefficiencies. Right. But I think, I think that, you know, like when designers focus on that end product so much.

[B]

Yeah.

[A]

I think we all know that it's not actually going to replace us, per se. Everybody says the same thing, right?

[B]

Yeah.

[A]

But they don't actually know what the hell they mean by this.

[B]

Yeah, you're right.

[A]

And this is what I'm finding more and more like, okay, there's no question. Can AI create a really cool looking logo? Well, yeah, sort of.

[B]

Maybe. Yes.

[A]

You know, it's kind of flat, it's kind of this, it's kind of that. Right. But I mean, again, it's, it's capable of that end product. Okay. But that's not our process and that's not a designer's process isn't just creating that end product. There's so much more to what we do. Right, right. That it's not just about that end product. And often that's what everybody's comparing it just like that and movie reel or just that you know that end music song. Right. Like there's so much more that goes behind the scenes that people don't realize. Right. And again, I think even AI doesn't realize that.

[B]

Right.

[A]

Okay.

[B]

Right.

[A]

But then it's like, you know, so, okay, we've seen this and I think everybody is like, okay, they take comfort and like, okay, it's not going to replace the design. It's designers who use AI that's going to replace designers. This is what we've been saying from the Start. Apparently, the rest of the world is, too.

[B]

Yeah, good.

[A]

But I have talked to so many designers and I'm like, sir, are using AI yet? And they're like, no, not yet. I mean, I'm kind of dabbling in it. And. And I'm just like. And it's not one, it's not two, It's a lot of designers. I'm like, okay, well, why? Well, yeah, I'm playing with it and this and that. Right. And it's. It's coming to the point where it's like, you know, people are saying that. That it seems like they're scared that if they start using it, they're going to become reliant on it. Right. And it's going to make them dumber. And that's a legitimate.

[B]

Dumber.

[A]

Dumber. And sometimes I would, because, I mean, again, hey, I profess. I use that shit all the time. Yeah, right. I help, you know, for brainstorming or for ideation or for proposals or just like, you know, rewriting a paragraph that I'm, you know, struggling with, or I'm using it altogether. Right. But then it made me start thinking, right, well, could they be onto something? And is this a fear that designers are having? That, yeah, we recognize that the design portion is capable. It's pretty powerful there. But there's that other side. You know, are we not using it because we fear that we're going to become reliant on it too much and use it as a crutch?

[B]

Well, you remember when. You remember quark and when InDesign came out and all that, and Adobe Suite and all these. All these programs, did that kill our creativity?

[A]

It. Absolutely.

[B]

It did not.

[A]

Yeah, you're right.

[B]

It's just another. It's. This is like. This is like somebody has come along in the design world and given you a round object that you can roll.

[A]

Yeah.

[B]

You know, like, look, it's called. I call it a wheel.

[A]

And they're like, oh, I don't know.

[B]

I don't know. Fang, are you sure that's.

[A]

It might be too good for the truth?

[B]

Exactly. Yes. But, you know, you, like it's gonna help us.

[A]

It. Well, yeah, but, you know, the apprehension that, you know, because sometimes I. I do wonder if I'm relying on it, you know, can I think for myself? Can I still, you know, use my own thoughts and such? Right. And like, to your point about the wheel and Quark Express. Right. Okay. You know, maybe a lot of people may not understand Quark Express. Right. And then, of course, you know, you Go back further. Innovations replace people. Like the, the press, you know, made subscribers think, oh my God, you know, it's, it's gonna spread evil. It's not going to be good.

[B]

Yes.

[A]

And you know, you know, it removed like, like labor's men. Right. Like in factories.

[B]

But what did it do? Sorry to cut you off there. The printed press, the printed word created entire generation of people that could learn to read.

[A]

Absolutely.

[B]

Who never had before.

[A]

You're right.

[B]

You're right.

[A]

And again, because that's a pretty big one. The process more efficient.

[B]

That's right.

[A]

Okay.

[B]

Yes.

[A]

And what I'm. What? You know, and then even, you know, even. Okay. We can't really ever, you know, understand the world prior to a printing press.

[B]

Right.

[A]

Or prior to this. Right. That.

[B]

No clue.

[A]

The closest I think innovation that we can talk about in the graphic design realm is, is in the 80s, okay. When Apple started, you know, mid-80s, early 90s, when Apple started getting out there, Right. There was a big revolt against graphic designers, some of which we know very well, like the Paul Rands and the Vignelli's of the world did things the old way and they thought that this whole, you know, Adobe software that's coming in was going to turn all these unskilled designers, you know, you know, into lazy photocopiers. Right. They, they believe that this software was going to kill, you know, the true art and design. Right. Like, you know, there's going to be no more true artistry and craftsmanship in graphic design.

[B]

Yeah.

[A]

And that was in the 80s and 90s. This is the only design that graphic designers know nowadays. And I would argue that it hasn't hurt the industry, it has excelled it, it has propelled it to whole new levels. And again, we take for granted now what the big struggle was back then. Right. But again, just to your point about printing, about automation and stuff, Right. It's not necessarily that it's replacing, it's making things more efficient.

[B]

More efficient.

[A]

Okay.

[B]

Finding efficiencies.

[A]

And it seems like that's what technology does time and time again is it helps find and create these efficiencies.

[B]

Yes.

[A]

So I was, I was at my kids parkour class because my kid is cool and takes class.

[B]

Holy.

[A]

He takes a class on how to parkour. He doesn't go in the park and do it and hurt himself. We make sure that that's probably good. Put him in this urban, safe environment with spray painted walls with good positive messages and he's bouncing around on, you know, padded surfaces.

[B]

Yeah, okay, that's good.

[A]

But it is. At least it's active. Yes, but, but I, I talk with one of the other fathers there and, and again, it's brilliant, guys. Brilliant programmer. We've kind of become friends throughout all this, right? And we were talking about AI and about this whole process and, and I, I, I genuinely told him, I said, you know, my concern is I'm using AI so much, I'm concerned that it's, it's making me dumber. And I even said that to him, right? I said, I'm concerned that now I'm relying on it too much. Maybe these people are right, you know, because I told them that this conflict. I'm talking to all these designers, they're not using it yet, they're worried. And I'm like questioning my whole morality of like, shit, am I, am I screwing myself here? Wow. And he's like, you know what? But he said something that was actually brilliant. Of course, leave it to a fucking engineer to say something like, brilliant guy. No one. He was like, you know, whoever doesn't use new technology like AI, you know, won't be efficient in the future, and their lack of efficiency is going to make them lose their edge, right? He was like, don't worry about not using it. He's like, what it comes down to is it's, it's, it's not the tool that's going to replace the people, but it's the people who use the tool best are the ones that are going to, that are going to excel.

[B]

Yes.

[A]

Right.

[B]

Yeah.

[A]

And it really made me think about, like, it's who it comes down to, who uses it better in the end, because it's here to stay.

[B]

Yeah.

[A]

And he's like, whether or not it makes you dumber or not in that one purpose, right? It's a tool that's helping you get through a new level of process. And then, you know, it's just like, it just blew my mind, this conversation. And it just made me realize that there is nothing wrong with this. This is the future, like it or not. And the way I'm using it and the way we're recommending everybody use it is a do or die situation, Right. You know, it's, it's, honestly, hey, it helps. It, it.

[B]

These things that you're going to point out later on, man, helps so much. And why would anybody not want help?

[A]

Right? Right. And again. And it's true, right? Because again, if you're avoiding AI as a designer.

[B]

Yeah. You're doing yourself a disservice.

[A]

You are, you're holding Yourself back. You are from evolving to the next level of designer.

[B]

Yep.

[A]

Okay. Because what I realized is, is there is this AI Crossroads, like it or not. Okay. And this is. This is, I think, where the struggle is coming down to for designers. Okay. Because the crossroads is. Is, you know, at the intersection, you know, is efficiency and authenticity. And I think this.

[B]

The. This is.

[A]

This is where I feel we are struggling with this. Right. Because now it's like, are we being authentic if it's helping us get the equipment, this information? Yeah, Right. Am I being authentic by, you know, like, having it do up this email, having it help me with this proposal? M. You know, it's. It's this intersection. I think that. That it actually. People are struggling with the most.

[B]

Right.

[A]

And I think what we need to realize. Go ahead.

[B]

I was just gonna say this is such a great metaphor because the. The metaphor of the crossroads.

[A]

Yes.

[B]

Is. Is the. You know, Robert Johnson went down, sold his soul to the devil to become the greatest guitar player there is.

[A]

That's right.

[B]

So the devil is AI in this scenario, right?

[A]

Oh, don't say that. Oh, my God.

[B]

But no, he. The devil taught him how to play guitar. AI Taught him how to play guitar better than everybody else.

[A]

Oh, yeah.

[B]

Does it work that way or. No, maybe not. Okay.

[A]

You just took it to another level. Dude, I feel horrible all over.

[B]

No, no, no, no. He used. He used what. What was available.

[A]

But. But I mean, again, this whole notion about, like, you know, the struggles that we're, you know, feeling is. Is not that it makes us dumber, but I think it's being true anymore. We're relying on AI to do our creativity for us. And, you know, this is where I think designers need to get over this hump.

[B]

Right.

[A]

And realize that, you know, the AI is. Is only enhancing, not replacing the creative process. Because while, you know, we tend to focus on that end product, it's the process and everything else that leads up to it is where we can get so much help. Help with AI. Okay, so, you know, efficiency. Okay. What AI should handle that makes a graphic designer's life more efficient? Okay, well, research and discovery.

[B]

Oh, Jesus me. This alone is worth the price of admission to AI.

[A]

I know, because how long. Okay. Even with Google.

[B]

Don't.

[A]

This is it.

[B]

This is where I was going with it. Yes.

[A]

So, okay. Actually, I believe it or not, Zen factor is so old that we used to do research and discovery before Google, because. Yeah. Would you go to the search engine.

[B]

Yeah.

[A]

We would go to magazines. We would learn about stuff at periodicals.

[B]

Yeah.

[A]

We would. Right, because back then there was no Google. There was Yahoo.

[B]

I know, which is pretty bad.

[A]

But I mean, it was what there was at the time.

[B]

Yes, okay.

[A]

And we would. And then. And then, fine. You know, Google came up and even as a few years ago. Right. Google's a pain in the ass.

[B]

Google is the worst. Google is the fucking worst thing you could. I ask it stuff. I asked. I asked it today. And, and dear readers, dear listeners, if you could help me with this. I'm clicking on something on, on Illustrator, you know, your homepage, you have, you click on it. Like I have to click on it 50 times before it fucking open. It drives me nuts lately.

[A]

No, there must be a glitch because it's doing that to me too. Oh, must be.

[B]

Okay, so I asked Google if what's going on with this? And it took me into the stupidest corners of the world and I'm like, this is useless. This is absolutely useless to me. Now I don't even search with Google anymore. And I'm sure you do the same thing.

[A]

Well, okay, well, well, first off, if you have a question about Illustrator and you have a problem.

[B]

Yeah.

[A]

Don't use Google. Call James Bernard. James Bernard knows everything about AI. I'm an illustrator. AI.

[B]

That's right.

[A]

I'll give our friend down under a call.

[B]

The white wizard. I will call him.

[A]

Yes. But I mean, okay, in all fairness, you know everything from gathering industry data on the product Personas, when you would do this in Google, okay, Granted, it might have been more efficient than scouring the world, going to libraries, periodicals. Okay, it was, but it would still be a process. And it would take a long process to start building out these Personas, going out, doing interviews, collecting all this data. It was a process. So AI to make you more efficient can now do all that process in an hour if you don't know what you're doing. Right. You know, regrettably, it does a pretty fucking good job at copywriting and strategy if you know what to ask and what you're looking for. Okay. And I mean, I'm not suggesting that it's going to replace copywriters. However, copywriters who aren't using AI, I think are going to be in a.

[B]

Lot of trouble, going to be hurting.

[A]

Okay. Unfortunately. But again, this now can help draft headlines, body copies, you know, different kinds of call to actions. It can help create briefs, which is great because you can, you can now instead of trying to make a brief, so articulate and make sure you make it sound good so people don't think you're an idiot. You can just say it in your speak. This is what I'm looking for. This is the end product. This is who the. You can make it as brutal as you want and it will output it in in a great, easy to read format, highlighting the most important points that you even forgot, right? Like unbelievable. So again, do you want to spend a day writing a creative brief, an hour having this create the most perfect, best creative brief brief you've ever seen?

[B]

Exactly.

[A]

Okay, so again, efficiency, right? Your job in that situation isn't to write the brief anymore. It's to make sure that it delivers the right tone, the right voice. Right? But I mean, that's besides the point. We're talking about efficiencies here.

[B]

Okay? Right.

[A]

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[B]

It'll do this now. Wireframing.

[A]

I was, you know, so again a couple of days ago and, and today somebody else reminded me of it. Got this new software that it will actually help. It will analyze current website. Okay. It will provide you with not only the existing information architecture, the site map of a website, right. But then it'll also propose a better strategy Based on its competitors. What's missing, what's out there? Dude, this would take us days to do.

[B]

Yes.

[A]

And now within an hour or two of inputting the right information, you've got, you know, something that literally a team of people, people would do. And again, you know, it's, it's, it's just, that's efficiency to me. Right? And then same with wireframing. Okay. The wireframing software is still pretty new and crude, but yeah. The reality is Most of the UXers I know create really shitty wireframes to begin with. Right, Right. They're not like, I mean, there's some brilliant wireframes out there. The people who do it. Right. But on a whole, the people who just do it don't do it, don't do well. And this is doing it at that caliber. Wow. So, I mean, who's to say that, you know, so, so again, it is, it' massive, dude. It is speeding up that whole technical side, you know, of the build process. Right. And then, you know, again, I, I, I profess to this, and I hate to admit to it, but it is an incredible brainstorming partner. It is like, it is like somebody that you can brainstorm with and you could, you could dis its ideas. You don't have to worry about offending anybody. You don't have to worry about, you know, you're an idiot. That was dumb. No, not the, you don't have to worry about any of that. You are just.

[B]

You don't talk to Chad like that, do you?

[A]

I hope I don't. I'm very polite.

[B]

Okay.

[A]

I genuinely believe that if you're polite to AI now, when they take over.

[B]

The world, right, they're gonna have a place for you.

[A]

But the reality is, it's like oftentimes I've been in brainstorming sessions where people would get offended if you didn't take their idea. You couldn't disagree with them.

[B]

Yes, yes. Some people are laser focused on, on things, you know what I mean? Push their idea and they want that idea. And because they argue best, they will win.

[A]

Yes.

[B]

So true.

[A]

Where, you know, these tools are fantastic because they will actually give you, you know, a critical point of view. Right. You ask, which would be, look, don't agree with me. And I had, I've had that chat a couple times with Chad. I'm like, you're not here to agree with me. You're here to give me a completely opposite, different point of view and argue it out with me. And it will. So, you know, it's These are the things, you know, again, so for brainstorming wise, it's. It's just a fantastic tool. So awesome. So these are ways how it can create efficiency. Because all that crap used to take me days to do, now I can throw it through AI. Okay. It'll take hours to do, if not minutes. And I can get to the shit that I like to do.

[B]

Right.

[A]

Which is the meat. Which. What we all. We're designers, we're creatives, we want to get to design. Right. It helps us get there faster. Okay. So those are the efficiencies, okay. Where designers, you know, need to keep the authority. Authenticity of this work. Okay. So this is where we must stay in control when it comes to AI. Right. Is, number one, the creative direction. Okay. We need to maintain the creative direction. AI won't give us that.

[B]

No.

[A]

Okay. If we're dumb, we can try, but we need to maintain that we are now elevating ourselves from graphic designer to creative director.

[B]

Yes.

[A]

Okay. Problem solving in our intuition. Okay. No matter what. Okay. Human intuition and problem solving. This is irreplaceable. Okay. And again, I don't know when in the future or if it'll ever get to the point where people can put those connections together, because empathy is a huge part of this process. But it's up to us to get all those answers and take all the information that Chad's giving us and create and figure out what that problem is. Right. That's our job. That's how we keep it authentic. And of course, by noticing cultural nuances, by creating that emotional connection. Okay. You know, AI doesn't understand that. Right. This is where designers shine. So those. That's where, you know, designers add authenticity to the process.

[B]

Yes.

[A]

So these crossroads, okay? We need to accept the fact that AI is there and it's going to make our lives more efficient.

[B]

Yes.

[A]

But you know, that battle that we have about making authentic, we have that control right now with AI and hopefully forever.

[B]

Yes.

[A]

Okay. Hopefully forever. Right. Again, I think that I'll be boss.

[B]

Yeah, exactly.

[A]

But I think where we need to do is, is we need to stop focusing on whether AI can out design us, because that's generally where that con. That. That. That conversation goes. Right. And you know, because again, what it. What it does, design is at a very surface level. It's nowhere near as deep as we are. Right. You know, we should be asking how it can. How AI can take our design process to the next level. Right, okay.

[B]

Not the actual work.

[A]

No, no, no. The research. That again. And what people forget.

[B]

This is the thing.

[A]

Our process is not sitting down blank and just starting to draw. Right. Look at, look at. Like, I, I watch people like Christy and James and Will and, And you know, they're constantly, they show you all the words that they create, you know, describe the customer, the brief that they.

[B]

Have and all that.

[A]

Yes, Right.

[B]

It's crazy.

[A]

Like, again, you know, writing that out is time consuming, but being able to now boun. And creating a little bit more of a streamlined process using tools like this can, you know, help streamline that process, help expedite that process, create a more efficient. And now it's like, you know, you're spending a third the time doing that versus, you know, three quarters of the time. And then you can jump into the part that really gets us charged up.

[B]

Exactly. With all your research and everything that you have from, from AI.

[A]

Yes.

[B]

To armed. Armed with this. To do the job. Job as best you can.

[A]

You know what it's like, you know, it's not our job in the future even, even right now, right? To, like, you know, to. I don't even know where I was going with this one.

[B]

Oh, no.

[A]

Oh, no. I think my mouth is moving faster than my brain. Holy cow.

[B]

But I mean, you were thinking.

[A]

Yeah, but the reality is the days of, you know, I, I, I do remember people always going on by like, well, that's not my job. I'm just a graphic designer. That, that's not my job. But what is going to happen is our role as designers are going to change in the future. Yeah, absolutely. Are going to change in the future. It's changing now. Absolutely, it's changing now.

[B]

Right.

[A]

And, and what this is doing is it's empowering us to be super fucking designers. Okay? We are going to be like the conductor in an orchestra, but instead of, you know, conducting all these, you know, a hundred different instruments, try to keep them in line and try them to do what we want. Because it's our vision that people are coming to see sa. You know, they're coming to see the conductor.

[B]

Yeah.

[A]

Not the fucking people who are doing the work.

[B]

He's the boss. Yeah.

[A]

So now it's like, legitimately, that conductor has the power to not only have the vision in his mind, but control every one of those fucking instruments in the orchestra.

[B]

Right.

[A]

Okay. I'm sure he could spend the next 50, 60 years of his life learning every one of those instruments at an okay level where he could then, you know, you know, recite himself, record everyone or this or that. But this would take him 50 years to do.

[B]

Yeah.

[A]

Okay. Now AI is going to empower someone like him or the creative director. Okay. Which is where we need to start elevating and thinking of ourselves, like, to that next level where we now run the whole show. Okay. And then again. I know. And then it's kind of like it's your own.

[B]

You're. You are your own mini agency. It's essential.

[A]

Ah. Essentially it will.

[B]

Because you're the creative director of all these things.

[A]

You're the whole orchestra, buddy.

[B]

Like, you think of that. Like, I wouldn't know. I've done wireframes, but it would take me a long time right now to do that. To go to a site and have that done for you with AI with the proper information in it. It's a huge time saver.

[A]

And again, you're right.

[B]

This is great.

[A]

It's. It's. And, And I don't do it to like a 70, 80%. Right. And that's the thing. Nobody ever shoots for 100% because that's fucking insane. Right. But it'll get it to a place that's probably better than you could have started from scratch.

[B]

Exactly. There you go. Yes. Yeah. And obviously it's good. You're gonna have to tweak it because this is. Because. Have you ever done something out of Mid Journey or something like that and said, oh, hey, that's perfect. Just like it is never. No, it doesn't happen.

[A]

We all know what my Mid Journey story was about. The Christmas book, Right?

[B]

Exactly. So it's going to. And that's the creativity. That's why I don't understand why people would think you'd get stupid doing this. To me, It. It kind of makes you smarter because you have to talk to this thing now and you have to articulate what it is that you want, which I find is very difficult. My mind kind of things flo around in there and then you end up doing it and just like, I don't know. I can't explain what I just did.

[A]

Yeah. It's so true. You're right.

[B]

You know what I mean?

[A]

Like, it's just working.

[B]

It's. There's an instinctual aspect to it, you know, sort of.

[A]

No, no. 100. Yes, absolutely. 100. But just with every design process, you know, you go through your comps, you go through your research, you try to. You start over and this and that. Right. And that's what it's, you know, is. Is it dumber or is just that it. They rely on it and it's. It's you know, and. No, no. And dumb is for it. Because often I've thought to myself, can I still think for myself? Because often I'm, you know, if I'm stuck now, you know, I don't go to Google anymore. So my Google usage, Google is not making money off, let me tell you.

[B]

Yes.

[A]

It's not making a penny off me. Because now if I have a problem. Yeah, okay. I will jump on Chat and I'll be like.

[B]

And ask it.

[A]

I got a.

[B]

Straight up.

[A]

Straight up. I got a problem or what? Can you tell me if something sounds janky? Maybe I'll do some looking on, you know, I'll cross reference it with the Net or another, you know, element. I will go to another one. Right. I've tried other ones. I. I just got a good relationship. I got a good thing going with Chat.

[B]

Chat's awesome.

[A]

I don't have a crush on Chat. I love Chat. But it's like, you know, it's true. It's not the reliant part, you know, worries. But the thing is, again, it's now becoming a tool that. Guess what? I'm not the only fucking person in the world who knows.

[B]

Nope.

[A]

And whether I feel I'm reliant on it or not. Okay. Really doesn't matter. My feelings don't matter in this. What matters is come, you know, like Mr. Customer, when they're like, hey, I need a brief. And another agency comes in and they're using a chat and they're using it better than me.

[B]

And. Yeah. And they're gonna go, hey, we'll do this a week ahead of the other joint. Yeah, yeah.

[A]

No, no, no.

[B]

That is unacceptable at this time.

[A]

Absolutely.

[B]

People need things now.

[A]

Absolutely. That's the sad part.

[B]

Yeah.

[A]

It's. You know what? In my opinion, all said and done. Okay. And I was easing. And I've always been a fan. I've been a believer, but now more than ever. Ever. Okay. And I said this before, but now I believe that AI was fucking made for design. I am. You know, and I believe that's what we titled this, unless the title turns into something else after editing. But, you know, honestly, AI, in my opinion, was made for our space. We were all terrified of before.

[B]

Yeah.

[A]

But, you know, after going through everything, I have got eight solid reasons why AI was made for fucking designers.

[B]

I think you're probably right. Because what was the biggest. The biggest point for me.

[A]

Yes.

[B]

I think, was Dolly. Right. Remember when that came out? That was kind of a big. And that did creative stuff. Right. It didn't really. It didn't, you know, give you a diagram of how to build a bridge. Correct. Or shit like that. I guess maybe if you wanted that, it could do that. But it was principally made for imagery.

[A]

Image. Image.

[B]

Image based.

[A]

Yep, absolutely. Text the image.

[B]

I think you are probably correct on that. Was made for us and. And we have embraced it.

[A]

Yep.

[B]

More so than I think anybody I know. Friends of mine have kind of dabbled in it. You know what I mean?

[A]

You guys have no idea.

[B]

Non designers. Yeah.

[A]

You know, but how many other people? I. I introduced Chad to a friend of mine who has nothing to do with our space, right? The dude, you know, works for a roofing company and he's a quoter and I introduced a chat to him and he's like, how the would I use this? I'm gonna be on a roof. And he's a pretty rough guy. And he's like, I'm not gon this. What the. You like, what are you in it? He's not gonna go up there and hammer, like by hand. I'm like, you know what? You. Yeah, think what you want. Don't worry about the roofing part. I go, how many proposals do you do in a single day? What. How long does every one of those parties. Oh, what a pain in the ass. I gotta write this, I gotta do this, I gotta do that. He goes on about. I'm like, dude, go to chat. Go to chat and ask it to do.

[B]

Yeah.

[A]

We talked about six months later, and not only has the guy been promoted, okay. He says it saves him. It's. It's like he's like, works one out of five days now. He's not even out on the yard and doing roof work anymore. And he goes, not only does it, like, do the work of the proposals for him, but it gets him new work because it also notices things. It's hard ticket, notices things, figures out other ways on how to actually spin his business. So it's like, oh, you're. You know, since you're doing your roof, you need to consider this. You're an e. Tron offs and this. And it does it all for him. He goes, dude, because I spend now. He goes, I'm like, in it 15, 20 minutes of proposal.

[B]

Yeah.

[A]

I'm cranking them out. I'm getting bigger jobs, better jobs. We know what we're doing. He goes, it's. It's changed the whole business. This is a roofing company. I'm serious.

[B]

That is great.

[A]

But okay, yeah, let's think about for us okay. Because again, I'm sure we. I can find you a million use cases for everybody, but.

[B]

And there's probably not many roofers listening to us right now.

[A]

Yeah, that was dead time. Damn it. What a waste. But anyway, eight reasons. Okay. Why AI was made for designers. Okay?

[B]

Okay.

[A]

Number one, AI handles all the tedious designers hate, so designers can focus on the fun stuff that they love.

[B]

Thank you.

[A]

That's number one. Right? Number one again, let's be real. AI can handle all the mind numbing tasks like research, data crunching, you know, proposals, pricing, you know, even if you have to how to reword sentences or, or replies to stressful emails. Okay. You get to get all that stuff done for you now so you have time to focus on the stuff that actually matters to you. The stuff that's fulfilling.

[B]

Yeah.

[A]

These are all things that we have to do, but we hate to do. And whether you're a freelancer, whether you're a business owner and even if you're working just in house of an agency. Okay.

[B]

Yeah.

[A]

That shit takes up so much time and people hate it. Okay? Get on to chat. Get this stuff done. It will be a game changer for us because again, like tools like chat and mid journey and stuff means that you can like all of a sudden bypass all the bullshit and get to the creative stuff that makes you want to get up every single day.

[B]

Exactly. Okay, Right.

[A]

That alone, I mean, done.

[B]

That's. You could end that.

[A]

I could end it right there. There's seven, but there's seven more like, I believe it was made for us, man.

[B]

You're right.

[A]

Number two, okay? I speeds up the process, but you, you are still the fucking boss, okay? You are still the M, F C E O. Okay? The CEO. Like, it helps you get the grunt work out of the way, but it doesn't make the decisions for you. It advises you, it might make recommendations, but you still make the right. You still make the final decision, okay? And it's, it's your call on what the project turns out. It just helps you get there faster. Okay? If you have, have two dilemmas and you have no idea which way to go, put them both in there. And it will articulate outcomes, it will say probability, what will probably happen, what not, you know, it can give you this recommendation. You still have the call though, okay? And this, this all of a sudden a big decision that could take you days to do now, can take you minutes to do, and there's a better chance that you're gonna have a better outcome now thereafter. So again, Anything from, like, user experience to, you know, what platforms to cover to softwares to cover, cover, you know, even like directions to go with a brand. It can help you. It'll give you two sides, three sides, five sides to every situation, and you can still make that call to that final decision. So again, you are still the creative director. It's just the team that's giving you all the relevant information that you need to make that decision.

[B]

Yeah. And if you want to, like you said, if you want to make it like that crotchety senior designer in the meeting saying, giving you the opposite of. Of what you, you know. Absolutely. The counterpoint, then you could. It'll do that too, right?

[A]

Also known as Sean.

[B]

Also known as the Sean in the meetings. Well, I don't think it should, you.

[A]

Know, so I'm having some more of this spicy whiskey.

[B]

I think I'm gonna pass.

[A]

Really?

[B]

Yeah.

[A]

The cinnamon flavor doesn't actually. We should reopen this up on Valentine's Day.

[B]

The red hearts flavor burning my. Yeah, I have 50 of those. That's what it feels like.

[A]

All right, Number three.

[B]

Okay, Number three.

[A]

Number three, focus. AI lets designers level the hell up.

[B]

Oh, here we go.

[A]

Okay. And that's massive. You can now step up and focus. You know, you can now own strategy and big picture thinking and start making some real creative moves in the industry. So if you were just doing small level logos and such, right, this now can take your whole business to the next. Next level. People who embrace this can now play at the same level as all these giant companies, okay, that have, you know, or pretend to have all this data available to them. Well, guess what? Now you have that same data too. Yeah, you are now that. You can play with the big dogs now, and there's virtually nothing that they have that you don't.

[B]

Okay?

[A]

AI levels that playing field and you've just leveled yourself up. Now it's up to you. How do you present yourself? That's all right. It's giving you everything. So between brainstorming, ideation, strategy, branding, recommendations, industry forecasts. Okay. It can now gives you so much room to innovate, to present, to strategize yourself and your customer that there's no limit now to what. Where you can take your. Your level.

[B]

Yep, yep.

[A]

Okay.

[B]

Yep.

[A]

Number four, okay. AI isn't replacing you. It's pushing you to evolve. We said this earlier, okay? And this is a massive point, okay? So guess, guess what, it's not going to take your fucking job away.

[B]

Nope.

[A]

Okay? This we know now. Absolutely right. But it is Forcing you to be. To go from being a pixel pusher to now a creative strategist. Like it or not.

[B]

Yes.

[A]

We've always talked about, you know, designers who burn out, designers who fall victim of ageism isn't because they work too much, they get too tired, you know, they have no more ideas left. They get too old. It's because they haven't evolved and stayed up to date. Okay? So again, now, Facebook. Face it, the days of us graphic designers just going in and doing designs and leaving copy to this and leaving strategy to that, that's just gone. Honestly, I. I'm seeing the end of that. That railway line and it's coming fast. Okay, so it's, it's not, you know, like, it's. It. It might be able to crank up more volume that you can. Okay, but the thing is the volume of logos and crap and this and that, it's never with substance.

[B]

No.

[A]

Okay. It's not. Right.

[B]

Not the same.

[A]

It's making. It doesn't have the depth and context that you have and you can.

[B]

And the knowledge.

[A]

Exactly. Right. So again, this is all service level shit. So, you know what, what is doing for you, of course, is it's pushing you to take yourself to the next level and accept the fact that now you're going to be offering, you know, a breadth of knowledge. You know, you're going to understand more of the process. And guess what? That you have a fucking process.

[B]

Yes.

[A]

So you're not just a pixel pusher anymore. Like it or not, this is going to make you that. That conductor of the orchestra. It's going to make you that maestro. Okay? So what the hell is your orch going to be playing, dude? Is it going to be playing like that Jurassic park recorder sound on YouTube or is it going to be the full orchestra? Jurassic park version.

[B]

Yes.

[A]

That's good.

[B]

Yeah, yeah.

[A]

Number five. Okay. AI is a creative collaborative partner.

[B]

Partner.

[A]

Not a competitor. Okay? And people, people need to remember this. This is why it's a beautiful tool. It's not working against us, it's working for us. It's a. It's an assistant. A. The smartest assistant in the world that never gets tired of pleasing you. Okay? It's always there. Be rude, be friendly, tell it you love it, tell it you hate it. You know, talk to it, because you have an inferiority complex. It doesn't care.

[B]

Exactly.

[A]

It absolutely doesn't. Right. Like it, basically, it'll constantly keep giving you more ideas, more directions, new ideas, new directions. And it's up to you. It's not here to outshine you. It is here to make you look like a super fucking rock star. It can come up with a ton of different designs. Still up to you to choose those designs. Okay. And run with them thereafter. But the thing is, it'll do it tirelessly and it doesn't even ask for thank you. That's the sad part. It should.

[B]

It should. Yeah. I always think thank it, though.

[A]

Oh, my God. I ask it how its morning is going. Oh, you get right D. Oh, dude, I. I think I've got a great relationship. Number six. Okay. There's no question that AI cranks up your efficiency to levels that you have no idea you know, were even possible big time. But. Okay, but it's up to you to bring the authenticity to it.

[B]

Yes.

[A]

Okay. So again, it's doing the work for you. You. You just have to make it real. Okay? That's the difference. It's, you know, it's. It's spitting out the results, but without your. Without your human touch, right? It's all noise. There's no soul to it. There's no soul to it. So it is. You're the one who gives a design its authenticity and emotion. So people need to remember that, okay, it might generate 20 layouts, but you're the one that actually figures out which one of those layout layouts has the human touch that you need for your campaign, for your vision, for what the client. Client's looking for. Okay?

[B]

Yes.

[A]

Number seven. Okay. It gives you infinite exploration without killing your time. Okay. How much time is spent? Okay, let's face it, deadlines suck.

[B]

Yeah.

[A]

And when you've got a deadline and, you know you need like a week's worth of ideation, mood boards, this, that, dude, it's killer, okay? This allows you to explore so many directions in minutes. Okay. Ideas in less time. You can pump out, you know, you can explore outrageous concepts that you wouldn't have had time for.

[B]

Exactly.

[A]

And it can do it now in a fraction of the time you still meet your deadlines. You still. You've explored things that you maybe didn't have time to do before. Now you can. And they could end up being like huge masterpieces.

[B]

Yes.

[A]

So it can pump out variations, right? Letting. Letting you explore more possibilities in the same amount of time that you would have had otherwise.

[B]

Yeah.

[A]

Okay.

[B]

Yeah.

[A]

And last but not least, it gives you real time feedback so you can iterate faster. And this is the scary thing, okay? We all know waiting for feedback from a customer sucks. Oh, yes, fucking sucks. AI now has the capability to take a look at your design, take a look at it and actually give you feedback based on design principles. Okay. Based on the criteria for your job. It can give you opinions on your headline. It is a person that can give you unfiltered feedback that you can accept or tell the fuck off. Okay. Unlike a customer. It's not going to hate you and fire you in this case. Okay. But the thing is, it gives you all this real site insights and data. So whether it's an ad, okay. Believe it or not, a logo, wireframes, websites, ads, flyers, you name it. If you say what the objective is of what you're trying to create and you present it to it.

[B]

Yeah.

[A]

It will actually give you good, solid feedback. Probably better feedback than anybody else can give you, including your customer. Well, I hate to say it. So by the time you get to your customer, you can actually present something that, okay, maybe you don't have to agree with all of AI's feedback, but it gives you enough data. If the customer comes back with the same information.

[B]

Yeah.

[A]

You're prepared for it.

[B]

Yeah. Yeah. You look like a rock star, dude.

[A]

These are eight solid reasons why I genuinely believe that AI was made for designers.

[B]

Yeah.

[A]

And I honestly think that if people, People need to stop being fearful.

[B]

Yeah.

[A]

That is going to make them dumber or make them, you know, become reliant on it and, oh, I don't want to lose my creative edge. You guys got to shake this out of your system because again, it's not about you. It's not. Or it's. It is about.

[B]

It is about you.

[A]

It is about you, but it's not about that part of your capabilities. Right, Right. Like it's. This is not about, you know, I'm gonna be dumber. This is. I'm gonna be better in other areas.

[B]

Right.

[A]

That still allow me to be creative in the future. We're still get to do what we love and what we want to do.

[B]

Yeah.

[A]

It's just, wow, is this gonna supercharge that?

[B]

One of the. One of the awesome parts of what our job is, is learn. Learning.

[A]

Oh, my God. Yeah.

[B]

And this is kind of one of those opportunities that we have that we could learn a new skill or a new tool or something like that. Right. This is something that needs to be embraced. We can learn from this. I don't understand. To me, I think stuff that I have sent out has fewer changes when it comes back because of chat. Because I now know that, that instead of looking at Google for something. Yes, I can ask chat. Hey, what Would be a good headline or what would be a good tag for this or good image.

[A]

Tighter.

[B]

Right. You know what I mean? And then it comes back the clients like, that's it. That's kind of what I was looking for.

[A]

Yeah.

[B]

This is great. This is a great tool for that kind of thing. It kind of narrows your focus. It's, it's, you know, it's challenging for sure. I think I've. You've taken it to a lot to a different than I have.

[A]

It's only challenging. Challenging because you started using. But even in your. And I don't mean this to be disrespectful. Even in your infancy.

[B]

Yes.

[A]

Of AI experience.

[B]

Still far and away better than.

[A]

It's like you, it's like you popped out of the womb and were already able to run, not even walk.

[B]

That's right. I was running.

[A]

You didn't have to worry about that first couple years.

[B]

This is true. It's helped just with scratching the surface on this.

[A]

Yeah, yeah. The, that you can get to so deeper is phenomenal in that case. Honestly. Absolutely. So, you know, the, the key takeaways from this episode that really, you know, we need to focus on is you guys need to absolutely stop fearing using AI and start adapting it because again, it's not making you dumber. It's not making you more reliant. And on it, it is becoming the most powerful tool in your toolbox. And, and without it, you know, you, you won't be able to control, compete. Okay. You need to. You, you will number two, gain efficiency unlike ever. Okay. Those proposals gone. Okay.

[B]

Yeah.

[A]

Like those, those hard to say emails. Hey, chat, give me three hard, hard to respond emails. Here's what you know, I have to respond about. Right?

[B]

Yeah.

[A]

Boom. Done. Like, how do I, you know, say this, do that, like it will help you on. So again, the efficiency gains, let alone brainstorming and everything else. Okay. And last but not least, least, whether you want to admit it or not, okay. The future of a designer is going to change. And are the expectations that are going to be placed on us are going to be a lot more than they are now. These designers who think that they just can go in, clock in, do one design because that's all they're being paid to do and go, dude, those days are gone. People are going to expect more because everybody's going to have access to this. So learn how to be the maestro of your own orchestra.

[B]

Yes.

[A]

Okay. And learn how to get all those aspects working for you. And, and this is how it's going to happen.

[B]

And think of that, too, if you're the maestro and you don't have to pay the band anymore so you can get all that money yourself. It's like, why am I playing this Flautus, paying this guy, you know, 100 bucks a night for a gig. I can do that. I can make his money.

[A]

Absolutely right. You don't have to revenue stream those savings to the customer. They don't need to know that.

[B]

You need to know. I'm working with an orchestra. Yes, I am. Yes, of course.

[A]

Right.

[B]

Because it sounds like it.

[A]

It's exactly it.

[B]

Yeah. This is. It's a. It's huge. Like. Like just the kind of extra money that you can make by. By being, you know, scratching the surface with this kind of stuff.

[A]

Absolutely.

[B]

Yeah. The wireframe, that really hit me. That hit me like, holy. Like, that's such a. That's a. That's a big process.

[A]

It's a big process, and it'll do how? The heavy lifting, the thinking. The thought process. And it doesn't just pull out of its ass.

[B]

No, no, no.

[A]

Here's the brilliant part. It pulls it from data.

[B]

From data. Like, this is. Yeah, this is something that we aren't necessarily capable of.

[A]

We know.

[B]

We know what a good website is.

[A]

Of course.

[B]

Of course it's going to be scouring the dark corners and figuring out this works better over here.

[A]

Like, exactly.

[B]

It's amazing. Why wouldn't anybody want to do this?

[A]

Why wouldn't anybody want to do this? It was made for designers. And honestly, I challenge all of you to start this. This shit. Pick it up. Get on there right now. After this. Okay, here's the challenge. After this podcast, what I want you all to do.

[B]

Yep.

[A]

Go to ChatGPT and ask it to write a killer fucking review for the Angry Designer podcast. And, you know, let's test the waters. Go to Apple, paste it in there. Go to Spotify, paste it in there. Let's see what chat can do. Just saying. And start with. I just got the best podcast in the world called the Angry Designer Podcast. Okay.

[B]

I like it. Except that fat guy who. Who doesn't say anything.

[A]

What about that loud one who doesn't shut up? I get it. Extrovert. Fine. Pull it back.

[B]

Yeah. Do we want to know? Maybe. I don't know. I'm kind of curious.

[A]

All right, everybody, listen. I sincerely hope that you guys got something really good out of this, because I am so passionate about this. It is. It is continuing to evolve our business, and this is evolving our Business after when I figured we hit a plateau that we weren't going to do anymore. So shit, you know, this is making a difference for me. It'll make a difference for you. I think. I think, you know, everybody right now who is not going to be jumping on this train is going to be being left out, way behind. So please get on chat, get on mid journey, you know, start exploring what is out there. Start easy and start building it into your system. Yes, and exactly. And you will be amazed if you haven't already and just given to the fact that it is not going to make you any less of a designer. It is going to turn you into a super fucking designer. All right. Yeah, you know where to find us on our website. You know, hit us up on Instagram, please, you know, leave us your join our newsletter. We're trying to get a newsletter going. We'll be starting it shortly. I do want to get, you know, more of your information, more of your emails and get a bigger following. So please hit us up and follow us on there and yeah, by all means, share us with people that you love and hate, but mostly love.

[B]

Mostly love.

[A]

All right, with that being said, my name is Massimo.

[B]

My name is Sean.

[A]

Stay creative and stay angry and don't forget to go to chat desk for review.

[B]

Peace.

[A]

I want to be the greatest everybody on the face I look around I feel like everybody is the fakers I make this every day and I'm impatient hoping one day I blow up from the basement statement the top is so baking I don't hear that I think is amazing waiting for my day when I'm playing sold out shows her a thousand faces hey give me that crown get in my way you know be put down it ain't your place I'll dis my town if I want that then I'll get it right now I'm losing it the noose it fits some loose the stupid myth you choose to live or choose to dip you choose to fight or lose your grip and lose a gift Oh, I feel like I'm losing my mind Everybody in the world d please lord give me a sign a sign.