The Future Won’t Need Just Graphic Designers

Summary

Podcast Summary: The Angry Designer – "The Future Won’t Need Just Graphic Designers"

Release Date: July 29, 2025

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Introduction

In the latest episode of The Angry Designer podcast, hosts Sean and Massimo delve into the transformative future of graphic design. Titled "The Future Won’t Need Just Graphic Designers," this episode explores the seismic shifts impending in the design industry, driven by rapid technological advancements and evolving market demands. Drawing insights from their recent interview with Bill Gardner, founder of Logo Lounge Books, the hosts outline ten pivotal changes designers must embrace to stay relevant and thrive in the coming years.

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Overview of the Future of Graphic Design

Sean kicks off the discussion by emphasizing the urgency for designers to adapt to a landscape that's being reshaped by artificial intelligence (AI), evolving media consumption habits, and emerging technologies like augmented reality (AR) glasses. He warns, “What has got us to this point as designers is not going to take us into the future” (07:38) and underscores that the traditional roles and skills of graphic designers will no longer suffice in the new era.

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The 10 Predictions for the Future of Design

1. From Logos to Complete Living Systems

   Sean envisions a future where logos transcend static images to become dynamic, interactive systems. “A logo has to scale. It has to be a system that is flexible” (14:04) he explains, highlighting the necessity for logos to adapt across various contexts, including motion, sound, and augmented reality. This evolution transforms logos into "living objects" that interact seamlessly within both physical and digital environments.

2. Designing for Augmented Reality Glasses

   With AR glasses becoming mainstream, designers must pivot from creating for traditional screens to designing for spatial experiences. Sean remarks, “Design is going to be about where things exist, not just what they look like on the screen” (16:15), stressing the importance of 3D design and interactive elements that integrate with the user's real-world view.

3. The Evolution of Print Design

   Contrary to fears of digital dominance, print will persist but as a premium, tactile medium. Sean states, “Print is going to become a premium service” (17:37), pointing to opportunities in custom packaging and smart direct mail that leverages data for personalized, meaningful interactions.

4. The Transformation of Guerrilla Design

   Guerrilla marketing will evolve into "Gorilla 2.0," integrating interactive technologies like QR codes and augmented reality. “Augmented reality within posters is going to become a thing” (19:53), Sean adds, illustrating how traditional guerrilla tactics will merge with digital innovations to create immersive brand experiences.

5. Integration of Design and Gaming

   The convergence of design and gaming opens avenues for interactive brand sponsorships within virtual worlds. Sean observes, “Brands are going to have to craft these interactive, playful experiences with their customers” (22:17), highlighting the growing synergy between graphic design and the gaming industry.

6. Rise of Sonic Branding

   Sonic branding will gain prominence, potentially rivaling visual elements. Sean suggests, “Sonic branding might actually overtake visual” (23:38), envisioning brands establishing recognizable audio signatures that enhance brand recall and engagement across various platforms.

7. Data-Driven Design Briefs

   Data will increasingly inform design decisions, making it the new design brief. “Data is going to define all of that for us” (25:50) Sean explains, emphasizing the shift from intuition-based design to data-informed strategies that optimize user interactions and conversion rates.

8. Designers as Experienced Architects

   Future designers will take on roles akin to architects, overseeing multi-sensory and multidisciplinary projects. Sean elaborates, “Designers are going to become experienced architects in the future” (27:08), responsible for orchestrating comprehensive brand experiences that engage multiple senses simultaneously.

9. Transition from Creators to Curators

   Designers will evolve from mere creators to curators, managing and harmonizing complex brand ecosystems. “Designer’s role is going to be stepping back and being that maestro to the brand symphony” (29:37) Sean states, highlighting the necessity for designers to oversee diverse elements across platforms to maintain cohesive brand narratives.

10. Embedding Brand Responsibilities into Designers

    The relationship between designers and brands will become deeply intertwined, with designers acting as brand ambassadors. Sean points out, “Companies are going to rely on the designers to act as brand ambassadors” (32:02), indicating that designers will need to embody and promote the brand’s vision directly.

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Essential Soft and Hard Skills for Future Designers

To navigate these changes, Sean outlines the critical soft and hard skills designers must cultivate:

• Soft Skills:

  • Strategic Thinking: Ability to see the bigger picture and align design with business goals. “Designers need to think strategically” (33:12).
  • Creative Direction: Leading projects and setting visionary direction. “We're going to need to take the lead on projects” (33:46).
  • Communication: Mastering the art of conveying design intentions clearly. “Communication is going to be massive” (34:31).
  • Adaptability: Embracing new technologies and evolving mediums with ease. “Adaptability is every designer's best friend” (34:40).
  • Initiative and Collaboration: Proactively advancing projects and working seamlessly with diverse teams, including AI tools. “You need to take initiative to go to the next step” (35:07).

• Hard Skills:

  • AI Proficiency: Understanding and leveraging AI tools like ChatGPT and MidJourney. “You need to have a level of AI proficiency” (36:14).
  • Brand System Design: Mastery of comprehensive brand architectures beyond logos. “Understand the entire brand architecture, not just the logo” (37:07).
  • No-Code Tools: Utilizing platforms like Wix Studio to create without deep programming knowledge. “Programs like Wix Studio help you launch an idea without a dev team” (37:38).
  • Motion and Micro-Interactions: Designing dynamic, interactive elements that enhance user experiences. “Understand motion and micro interactions” (38:35).
  • Content Creation and Data Literacy: Crafting engaging content and interpreting data to inform design choices. “Content creation is going to be a hard skill that is going to be 100% demanded” (39:42).

Sean emphasizes that these skills are not just beneficial but essential for designers aiming to remain competitive and influential in the future design landscape.

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Conclusion and Call to Action

Sean and Massimo wrap up the episode by reaffirming their belief in an exciting future for design, albeit one that demands significant adaptation and skill enhancement. Sean urges designers to “level up our game” by embracing new hard skills and strengthening existing soft skills. He encourages listeners to engage with the community through social media and the Angry Designer newsletter to stay informed and connected.

“As long as the agency evolves to keep up to speed, the old iron horses like you, Sean, are going to be good for another 20 years,” Sean reassures, blending optimism with a stern reminder of the necessity for continuous growth.

Massimo echoes the sentiment, acknowledging the vast learning curve ahead but expressing confidence in the adaptability and resilience of the design community. The episode closes on a high note, celebrating the boundless possibilities awaiting forward-thinking designers.

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Notable Quotes

• “Data is going to define all of that for us.” – Sean [25:50]
• “Designers are going to become experienced architects in the future.” – Sean [27:08]
• “Sonic branding might actually overtake visual.” – Sean [23:38]
• “No bad notes.” – Sean [29:57]
• “Levels up our game.” – Sean [43:36]

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Final Thoughts

This episode of The Angry Designer serves as both a wake-up call and a roadmap for graphic designers navigating an increasingly complex and technologically driven industry. By outlining actionable predictions and essential skills, Sean and Massimo equip listeners with the knowledge needed to not only survive but excel in the future of design.

Stay tuned to The Angry Designer for more insights and strategies to advance your creative career in a rapidly evolving landscape.

Transcript

[Massimo]

Foreign.

[Sean]

You're listening to the Angry Designer podcast.

[Unknown]

Where we help frustrated graphic designers crush the industry chaos, ditch the social BS and build badass, rewarding careers that actually pay now. Powered by WIX Studio.

[Sean]

Salute.

[Unknown]

Salud. Cheers.

[Sean]

Chin chin. All right, today, what are we drinking?

[Unknown]

Geez, I.

[Sean]

Everybody. Everybody's probably waiting there, like, what are they drinking this week?

[Unknown]

Yeah. What are they doing?

[Sean]

So, unfortunately, it's still not bourbon. And. And it ain't whiskey either, because I'm seeing all this weird whiskey stuff showing up on the shelves.

[Unknown]

Unfortunately. Unfortunately is how. How you would put that.

[Sean]

Yes, yes, yes, yes. You're pretty happy. We are trying something called the Ardmore. Ardmore. Look at this. It's a Scotch Highland. Highland Single. A single malt scotch whiskey. You know, this can is just beautiful. Look, it's got, like, the crow or the copper bird here. It's got, like, the island. Probably the island of Ardmore. It looks good. It caught my eye, the package. And, you know, it smells great. And I saw something that said it was lightly peated, which made me smile. So here, cheers to you, my friend. To the Ardmore.

[Unknown]

Yes.

[Sean]

Oh, I like the way it smells. Oh, that's actually pretty nice, isn't it?

[Unknown]

I'm not going to lie to you. I have had this before.

[Sean]

Oh, you have?

[Unknown]

I have.

[Sean]

And.

[Unknown]

And I loved it.

[Sean]

This is a nice.

[Unknown]

It's not price point, too.

[Sean]

It's not. Yeah, it is. It's actually really good price, too. And it's only lightly, Pete. I mean, I. I personally like heavy. I. I like heavy. I like the smoker.

[Unknown]

If I.

[Sean]

If it tastes like I'm like sucking on a. On a. On a log after a night of champfire.

[Unknown]

If.

[Sean]

If it doesn't have that, it's not going to get to me. But. But this is nice. I can't get. Very nice. This is such a nice mild.

[Unknown]

Yeah.

[Sean]

Wow. I can see everybody drinking this.

[Unknown]

Really, really good. Yeah, it's got a nice aftertaste. There's no fire going down your belly after you drink it.

[Sean]

Oh, yeah.

[Unknown]

Which is good.

[Sean]

So, yeah. You know. You know what this leads to, though, unfortunately, A second glass, a third glass, because it's such an easy drinking scotch.

[Unknown]

I know.

That's the worst.

[Sean]

You know, I think this would be a perfect scotch for somebody trying to get into this. Totally.

[Massimo]

Right.

[Sean]

Because again, it's not. Not overwhelming in any specific. It's not a hard drink. It's not. You know, it doesn't have such a confusing palate that you're not sure what you're tasting. Light heat. Like it almost touches all the perfect scotch notes that you want.

[Massimo]

Right.

[Sean]

But not an overabundance of anything in specific.

[Unknown]

It doesn't.

[Sean]

Yeah. Wow.

[Unknown]

Sweeter too, I find. I think there's a kind of a sweetness to this too, but the sweet and smoky is pretty nice.

[Massimo]

Wow.

[Sean]

You know what? I didn't think I would talk about it as much as I did, but yeah, I highly recommend this one for anybody who wants something different. All right, so yesterday we had a pretty cool interview, didn't we?

[Unknown]

We certainly did.

[Sean]

So for anybody who might or might not, we actually interviewed Bill Gardner, who is founder of the Logo Lounge Books. And. And I mean, we're talking logo historian on. On so many levels. You know, this guy has probably seen with his own eyes over a million logos studied, helped choose, helped define what goes in the book, what doesn't. But then he's also put all of this incredible valuable information on his website. Like Logo Officiano doesn't even cover what this guy actually, you know, I thought.

[Unknown]

I thought he said at one point it was like almost 450,000 logos he's got on a site.

[Sean]

On his site. Yes, yes, yes, yes. Cuz everyone that goes. What about the ones he looks at? Does that include, I don't know. What? Good point, good point.

[Unknown]

But still, I mean, that's a lot. 100 logos.

[Sean]

And it's not all at once. The nice thing is they're categorized going back from like 20 years. So you can kind of see the evolution.

[Unknown]

Okay.

Yeah.

[Sean]

So. And I learned some amazing things talking to him yesterday.

[Unknown]

Wow.

[Sean]

Okay. And one of the most amazing things I learned I'm going to share with you guys, but first I'm going to tell you to sign up for our newsletter.

[Unknown]

Yeah.

[Sean]

The anger. Anger management for. For designers.

[Unknown]

Okay.

[Sean]

And it's a newsletter. A lot of everything. Go check it out. Anger anger management for designers.com and it's also. The link is also in our social. So don't you guys got to do that because you're going to get a lot of this.

[Unknown]

Yeah.

[Sean]

But in newsletter format.

[Unknown]

Okay.

[Sean]

Once a week. It's an easy read. We're going to try to grow this. But yeah, needless to say, back to our regularly scheduled program. I learned some awesome things talking to Bill yesterday, but one of the things that actually blew me away was the importance of. Of being able to forecast.

[Unknown]

Okay.

[Sean]

The future, you know, by. By watching what's been trending and that's not trendy.

[Unknown]

Yeah, yeah.

[Sean]

We're not talking about fads.

[Unknown]

He made that very, very clear.

[Sean]

We're not talking about that. But what he was saying is, you know, you know, if you see over the past five years, logos gradually get thicker, you know, that in the future you could almost predict they're going to keep going thicker until it's, it's to the max.

[Massimo]

Right.

[Sean]

Bad example. But, you know, that got me thinking, okay? The importance of looking, looking back a few years, comparing it to where we are now, because we can only, we can only track what's, what's, what's past, what's past. Future is a guess, but there's a trajectory.

[Unknown]

Okay?

[Sean]

And this is a long way of saying that I took this approach based on technology, based on all of our fears over the past couple years, you know, after seeing how fast technology has progressed in AI, okay, And I kind of looked into the future, okay. And I was trying to figure out what design is actually going to look like in the future and what designers are actually going to have to do in the future. Because, you know, this, this AI path has played out like exactly how I thought it would.

[Unknown]

Okay, ok.

[Sean]

Okay. And I did years ago, I said, listen, it's not going to replace us. It's awesome. It's scary, but it's awesome. But then I've seen other scary parts of the world, you know, like media and technology, right. And how it affects designers, and I see a trajectory going into the future and I thought, you know what, let's actually talk about this today because, you know, ultimately designers need to wake the up, okay? Because the big thing, you know, that what it comes down to is, is, is what has got us to this point as design not going to take us into the future.

[Unknown]

Absolutely.

[Sean]

Because, you know, while design isn't going to change and how people need designers, everything that we do, everything that we use, all of our tools, this is all changing. Not to mention technology is changing, not to mention how people are ingesting media is changing. There is so many changes coming our way in the next five to 10 years that I don't think anybody, you know, saw coming, okay? And it's, it's mind blowing. And again, it's, it's. I see this all across the board, not just with, you know, how Google basically imploded, you know, and, and browsers aren't even a thing, you know, anymore, let alone in another year or two. But, you know, web pages, social, the devices that we use, new devices on the horizon. There's going to be so much change that, you know, like, this is literally, you know, 1984, 100%. But, you know, unfortunately, 50 years later, you Orwell, got it a little late. He messed up that date, but, boy, did he call what it was that we were going to be living through. Honestly.

[Unknown]

Totally.

[Sean]

It's. You know what? It's. AI. Absolutely isn't the threat. Even though that's a hot topic right now. It's not the. It's really not the threat.

[Massimo]

Right.

[Sean]

The threat is. Is not realizing that literally what has got us to this point as designers, what unfortunately, a lot of us are going to school for, you know, and what we know as. As the now in our job is not what the future is going to be.

[Unknown]

Yeah.

[Sean]

And, you know, you can either be in denial.

[Unknown]

Yep.

[Sean]

And, you know, maybe have another, you know, five to 10 years max in your business.

[Unknown]

Stay in that little comfort.

[Sean]

Stay in that comfort zone until you're.

[Unknown]

Obsolete, until you're done.

Okay.

[Sean]

And. Or prepare to evolve. Okay. Because that's. That's the big stuff that's happening, and that's what we're here to talk about today. Right. Like, you know, design in the future is not going to be about making things look pretty anymore by our hands.

[Unknown]

Right.

[Sean]

The way we do it right now.

[Massimo]

Right.

[Sean]

It's not going to be about esthetics. It's not going to be about, you know, like, you know, having our B hands or Instagram or TikTok accounts all about, you know, like, look how good, you know, and look what I designed and how awesome this looks because I did it by my hands.

[Massimo]

Right.

[Sean]

It's not going to be, like, you know, waiting, you know, for the project brief from customers.

[Massimo]

Right.

[Sean]

Because let's face it, I think on their end, it's going to get less and less and less. Right. And again, it's not about being just a graphic designer, because I don't think the designer of the future is just going to be a graphic designer.

[Massimo]

Right, Right.

[Sean]

Like, honestly, I think that there's so much coming down the pipeline that what we're doing now with the tools that we're doing now is going to change so drastically.

[Unknown]

Yeah. Yeah.

This is true. This is true.

Yeah.

You don't want to. You don't want to be stuck. You don't want to get run over by this. You got to adapt.

[Sean]

Well, it's true.

[Massimo]

Right?

[Sean]

It's absolutely. It's morphing. Design, on the whole, is morphing into something so much bigger than what we're living and breathing right now that, honestly, the you that we're going to be bringing to the table to, you know, customers, to the design community.

[Unknown]

Right.

[Sean]

Is really dependent on are we going to evolve.

[Unknown]

Right.

[Sean]

Or not?

[Unknown]

Okay.

[Sean]

Designers had to evolve. You know, talking to Bill, right, like in 19. What do you say, 1980, when. When they went from litho to computer.

[Massimo]

Right.

[Sean]

He's like, oh, great. You know, like, now we're gonna, you know, everybody's gonna be able to do church bulletins. He said, yeah.

[Unknown]

Then he was like, I don't know.

[Sean]

Whether we want to.

[Unknown]

Yeah.

[Sean]

Did we really ever want to do that? And that's what it really comes down to.

[Massimo]

Right.

[Sean]

I get that there are some logo masters out there right now, but maybe not everybody wants to do, you know, logos and be a logo master.

[Massimo]

Right.

[Sean]

There might be other aspects of the space that we enjoy more than others. It's just by proxy. It's one of the things that we have to do. But I don't think. I don't think that that's going to be, you know, a thing in the future. I think the expectations from customers are going to be different.

[Unknown]

Yeah.

Okay.

[Sean]

Some of the things for sure is, you know, like, we always preach that customers want strategic thinkers. Absolutely. Right. That's not going to change.

[Massimo]

Right.

[Sean]

They want us to think strategically because so much of this space is going to change that. They're not going to want to have to navigate that as well as how to improve their business.

[Unknown]

Exactly.

[Sean]

They're going to want to rely on people like us who understand the new media space.

[Unknown]

Okay.

[Sean]

They're going to want. They're definitely going to want designers who understand data.

[Unknown]

Okay.

[Sean]

Because this is important. Data is changing and it's going to be got. It's changing so much because it's now not just about web pages.

[Massimo]

Right.

[Sean]

Like, they're capturing data from QR codes. They're capturing data through print.

[Unknown]

Okay.

[Sean]

And they're going to want people to understand data both online, but then also in real life, and how to actually, you know, make those two worlds combine. Because it's going to allow us to start creating more smart, you know, graphics, smart designs, smart works. Things that are actually designed to convert.

[Unknown]

Right. More targeted stuff kind of thing.

[Sean]

Targeted stuff with intent. And that will convert better.

[Massimo]

Right.

[Sean]

So it'll be less rounds of revisions.

[Unknown]

Yes.

[Sean]

Customers aren't going to ask if we work with AI.

[Unknown]

Okay.

[Sean]

They're not. They're going to ask us, better be. How do you work with AI?

[Unknown]

Yeah.

[Sean]

Are you just, like, using one AI engine and just, you know, logging in and just. Just prompting from Chat or do you use, you know, a library of them for different things? You know, because they're going to be trying to suss out how good we are, how up to speed we are with. With the way everything's going.

[Unknown]

Yeah.

[Sean]

This is for sure a thing that's going to happen, Right. They. They're going to want us to direct, you know, the path, direct the future, direct the project, not give all these revisions over and over and over. Like, they're going to honestly want faster iterations and, you know, to revisions. They want. They want people who. They want designers who understand how business operates, not just the design community.

[Unknown]

Okay.

[Sean]

And they want somebody who also knows their market, not just, you know, our industry design.

[Unknown]

Okay.

[Sean]

Like, face it, designers are going to expect more from us because the landscape is going to be moving at such a crazy pace in the future that I think that the designers now, who complain about having to do copy or who complain about, you know, oh, it's not my job. I'm just about. They're not going to make it plain and simple, because if they're complaining now about being asked to do extra. Right, which is. Which is. That's a copywriter's job or that's the production guy's job. Guess what? You got a whole load of hell coming in from you in the future.

[Unknown]

Big time. Big time. Yes. You got to. That always astounded me. It was just like, you know, people were saying, no, that's not my job.

[Sean]

No.

[Unknown]

Yeah, it. It is. Your job. Your. Your job is to help the client achieve their goal ultimately.

[Massimo]

Right?

[Unknown]

That's what.

[Sean]

You're part of a team.

[Massimo]

Right?

[Sean]

You're part of a team. You have to contribute to the team. You have to, you know, like, pull up your pants and actually learn how to do some things that you maybe didn't know how to do before.

[Unknown]

Yeah. Yeah.

And it's good for you. It's good for you to do this.

[Sean]

Heaven forbid.

[Massimo]

Right?

[Unknown]

I know.

[Sean]

So needless to say, you know, what I did is I created what I think 10 different things of 10 to what we can expect design will actually look like tomorrow.

[Unknown]

Okay.

[Sean]

There might be a whole bunch of other on top of this, you know, that we can explore. This list is just me kind of going through everything that I've seen in the past and kind of seeing what the trajectory looks like in the future. And so what I have is a list of what we can expect as designers that design will look like in the future, that design will look like tomorrow.

[Unknown]

Okay.

[Sean]

So, like, you know, number One, we're going to be going from logos to complete living system.

[Unknown]

Yes.

Okay.

[Sean]

Like, if you're just handing off a logo and thinking your job is done, that might be okay now. But that's not. I mean, I still don't.

[Unknown]

Yeah. I was just going to say, I think that train has sailed.

[Sean]

But what we're doing in the future is, you know, a logo is not going to be enough.

[Unknown]

Yeah.

[Massimo]

Right.

[Sean]

We're talking a logo that has to scale. It has to be a system that is flexible.

[Unknown]

Okay.

[Sean]

It has to work on so many different contexts. Like, right now, we're talking about logos being adaptive.

[Unknown]

Okay.

[Sean]

Well, that doesn't even scratch the surface because we're probably thinking that we're going to have to create logos in motion, which we recommend anyway.

[Unknown]

Yeah.

[Sean]

Logos that actually aren't 3D.

[Unknown]

Yeah.

Okay.

[Sean]

Logos that have sound in them.

[Unknown]

Okay.

[Sean]

Like, I think that we're going to have to worry about logos and dark motion, logos that, you know, become alive and augmented reality if it's on a package.

[Massimo]

Right.

[Sean]

Honestly, we're going to be. Have to. We're going to have to think about logos, you know, as almost like living objects because they are going to have to show up in everything from places that we see, like print, to, like, augmented worlds and such.

[Unknown]

Okay.

[Sean]

If you think about it.

[Massimo]

Right.

[Sean]

Because this is the future. Augmented reality is already out there.

[Massimo]

Right.

[Sean]

And it's just creeping up. It's cool. As we are going to be the stewards of this. And so when we start designing logos in the future, we're going to have to start thinking about, you know, an adaptive logo is going to take on a whole new meaning, isn't it?

[Unknown]

Yeah, you're absolutely right. That's true.

Yeah. Wow.

Okay.

[Sean]

Number two.

[Unknown]

Okay.

Okay.

[Sean]

We're going to be designing not just for screens and not just for print, but we're going to be designing for glasses.

[Unknown]

Okay.

[Sean]

And for worlds that you're seeing through. I already have a friend.

[Unknown]

Okay.

[Sean]

A designer who actually designs for glasses.

[Unknown]

Glasses. You're talking like the lens.

[Sean]

Google lens, the meta. You know, the meta. Glasses are a huge thing. They have a couple obstacles that they're needing to overcome, but I've got some inside sources that say they've already overcome half of those obstacles. So right now they're just. They've got some. Just minor things, and then otherwise it's just the whole world is going to be jumping on this. So as designers, we have to start thinking not just about logos. Flat.

[Unknown]

Okay.

[Sean]

And not just designs. Flat. But, you know, spatial Worlds and how the logos are going to show up if you're walking down the street and you've got these glasses on.

[Massimo]

Right.

[Sean]

Because let's face it, as cool as we. And attached as we are to our phones, okay. They're trying to replace our phones.

[Unknown]

Okay.

[Sean]

With watches, with devices, with glasses.

[Unknown]

Okay.

[Sean]

And they're actively trying to replace it. I don't think it's possible.

[Massimo]

Right.

[Sean]

But maybe that's because I love my phone. But the reality is, you know, they're actively trying to do this. And the glasses is a real thing. So we're talking about. Spatial tech is absolutely on the rise. Okay. Like, you know, look at what Zuck was trying to build, okay. With his entirely different world offline.

[Unknown]

Okay.

[Sean]

So this is a real thing. So, you know, design is going to be about where things exist, not just what they look like on the screen.

[Unknown]

Okay.

[Sean]

So we're going to have to start thinking about things like this. We're going to have to start thinking interaction in real spaces. We're going to have to be thinking in 3D. So right now, everything that we're used to designing is very flat.

[Unknown]

Yeah.

[Sean]

We're going to be thinking about it, like almost 360 around us.

[Unknown]

Right.

[Sean]

And there were a 360 logo. I'm already seeing not just logo, but messages, you know, ads, banners, designs.

[Massimo]

Right.

[Sean]

It's going to be all encompassing.

[Unknown]

Okay.

[Sean]

This is real. And I. I do. I get. I know this is coming because it's already there.

[Unknown]

Yeah, yeah.

[Sean]

Number three, print will still exist.

[Unknown]

Yes, absolutely.

[Massimo]

It will. Right.

[Sean]

But hear me out, though. Print is going to become a premium service.

[Unknown]

Okay.

[Sean]

And as it should.

[Unknown]

Okay.

[Sean]

You know, print's not going anywhere, Right. Everything goes digital, but print is going to become more rare and more valu.

[Unknown]

Okay.

[Sean]

Which is a good opportunity for a lot of designers to kind of still niche down into print. But there is going to be a need for print because there's always going to be a need for things to be real, to be touched, to be felt.

[Massimo]

Right?

[Unknown]

Yeah.

[Sean]

You know, smaller runs of print is still going to be a thing. Screen printing is still going to be a thing.

[Massimo]

Right.

[Sean]

This is going to be massive because as the world starts going more and more digital, there's going to be more and more of a need.

[Unknown]

Okay.

[Sean]

For these rare forms of touch.

[Massimo]

Right.

[Sean]

And that will be print. So you have to think, you know, custom packaging, things that are tactile.

[Massimo]

Right.

[Sean]

Tactile brand experiences.

[Massimo]

Right.

[Sean]

Large outputs. Print is still going to have a very large future.

[Unknown]

Okay.

[Sean]

Just not the print that we know.

[Unknown]

Yeah.

Okay.

[Sean]

Large print still going to be around.

[Unknown]

Okay.

[Sean]

Small run print still going to be around. Whether or not large, large direct mail jobs and things like this, they won't exist as we know them now, but they will once they combine with data.

[Unknown]

Okay.

[Sean]

And then you're going to get smart packaging, smart direct mail. You're going to be getting direct mail that people are going to be able to track. If you've read, if you've acted on this is already there. And I'm trying to work on this with a customer to know when somebody not only gets a piece, but they act on it. And then they can even get mail pieces thereafter. Following up on them, almost like retargeting their experience with direct mail. So instead of, you know, blanketing a city with a million different pieces, you're only going to blanket maybe 10% in that city.

[Unknown]

Okay.

[Sean]

Maybe a hundred thousand. But then with more meaningful content.

[Unknown]

Right.

[Sean]

Personalized content on an ongoing basis. So print is still going to have a future. Absolutely.

[Unknown]

Yeah.

[Sean]

So that's good for you print designers out there.

[Unknown]

Yeah.

[Sean]

Guerrilla marketing is still going to have a real life.

[Unknown]

Okay.

[Sean]

But we're going to call this gorilla 2.0.

[Unknown]

Okay.

[Sean]

And what I mean by this is, you know, we're already playing with, you know, more interactive QR codes in real environments.

[Unknown]

Okay.

[Sean]

Oftentimes, the QR codes have made a really big comeback.

[Unknown]

Yeah, yeah, I've noticed that.

Yeah.

[Sean]

And. And it's because it's becoming. The technology is more accessible and it's trackable. So now it's going to be a lot more accessible to anybody anywhere. Augmented reality within posters is going to become a thing. So you're going to see, you know, people living, breathing, locally. They're going to see a poster, they're going to click on it, it's going to come alive on their phone, they're going to interact with it.

[Massimo]

Right.

[Sean]

It's going to be, you know, real world installations, you know, you know, connecting to digital actions. This is going to be a thing in the future, more so than it is, because the technology exists now, but again, as a guerrilla item that kind of goes viral in real life.

[Unknown]

Yeah.

[Sean]

This is a viable thing that's going to happen. So this is cool. Guerrilla design is totally, totally evolving with technology. It's definitely not dying. And now a word from our sponsor.

[Unknown]

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[Sean]

Telling you, no, no, no, no.

[Unknown]

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[Sean]

And if you're worried about the learning curve, don't be.

[Unknown]

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[Sean]

Web design for graphic designers. You know, number five, design is going to meet gaming and take it to a whole new level. Yes, we're already seeing this, you know, Fortnite and, and Roblox, you know, and they're all having sponsorship deals and you're seeing all this money, you know, you know, creating these worlds and interactive experience with these online games. Nice. As the online gaming community grows, so is the sponsorship dollars that are going to be put towards that. So as we start creating brands offline, we have to start planning that a lot of these offline brands are going to end up on game systems.

[Massimo]

Right.

[Sean]

Whether we're sponsors, whether we're just background, whether we're in these augmented worlds, you know, in these games. So designers are going to have to craft these interactive, playful experiences with their customers. Brands.

[Massimo]

Right.

[Sean]

And again, these, we're just talking about static ads, you know, in a game, but interactive elements, you know, having characters in that game that represent brands. There's a huge future for design and gaming. Those two worlds are coming together.

[Unknown]

Holy.

That's awesome.

[Sean]

Yeah, that's kind of fun.

[Unknown]

Yeah.

I'm surprised that it hasn't. Well, I know I'm, I guess I'm not surprised.

[Sean]

It has already happened.

[Unknown]

I was just going to say. Okay, but it's, but it's not to the degree of what you're saying.

[Sean]

Absolutely right. Because right now it's happening as sponsorship deals or flat elements. Elements.

[Unknown]

Right, right.

[Sean]

But all of a sudden you're in the game, interacting with people in the game. So that's going to be a big part of the future. Number six, Sonic branding might actually overtake visual. And what I mean by this. Well, think about it, right? I mean, if we actually do move to glasses, like we suspect this might.

[Unknown]

Actually happen, there will be an extra.

[Sean]

There's going to be a whole new. So on a sudden, you know, we're free of something because your eyes are looking in one direction, you're not necessarily looking an ad. Yeah, but what about a sound that maybe follows the brand?

[Unknown]

Okay.

[Sean]

This is actually going to be something, you know, big in the future.

[Massimo]

Right.

[Sean]

When you tap your card to pay something. Okay. Well, if there's a branded, you know, merchant account, it might all of a sudden have their own jingle to that that's going to make you recognize this brand. And then if that jingle then follows you online, follows you here, follows you there, you'll not imagine if PayPal, Yeah. Had its own every time you paid for it, had like a. Yeah, like.

[Unknown]

A ringy ring thing or a horse.

[Sean]

Name for whatever reason. Okay. And you started. You hated it at first, but. But now you're like, oh, there's a PayPal horse name. Okay, bad example, but you get where I'm going. That's right.

[Unknown]

That's awesome.

[Sean]

Sonic branding is gonna, you know, probably become just as important as the visual part because I think, you know, people are going to be so inundated with their own lives that. That designers and brands are going to get desperate to capture people'.

[Unknown]

Yeah.

[Sean]

And they're going to start doing it in the background with sound, which, you know, it's probably going to drive us all f. Nuts, but I think we're going to get desensitized to it. And so only the keep few will come too. So. So I'm kind of suspecting that, you know, the designers will have part in helping brands come up with what that sound is going to be.

[Unknown]

That's heavy.

Holy shit.

[Sean]

Number seven. Yeah, I mentioned this earlier, but data is going to end up almost being the design brief in the future. Okay. And I'm talking both digitally and in real life.

[Unknown]

Okay.

[Sean]

So this way, designers aren't going to be guessing anymore. They're not going to be, you know, guessing what. What should the call to action be? What should the words be? What should the colors be?

[Unknown]

Okay.

[Sean]

Data is going to define all of that for us. We're going to know based on all the past. Data. What colors, you know, did better for our customer than other ones? What terms? Okay, you know what, what? The heat map actually reads.

[Unknown]

Okay?

[Sean]

And again, not just online, but even in real life, which. Which direct mail pieces, you know, converted better than other ones. This shit is good because everything seems to be data right now.

[Unknown]

Yeah, yeah, yeah.

[Sean]

It's obsessed. We seem to be living in a data obsessed world, you know, and there's almost nothing feels human anymore in this sense. I suspect that this is just going to keep going and it's going to become more programmatic. And based on that, I think data is going a huge part of our design briefs moving forward, like it or not.

[Massimo]

Right.

[Sean]

And we need to actually know what that all means.

[Unknown]

Right.

[Sean]

So data will become part of our everyday world.

[Unknown]

That's heavy.

[Sean]

Yes, it is. Jeez.

[Unknown]

Wow.

That is king. They say.

[Sean]

That is king.

[Unknown]

It really is.

Yeah.

[Sean]

All right, Number eight.

[Unknown]

Okay.

[Sean]

Designer are going to become experienced architects in the future, okay? They're going to be in charge of multi. Multi sensory, you know, interactions. Not just one, not even. Not just two.

[Unknown]

Okay?

[Sean]

Think about it. You know, you're not going to be just in charge of making a single pixel, you know, move or. Or creating, you know, a logo or creating. You're not pushing pixels on an individual basis.

[Unknown]

Okay.

[Sean]

You're going to be expected to derive direct an entire environment, okay. Because again, that environment and how people interact with that brand in an environment will end up merging and becoming part of the designer's job.

[Unknown]

Okay?

[Sean]

Already, I mean, they're calling them experienced designers, okay? But we've done that here in our agency several times for companies, and I suspect that as. As the world blows up in the future, so will the designer's role and experience will come underneath the designer's role, right? Underneath the graphic designer, just like everything else. So charge of all these multi sensory, you know, whether it's, you know, you're in a room and experiencing the brain in a room, whether you're experiencing it in a headset from sound or whatever, you know, we're going to be in charge of all these different senses working together to deliver that experience for the brand. I know it sounds a little crazy. It's a little high.

[Unknown]

That's. That's like some fucking.

[Sean]

I know, I know. Stanley Kubrick. I'm sorry. It is really Stanley Kubrick, that's for sure. But again, huge, huge opportunity. And I can see it going that way because I can see more and more of these kinds of experiences happening. And who's going to be in charge of it. They're going to hire what, the decorator.

[Unknown]

Right.

[Sean]

They're going to hire a designer to do it.

[Unknown]

Or again, one of the, one of the things that we saw before is like you've got a, a web team and you've got a UX team and you know what I mean? Like it's. Everything is so parsed out. But if you can do all of that, if you're the, if you're the Swiss Army Knight of, of the new era era.

[Sean]

Well, I absolutely think that a designer's role in the future is going to be multidisciplinary.

[Unknown]

That's.

[Sean]

Yeah, that was my point. To be multidisciplinary because we are going to be in charge of so many different elements. Yes. And if it's siloed out into separate teams.

[Unknown]

Okay.

[Sean]

We won't be able to do the brand justice.

[Unknown]

Exactly.

Okay.

[Sean]

And what better way to do it than being able to curate?

[Unknown]

Yes.

Okay.

[Sean]

And that's actually the next one. Number nine. There we go. Creator.

[Unknown]

There we go.

[Sean]

From creator to curator.

[Unknown]

Yeah.

Okay.

[Sean]

Designer's role is going to be stepping back and being that maestro.

[Unknown]

Right.

Okay.

[Sean]

To the symphony. To the brand symphony. We are going to have to take, you know, a bigger, you know, picture view of the entire brand landscape and make sure it's all aligned to play this beautiful, you know, concerto.

[Unknown]

Yes. No bad notes, right?

[Sean]

No bad notes.

[Unknown]

Right.

[Sean]

But seriously, we're not just going to have to worry about one or two, you know, designed options. We're going to have to worry about about a hundred of these things working together, seeing the same message, doing what has helped our agency out.

[Unknown]

Okay.

[Sean]

As in when we go in and we align brands. But now we're going to have to do that across platforms and across, you know, different experiences. And again, a company won't have the ability to do that unless they hire, you know, this person in there.

[Unknown]

Yeah, yeah.

[Sean]

You know, and maybe their brand manager is going to end up being, you know, an AI robot that's going to manage this, but they still can't manage all the off site experiences.

[Unknown]

Yeah.

[Sean]

So it's going to be more valuable for a company to hire a designer to be able to completely, you know, manage and master this entire brand.

[Unknown]

Yes.

[Sean]

Which then brings me to the last thing that I suspect.

[Unknown]

Okay.

[Sean]

Will be, you know, part of the designer's job in the future.

[Unknown]

Okay.

[Sean]

The designer brand relationship will become more embedded it than it is right now. So right now, you know, generally brand and designers work very separate and one just kind of Barks to the other what to do. And there's often fights over, you know, bones and like that. But problem is, brands are going to be having to move so fast in the future to keep up with everything. So that role is going to become so close, it might become embedded into the one. And designers are going to have to act as brand ambassadors to, because companies aren't going to have time to worry about, you know, layers of approvals and waiting for things to actually, you know, go down the chain and be like, yep, it's going to go. Yeah, Companies are going to rely on the designers to act as the brand ambassadors. And that's why those two worlds are going to have to be embedded. We already do for several of our customers.

[Massimo]

Right.

[Sean]

And we're in charge of their brand on social, on digital, on print. And we're bringing it all together, make sure it's cohesive. Well, now imagine if you throw in all these extra elements in the future.

[Unknown]

Okay.

[Sean]

We would still be in charge of doing that. So we would be superpowered to this.

[Unknown]

Okay.

[Sean]

So again, they want designers who get their brand and who can act on behalf of their brand so they can worry about growing the company, not necessarily micromanaging all those items. So these are just 10 high level ideas that I strongly feel is what designing the future is going to be about.

[Unknown]

Okay.

[Sean]

And this is why designers need to realize that the shit that we're doing right now is nowhere near the stuff that we're going to be in charge of in the future.

[Massimo]

Yeah.

[Unknown]

That's absolutely crazy.

Yeah. Wow.

[Sean]

So in order to keep up with all this shit.

[Unknown]

Okay.

[Sean]

In order for us to keep evolving, you know, it's one thing to just talk about all these things, right? But it's like, what are the necessary skills that.

[Unknown]

How to get there.

Yes.

Yeah.

[Sean]

And I hate those presentations that always talk about the problem and never say.

[Unknown]

Anything about the solution.

[Sean]

Biggest pet peeve.

[Massimo]

Right?

[Sean]

So, so, so again, not that, not that 100% have the solution here, but I don'. I do think that the future designers skills stack.

[Unknown]

Okay.

[Sean]

Has to change.

[Unknown]

Okay.

[Sean]

And I've broken it down into hard skills and to soft skills.

[Unknown]

Okay.

[Sean]

For us to go through. So, I mean, soft skills. Okay. A lot of the soft skills that we already have will transition into the future.

[Unknown]

Yeah.

Okay.

[Sean]

We're talking about strategic thinking. We're constantly harping on the importance of strategic thinking.

[Massimo]

Right.

[Sean]

You need to be able to see the bigger picture. Know the brand. Okay. Know the business, know the buyer.

[Massimo]

Right?

[Unknown]

Yeah.

[Sean]

This, this is going to help you now in business and elevate you to a whole new level. So in the future, this is going to be a very critical thing for all designers to embrace.

[Unknown]

Okay.

[Sean]

Creative direction.

[Unknown]

Okay.

[Sean]

You know, we're going to need to be able to take the lead on projects. Okay. We're going to have to, you know, direct, not design anymore.

[Unknown]

Okay.

[Sean]

And we need to be able to make calls when we do, set the direction, see the vision, and kind of make sure that everything goes in that direction.

[Unknown]

Yeah.

[Sean]

This will be something that we have to, you know, embrace.

[Unknown]

Okay.

[Sean]

And the ones who are doing it now already succeeding, so the ones in the future. Perfect.

[Unknown]

Yeah, yeah.

[Sean]

Communication.

[Unknown]

Okay.

[Sean]

We need to be incredible at communicating because nothing is worse than not being able to communicate the message properly, the design properly, what. What your intentions were.

[Massimo]

Right.

[Sean]

Communication is going to be massive.

[Massimo]

Right.

[Sean]

You need to be able to pitch, you need to be able to write, you need to be able to prompt.

[Unknown]

Yeah, okay.

Yes.

[Sean]

And so communication is a huge soft skill that, you know, if you don't already have. You better work on that.

[Unknown]

Okay.

[Sean]

Obviously, adaptability, okay. Is every designer's best friend. Okay. Because we have to adapt to new technology, new media. There's so much that we have to adapt to on an ongoing basis that the more fluid that we can go and still kind of, you know, float with everything, the stronger we're going to be as designers. Of course, initiative, we've always talked about this. You can sit back and just, you know, take your time, but people pay attention. They pay notice to this.

[Unknown]

Okay?

[Sean]

So you need to take initiative to go to that next step, right. And actually push yourself, push your customer, push your brand. Otherwise you're going to be overlooked. Done.

[Unknown]

Okay.

Yeah.

[Sean]

Collaboration, okay. You have to know how to, you know, work with other people. Because right now it's a big thing to work with us production copywriters. But in the future, it's going to be with devs, it's going to be with, you know, AI experts. It's going to be on so many, many AI tools. Okay. You're going to have to work with AI tools as though they are a person.

[Unknown]

Okay?

[Sean]

So there's so much collaboration that has to happen. And most importantly, okay, you have, as a soft skill, you have to be able to tell stories and wade through those stories.

[Unknown]

There you go.

Okay.

[Sean]

Because this. You think this shit's important now? In the future, this is going to be so critical for designers to be able to control and master. Because as designers, we're not going to be, you know, making all those tweaks like we are now.

[Unknown]

Okay.

[Sean]

Hard skills, that's a whole other thing in the future and that's going to change. That's the biggest change.

[Unknown]

This will be difficult.

[Sean]

Yeah, well, for a lot of people, right?

[Unknown]

Yeah.

[Sean]

You know, like, number one hard skill. I hate to say this, but you need to have a level of AI proficiency.

[Unknown]

Okay.

[Sean]

And like it or not, you know, it's here. And it is going to be our job to embrace and learn. If you guys haven't already started learning how to use ChatGPT, how to use Mid Journey, how to use Firefly, you're already way behind. Not just a little bit, but way behind.

[Unknown]

Okay.

[Sean]

You need to know how these tools work. You need to be paying attention to what these tools are doing, the pace that they're moving, and how to integrate them with your work. Because the client's expectations are that you already are using these. They might not want you to brag about them. Yeah, but they all know it exists.

[Unknown]

Exactly.

[Sean]

And they're kind of expecting that we're already using this stuff.

[Unknown]

Yeah.

[Sean]

You know, but other skills, you know, you need to be, you need to understand brand system design.

[Unknown]

Right.

Okay.

[Sean]

We've already talked about, you know, how the future is going to change and, you know, one logo is going to end up in 100 different places. Well, what about like the corp ID systems? What about maybe not the logo, but maybe the pattern that goes along with it or the color usage or how elements of that logo or elements of that brand show up in other areas.

[Unknown]

Okay.

[Sean]

A hard skill that you have to learn is you have to understand, you know, the entire brand architecture, not just the logo. So that's a hard skill that you have to learn.

[Unknown]

Okay.

[Sean]

It's to your advantage to learn no code tools.

[Unknown]

Okay.

[Sean]

And again, you don't have to be a programmer, but right now, you know, it's questionable how much programming a designer is going to need to know in the future. I mean, WIX Studio already lets you build a website without even, without even having an ounce of code. I mean, our E Commerce site is 100% Wix Studio.

[Unknown]

Nice.

[Sean]

And I couldn't have built that. And I would have had to, you know, like bring in two programmers, one for the front end, for the back end. Yeah, well, even. Oh, if I, if, if I didn't. Sorry. If I didn't have WIX Studio.

[Unknown]

Yeah, Yeah.

[Sean]

I would have to, you know, bring in two programmers to do this for me.

[Unknown]

Yeah.

[Sean]

I hate to say. Not just that, but then also the payment processor and that's difficult. It's all happening for me under one roof, okay. And I don't know a single line of code. I don't have to add a single line of code. So programs like Wix Studio, they help you launch an idea without the. Of a dev team. So get on that. And if you have to get on Wick Studio for. Damn it.

[Unknown]

Yes.

[Sean]

Especially because they are sponsor. But, you know, you're going to have to understand motion and micro interactions. Okay. As a hard skill. Because again, we've already talked about the importance of logos becoming, you know, motion logos, but that's just the, that's just barely scratching the surface.

[Unknown]

Okay?

[Sean]

Logos, brands, they're going to be interactive in the future. Everything from when you tap to pay for something to, you know, like when you're walking down the street to how it shows up on your, your VR glasses, how it shows up in your phone, like all this static digital that you're looking at right now. I hate to say it, but it's all going to start turning into motion. And it's to your advantage to understand how to do this. You know, you're going to have to understand, you know, 3D, how 3D worlds work, how 3D, how to program things in 3D, no code, of course, but also how that lives in an augmented reality world, whether it's through glasses, whether it's through, you know, like a QR code or scanning over a packaged item. Because again, this expectation, expectation is going to exist in the future. And so you're going to have to learn programs like Spline Blender, Adobe Arrow, like we talked about. Sean.

[Massimo]

Right.

[Sean]

You're going to have to figure out how to get your ideas into this virtual space.

[Unknown]

Okay.

[Sean]

Content creation, okay. This is a straightforward. You're going to, you know, if you haven't already figured out how to create reels, how to create carousels, how to actually build out, you know, a set of socials that actually tell a story or, you know, a set of items, you know, that go out on a direct mail piece. Well, this is up to you to figure this stuff out. But content creation is going to be a hard skill that is going to be 100% demanded.

[Unknown]

Yeah.

[Sean]

People won't have patience to hire it out to one person and then take it from one person, give it to a second person, have it designed, then take it from the second person, have it sent over to production.

[Unknown]

That sounds expensive.

[Sean]

It sounds expensive. And it also sounds like it takes a long time.

[Unknown]

Exactly.

[Sean]

So if one person come in and be like, Guess what? I can do it all for you. I can write it, I can design it, I can produce it for you. That's who the they're going with.

[Massimo]

All right.

[Sean]

And last but not least, you know, a hard skill that we're going to have to learn is as designers, if you don't already understand UX and data literacy, this is a critical part because like I said, I guarantee you that, that it is going to be a very big part of our creative briefs to understand the data that we're getting.

[Unknown]

Okay.

[Sean]

And understand user patterns based on that data. And this isn't just website flow.

[Unknown]

Okay.

[Sean]

But we're talking from how people act when they get a direct mail piece. How they act, you know, from a call to from a CTA in social post, you know, that you're sending out. People are going to pay attention to the people who understand these interactions. And again, ultimately customers are going to be expecting a one stop shop. And why shouldn't they? Yeah, they're expecting a full service agency experience. And with the tools that are available right now, there's no reason why designers can't do this. Do this.

[Unknown]

Exactly.

[Sean]

And can do it easily. You don't have to be a UX expert. Get into chat and chat will teach you everything and answer every question you want to know. You know, what you know, upload a website, upload. It'll actually comment on that and it will tell you what you need to fix and what you don't do. Is there better ways to do it? Absolutely there are. But if, if you don't know how to do it at all.

[Unknown]

Yeah.

[Sean]

It's a hell of a big head start.

[Unknown]

Yeah. Yeah.

[Sean]

So. So these are, you know, this is just some of the shit that's going to be happening in the future. Some of the shit, this is just some of the shit that's going to be happening, happening. But I mean, you know, honestly I'm getting. We can record this episode. This shit's gonna be real and our world is gonna change and it doesn't mean design is gonna go to.

[Unknown]

Okay.

[Sean]

In some ways it's gonna be more exciting.

[Unknown]

Yeah.

[Sean]

Think about everything that we love about flat is now going to become real.

[Unknown]

Yeah.

[Sean]

And we get to interact and that's it.

[Unknown]

That is kick ass.

[Sean]

That is a cool as new level. Can you imagine like a 20, 20 foot Helvetica letter in front of you? Oh my God, I just want to go up and hug that thing to touch Helvetica.

[Unknown]

Oh, that'd be awesome.

[Sean]

It's true though.

[Unknown]

Yeah, yeah, yeah.

[Sean]

This is what design will look like in the future. And design is going to be more interactive in the future than we've ever expected it to be. And for the designers who don't, you know, or haven't jumped on this or. Or are still waiting to, I mean, you know what? You guys are already behind, so you need to learn these hard skills. You need to understand you've already got the soft sk. Just got to amp them up. And again, you know, you need to find new ways of leveling up your game, because the game that you have now, okay, that you've learned and has got you from here, whether you're just out of school or whether you've been in the space for the past 20 years, is not going to take us into the future, okay? And we need to level up our. Ourselves. We need to level our game. We need to get our hard skills, you know, up to check. We need to, like, you know, sharpen.

[Unknown]

Our soft skills, keep those soft skills.

[Sean]

And honestly, I think the design in the future is going to be awesome, in my opinion.

[Unknown]

Yeah, I. I would agree with you on that. 100%.

Cool.

It's awesome.

[Sean]

Yeah. It's all.

[Unknown]

That's a lot of shit for me to learn now.

[Sean]

On a good note, I still think we have, like, a good five to 10 years.

[Unknown]

Oh, thank God.

[Sean]

We're forced to it.

[Unknown]

Okay, good.

[Sean]

And in all fairness, I think that under the agency umbrella, okay, as long as the agency evolves to keep up to speed, you, you know, the old iron horses like you, Sean, are going to be good for another 20 years. You know, you're good to go. Yo. I hope you guys got a lot of stuff out of this episode. You know, I'm pretty set on what the future of design is going to look like, but I would love to hear what you guys have to say with this.

[Unknown]

Okay?

[Sean]

So please, you know, hit us up on our Instagram DM me if you have to, you know, you know, comment on our YouTube channel and interact with us, because, again, I love learning what other people have to say, what the future looks like. Yeah, I'm pretty excited what the future of design is like, and I'd like to know what everybody else is thinking, too.

[Unknown]

Yeah. All right. Oh, yeah.

[Sean]

My name is Massimo.

[Unknown]

My name is Sean.

[Sean]

Stay creative, but stay angry and stay future design friendly.

[Unknown]

Peace.