Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business.

In this episode, your host, Gudrun Lauret, is joined by Evelyn Irwin, a content and copy writer. She runs Lucky Lark, where she specialises in working with wellness businesses.

She tells Gudrun how she got started, why she chose to work in copywriting and support wellness businesses, and how she came up with the branding for Lucky Lark.

They discuss the importance of mental health and wellbeing, why traditional employment isn't for everyone and why you should put yourself first.

Evelyn also shares why she enjoys networking, her passion for singing and how to have more fun on social media and in business.

Timestamps

00:41– 01:37: About the Lucky Lark brand
01:38 - 03:22: How Evelyn started her business
03:56 - 05:32: What it’s like having a business mentor
06:00 – 07:15: Advice on how to start a creative business
07:40 - 09:10: How Evelyn got into copywriting
09:24 - 11:26: Why Evelyn niched into wellbeing
13:59-15:05: How to juggle two jobs
15:46 - 16:43: The Benefits of Business Networking
18:10 – 20:15: The kinds of projects Evelyn enjoys
22:17 - 23:16: How to be more creative

Useful Links

Networking group: The Creative Collective
Courses and mentoring: Songwriters International
Service: Podcast content repurposing

The Apple Cart: S3, E4: How to be Creative and Have More Fun in Business